The document describes an e-commerce marketing system called Engage that can be customized to fit any business model and offers automated online and offline business and marketing processes. Engage works like a Rubik's Cube in that it can be manipulated in different ways to solve the puzzle of how to best communicate with customers and staff. The system aims to maximize traffic, sales efficiency, revenue, and internal business processes through elements like paid advertising, loyalty programs, upselling, and integrating existing software.

1. E-commerce as a system
Maximise the efficiency of your online merchandise

2. System
Overview
E-commerce
site/engine
CPC
Social
PLA
News
Letters
Affiliate
Loyality
program
Re-
marketing
CRM
DB
Sales
Cart
abandonment
processes
Lead
generation
Lead follow
up
+ conversion
Exit pop up
forms -
processes
Sales efficiency
Coupon
voucher
processes
Sales efficiency
Purchase
follow up
processes
Upsell
processes
Cross sell
processes
ERP
DB
Own
built in
Sage
Oracle
SAP
Digital Loyalty
program
Accountancy
software
Conversion point
Internal
business
processes
The best way to describe Engage is that it
works a bit like a Rubik’s Cube, in that it can
be manipulated a number of ways to solve
the ultimate puzzle of how to best communi-
cate with your customers externally, or your
staff and suppliers internally.
Put simply, Engage has been designed to fit
with any business model, offering a host of
ready-made, automated business and mar-
keting processes you can put into place right
now, both online and offline.
These processes can also be used as a basis
to create a bespoke process specific to your
business, so if you have a goal but aren’t sure
how to achieve it, you need to talk to us.
Remember, if you’re not talking to your
customers, someone else WILL - so make
sure you’re communicating with them in
the right way.

3. Generating Traffic - New Visitors
Requirements
E-commerce product feed
E-commerce - Google merchant centre
integration
eBay integration
Google merchant - AdWords integration
AdWords campaign setup, campaign
management
Social merchant setup, management
Report tools set up
On-going conversion optimization
management
Generating traffic
Not targeting only an e-Commerce store, but feeding an automated digital selling system.
Elements
Cost per click advertising
Social buzz + paid social media
Product listing ads
Benefits
Good quality traffic
Targeted market segment, niche
Pre-fixed demographic profile
Sophisticated reporting system
E-commerce
site/engine
CPC
Social
PLA

4. Generating Traffic - Returning
Visitors
Requirements
Well set up CRM system, integrated with the e-Commerce store
Affiliate sales and communication processes
Setting up digital loyalty, digital resell processes
Handling referred traffic on an automated way
Setting up Google re-marketing campaigns
Ongoing conversion optimisation management
Generating engaged traffic
Getting the most leverage out of any previous visitor, customer engagement
in an automated way.
Elements
Automated, segmented CRM communication processes
Technical handling of digital affiliate programs -> cross selling
Unique digital loyalty program
Process to deal with referred traffic
Re-marketing campaigns
Benefits
Higher conversion rates of advertising
Cheaper cost per acquisition
Re-using the paid but not converting traffic
Optimisable marketing communication for the highest conversion rate
E-commerce
site/engine
CRM
database
Affiliate
Loyality
program
Referred
traffic
Re-
marketing

5. Sales
Efficiency
Requirements
E-commerce store - CRM/ERP integration
Set up lead producing processes
Automated communication processes
Bait processes
Viral coupon voucher processes
Cart abandonment processes
Setting up reporting tool
On-going conversion optimising management
Increasing sales efficiency
Sell to the 94% of the traffic instead of the 6%. Get the most leverage out of your visitors.
Elements
Automated short/medium/long term communication processes
Pushing the potential customer up onto the purchase ladder.
Benefit the cross-sell opportunities
Benefits
Higher ROI on the advertising investment
Lead generation
Lead nurturing
Building trustworthiness through high quality communication

6. Increasing Revenue
CRM
DB
Sales
Sales efficiency
Purchase
follow up
processes
Upsell
processes
Cross sell
processes
Digital Loyalty
program
Long term
customer
Requirements
E-commerce store - CRM/ERP integration
Maintaining upgrading, segmenting customer
database
Setting up reporting tool
On-going conversion optimising management
Re-sell to your existing customer base
To re-sell is much more efficient than finding a new prospect through expensive promotions.
You only need to produce a satisfied customer and talk to them.
Elements
Immediate upsell/cross sell processes
Automated communication follow up processes
Benefits
Higher cart value
Higher customer lifetime value

7. Internal business process
optimisation
Requirements
Website - CRM - ERP integration
Setting up a ticketing system
Internal process automation processes
On-going conversion optimising management
Get the most out of the capacity of your organisation
Increase the efficiency of your organisation by optimising and automating your internal
business processes.
Elements
Automated processes to take care of the manual, long winded work
Internal project / task management system
Customer care support / ticketing system
Benefits
You can have a higher efficiency level of your organisation
You can have a sales focused, higher level customer service at a reasonable cost
CRM
DB
Sales ERP
DB
Internal
business
processes
Ticket /
support
system

8. Integrate or replace your existing
system
CRM
DB
ERP
DB
Own
built in
Sage
Oracle
SAP
Accountancy
software
Requirements
Integrating the existing softwares, systems,
websites, eCommerce stores
Mapping different database, migrating data
Creating the missing functionalities in the
integrating system.
Finalise, test the whole new eCommerce merchant
system.
Have your existing software involved in the whole merchant system
Do not start the system building from scratch.
If you have well improving digital systems, you can integrate them.
If you do not have these, then you can have them as a part of your new system.
Elements
Automated ERP solutions
Live database exchange between different systems
All in one place solution
Benefits
You do not have to start everything all over, you can use your existing ones
If any of the essential bits of software are missing, you can have them as an
integrated part of your new system.

9. Take a
Step Further
If you have any questions,
please contact us on:
0800 131 0707
www.fdcengage.com
sales@fdcengage.com