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1. An Astral Radio Media Creativity Presentation

2. Media Creativity in action
If you think creativity is just for the creative department , think again. Media planners
have become the source for breakthrough ideas. Because one-size-fits-all solutions are
not enough anymore. Especially in a constantly-shifting market where consumers are
harder-than-ever to reach. Original, fresh thinking is vital.
That's why Astral is passionate about offering new ways to push the limits of
your creativity and stand out each and every day on our multiplatforms
- astral.com

3. Media Creativity Toolkit
• Canada’s largest radio group reaching 15 million Canadians weekly
• 84 websites with 2.88mm UV’s monthly
• Mobile apps downloaded 773,000 times
• Canada’s first On Demand Music player with video pre roll
• SMS capabilities
• Multi formatted, syndicated programming
• Full creative and production services
• National, scalable programs with full project management

4. Astral Radio and Trident
Astral Radio was thrilled to work with Trident to create a multi-platform, engaging and fun campaign to
interrupt Calgarians’ daily routine and remind them to have fun!
• Anthem: Trident is the tiny spark that inspires you to say ‘yes’ to life’s fun
experiences. Get spotted popping Trident and See What Unfolds!
• Astral Objective: Combine on-air and digital assets with grassroots initiatives to
interrupt listeners’ daily routines and remind them to have fun!
• Market/Station: Calgary’s 98-5 Virgin Radio (CIBK FM)

5. Domination Day - Station Home Page

6. Voken + Leaderboard

7. Trident Feature Page

8. Newsletter Inclusion SMS sponsorship

9. Astral Radio and INTERAC
From June 18th – September 16th,
INTERAC e-Transfer was part of an
exciting on-air and on-line integration with
the Virgin Radio, NRJ and Sun FM brands.
As the exclusive sponsor of the INTERAC
e-Transfer Breakthrough Artist of the
Month, INTERAC e-Transfer allowed
listeners to discover new artists, hear their
music and view videos they could share
across their social networks.
INTERAC e-Transfer received branded
wallpaper on the Breakthrough Artist
Section, a permanent logo above the
featured artist visual, a permanent big box
ad linking to the INTERAC e-Transfer site
and was featured in all pre-rolls when
artist videos were played from the section.

10. INTERAC On air
On air messaging consisted of 15
fused song intros weekly of the
featured artist across 20 stations.
Section support included 28 x 15
second promos with client brand
messaging.
Total full coverage impressions
exceeded 57 million over the
course of the program.

11. Display Ad Results
INTERAC e-Transfer received the following Display advertising to promote the
campaign. The ads delivered an overall Click Thru Rate of 0.31 - over 3x greater
than the industry standard of 0.10!
Ad Name Impressions Clicks CTR
Run of Site Big Box 651,590 1,789 0.27
Run of Site Leaderboard 651,619 2,155 0.33
Pre-roll Big Box Companion 8,179 41 0.50
Breakthrough Artist Page Big Box 36,650 156 0.43
TOTAL 1,348,038 4,141 0.31

12. Astral Radio and Eli Lilly
The central objective of the Men’s Health Show campaign
was to educate men nationally on the prevalence,
treatability and treatment options available for Erectile
Dysfunction while motivating them to talk to their HCP
about which option is right for them.
A multi-channel campaign was executed to inform and 60/30
educate listeners on Erectile Dysfunction. Minute
Radio Talk
• 4 x 1-hour radio shows were created including
special guests from across the country
Shows
• On line media achieved a Click-Through Rate of Dedicated
Promotional
On-line
5% - 55 times higher than the industry average Announcements support with
• Every radio station show page surpassed the KPI in support of podcasting
30% conversion rate with a national average of each show and ED quiz
78%
• 10 stations in 5 provinces worked collectively to
help Eli Lilly achieve their objective

13. Dedicated Show Pages
Customized interactive show pages were created
for all 10 participating radio station website, giving
listeners information about E.D. and an
opportunity to click through to 40over40.ca
Each online show page included:
• Interactive quiz
• Podcasts of previous shows
• Link to the treatment table
• Links to 40over40.ca
• Information on show times

14. Audio Pre-Roll & Big Box / Leaderboard
Online ad media across all 10
radio stations further supported
the Men’s Health Show and
40over40.ca.
Drivers included:
• Big Box ad units
• Leaderboard ad units
• Audio pre-roll

15. Market Specific Posters
Eli Lilly representatives in each
participating radio market were able to
support and generate awareness for
the program through distribution of
marketing materials designed
specifically by Astral Radio for the
Men’s Health Show campaign.

16. Astral Radio and Ikea
Virgin Radio Vancouver partnered with IKEA for the
Grand Opening of their NEW Richmond store.
Media Creativity and Virgin Radio created a muti
faceted and multiplatform program to support and
promote IKEA’s First In Line Promotion, Friends &
Family Event and Human Coupon Campaign.
Listeners participated for the opportunity to live in a
box for 5 days and walk into the new Richmond
IKEA with $10,000 in hand!
Virgin Radio was also present to announce the
“First-In-Line” winner and welcome customers on
the Grand Opening Day.
In addition to all this, IKEA had a dedicated Feature
Channel and Contest pages on
vancouver.virginradio.ca, that were supported
through produced promos, Newsletter inclusion,
Live mentions, Facebook and Twitter.

17. Friends & Family Pre-Opening Night Event Online Contest
Virgin Radio gave listeners the opportunity to
visit the brand new IKEA in Richmond before
the doors opened to the public
Virgin hosted an online contest that offered
the chance to win 2 invites to the event as
well as a $100 gift card to spend while they
are there! The Virgin Flight Crew was also on
site to greet shoppers.

18. First In-Line Contest
Virgin Radio put one of their listeners in a
box…to live…for $10,000!
Virgin ran an online contest asking our listeners
why they should be the one who gets to be first in
line for the grand opening of IKEA in Richmond.
The contest was promoted through produced
promos and online.
Online Contesting @ virginradio.ca
Listeners were asked to tell us in 100 words
or less why it should be THEM that gets to be
first in line and win $10,000 from IKEA!

19. Most Valuable Human Coupon Contest
On-line Contest Pages
Private Shopping Night
Newsletter

20. Social Media – Facebook/Twitter

21. Media Creativity Mission Promises
• We will do what we promise
• We will be professional
• We will respond in a heartbeat…or faster
• We will use creativity to differentiate and dominate
• We will be an expert resource for you
• We will collaborate with you every step of the way
• We will deliver a timely wrap report on every project
• We will ask you how we did at the end of every project
• We will take as much pride in your business as you do

22. Now, it’s your turn to enter!
PLS TXT “CREATIVITY”
FOLLOWED BY UR NAME TO:
99999
YOU’LL BE ENTERED TO WIN
AN IPAD
THANK YOU!