This document outlines a business plan for an art company that creates items from reclaimed and upcycled materials. The company's vision is to reduce waste and teach the community about recycling and sustainability through art. The plan analyzes the external environment, industry forces, company resources, and finances. It considers options like using different material mixes and sales channels. The preferred option is to source materials through donations and sell handmade wood items online and at local markets that are at least 90% recycled. Key objectives include bringing on employees, expanding the online store, and finding a permanent workshop location.
The Role of Involvement as a Moderating Variable in a Country of Origin StudyUniversitasGadjahMada
The aim of this study is to examine the effect that the country of design and the country of manufacture has on the perceived quality of a product, and the role of involvement as a moderating variable. The conceptual framework has been tested using laboratory experiments that included a 2x2x2 between the subject’s factorial designs. Participants were assigned by using a randomization method and data was analyzed using a one-way and two-ways ANOVA. The results indicated consumers’ involvement, as a moderating variable, limited the strength of the country of design and the perceived quality’s relationship as this relationship is found to be stronger in circumstances where the consumers’ involvement was greater than in the less involved group’s condition. However, consumers’ involvement did not have any role as a moderating variable in the relationship between the country of manufacture and the perceived quality.
Determining the Impact of Country Of Origin on Filipino Yuppies' Evaluation o...Joses Sacilioc
With so many mobile phones to choose from, key comparison and consideration points have also increased. This research paper identifies the relationship of country of origin to key Individual Differences like Brand Image, Inclination to Purchase, Brand Loyalty & Quality Assessment before Filipino yuppies make a pre-purchase decision.
The Role of Involvement as a Moderating Variable in a Country of Origin StudyUniversitasGadjahMada
The aim of this study is to examine the effect that the country of design and the country of manufacture has on the perceived quality of a product, and the role of involvement as a moderating variable. The conceptual framework has been tested using laboratory experiments that included a 2x2x2 between the subject’s factorial designs. Participants were assigned by using a randomization method and data was analyzed using a one-way and two-ways ANOVA. The results indicated consumers’ involvement, as a moderating variable, limited the strength of the country of design and the perceived quality’s relationship as this relationship is found to be stronger in circumstances where the consumers’ involvement was greater than in the less involved group’s condition. However, consumers’ involvement did not have any role as a moderating variable in the relationship between the country of manufacture and the perceived quality.
Determining the Impact of Country Of Origin on Filipino Yuppies' Evaluation o...Joses Sacilioc
With so many mobile phones to choose from, key comparison and consideration points have also increased. This research paper identifies the relationship of country of origin to key Individual Differences like Brand Image, Inclination to Purchase, Brand Loyalty & Quality Assessment before Filipino yuppies make a pre-purchase decision.
Charla orientada a residentes. Trata el abordaje del astigmatismo corneal en el contexto de la cirugía de catarata. Se ha impartido en el curso SECOMIR de SECOIR 2014 (Alicante)
A brief outline chart showing the exchanges of disease, crops, people, animals and other resources between the Americas and the rest of the world after 1492.
Thriving in the Circular Economy: Product Design and Business Practices for “...Antea Group
With current and upcoming resource constraints, plus society's growing disapproval of "disposable" products, it's time to design and offer products to leverage existing resources and keep them in the economy after use. This webinar will walk participants along the path from the make-and-waste Linear Economy to the use-and-reuse Circular Economy.
The Circular Economy sounds good financially and environmentally, but how does one actually transform an industry from the Linear to the Circular Economy? This presentation (given by Pamela Gordon as part of the NAEM 2017 webinar series) will provide specific ways of implementing Circular Economy design and business practices at manufacturing companies, with examples from the tech industry that will inspire all industries.
Blueprint for green business final 042210guest6d71a4d
RMT, Inc. and Vollrath Associates discuss how your company can become sustainable and how to market and communicate those green initiatives.
Blueprint for Green Business - Earth Day - April 22, 2010
How can food and beverage businesses reduce packaging footprint? Carbon Smart outlines four key areas in the product design and use stages where businesses can have a meaningful impact
Charla orientada a residentes. Trata el abordaje del astigmatismo corneal en el contexto de la cirugía de catarata. Se ha impartido en el curso SECOMIR de SECOIR 2014 (Alicante)
A brief outline chart showing the exchanges of disease, crops, people, animals and other resources between the Americas and the rest of the world after 1492.
Thriving in the Circular Economy: Product Design and Business Practices for “...Antea Group
With current and upcoming resource constraints, plus society's growing disapproval of "disposable" products, it's time to design and offer products to leverage existing resources and keep them in the economy after use. This webinar will walk participants along the path from the make-and-waste Linear Economy to the use-and-reuse Circular Economy.
The Circular Economy sounds good financially and environmentally, but how does one actually transform an industry from the Linear to the Circular Economy? This presentation (given by Pamela Gordon as part of the NAEM 2017 webinar series) will provide specific ways of implementing Circular Economy design and business practices at manufacturing companies, with examples from the tech industry that will inspire all industries.
