This document provides an overview of e-commerce and the roles and features of an e-commerce system. It describes what e-commerce is, the steps in e-commerce, different user roles including guest users, registered users, vendors, administrators, and more. It also summarizes key e-commerce features related to search engine optimization, orders and checkout, products and merchandising, inventory, marketing, payments and shipping, content management, and more.

1. E-Commerce at a glance
• Nitin Kumar Singh
• PHP Architect
• Performance Consultant
• Open source Lover since Day One
• Ecommerce trainer/consultant
yanitin@gmail.com
+919873731595
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2. What is e Commerce?
E commerce is enabling or achieving your business objectives by using information technology
to enhance or transform your business processes.
E-Commerce Steps
Attract prospects to your site
Positive online experience
Value over traditional retail
Convert prospect to customer
Provide customized services
Online ordering, billing and payment
Keep them coming back
Online customer service
Offer more products and conveniences

3. User of Ecommerce systems
1. Guest User
2. Registered User
3. Vendor
4. Super Admin
5. Sales Staff (Sub admin)
6. Sales manager (Sub admin)
7. System sub admin
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4. Guest User Role
1. Website surfing
2. Search products
3. Purchase products
4. Offer alerts subscription
5. Feedback
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5. Registered user role
1. Registration
2. Login
3. Forgot password
4. Change password
5. Edit personal details
6. Website surfing
7. Search products
8. Purchase products
9. Maintain Shortlist
10. View order History
11. Offer alerts subscription
12. Feedback
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6. Vendor Role
1. Login
2. Search Order
3. Download Order Reports in Excel File
4. Settlement Reports
5. Change order State
6. Upload products
7. Mark shipping
8. View Orders
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7. Super Admin Role
1. Login
2. Create Sub Admin
3. Assign Permissions to sub admin
4. View Statistics: Store Overview
5. View Statistics: Product Statistics
6. View Statistics: Order Statistics
7. View Statistics: Customer Statistics
8. View Statistics: Search Statistics
9. Change Site Settings
10. Analytics settings
11. Checkout Settings
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8. Sales staff Role
1. Login
2. Manage Orders, Edit Orders
3. Loyalty program setup
4. Manage Returns
5. Manage Customers, Edit Customers
6. Product Reviews, Edit Reviews, Delete Reviews, Approve Selected
7. Manage Coupons, Edit Coupons, Add Coupons, Delete Coupons
8. Manage Pages, Create Pages, Edit Pages, Delete Pages
9. Manage Banners
10. Manage Gift Certificates
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9. Sales Manager Role
1. Login
2. Manage Products, Create Products, Edit Products, Delete Products
3. Export Products, Product Variations
4. Manage Categories, Create Categories, Edit Categories, Delete Categories
5. Export Orders, Delete Orders, Order Messages
6. Add Customers, Delete Customers, Export Customers
7. Manage Brands, Add Brands, Edit Brands, Delete Brands
8. Export Subscribers
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10. System sub admin Role
1. Login
2. Manage Vendors, Add Vendors, Edit Vendors, Delete Vendors
3. Manage Logistics, Add Logistics, Edit Logistics, Delete Logistics
4. Content Management
5. Manage Settings,
6. Import Products
7. Import Customers
8. System Information
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11. E commerce Features
1. Search Engine Optimization
2. Orders & Checkout
3. Products & Merchandising
4. Variations & Product Options
5. Inventory & Stock Control
6. Configurable Fields
7. Delivery/Event Dates
8. Tax Rates & Settings
9. In-Store Merchandising
10. Images & Photos
11. Marketing & Promotions
12. Payments & Shipping
13. Content Management System
14. Customers & Groups
15. Import/Export Options
16. In-Store Search

12. Search Engine Optimization
1. Correct use of robots.txt file
2. PageRank not passed to irrelevant pages
3. 301 Redirect SupportNew!
4. Per-page optimization (title, META, etc)
5. Set default page title and META details
6. Set page title and META details per product
7. Set page title and META details per page
8. Set page title and META details per news post
9. Set page title and META details per category
10. Automatically generated HTML sitemap
11. XML sitemap for Google Webmaster Tools
12. Proper use of H1...H6 tags
13. SEO friendly links,
14. Tableless store designs
15. Custom product image alt text
16. Correct use of NOFOLLOW attribute
17. Lightweight HTML, separate from CSS

13. Orders & Checkout
1. Single page checkout
2. Guest checkout option
3. Refunds and store credits
4. Custom checkout form fields
5. Delivery/event dates
6. Shipping tracking numbers
7. Email order confirmation
8. Agree to terms before ordering
9. Add multiple items to cart
10. Create order shipments
11. Order messaging system
12. One click re-order
13. Order Return managment

14. Products & Merchandising
1. Sell physical & digital products
2. Sell products with options (size, color, etc)
3. Custom fields (i.e. text to print on a t-shirt)
4. Bulk discount quantity pricing
5. Gift wrapping options
6. "Catalog only" mode
7. "Call for pricing" option
8. Create unlimited sub categories
9. Import products, images, variations, etc
10. Batch/bulk update functionality
11. Export products for bulk update in Excel
12. Create and assign brands/manufacturers
13. Add products to unlimited categories
14. Per-product SKUs or custom codes
15. Per-option SKUs or custom codes

15. Products & Merchandising
17. Fully WYSIWYG editor for description
18. Embed videos in product description
19. Per-product YouTube video gallery
20. Edit product description HTML directly
21. Cut/copy/paste support in WYSIWYG editor
22. Per-product gift wrapping
23. Product reviews & comments
24. Specify cost price and see profit reports
25. Enter retail price to show RRP
26. Enter sale price for sale events
27. Choose if a product is taxable or not
28. Disable purchasing on a per-product basis
29. Specify product weight for live shipping quotes
30. Enable free shipping on a per-product basis
31. Categories drag management

