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International Communications Corporation
Confidential and Proprietary
ICC Wi-Fi®
Mobility
Content Handling
Dealing with BYOD/BYOC in an ICC IP Data
Ecosystem
Streaming
Security
Applications
Content
Proprietary and Confidential 2
Lower
Operational
Costs
Increase
Devices
&
Revenue
Reduce
Risk
Business Drivers and Concerns
for Hoteliers
Proprietary and Confidential 3
Explosion in the type
and quantity of devices
2014 Smith Micro Annual Report
Proprietary and Confidential 4
Evolution in what users want
to do with these devices
2014 Smith Micro Annual Report
Proprietary and Confidential 5
New Requirements in Hospitality
Content: Delivering it to Guests and Access to it from Guests
Growth of BYOD mobile
devices to over 10 Billion by
2018 but also requires user-
defined prefences
Demand to Bring Your Own
Content (BYOC) increases
demand for broadband and
use of in-room TV
Technology that enables the
Delivery of Services
•Specific enough to enable per
guest flexibility
•Smart enough to handle
content for all users
Proprietary and Confidential 6
ApplicationsICXIPDatainfrastructure
SECUREEASY
EFFICIENTSCALABLE
IP Data Content Control, Profiles,
Priorities, and SLA
Analytics
Mobile
Voice Policy
Cloud Management and Monetization
Unified IP Data Control with High Flexibility
icXcloud
Content Delivery is the next issue for Hoteliers
ICC icXchange® Solution resolves these concerns
Proprietary and Confidential 7
•Track customers, reviews, and pricing options
of on-line goods and services
•Monetize WI-FI to drive ROI
Retailers
•How to increase services, loyalty, and
differentiated experiences
•Technology that drives either an increase in
services or decrease in cost
Hotels
•Location Services to drive ease of experience
and quicker transitions between destinations
•Drive interactive technology for multi-user
ecosystems
Travel
New Demands
Proprietary and Confidential 8
UNIFIED
Employee & Guest
• ONE Unified Wired & Wireless
• Device Recognition
• Location Analytics
EFFICIENT
User Content Delivery
• Enable Video-over-WI-FI
• Seamless WI-FI connection
• Integrated Presence
PERFORMANCE
Enhanced Experience
• Enable more experiences
• Retain location traffic
• Reduce broadband cost
Next Generation
IP Data Networking Technology: Unified, Efficient, & Performance
Proprietary and Confidential 9
Unified Access
Control
Edge Access
Connectivity
Link2000ACS Link1000ACS
ICX200WAP
802.11N
ARC1000MAP ARC2000MAP
Branded with AT&T Logo
active500EM
icXchange® Family of Unified IP Data Networking Solutions
Proprietary and Confidential 10
VOICE VIDEO
SIP Phone
SoftPhone
SmartPhone
3G/4G Offload
Host PBX Cases
Streaming Content Control
Social Media
Marketing
IPTV
Internet Video Use Cases
Network Access
Replication
Over WAN
Content ManagementFull Queue Control
Traffic Policing
Disaster Recovery,
Long-Term Retention
End-to-End QoS
On Premise or Private Cloud
Flow ClassificationIP Data
Controls Client Policy
Gateway
Content Enablement
Unified, Efficient, and Performance
Cloud Managed AP
On-Premise or Private Cloud
Controller Managed AP
icXcloud
DATA
Management IP Data
Secure Traffic (L3)
Cluster over NAT
Multiple Forwarding Options
Ethernet Cases
Proprietary and Confidential 11
Application Enablement: Set by the Administrator
The icXchange® Link Series Access Control Systems use advanced features to control
different policies set the but administrator.