Blueprint for green business final 042210guest6d71a4d
RMT, Inc. and Vollrath Associates discuss how your company can become sustainable and how to market and communicate those green initiatives.
Blueprint for Green Business - Earth Day - April 22, 2010
How can food and beverage businesses reduce packaging footprint? Carbon Smart outlines four key areas in the product design and use stages where businesses can have a meaningful impact
Running Head NEW PRODUCT LAUNCH MARKETING PLAN, PART II1 NE.docxcharisellington63520
Running Head: NEW PRODUCT LAUNCH MARKETING PLAN, PART II
1
NEW PRODUCT LAUNCH MARKETING PLAN, PART II
9
New Product Launch Marketing Plan
Part II
Jennifer Bailey, Veronica Delgado, Laurie Lessans, Collan Marrs and Rebecca Russell
Marketing / MKT/571
December 1, 2014
Professor John Schaefer
Abstract
In the following paper, the authors will discuss the marketing process of a new green building material made from basic glass wine bottles. The team will discuss how to create a solid marketing plan for the new product with an emphasis on knowing your target audience, tracking and managing the stages, and understanding how our product will be presented to the consumer.
New Product Launch Marketing Plan
Introduction
Our company is in the beginning stages of marketing a new eco-friendly building material, which will consist of recyclable glass wine bottles. Our wine bottles will be made into bricks and filler material to use in the construction of buildings. Although the product is in its concept stage, our team has begun to develop a marketing plan that will determine our target markets interests in the product, how to track the stages of development, the product concept and guarantees, as well as our positioning statement
Target Market
Wine bottles are a product that can be sold to consumers around the world, but before investing in advertising we need to make sure that the target market is interested in investing. Aiming for the right target market will expand our options for potential buyers, customize our market profile, and will help target the right audience.
Demographically, we need to educate ourselves in the industry that would invest in wine bottles as fillers to build landscapes. The fact that “our Government leaders have provided the necessary financial incentives to help businesses to implement a greener environment (Spors, 2012), works to our advantage in producing a green alternative building material. It is our hopes that the reaction we will gain from our new customers is loyalty, based on the idea that they are supporting a company that is eco-friendly. Looking to take our product internationally is also on our priority list, since glass is 100% recyclable, many low-income communities can benefit from materials that can be recycled to produce more of the same product. This inexpensive landfill item is becoming popular in some countries and is being used to build homes, and economically glass wine bottles are an excellent alternative. Reactions of local consumers are greatly influenced by culture, social, personal and psychological factors; In order to expand the wine filler industry, we will need to make sure we understand our customers’ needs and wants.
Managing PLC Stages
Knowing and understanding our target market is the first step, but keeping track of where a product is currently in their life cycle allows for identifying what actions are necessary for the product, price, and promotion and place (aka Fou.
Jumpstart Success in Your Supply Chain: Sustainability Trends That Will Make ...Aggregage
Many companies are still reluctant to take on sustainability initiatives in their organizations. But in 2021 and on, making the switch to more sustainable decision-making can have some big business impacts. Join this incredible webinar with Jit Hinchman, Founder & President at Supply Chain Adviser™ and Sustainable Supply Chain Global Ambassador, to explore some trends in supply chain sustainability that may make your company rethink its current stance on technology, transparency, and overall operations.
Similar to Strategic planning-template (3) 2.9.16 (20)
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
2. REPLENISHED CREATIONS 2
Table of Contents
1. Executive summary 3
1.1 Preferred Option 3
1.2 Alternatively 3
2. Analysis 4
2.1 Vision/ Mission Analysis 4
2.2 Objectives 4
2.3 Macro or External Environment 5
2.4 Industry Environment – Porters Five Forces 7
2.5 Internal Analysis 10
2.6 Financial Analysis 11
2.7 SWOT – Summary 12
3. Options 13
3.1 Option 1 13
3.2 Option 2 13
4. Choice what we are proposing 13
5. Action Plan 14
3. REPLENISHED CREATIONS 3
1. Executive summary 3
Creating Art with Reclaimed Materials
Reduce waste by upcycling materials that can be made into usable art.
Teach our community how recycling helps reduce our carbon footprint
Educate how reducing deforestation helps to replenish our earth.
Finding an outlet for relaxation helps in expression of creativity.
1.1 Preferred Option 3
Upcycling pallets and end cuts of wood that are gotten through in kind donations.
Keep cost of materials low by using upcycled materials.
Each item created has its own individual thumbprint.
Create items that are 90% or more made of recycled wood.
1.2 Alternatively 3
Use mix of upcycled wood and newly processed wood products.
Keep cost down through using the largest portion of materials from upcycling.
Create items that are 75% or more made of recycled wood.