16. Variations & Product Options
1. Sell products such as apparel & computers
2. Setup unlimited options per product
3. Create a variation or set of product options
4. Assign the variation to multiple products
5. Add, subtract or set fixed price for each option
6. Add, subtract or set fixed weight for each option
7. Set a unique SKU for each product option
8. Set a unique image for each product option
9. Set stock on hand for each product option
10. Set low stock level for each option
11. Disable purchasing of specific options
12. Force options to be selected when buying
13. Re-order function preserves product options
14. Options displayed with order and on invoice

17. Inventory & Stock Control
1. Per-product inventory levels
2. Per-option inventory levels
3. Inventory tracking can be disabled per product
4. Set low stock level warning for each product
5. Track inventory at a product or option level
6. Set current stock level per product option
7. Set low stock level per product option
8. Automatic inventory control
9. Low stock reminder indicators on dashboard
10. Detailed inventory report for all products
11. Disable purchasing when no stock
12. Bulk update inventory levels
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18. Configurable Fields
1. Great for collecting additional product info
2. Such as text to print on a t-shirt
3. Such as picture to print on a mug
4. Text, file and checkbox field types
5. Fields display on product page
6. Fields display on invoice
7. Limit file formats that can be uploaded
8. Fields shown along with order for processing
9. Create an unlimited number of fields
10. Optionally make some/all fields required
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19. Delivery/Event Dates
1. Sell tickets to events, concerts, etc
2. Sell flowers and other items with delivery dates
3. Limit date range for selection per product
4. Customize the name displayed for the date field
5. Filter orders by delivery/event date
6. Export orders by delivery/event date
7. Set number of tickets available for purchase
8. Delivery confirmation of purchase via email
9. Choosing a date can be required or optional
10. Date selected shown along with order details
11. Date selected shown on invoice
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20. Tax Rates & Settings
1. State-based taxes
2. Country-based taxes
3. Unlimited tax rates
4. Prices inc/ex tax
5. Flat tax option
6. Tax rate display in store
7. Tax shown on invoices, etc
8. Flexible tax rules and flow
9. Sales tax report by date
10. Sell locally, nationally or internationally
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21. In-Store Merchandising
1. Full product catalog
2. Online checkout system
3. "Call for pricing" option
4. One click add to cart
5. Optimized usability
6. Product comparisons
7. Order status updates
8. Live order tracking
9. Email/print invoices
10. Customer address book
11. Private wish lists
12. Public wish lists
13. Order messaging system
14. Related products
15. Suggestive cart
16. "You may also like"...
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22. Images & Photos
1. Upload an unlimited number of photos Updated!
2. Add photos from your computer or a website
3. Automatically generated photo galleriesNew!
4. Photo thumbnails on product pages Updated!
5. SuperZoomTM instant photo zoomingNew!
6. Thumbnail photos created automatically
7. Upload dozens of images at once
8. Photo manager to organize photos
9. Open large images in a popup/lightbox window
10. Per-image alt text and description for SEONew!
11. Share photos between productsNew!
12. Dozens of customizable photo display settings
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23. Marketing & Promotions
1. Trackable coupon codes
2. Coupon expiry date
3. Coupon limited uses
4. Google Analytics integration
5. Bulk discounts per product
6. Gift certificates
7. Online certificate use
8. Promotional banners
9. Discount rules system
10. Buy one get one free, etc
11. Free shipping over $x
12. $x on orders over $y
13. Newsletter subscriptions
14. Export products to CSV
15. Affiliate tracking system
16. RSS feeds
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24. Payments & Shipping
1. Support for secure checkout
2. Support for "offline" payments
3. COD, pay in store, cheque, etc
4. Take orders over the phone
5. Define your own shipping rates
6. Limit shipping methods by country
7. Limit shipping methods by state
8. Limit shipping methods by zipcode
9. Various free shipping options
10. Add handling cost to orders
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25. Content Management System
1. Full CMS functionality
2. 100% browser based
3. Publish web pages
4. Display returns policies, etc
5. Easy-to-use WYSIWYG editor
6. Page dropdown/pop out menus
7. SEO-friendly pages
8. Restrict to customer groups
9. Publish content from RSS
10. Contact forms on pages
11. Responses sent via email
12. Display page as home page
13. Recent news items
14. Banners and promotions
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26. Customers & Groups
1. Flexible customer groups
2. Wholesale/retail pricing
3. Per-group pricing
4. Per-group discounts
5. Set a default group for new customers
6. Move customers between groups
7. Category level discounts
8. Product level discounts
9. Storewide group discounts
10. Fallback discount level
11. Move customers between groups
12. Filter customers by group
13. Export customers by group
14. Create unlimited customer groups
15. Enter new customer details one-by-one
16. Import customers from CSV file
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27. Import/Export Options
1. Import existing products easily
2. Extremely flexible import system
3. Export products to CSV/XML
4. Sync to Intuit Quickbooks
5. Export to MYOB, Peachtree
6. Export to StoneEdge
7. Export in custom formats
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28. In-Store Search
1. Search suggest
2. "Did you mean?" suggestions
3. Related searches list
4. Advanced search options
5. Fiter by price
6. Filter by availability
7. Filter by free shipping
8. Search tips and advice
9. Shop by brand
10. Shop by price
11. Saved searches and views
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29. E-Commerce Security
Authorization, Access Control:
protect intranet from hordes: Firewalls
Confidentiality, Data Integrity:
protect contents against snoopers: Encryption
Authentication:
both parties prove identity before starting transaction: Digital certificates
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30. Thank you
Contact: Nitin Singh
yanitin@gmail.com / 9873731595
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