Automated by icXengine® Link Series Access Control Systems
icXcloud Management and Control
User Defined Profile
WMM (QoS)
LOW
ACM/TSPEC
MEDIUM
VLAN/DIFFSERV
IP Data Control Options
Application
Owner
CLIENT QoS
Performance: 1.0 IOPS/GB
Availability: Continuous
Tagged: =YES/NO
HIGH PRIORITY
Performance: Set Profile
Proprietary and Confidential 12
icXengine streamline content flow
Performance is the end result
Competition
A smarter and more flexible network ecosystem to
drive performance and more devices on the network
Proprietary and Confidential 13
Customer
Device
Link2000ACS
(active500EM)
Customer
Content
Voice
Data
Video
Identification
Wired/Wireless
RF Management
Roaming
VLAN
TSPEC
QoS/ToS/CoS
Packet Inspection
End-to-End Service
Unified IP Data Communication
Software-driven to ‘see’ data and ensure high performance
Connectivity
Management
Content
Management
Unified Efficient
NO
Multiple hops, not a
switched platform,
Licensing,
No IP Traffic
Optimization
Wireless Beamflex
Based on Industry
Beamforming
Good Technology
Performance
Proprietary and Confidential 14
ICC Unified Software-driven Solution vs the Competition
Ideal For Cost-effective, Large-
capacity requirement
ICXCLOUD-Series
Unified Efficient
Wired & Wireless
Premise & Cloud
Centralized Control
Switched Platform, IP
Traffic Control, Least
Path Routing, Packet
Control
Switched Ecosystem
Performance RF and
Power management
with standards-based
Beamforming 11ac
Performance
Logical & Virtual
Routing
Software-driven IP
control to manage
the new network
issue:
The Content Flood
Traditional and
Singular value to
solve a fading issue:
Getting Connected
VS
ANY Vendor
example
Proprietary and Confidential 15
Unified IP Data Network
Holiday Inn Express & Suites Charleston Airport-Convention Center
• Challenge
– Unreliable Wi-Fi® and poor user experience
– Increasing user device requirements
Solution
Unified Access Controller for Wired
& Wireless Management
Enterprise 802.11n Dual Band
Access Point
Results
1. Optimized IP data performance for 3 to 4 times more bandwidth per user
2. Dynamic user/device balanced IP network improved content delivery
3. Reduced AP hardware requirements
Applications
Online user services
BYOD
Social Media
Employer applications
Aerolina recently offered us a solution through ICC, they discussed a
platform that could increase the usable bandwidth while increasing the
performance of the network... We know that the current traveler has
multiple devices and anyone of these devices can be pulling bandwidth
causing an issue for the guest next door.
Their recent changes to our Holiday Inn Express-Charleston Airport has made
a noticeable difference to the satisfaction of our guests. The infrequent calls
our staff receive are now" human" error versus a true technical problem.
Something our front desk staff or "IT experts" can handle easily.
DANIEL
BLUMENSTOCK
Director of Hotel Operations
Partner
Proprietary and Confidential 16
Value proposition
Flexible deployment
to fit any network
Investment Protection thru
Enhanced features & support
Full Featured Enterprise
Switch, Wireless, and Management
‐ Remote, onsite, or just deploy
APs to client location
‐ Voice tunneling to ensure
quality and deployments.
‐ sFlow for even smaller networks
to ensure quality data
transmissions
‐ Truly unified with full wired and
wireless features and control.
‐ Supporting up to 10,000 devices
on one control system, users
can follow up with additional
information.
• Migrate IP data forwarding
schemes to change architecture
when the customer changes
• Unit are seen as the next
targets.
