Download as PDF, PPTX
Uploaded bySamantha Noble
Increasing Customer LTV Using Paid Media
Acquiring new customers is seven times more expensive than reselling to existing ones. A significant number of consumers are influenced by rewards and promotions, with 65% saying rewards impact their purchase frequency and 80% willing to switch brands for better offers. Additionally, a high percentage trust online reviews, with 88% equating them to personal recommendations.
![Power your PPC with the Voice of the Customer [Webinar Slide Deck]](https://cdn.slidesharecdn.com/ss_thumbnails/poweryourppcwiththevoiceofyourcustomerfinal-150916211520-lva1-app6891-thumbnail.jpg?width=640&height=640&fit=bounds)
Increasing Customer LTV Using Paid Media
- 2.
- 4.
- 5.
- 8.
- 10.
- 12.
- 13.
- 14. 7xMore expensive To acquirenew customers than it is to resell to existing ones
- 15.
- 19.
- 20.
- 21.
- 22.
- 23.
- 24.
- 27.
- 31.
- 32.
- 40. 65%Of consumers Say thatreceiving rewards impacts their frequency of purchase Source: Social Annex
- 41. 80%Of shoppers Would switchstores or brands when offered a compelling promotion Source: Access Development
- 42.
- 45.
- 50.
- 59.
- 64.
- 68.
- 69.
- 70. 88%Of consumers Say theytrust online reviews as much as personal recommendations
- 71. 92%Of consumers Regularly oroccasionally read online reviews for businesses
- 72.
- 73.
- 75.
- 81.
- 86.
- 87.
- 88.