This booklet contains information about listener figures for Echo Radio as well as the available advertising packages to help expand your business and grow your brands awareness. Echo 87.7 FM is a radio station that Broadcasts from Farnborough during the month of March.

2. BRAND OVERVIEW
To sum up Echo 87.7 in one word: ‘variety’. Echo 87.7 FM ‘only plays what you wanna
hear’ – fantastic, content rich, music driven shows with big personalities and great music
variety.
All the music that you love from Pop, R&B, Top 40, Rock, 80’s and 70’s as well as Live
Music and specialist music all separated into one fantastic month of radio broadcasting.
Your music tastes will more than likely to be reflected on Echo 87.7 FM.
Our Listeners
Echo 87.7 FM is aimed at a wide range of different people which reflects the wide range of
music that we play. The target audiences are 24-40. They are BC1C2DE’s where they are
at the stage in their life where they love great music variety. They could be at college or
university or be settled down with a mortgage and children. These include students,
professionals, educated and uneducated consumers. They are people that enjoy listening
to music and want to be entertained and currently enjoy the banter of music radio but want
more variety then other stations can offer.
From the Echo 2009 online listener figures, the average Echo listener tunes in for 68
minutes every time they connected to the online stream. With Echo on average receiving
75 new listeners everyday, this accumulates to almost 150 hours of new listener
connections each day and almost 5248 hours of listening time from all listeners each day.

3. Programming
Echo 87.7 FM programmes are broadcast on FM to Farnborough and the surrounding areas
(Aldershot, Camberley, Fleet, Blackwater, Cove, Ash, Ash Vale and other near by
locations). We also broadcast online to the whole of the UK and also received in 2009
listeners from 25 different countries around the world.
Key local news is produced by our News Department and is broadcast on the hour ever
hour and between 2200hrs and 0700hrs is produced by IRN (Sky Radio) and includes
regional and national news.
James Warwick Echo Sessions Rising Starz
Local Radio Star presenting Live music in the studio three A live televised singing
Drivetime. days a week. competition broadcast out live
on Echo.
Key online listener figures
• Echo reached 1942 unique listeners in 2009.
• Echo received on average 524 connections to our audio stream everyday.
• Echo provides to loyal listeners who tune in on average for 8 hours a week.
• Echo had listeners from 25 different countries all over the world.

4. Listener Figures
Echo 87.7 FM Online On FM
New Connections (daily) 75 N/A
Weekly Reach 525 N/A
Weekly Connections 3,668 N/A
Total Hours (per week) 612 N/A
Total Hours (during March) 2,274 N/A
Total Unique Listeners
(during March) 1,942 N/A
*See below for more information
Echo 87.7 FM
* Due to Echo 87.7 FM broadcasting under a restricted service licence we are unable to
collect listener figures for listener that tune in to us on FM, for example in their cars.

5. TSA MAPS
Echo 87.7 FM broadcast to Farnborough and the surrounding areas and all over the UK
online at http://www.echofm.co.uk/listen.
Echo 87.7 FM
Farnborough
Aldershot
Fleet
Camberley
Ash
Ash Vale
Cove
Echo Radio
UK Wide
World Wide

6. Interactive
EchoFM.co.uk provides listeners with a way of listening to Echo anywhere in the world with
our 24 hour a day live stream which is received in 128kbps to ensure an excellent sound
quality. Last year the Echo website received on average 200 hits per day.
The new up and coming Echo website will allow listeners to view a daily updated blog from
each presenter and keep up to date with the latest Echo news as well as local news. Also
with a new system which is being implemented this year, podcasts will become available
almost instantly after a show is finished and they can be downloaded on to iPods and other
media players.
Sponsorship and Promotion
• Fantastic sponsorship and promotions team at the ready
• Providing campaigns that cut through and deliver impact
• Tailor made competitions for your brand
• Sponsorship and promotion of features on Echo

7. GOLD ADVERTISING CAMPAIGN
This is the crème de la crème of advertising campaign packages. This package will not just
give your brand the exposure it deserves but does it in three different ways:
• On Air Advertising Breaks
• Show Sponsorship
• Interactive Advertising
What you get for your money:
• A professionally made 30 second advert produced to your brief and specification.
• Your advert played out on air every 15 minutes.
• Sponsorship of a show and/or competition where their jingles are played out countless
times during a show, the show jingles could be for example: “The Breakfast Show –
Sponsored by The A Team, Offering you the Best Protection Services”.
• A banner advert produced professionally by our media partners AlphaBronx© and
placed on our websites front page in two locations*.
All this for the price of
£100 incl VAT
That’s all you will pay for the entire campaign. No Hidden Costs. No Hidden Charges.
Silver Advertising Campaign Bronze Advertising Campaign
What you will get for this great package is: What you will get for this great package is:
• A professionally made 20 second advert • A professionally made 10 second advert
produced to your brief and specification. produced to your brief and specification.
• Your advert played out on air every 15 • Your advert played out on air every 15
minutes. minutes.
• A banner advert produced and placed on
our websites front page in one location*
All this for the price of All this for the price of
£75 incl VAT £50 incl VAT
That’s all you will pay for the entire campaign. That’s all you will pay for the entire campaign.
No Hidden Costs. No Hidden Charges. No Hidden Costs. No Hidden Charges.
*The adverts are on rotation and your advert may not be shown on every hit. Gold Packages have
priority on Front Page spaces.
Registered VAT No. 591 8809 92

8. Contact the Echo Sales Team
Connor Haynes – Sales Executive
078761 777 93
conner@echofm.co.uk
Thomas Sampson – Managing Director
07824 63 9000
thomas@echofm.co.uk
Andy Payne – Sales Assistant
07785 78 4024
andy@echofm.co.uk
By Phone
Echo Office 01252 407 270 (School of Media and Creative Arts School)
Echo Studio 01252 407 567
By Email
sales@echofm.co.uk
By Post
Echo Radio
MCA
Farnborough College of Technology
Boundary Road
Farnborough
Hampshire
GU14 6SB
VISIT THE ECHO SALES WEBSITE
http://sales.echofm.co.uk