• Full non-blocking switching
fabric
• Limited lifetime warranty
• Firmware updates
– Network consolidation
– Wired and 802.11
Wireless Access
– Positioned at multiple
levels
– Local, Centralized, or
Distributed Forwarding
– Routing consolidation
– Layer 2
– Layer 3
– Service Feature consolidation
– Service Provider: PIM, Q-
in-Q
– Installer: IPv6, WIDS,
SNMP, Authentication
Proprietary and Confidential 17
Cloud Managed Access Point – only deployments
Large size
technology
Small size, cost sensitive, and
require technical assistance
Medium size and
needs help
Boutique Global locations
National International
Onsite Control systems with Cloud Management
Drive Client Efficiency and Profitability
Drive User Experience, Loyalty, and ROI
Link Series Wired/Wireless Control Systems
ICX and ARC Series Access Points
icXcloud System
ICXmanager
Analytics, Reporting, Programming
The Foundation
Performance delivery for any size hotel in any location
Proprietary and Confidential 18
Networking
Budget
Pre-ICC
Networking
Budget
Post-ICC
Changing the hospitality business model
© Greg Ferro
Proprietary and Confidential 19
How to order:
MSRP
SKU # Price
Performance Access
Points
ARC1000MAP
activeARC® ARC1000MAP Wireless Access Point – Single Band 802.11b/g/n. Performance Managed
FIT/FAT AP. Integrates with the active500EM Network Control System $449.00
ARC2000MAP
activeARC® ARC2000MAP Wireless Access Point – Dual Band 802.11a/g/n. Performance Managed
FIT/FAT AP. Integrates with the active500EM Network Control System $549.00
Access Control System MSRP
SKU # Price
Link1000ACS
Small Business Unified Access Control System with both Wired/Wireless Layer3 management, 2 Gigabit
Ports, 16 AP licenses (up to 128 capable), and 4k VLANs $1,699.00
active500EM
activeARC® active500EM Network Control System – 24 port Wired and Wireless. Data networking
controller. Integrates with activeARC® Series Access Points. (Includes licensing for 32 Access Points) $4,199.00
Available for purchase directly from ICC
ACS Licensing Upgrades MSRP
SKU # Price
LIC16ACS 16 additional licenses for access points for active500EM $1,299.00
LIC32ACS 32 additional licenses for access points for active500EM $2,499.00
LIC64ACS 64 additional licenses for access points for active500EM $3,499.00
LIC128ACS 128 additional licenses for access points for active500EM $5,999.00
Contact
Contact:
www.intcomcorp.com
Proprietary and Confidential 20
 Free 30-day Evaluation
 Premium White Glove Service
 Dedicated Sales Engineer
 Design Engineering Support
 Bid Protection
 Deal Registration
© 2014 International Communications Corporation. All rights reserved.

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ICC Networking handles BYOD & BYOC

  • 1. International Communications Corporation Confidential and Proprietary ICC Wi-Fi® Mobility Content Handling Dealing with BYOD/BYOC in an ICC IP Data Ecosystem Streaming Security Applications Content
  • 2. Proprietary and Confidential 2 Lower Operational Costs Increase Devices & Revenue Reduce Risk Business Drivers and Concerns for Hoteliers
  • 3. Proprietary and Confidential 3 Explosion in the type and quantity of devices 2014 Smith Micro Annual Report
  • 4. Proprietary and Confidential 4 Evolution in what users want to do with these devices 2014 Smith Micro Annual Report
  • 5. Proprietary and Confidential 5 New Requirements in Hospitality Content: Delivering it to Guests and Access to it from Guests Growth of BYOD mobile devices to over 10 Billion by 2018 but also requires user- defined prefences Demand to Bring Your Own Content (BYOC) increases demand for broadband and use of in-room TV Technology that enables the Delivery of Services •Specific enough to enable per guest flexibility •Smart enough to handle content for all users
  • 6. Proprietary and Confidential 6 ApplicationsICXIPDatainfrastructure SECUREEASY EFFICIENTSCALABLE IP Data Content Control, Profiles, Priorities, and SLA Analytics Mobile Voice Policy Cloud Management and Monetization Unified IP Data Control with High Flexibility icXcloud Content Delivery is the next issue for Hoteliers ICC icXchange® Solution resolves these concerns
