GET YOUR BRAND MESSAGE
INTO RADIO SPORTS
BULLETINS AND PODCASTS
A BRIEF INTRODUCTION TO SPORTSMEDIA

                                                                 • Sportsmedia’s Bull...
THE POWER OF RADIO
WHAT SPORTSM EDIA OFFERS

       • Sportsmedia offers a guaranteed regional radio syndication (and
       internet podcast...
WHAT SPORTSM EDIA OFFERS

       • Your Promotional Messages, Calls to Action and Brand
       Ambassadors will be embedde...
HOW WE ENSURE COVERAGE

                                              Sportsmedia Broadcasting is now in its 18th year.
  ...
SPORTSM EDIA’ S PROGRESS IN 2009

        • We continue to build The Sportsmedia Bulletin Network – the
        widest syn...
THE SPORTSMEDIA BULLETIN NETWORK 2009
STATION                      BROADCAST AREA                          STATION        ...
THE SPORTSMEDIA BULLETIN NETWORK 2009

STATION                     BROADCAST AREA                     STATION             ...
THE SPORTSMEDIA BULLETIN NETWORK 2009: GOLD NETWORK

GOLD STATION                             BROADCAST AREA              ...
THE SPORTSMEDIA BULLETIN NETWORK 2009: GOLD NETWORK
GOLD STATION                               BROADCAST AREA          GOL...
THE SPORTSMEDIA BULLETIN NETWORK 2009: JAZZ NETWORK


        JAZZ STATION                 BROADCAST AREA
        Jazz FM ...
THE SPORTSMEDIA BULLETIN NETWORK 2009
                                                3 month Rajar data
                 ...
THE SPORTSMEDIA BULLETIN NETWORK 2009


           WEEKS     REACH        IMPACTS         AV.      VALUE (AT £3.50
       ...
THE SPORTSMEDIA BULLETIN NETWORK 2009
THE SPORTSMEDIA BULLETIN NETWORK 2009
THE SPORTSMEDIA BULLETIN NETWORK DEMOGRAPHICS 2009


             AGE           TOTAL     MALE      FEMALE
         UNDER ...
THE SPORTSMEDIA BULLETIN NETWORK DEMOGRAPHICS 2009
THE SPORTSMEDIA BULLETIN NETWORK DEMOGRAPHICS 2009
                       Age Group by Gender %
THE SPORTSMEDIA BULLETIN NETWORK BY SEX & SOCIAL GRADE
THE SPORTSMEDIA BULLETIN NETWORK BY SEX & SOCIAL GRADE

                     Total Reach by Gender & Social Grade
BUSINESSM EDIA BROADCASTING
                                              • Imagine Business News where your company and i...
THE BUSINESSM EDIA BULLETIN NETWORK 2009
           STATIONS                     BROADCAST AREA                 NO. OF BRO...
THE BUSINESSM EDIA BULLETIN NETWORK 2009

GOLD STATION                               BROADCAST AREA          GOLD STATION ...
THE BUSINESSM EDIA BULLETIN NETWORK 2009

GOLD STATION                               BROADCAST AREA          GOLD STATION ...
THE BUSINESS MEDIA BULLETIN NETWORK 2009
                                         3 month Rajar data                      ...
THE BUSINESSM EDIA BULLETIN NETWORK 2009


         WEEKS      NO. OF     REACH       IMPACTS         AV.      VALUE (AT
 ...
THE BUSINESSM EDIA BULLETIN NETWORK 2009
THE BUSINESSM EDIA BULLETIN NETWORK 2009
THE BUSINESSM EDIA BULLETIN NETWORK DEMOGRAPHICS 2009


             AGE            TOTAL      MALE     FEMALE
          U...
THE BUSINESSM EDIA BULLETIN NETWORK DEMOGRAPHICS 2009
THE BUSINESSM EDIA BULLETIN NETWORK DEMOGRAPHICS 2009

                          Age Group by Gender %
THE BUSINESSM EDIA BULLETIN NETWORK BY SEX & SOCIAL GRADE
THE BUSINESSM EDIA BULLETIN NETWORK BY SEX & SOCIAL GRADE
                         Total Reach by Social Grade and Gender
WHAT WE CAN DO FOR YOU

        • Your promotional messages, calls to action & Brand Ambassadors
        will be embedded ...
WHAT WE CAN DO FOR YOU

