in the midst of the crisis many andividuals and companies struggle to survive. But that same crisis poses new opportunities and offers new views on the world. If you are willing to let go of the status quo, there is no crisis. This piece is about (future) consumer behaviour and business opportunities in this era.

1. BREAKING
POINT

2. 2000 - 2012
Shift from an I- to a we society
Central Decentralized
Big Small
Short term Long term
Sales Reationship
Global Local
Authority I We Hub
Top down Bottum up
Personalized Personal
Complexity Simplicity
Private Public
Growth Progress

3. 2012 - 2013
The individual empowered because of the collective
Empowered Dependant
Personalized I We Personal
Differences Similarities

4. 2012 - 2013
Less control, more chaos and independance
Self responsible Independant Usage Feeling
Development Chaos Freedom
Freedom
Empowered Dependant
Personalized I We Personal
Differences Similarities
Control
Government Independance Posession Binding
Goal oriented Control Ratio

5. Trends 2012
Last years trendcloud
CONTRA
UX
CONNECT
REAL ON=OFF
KNOWN
OPEN EGONOMY
BALANCE
MASLOW

6. Compared to last year
Trends 2013
Evolution to new Evolution within
trend trend
New Discontinued This years trends and evolution
SMALL CONTRA
PLAY
DECENTRALIZED
REAL ON=OFF
KNOWN
OPEN EGONOMY
REDUCT
MASLOW

7. OPEN
(In)transparent

13. DECENTRAlIZE
Bottum- up & scattered

21. EGONOMY
Liberal within a collective

28. SMALL
Small scaled, personal and
local

33. REAL
Look each other in
the eye

39. PLAY
Behoefte aan beleving

49. ON=OFF
Convergence of on- & offline,
human & technology

57. CONTRA
Clash of ideals

64. MASLOW
Healty mind, body
& soul

70. BALANCE
A world in
balace.

76. BREAKING
POINT
If you are prepared to
let go of the status
quo, there is no crisis!