2. a quick agenda what mobile “means” types of mobile campaigns how you increase profits via mobile best practices open discussion
3. what “mobile” means SMS, MMS, mobile applications, mobile websites demographics why mobile is demanding 10%-20% of major brands’ budgets mobile + traditional
4. types of mobile campaigns Text to Win Text to Vote Text to Screen/Chat Videos/website links Auction/Timed Mobile Applications
5. some specific examples text “x1029” and your request to 72239! - sponsors can utilize the bounceback message to engage consumers via coupons or links text “BUD” to 72239 to win tickets to the Rock 104.5 Tailgate Party text “VIDEO” to 72239 for an example of a live link
6. how you make money build a database drive immediate specials day-of calculate marketing ROI help drive business online immediately from a print/radio/or tv ad value added for sponsorships
7. best practices opt-in and opt-out procedures keeping and (not) selling databases why and how to build a database different types of mobile providers premium v. dedicated v. shared short codes
8. open forum does utilizing mobile interest you? do you see how mobile will help your business attract new clientele? what reservations do you have in regards to implementing mobile?