        By working with Sportsmedia you can obtain the following benefits

        • Create sponso...
WHAT WE CAN SAY ABOUT YOU ON -AIR

          •   We can get interviews with your brand ambassadors as well as
            ...
WHAT WE CAN SAY ABOUT YOU ON -AIR

          •   We can promote all of your sponsorship support, activation &
            ...
EVALUATION
             •   We conduct evaluation at all stages of the relationship as it is crucial that the
            ...
EVALUATION

             •   We encourage our sponsors to incorporate other quantifiable & measurable
                 act...
THE WEB OF SPORTSMEDIA


      Your sponsorship message distributed across the
      worldwide web, with the same guarante...
MAKING THE WEB ACCOUNTABLE
WHAT OUR SPONSORS SAY

   We understand the importance of a strong, distinctive brand, with clear and
   consistently comm...
WHAT CLIENTS SAY ABOUT US

       “We use Sportsmedia for their well-managed distribution of sponsored
       sports conte...
WHAT CLIENTS SAY ABOUT US

     “They are a professional outfit and a pleasure to deal with, but most
     importantly the...
WHAT RADIO STATIONS SAY ABOUT US

     “Sportsmedia provide a consistent and excellent service that matches our
     outpu...
AUDIENCE EVALUATION : THE OPEN CHAMPIONSHIP 2009



         Based on Demographic Group                All Adults (18 – 99...
AUDIENCE FORECAST: THE OPEN CHAMPIONSHIP 2009
                                      3 month Rajar data                    ...
PACKAGES AND FEES

          The Open Championship 2009

          • An ongoing campaign highlighting your key sponsorship...
AUDIENCE EVALUATION : CHAMPIONS LEAGUE & EUROPA CUP 2009-10



         Based on Demographic Group                        ...
AUDIENCE FORECAST: CHAMPIONS LEAGUE & EUROPA CUP 2009-10

                                               3 month Rajar dat...
AUDIENCE FORECAST: PREMIER LEAGUE 2009-10


      Based on Demographic Group                    Everybody                 ...
AUDIENCE FORECAST: PREMIER LEAGUE 2009-10
                                      3 month Rajar data                        ...
AUDIENCE EVALUATION : FA CUP 2009-10 FROM THIRD ROUND



            Based on Demographic Group                           ...
AUDIENCE FORECAST: FA CUP 2009-10
                                            3 month Rajar data
                         ...
AUDIENCE FORECAST: THE FOOTBALL LEAGUE 2009-10


    Based on Demographic Group     Everybody    All Adults 18-99   Top – ...
AUDIENCE FORECAST: THE FOOTBALL LEAGUE 2009-10
                                     3 month Rajar data                    ...
PACKAGES AND FEES:

        The Championship, League 1 and League 2 season

        An ongoing campaign highlighting your ...
AUDIENCE FORECAST: THE GUINNESS PREMIERSHIP

        Based on Demographic Group     Everybody    All Adults 18-99

       ...
AUDIENCE FORECAST: THE GUINNESS PREMIERSHIP
                                        3 month Rajar data                    ...
AUDIENCE FORECAST: THE GUINNESS PREMIERSHIP – 2 MONTHS

         Based on Demographic Group     Everybody   All Adults 18-...
AUDIENCE FORECAST: THE GUINNESS PREMIERSHIP – 2 MONTHS
                                        3 month Rajar data
        ...
AUDIENCE FORECAST: RUGBY AUTUMN INTERNATIONALS

        Based on Demographic Group     Everybody   All Adults 18-99

     ...
AUDIENCE FORECAST: AUTUM N INTERNATIONALS
                                       3 month Rajar data                       ...
AUDIENCE FORECAST: SIX NATIONS RUGBY

        Based on Demographic Group      Everybody    All Adults 18-99

           No...
AUDIENCE FORECAST: SIX NATIONS RUGBY
                                        3 month Rajar data                           ...
Sportsmedia Credentials 170609
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Background information regarding the Sportsmedia & Business Bulletin Networks

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Sportsmedia Credentials 170609