  • 7. Proprietary and Confidential 7 •Track customers, reviews, and pricing options of on-line goods and services •Monetize WI-FI to drive ROI Retailers •How to increase services, loyalty, and differentiated experiences •Technology that drives either an increase in services or decrease in cost Hotels •Location Services to drive ease of experience and quicker transitions between destinations •Drive interactive technology for multi-user ecosystems Travel New Demands
  • 8. Proprietary and Confidential 8 UNIFIED Employee & Guest • ONE Unified Wired & Wireless • Device Recognition • Location Analytics EFFICIENT User Content Delivery • Enable Video-over-WI-FI • Seamless WI-FI connection • Integrated Presence PERFORMANCE Enhanced Experience • Enable more experiences • Retain location traffic • Reduce broadband cost Next Generation IP Data Networking Technology: Unified, Efficient, & Performance
  • 9. Proprietary and Confidential 9 Unified Access Control Edge Access Connectivity Link2000ACS Link1000ACS ICX200WAP 802.11N ARC1000MAP ARC2000MAP Branded with AT&T Logo active500EM icXchange® Family of Unified IP Data Networking Solutions
  • 10. Proprietary and Confidential 10 VOICE VIDEO SIP Phone SoftPhone SmartPhone 3G/4G Offload Host PBX Cases Streaming Content Control Social Media Marketing IPTV Internet Video Use Cases Network Access Replication Over WAN Content ManagementFull Queue Control Traffic Policing Disaster Recovery, Long-Term Retention End-to-End QoS On Premise or Private Cloud Flow ClassificationIP Data Controls Client Policy Gateway Content Enablement Unified, Efficient, and Performance Cloud Managed AP On-Premise or Private Cloud Controller Managed AP icXcloud DATA Management IP Data Secure Traffic (L3) Cluster over NAT Multiple Forwarding Options Ethernet Cases
  • 11. Proprietary and Confidential 11 Application Enablement: Set by the Administrator The icXchange® Link Series Access Control Systems use advanced features to control different policies set the but administrator. Automated by icXengine® Link Series Access Control Systems icXcloud Management and Control User Defined Profile WMM (QoS) LOW ACM/TSPEC MEDIUM VLAN/DIFFSERV IP Data Control Options Application Owner CLIENT QoS Performance: 1.0 IOPS/GB Availability: Continuous Tagged: =YES/NO HIGH PRIORITY Performance: Set Profile
  • 12. Proprietary and Confidential 12 icXengine streamline content flow Performance is the end result Competition A smarter and more flexible network ecosystem to drive performance and more devices on the network
  • 13. Proprietary and Confidential 13 Customer Device Link2000ACS (active500EM) Customer Content Voice Data Video Identification Wired/Wireless RF Management Roaming VLAN TSPEC QoS/ToS/CoS Packet Inspection End-to-End Service Unified IP Data Communication Software-driven to ‘see’ data and ensure high performance Connectivity Management Content Management
  • 14. Unified Efficient NO Multiple hops, not a switched platform, Licensing, No IP Traffic Optimization Wireless Beamflex Based on Industry Beamforming Good Technology Performance Proprietary and Confidential 14 ICC Unified Software-driven Solution vs the Competition Ideal For Cost-effective, Large- capacity requirement ICXCLOUD-Series Unified Efficient Wired & Wireless Premise & Cloud Centralized Control Switched Platform, IP Traffic Control, Least Path Routing, Packet Control Switched Ecosystem Performance RF and Power management with standards-based Beamforming 11ac Performance Logical & Virtual Routing Software-driven IP control to manage the new network issue: The Content Flood Traditional and Singular value to solve a fading issue: Getting Connected VS ANY Vendor example