5. REPLENISHED CREATIONS 5
2. Analysis
2.1 Vision/ MissionAnalysis
The following table identifies the suitability of the current vision and mission statement,
including the values statement where it is separate to the vision and mission
Does your vision or mission Comment
Clearly defined your customers Local residents, Vacationers, Condo Owners
Identify the markets your business operates in Seasonal Gulf Coast Location
Identify the importance of technology Upcycled materials and emotional memories
Is the science behind this market
Seem concerned for survival, growth &
profitability
Project is labor intensive, the market will be
best approached in an outdoor venue for this
seasonal location. Building an online presence
will help promote the brand and help to
establish the prices.
State your economic objectives Create Self sustainability by developing a
talent.
Describe your briefs, aspirations & values Set the example for others that have a desire
to create self-sustainability by using their
talents. Help others to find their creative path
through learning relaxation techniques. Help
others to find their path to enrich their
standards of living and quality of life.
Identify your competitive strengths Earth conscious practices, holistic approach in
finding creativity, online and face to face
sales.
Include a concern for public image, social
community and environment
Public awareness of recycle, reduce, and
reuse has been hindered because of years of
not having this practice available in our area.
Outline the importance of your
employees/participants
Our goal on staffing is to bring
employees/participants in as apprentices
allowing them to create works using our same
concept of upcycled materials while helping
them build their own self-sustainable business
through our guidance.
6. REPLENISHED CREATIONS 6
2.2 Objectives
Describe your business objectives, what you hope to achieve over the next three to five years
Objectives Metric for Year ___________
Creating Art with Reclaimed Materials Continual
Bring in Employee/Participants 1-3 in first year
Build online Arts & Craft Consignment Continual Starting with 4 online clients and
more than 20 by the end of the first year.
Increase profitability by continuing to seek
out local artisans to place products on our site
Build storefront presence Year 1 Seaside Farmers Market/Year 2-
forward continue seaside market and find
permanent storefront/workshop
Seek out local condo décor suppliers and
promote locally created products for their
condo furnishings
Continually, work to increase the yearly
clients
7. REPLENISHED CREATIONS 7
2.3 Macro or External Environment
Using PESTLE
- Political
- Economic
- Social/ Culture
- Technological
- Legal
- Environmental (Environmental issues, global warming, pollution, etcetera)
And adding “International”
Environmental Factor Comments
Political/ Legal The legal and government systems within
which an organization functions
Localm Feerak
Economic Are there any local, national, regional or
global technology changes that may
impact you or your customers?
Social-Cultural The attitudes, values, norms, beliefs,
behaviors and associated demographic
trends characteristics of a given
geographic area
Technological Are there any technology changes that
will affect your business?
Environmental Are there any technology changes that
will affect your business?
International The developments outside an
organizations home country, with
potential to impact to impact the
organization
10. REPLENISHED CREATIONS 10
2.4 Industry Environment – Porters Five Forces
Learn how to, some useful Porters Five Forces Links
Porter’s five forces overview
Industry rivalry
The bargaining power of suppliers
The bargaining power of customers
The threat of new entrants
The threat of substitute products
Industry Rivalry Comment on the extent of
competition between
competitors
Rating
Industry growth rates
High fixed costs
Intermittent over capacity
Product differences
Brand identity
Switching costs
Informational complexity
Concentration & Balance
Diversity of competitors
Corporate stakes
Exit barriers
Industry rivalry overall rating
11. REPLENISHED CREATIONS 11
The bargaining power of
customers (buyers)
Comment on the degree of customer power in your
industry
Rating
Differentiation of outputs
Switching costs
Presence of substitutes
Industry concentration
relative to buyer
concentration
Buyer information about
supplier products
Buyer profitability
Decision makers incentives
Threat of backward
integration
Bargaining power of customers (buyers) overall rating
The bargaining power of
suppliers
Comment on the degree of supplier power Rating
Differentiation of inputs
Switching costs
Presence of substitute
products
Supplier concertation relative
to industry concertation
Importance of volume to
suppliers
Cost relative to total
purchases in the industry
Impact of inputs on cost or
differentiation
Buyer information about
supplier products
Buyer profitability
Decision makers incentives
Threat of backward
integration
Bargaining power of suppliers overall rating
The threat of new entrants Comment on the ease of entry
to your industry
Rating
Economies of scale
Proprietary product
differences
Brand identity
12. REPLENISHED CREATIONS 12
Switching costs
Capital requirements
Access to distribution
Absolute cost advantage
Government policy
Expected retaliation
Threat of new entrants overall rating
Threat of substitute products
or services
The extent that different
industries other substitute
products
Rating
Relative price performance of
substitutes
Switching costs
Buyer propensity to substitute
Substitute overall rating
Porter’s Five Forces SWOT Analysis
Opportunities Threats
Strengths Weaknesses
16. REPLENISHED CREATIONS 16
2.6 Financial Analysis
Ratio Year
Current Ratio
Quick Ratio
Cash Ratio
Total debit ratio
Debit Equity Ratio
Times Interest Earned
Return on Equity
Return on total assets
Net Profit/ Sales
Expense / Sales
Asset turnover
Price Earnings Ratio
Summary Of Financial Analysis