  1. 1. GET YOUR BRAND MESSAGE INTO RADIO SPORTS BULLETINS AND PODCASTS
  2. 2. A BRIEF INTRODUCTION TO SPORTSMEDIA • Sportsmedia’s Bulletin Network provides brands with a cost-effective method of gaining massive national awareness of its sponsorship programmes • Our team broadcasts live Sports News & Business News everyday to radio stations and internet websites & we can promote your sponsorships within EVERY news bulletin Sportsmedia delivers and Sportsm edia ensures sponsor broadcasts LIVE radio sports Sportsmedia broadcasts M essages w be broadcast ill new business new and s, s Tens of thousands of around high im pact, relevant, radio sports bulletins m ust-listen-to editorial. W hy? w podcasts... all funded eb per year.... Our radio stations are by sponsorship. contracted to us. • Sportsmedia offers brands daily coverage to millions of people across the UK and the additional flexibility to promote localised messages for individual areas Sir Geoff Hurst and Kenny Dalglish MBE open the new offices of
  3. 3. THE POWER OF RADIO
  4. 4. WHAT SPORTSM EDIA OFFERS • Sportsmedia offers a guaranteed regional radio syndication (and internet podcasting) solution • Sportsmedia has worked extensively with blue-chip brands through the years, on events such as The Premier League, The Champions League, Wimbledon, Football, Rugby and Cricket World Cups, The Ryder Cup and The Ashes Series. • We offer sports & business coverage to radio stations and websites through unique supply contracts which ensure coverage as all our broadcasts are guaranteed to be on-air • The opportunity to either highlight or create an association with an event or sport
  5. 5. WHAT SPORTSM EDIA OFFERS • Your Promotional Messages, Calls to Action and Brand Ambassadors will be embedded seamlessly within the news content • A national service covering all major towns and cities • A localised service guaranteeing high listener interest and attention • An opportunity to communicate detailed information on a regular basis to an audience with a very personal relationship with their station as local sport provides a reason to listen consistently
  6. 6. HOW WE ENSURE COVERAGE Sportsmedia Broadcasting is now in its 18th year. In this time we have built up a growing network of radio stations and websites across the UK all contracted to air our sports news broadcasts every day Our radio stations span from Devon to Tyneside, through Wales & Northern Ireland; they include the Gold, Heart FM & Time FM networks In all we broadcast to over 100 radio stations under contract (2004: 40 stations) providing their Sportsmedia’s Centre Court position sports bulletins across the day in the biggest at W bledon im shows, breakfast, lunch & drivetime Our network is the difference between Sportsmedia & other radio syndications, as it allows us to reach more people across a larger area more often and talk precisely about your brand Audience Growth up 40% year-on-year. Affiliate station list up 50% in 2009.
  7. 7. SPORTSM EDIA’ S PROGRESS IN 2009 • We continue to build The Sportsmedia Bulletin Network – the widest syndication we have ever distributed • Since 2006, the number of stations in our network has more than doubled in size • The Sportsmedia Bulletin Network has increased to 100+ new stations since move to new studios in 2006 • Jazz FM has just become part of the Sportsmedia Bulletin Network • Sportsmedia is now a national broadcaster; which means in most broadcaster areas we can be heard on 1, 2 or 3 local stations: e.g. London, Birmingham, Leicester, Norwich, Liverpool, Manchester, Newcastle • Our network is 15% bigger than 2007 and 50% bigger than 2006 (in terms of aggregate Reach)