  • 15. Proprietary and Confidential 15 Unified IP Data Network Holiday Inn Express & Suites Charleston Airport-Convention Center • Challenge – Unreliable Wi-Fi® and poor user experience – Increasing user device requirements Solution Unified Access Controller for Wired & Wireless Management Enterprise 802.11n Dual Band Access Point Results 1. Optimized IP data performance for 3 to 4 times more bandwidth per user 2. Dynamic user/device balanced IP network improved content delivery 3. Reduced AP hardware requirements Applications Online user services BYOD Social Media Employer applications Aerolina recently offered us a solution through ICC, they discussed a platform that could increase the usable bandwidth while increasing the performance of the network... We know that the current traveler has multiple devices and anyone of these devices can be pulling bandwidth causing an issue for the guest next door. Their recent changes to our Holiday Inn Express-Charleston Airport has made a noticeable difference to the satisfaction of our guests. The infrequent calls our staff receive are now" human" error versus a true technical problem. Something our front desk staff or "IT experts" can handle easily. DANIEL BLUMENSTOCK Director of Hotel Operations Partner
  • 16. Proprietary and Confidential 16 Value proposition Flexible deployment to fit any network Investment Protection thru Enhanced features & support Full Featured Enterprise Switch, Wireless, and Management ‐ Remote, onsite, or just deploy APs to client location ‐ Voice tunneling to ensure quality and deployments. ‐ sFlow for even smaller networks to ensure quality data transmissions ‐ Truly unified with full wired and wireless features and control. ‐ Supporting up to 10,000 devices on one control system, users can follow up with additional information. • Migrate IP data forwarding schemes to change architecture when the customer changes • Unit are seen as the next targets. • Full non-blocking switching fabric • Limited lifetime warranty • Firmware updates – Network consolidation – Wired and 802.11 Wireless Access – Positioned at multiple levels – Local, Centralized, or Distributed Forwarding – Routing consolidation – Layer 2 – Layer 3 – Service Feature consolidation – Service Provider: PIM, Q- in-Q – Installer: IPv6, WIDS, SNMP, Authentication
  • 17. Proprietary and Confidential 17 Cloud Managed Access Point – only deployments Large size technology Small size, cost sensitive, and require technical assistance Medium size and needs help Boutique Global locations National International Onsite Control systems with Cloud Management Drive Client Efficiency and Profitability Drive User Experience, Loyalty, and ROI Link Series Wired/Wireless Control Systems ICX and ARC Series Access Points icXcloud System ICXmanager Analytics, Reporting, Programming The Foundation Performance delivery for any size hotel in any location
  • 18. Proprietary and Confidential 18 Networking Budget Pre-ICC Networking Budget Post-ICC Changing the hospitality business model © Greg Ferro
  • 19. Proprietary and Confidential 19 How to order: MSRP SKU # Price Performance Access Points ARC1000MAP activeARC® ARC1000MAP Wireless Access Point – Single Band 802.11b/g/n. Performance Managed FIT/FAT AP. Integrates with the active500EM Network Control System $449.00 ARC2000MAP activeARC® ARC2000MAP Wireless Access Point – Dual Band 802.11a/g/n. Performance Managed FIT/FAT AP. Integrates with the active500EM Network Control System $549.00 Access Control System MSRP SKU # Price Link1000ACS Small Business Unified Access Control System with both Wired/Wireless Layer3 management, 2 Gigabit Ports, 16 AP licenses (up to 128 capable), and 4k VLANs $1,699.00 active500EM activeARC® active500EM Network Control System – 24 port Wired and Wireless. Data networking controller. Integrates with activeARC® Series Access Points. (Includes licensing for 32 Access Points) $4,199.00 Available for purchase directly from ICC ACS Licensing Upgrades MSRP SKU # Price LIC16ACS 16 additional licenses for access points for active500EM $1,299.00 LIC32ACS 32 additional licenses for access points for active500EM $2,499.00 LIC64ACS 64 additional licenses for access points for active500EM $3,499.00 LIC128ACS 128 additional licenses for access points for active500EM $5,999.00
  • 20. Contact Contact: www.intcomcorp.com Proprietary and Confidential 20  Free 30-day Evaluation  Premium White Glove Service  Dedicated Sales Engineer  Design Engineering Support  Bid Protection  Deal Registration © 2014 International Communications Corporation. All rights reserved.