  8. 8. THE SPORTSMEDIA BULLETIN NETWORK 2009 STATION BROADCAST AREA STATION BROADCAST AREA 3TR Frome & West Wiltshire Garrison Radio Aldershot Aldershot Arrow FM Hastings, Battle, Rye & East Sussex Garrison Radio Catterick Catterick Bath FM Bath, Shepton Mallet & Chippenham Garrison Radio Colchester Colchester Brunel FM Swindon Garrison Radio Edinburgh Edinburgh Club Asia AM Greater London Garrison Radio Wiltshire Wiltshire Club Asia DAB & Digital TV National Gold Network National Coast 96.3 FM North Wales Coast Hertbeat FM Stevenage, Welwyn Garden City & Hitchin Connect FM Kettering, Corby & Wellingborough IOW Radio Isle of Wight County Sound Radio Surrey, Guildford, Woking & Aldershot Jazz FM National Delta FM East Hampshire & South Surrey KL.FM 96.7 King’s Lynn, Swatham & Fakenham Dune FM Southport, Bootle, Crosby & Formby Lakeland Radio Kendal, Windermere & South Lakes Express FM Portsmouth Lantern FM North Devon Fire 107.6 FM Bournemouth & Poole Lite FM Peterborough Fresh Radio Yorkshire Dales, Skipton & Catterick Midwest Ivel Yeovil & Ilminster
  9. 9. THE SPORTSMEDIA BULLETIN NETWORK 2009 STATION BROADCAST AREA STATION BROADCAST AREA Midwest Vale South Somerset & North Dorset Splash FM Worthing, Littlehampton & Shoreham Minster FM Scarborough & Bridlington Star 107.5 Cheltenham Cheltenham Mix 96 FM Aylesbury Star Radio 107.7 Weston-Super-Mare Perth FM Perth Stray FM Harrogate, Wetherby & Ripon Pulse Gold 1278 & 1530 AM Bradford, Kirklees & Calderdale Telford FM Telford & Shrewsbury Q 101 West Omagh & Enniskillen The Bay Morecambe Bay Q 102.9 FM Londonderry & North West Ireland The Eagle 96.4 FM Surrey, Guildford, Woking & Aldershot Q 97.2 FM Coleraine & County Antrim The Quay Portsmouth Quay West 107.4 FM Bridgwater & Sedgmoor The Revolution Rochdale & North Manchester Quay West Radio West Somerset Three FM Isle of Man REM FM Costa Blanca, Calida & del Sol Time 106.6 FM Slough, Windsor & Maidenhead Seven FM Ballymena & Antrim Time 107.5 Romford, Barking & Dagenham Severn Radio Shrewsbury & Oswestry
  10. 10. THE SPORTSMEDIA BULLETIN NETWORK 2009: GOLD NETWORK GOLD STATION BROADCAST AREA GOLD STATION BROADCAST AREA Gold 1152 AM (Formerly Capital Gold) Birmingham Gold 1557 AM (Formerly Classic Gold) Northampton Gold 1152 AM (Formerly Classic Gold) Norwich & Great Yarmouth Gold 774 AM (Formerly Classic Gold) Gloucester & Cheltenham Gold 1152 AM (Formerly Classic Gold) Plymouth Gold 792 AM (Formerly Classic Gold) Bedford Gold 1170/1261 (Formerly Classic Gold) Ipswich Gold 828 AM (Formerly Classic Gold) Luton Gold 1242/603 (Formerly Capital Gold) Kent Gold 945 AM (Formerly Classic Gold) Derby Gold 1260 AM (Formerly Classic Gold) Bristol & Bath Gold 990/1017 (Formerly Classic Gold) Wolverhampton, Shrewsbury & Telford Gold 1260 AM (Formerly Classic Gold) Chester & Wrexham Gold 999 AM (Former Classic Gold) Nottingham Gold 1332 AM (Formerly Classic Gold) Peterborough Gold Berkshire (Formerly Classic Gold) Berkshire & North Hampshire Gold 1359/1305 (Formerly Capital Gold) Cardiff, Newport & South Wales Gold Devon (Formerly Classic Gold) Devon Gold 1359/1431 (Formerly Capital Gold) Southend & Chelmsford Gold Digital DAB (Formerly Capital Gold) Birmingham Gold 1359 AM (Formerly Classic Gold) Coventry Gold Digital DAB (Formerly Capital Gold) Hampshire Gold 1458 (Formerly Capital Gold) Manchester Gold Digital DAB (Formerly Capital Gold) Kent Gold 1521 (Formerly Classic Gold) Reigate & Crawley Gold Digital DAB (Formerly Capital Gold) London Gold 1548 (Formerly Capital Gold) Greater London Gold Digital DAB (Formerly Capital Gold) Manchester Gold 1557/1170 (Formerly Capital Gold) Hampshire & Isle of Wight Gold Digital DAB (Formerly Capital Gold) Sussex
  11. 11. THE SPORTSMEDIA BULLETIN NETWORK 2009: GOLD NETWORK GOLD STATION BROADCAST AREA GOLD STATION BROADCAST AREA Gold Digital DAB (Formerly Capital Gold) South Wales Gold Digital DAB (Formerly Classic Gold) Norwich Gold Digital DAB (Formerly Classic Gold) Basingstoke Gold Digital DAB (Formerly Classic Gold) Nottingham Gold Digital DAB (Formerly Classic Gold) Bath & West Wiltshire Gold Digital DAB (Formerly Classic Gold) Peterborough Gold Digital DAB (Formerly Classic Gold) Bournemouth Gold Digital DAB (Formerly Classic Gold) Plymouth Gold Digital DAB (Formerly Classic Gold) Bristol & Bath Gold Digital DAB (Formerly Classic Gold) Reading Gold Digital DAB (Formerly Classic Gold) Cambridge Gold Digital DAB (Formerly Classic Gold) Swindon Gold Digital DAB (Formerly Classic Gold) Coventry Gold Digital DAB (Formerly Classic Gold) Teesside Gold Digital DAB (Formerly Classic Gold) South Devon Gold Digital DAB (Formerly Classic Gold) Tyne & Wear Gold Digital DAB (Formerly Classic Gold) Dorset Gold Digital DAB (Formerly Classic Gold) West Wiltshire Gold Digital DAB (Formerly Classic Gold) Essex Gold Digital DAB (Formerly Classic Gold) Wolverhampton Gold Digital DAB (Formerly Classic Gold) Humberside Gold Digital DAB (Formerly Classic Gold) South Yorkshire Gold Digital DAB (Formerly Classic Gold) Central Lancashire Gold Digital TV Sky Digital, Virgin, Telewest & Tiscali Gold Digital DAB (Formerly Classic Gold) Leeds Gold Dorset (Formerly Classic Gold) Dorset Gold Digital DAB (Formerly Classic Gold) Leicester Gold Suffolk (Formerly Classic Gold) Suffolk Gold Digital DAB (Formerly Classic Gold) Liverpool Gold Sussex (Formerly Capital Gold) Sussex
  12. 12. THE SPORTSMEDIA BULLETIN NETWORK 2009: JAZZ NETWORK JAZZ STATION BROADCAST AREA Jazz FM DAB London Greater London Jazz FM DAB Glasgow Glasgow Jazz FM DAB North West North West England Jazz FM DAB Severn Estuary Severn Estuary Jazz FM DAB South Wales South Wales Jazz FM DAB West Midlands West Midlands Jazz FM Digital TV Available on Sky Digital & Freesat
  13. 13. THE SPORTSMEDIA BULLETIN NETWORK 2009 3 month Rajar data ending Wave 01 2009 Everybody Reach% for the Overall Campaign Scotland 0.2 3 t 4% . o. 7 4 3 t 3% . o. 0 7 2 t 3% . o. 3 0 1 t 2% . o. 6 3 0 t 1% . o. 9 6 North 0 t 0% . o. 2 9 Ulster East 2.2 0.2 North West Yorkshire 2.7 1.6 Midlands 1.8 East of Wales England & West 3.1 4.1 London 3.2 South & South East South 4.4 West 4.1
  14. 14. THE SPORTSMEDIA BULLETIN NETWORK 2009 WEEKS REACH IMPACTS AV. VALUE (AT £3.50 FREQUENCY PER’000) 1 WEEK 1,404,000 3,701,000 2.64 £23,671 4 WEEK 2,934,000 14,804,000 5.04 £94,686 10 WEEK 4,132,000 37,011,000 8.96 £236,714 20 WEEK 5,072,000 74,022,000 14.59 £473,428 35 WEEK 5,835,000 129,538,000 22.20 £828,498 50 WEEK 6,320,000 185,054,000 29.20 £1,183,569
  15. 15. THE SPORTSMEDIA BULLETIN NETWORK 2009
  16. 16. THE SPORTSMEDIA BULLETIN NETWORK 2009
  17. 17. THE SPORTSMEDIA BULLETIN NETWORK DEMOGRAPHICS 2009 AGE TOTAL MALE FEMALE UNDER 18’S 16% 8% 8% 18-25 9% 4% 5% 25-45 33% 16% 17% 45-65 37% 19% 18% OVER 65’S 11% 6% 5%
  18. 18. THE SPORTSMEDIA BULLETIN NETWORK DEMOGRAPHICS 2009
  19. 19. THE SPORTSMEDIA BULLETIN NETWORK DEMOGRAPHICS 2009 Age Group by Gender %
  20. 20. THE SPORTSMEDIA BULLETIN NETWORK BY SEX & SOCIAL GRADE
  21. 21. THE SPORTSMEDIA BULLETIN NETWORK BY SEX & SOCIAL GRADE Total Reach by Gender & Social Grade
  22. 22. BUSINESSM EDIA BROADCASTING • Imagine Business News where your company and its products and services can be editorialised into a bulletin where stories delivered make a difference to the person listening • A company or brand spokesperson given guaranteed exposure everyday. And with Sportsmedia, your sponsorship underwrites our relationship with the stations. Providing guaranteed control of messages and guaranteed coverage • Business News for someone who’s a business owner, taxpayer, a buy-to-let owner, a low-cost airlines passenger etc • Consumer-led Business News was launched for local radio in March 2007. Already we have more than 60 affiliate stations broadcasting to London, Birmingham, Leeds, Manchester, Bristol, Nottingham, Cardiff, Cambridge and more Businessm edia is Britain’ s • This is accessible news which affects people’s mortgages, holidays, their fastest grow specialist ing buy-to-lets and their jobs – your news as consumers, taxpayers, employees new netw s ork. from 0-60 and citizens – not an aloof straight read from and for the elite in The Square Mile stations in less than a year! • Broadcast twice every weekday, reaching the peak audiences of the day at Breakfast and Drive time , complete with headline data and pop shares – and how their fluctuations affect day-to-day transactions Gould’ sw s itch into personal finance inform ation seem as stroke of genius. People are m hungry than ever for ore easy-to-digest financial new and analysis: s Colin Farrington, Director General, Chartered Institute of Public Relations
  23. 23. THE BUSINESSM EDIA BULLETIN NETWORK 2009 STATIONS BROADCAST AREA NO. OF BROADCASTS PER DAY Gold Network National 2 (AM & PM) (25 AM Stations & 32 DAB (Also available online and via TV Outlets) through Sky Digital, Telewest, Virgin and Tiscali) Pulse Classic Gold Bradford, Kirklees & Calderdale 2 (AM & PM) The Revolution Rochdale, Oldham & North 1 (PM) Manchester Star Bristol Bristol 2 (L & PM) Midwest Vale South Somerset & North Dorset 2 (L & PM) Midwest Ivel Yeovil & Ilminster 2 (L & PM) Fresh Radio Yorkshire Dales 2 (L & PM) Quay West FM West Somerset 2 (L & PM) Quay West BCR Bridgwater & Sedgmoore 2 (L & PM) Coast 96.3 FM North Wales Coast 2 (L & PM) Perth FM Perth 2 (L & PM) Bright FM Burgess Hill, Haywards Heath & Lewes 2 (L & PM)
  24. 24. THE BUSINESSM EDIA BULLETIN NETWORK 2009 GOLD STATION BROADCAST AREA GOLD STATION BROADCAST AREA Gold Digital DAB (Formerly Capital Gold) South Wales Gold Digital DAB (Formerly Classic Gold) Norwich Gold Digital DAB (Formerly Classic Gold) Basingstoke Gold Digital DAB (Formerly Classic Gold) Nottingham Gold Digital DAB (Formerly Classic Gold) Bath & West Wiltshire Gold Digital DAB (Formerly Classic Gold) Peterborough Gold Digital DAB (Formerly Classic Gold) Bournemouth Gold Digital DAB (Formerly Classic Gold) Plymouth Gold Digital DAB (Formerly Classic Gold) Bristol & Bath Gold Digital DAB (Formerly Classic Gold) Reading Gold Digital DAB (Formerly Classic Gold) Cambridge Gold Digital DAB (Formerly Classic Gold) Swindon Gold Digital DAB (Formerly Classic Gold) Coventry Gold Digital DAB (Formerly Classic Gold) Teesside Gold Digital DAB (Formerly Classic Gold) South Devon Gold Digital DAB (Formerly Classic Gold) Tyne & Wear Gold Digital DAB (Formerly Classic Gold) Dorset Gold Digital DAB (Formerly Classic Gold) West Wiltshire Gold Digital DAB (Formerly Classic Gold) Essex Gold Digital DAB (Formerly Classic Gold) Wolverhampton Gold Digital DAB (Formerly Classic Gold) Humberside Gold Digital DAB (Formerly Classic Gold) South Yorkshire Gold Digital DAB (Formerly Classic Gold) Central Lancashire Gold Digital TV Sky Digital, Virgin, Telewest & Tiscali Gold Digital DAB (Formerly Classic Gold) Leeds Gold Dorset (Formerly Classic Gold) Dorset Gold Digital DAB (Formerly Classic Gold) Leicester Gold Suffolk (Formerly Classic Gold) Suffolk Gold Digital DAB (Formerly Classic Gold) Liverpool Gold Sussex (Formerly Capital Gold) Sussex
  25. 25. THE BUSINESSM EDIA BULLETIN NETWORK 2009 GOLD STATION BROADCAST AREA GOLD STATION BROADCAST AREA Gold Digital DAB (Formerly Capital Gold) South Wales Gold Digital DAB (Formerly Classic Gold) Norwich Gold Digital DAB (Formerly Classic Gold) Basingstoke Gold Digital DAB (Formerly Classic Gold) Nottingham Gold Digital DAB (Formerly Classic Gold) Bath & West Wiltshire Gold Digital DAB (Formerly Classic Gold) Peterborough Gold Digital DAB (Formerly Classic Gold) Bournemouth Gold Digital DAB (Formerly Classic Gold) Plymouth Gold Digital DAB (Formerly Classic Gold) Bristol & Bath Gold Digital DAB (Formerly Classic Gold) Reading Gold Digital DAB (Formerly Classic Gold) Cambridge Gold Digital DAB (Formerly Classic Gold) Swindon Gold Digital DAB (Formerly Classic Gold) Coventry Gold Digital DAB (Formerly Classic Gold) Teesside Gold Digital DAB (Formerly Classic Gold) South Devon Gold Digital DAB (Formerly Classic Gold) Tyne & Wear Gold Digital DAB (Formerly Classic Gold) Dorset Gold Digital DAB (Formerly Classic Gold) West Wiltshire Gold Digital DAB (Formerly Classic Gold) Essex Gold Digital DAB (Formerly Classic Gold) Wolverhampton Gold Digital DAB (Formerly Classic Gold) Humberside Gold Digital DAB (Formerly Classic Gold) South Yorkshire Gold Digital DAB (Formerly Classic Gold) Central Lancashire Gold Digital TV Sky Digital, Virgin, Telewest & Tiscali Gold Digital DAB (Formerly Classic Gold) Leeds Gold Dorset (Formerly Classic Gold) Dorset Gold Digital DAB (Formerly Classic Gold) Leicester Gold Suffolk (Formerly Classic Gold) Suffolk Gold Digital DAB (Formerly Classic Gold) Liverpool Gold Sussex (Formerly Capital Gold) Sussex
  26. 26. THE BUSINESS MEDIA BULLETIN NETWORK 2009 3 month Rajar data 3 month Rajar data ending Wave 01 2009 ending Wave 01 2009 All Adults Reach in 000s for the Overall Campaign All Adults Impacts in 000s for the Overall Campaign Scotland Scotland 16.0 69.0 31 t 4 5 7. o 4 . 2 0 12 . t 20 . 96 o 37 5 0 27 t 3 1 9. o 7 . 3 2 14 . t 12 . 56 o 96 0 5 23 t 2 7 2. o 9 . 5 3 16 . t 14 . 15 o 56 5 0 19 t 2 3 4. o 2 . 7 5 75 t 1 6. 8. o 15 0 5 44 t 7 5 0. o 8. 5 0 7. t 1 9 5 o 4. 8 7 North 2. t 44 4 o 0. 0 5 North 2 t 7. . o5 0 8 Ulster East Ulster East 24.0 26.0 2.0 6.0 North North West Yorkshire West Yorkshire 226.0 85.0 746.0 136.0 Midlands Midlands 1591.0 East of 284.0 East of Wales England Wales England & West 1102.0 & West 204.0 1812.0 290.0 London London 2307.0 445.0 South & South & South East South East South 1084.0 South 230.0 West West 783.0 155.0
  27. 27. THE BUSINESSM EDIA BULLETIN NETWORK 2009 WEEKS NO. OF REACH IMPACTS AV. VALUE (AT BULLETINS FREQUENCY £3.50 PER’000) 1 WEEK 115 513,000 1,001,000 1.95 £8,956 4 WEEK 460 1,179,000 4,003,000 3.40 £35,823 10 WEEK 1,150 1,744,000 10,008,000 5.74 £89,558 20 WEEK 2,300 2,204,000 20,017,000 9.08 £179,117 35 WEEK 4,025 2,584,000 35,030,000 13.55 £313,454 50 WEEK 5,750 2,829,000 50,042,000 17.69 £447,791
  28. 28. THE BUSINESSM EDIA BULLETIN NETWORK 2009
  29. 29. THE BUSINESSM EDIA BULLETIN NETWORK 2009
  30. 30. THE BUSINESSM EDIA BULLETIN NETWORK DEMOGRAPHICS 2009 AGE TOTAL MALE FEMALE UNDER 18’S 10% 6% 4% 18-25 4% 2% 2% 25-45 23% 12% 11% 45-65 47% 24% 23% OVER 65’S 16% 8% 8%
  31. 31. THE BUSINESSM EDIA BULLETIN NETWORK DEMOGRAPHICS 2009
  32. 32. THE BUSINESSM EDIA BULLETIN NETWORK DEMOGRAPHICS 2009 Age Group by Gender %
  33. 33. THE BUSINESSM EDIA BULLETIN NETWORK BY SEX & SOCIAL GRADE
  34. 34. THE BUSINESSM EDIA BULLETIN NETWORK BY SEX & SOCIAL GRADE Total Reach by Social Grade and Gender
  35. 35. WHAT WE CAN DO FOR YOU • Your promotional messages, calls to action & Brand Ambassadors will be embedded seamlessly within the news bulletins • We can use the Sportsmedia Bulletin Network to provide comprehensive coverage of your sponsored teams, tournaments & events • We can also provide in-depth coverage of most events by having a reporter on-site which will generally allow us to obtain extra coverage on BBC local radio & additional ILR stations
  36. 36. WHAT WE CAN DO FOR YOU By working with Sportsmedia you can obtain the following benefits • Create sponsorship awareness • Create a sense of understanding of a company/brand and its services • Provide a rationale for its sponsorship • Promote its sponsorship support & activation initiatives • Highlight the actual or desired association between a brand & an activity • Provide calls to action • Sell tickets for sponsored events
  37. 37. WHAT WE CAN SAY ABOUT YOU ON -AIR • We can get interviews with your brand ambassadors as well as participants in your sponsored events, all in their local region and link you to the heart of our coverage • We can say something in strapline form • We can interview your senior brand personnel who can : • Explain who you are • What you do • Your rationale for sponsorship • Promote your services e.g. provide latest odds • We can run ticket promotions on a localised basis before each of your sponsored events as well as localise promotional messages
  38. 38. WHAT WE CAN SAY ABOUT YOU ON -AIR • We can promote all of your sponsorship support, activation & grass roots initiatives • We can interview representatives of Rights Holders thus providing further endorsement of your sponsorships • We can direct listeners to specific websites to obtain more information and podcasts (which we can provide) etc • All of the above will be in high attention sports bulletins around your sponsored events – with full advertising compliance • Each bulletin is unique, newsworthy & relevant to the listener • By incorporating your spokespersons & assorted messages & strap lines within the bulletins, your brand is reinforced & key messages can be passed on to the audience • You can associate yourself with events & activities that you have no involvement with
  39. 39. EVALUATION • We conduct evaluation at all stages of the relationship as it is crucial that the campaign works for you on all levels • We will agree a set of objectives & potential ROI with you before the commencement of all campaigns • At the end of the campaign we will provide you with a detailed Campaign Analysis incorporating: • Cumulative details of every individual broadcast • UK Map highlighting breadth of regional/national coverage • Interviews conducted by Sportsmedia • CD containing examples of all your individual sponsor messages & credits • Total Audience Delivery, Reach, OTH & Frequency • Campaign Valuation
  40. 40. EVALUATION • We encourage our sponsors to incorporate other quantifiable & measurable activity within our broadcasts (all subject to OFCOM approval): • Calls to action • Consumer Promotions • Ticket Sales • Website Traffic & registration • New Account opening • We are able to arrange Qualitative & Quantitative Listener research on your behalf
  41. 41. THE WEB OF SPORTSMEDIA Your sponsorship message distributed across the worldwide web, with the same guaranteed syndication methods we use in radio. Not only can we make EXCLUSIVE podcast content for your website to keep your customers online for longer – but we can send it round a growing network of the world’s leading sites to exploit and activate your sponsorship to an interactive audience. Observe how our podcasts are accompanied by logos, copy, detailed text and a hyperlink to your site. The sponsor takes ownership of the whole story, just like our radio service. The sponsor takes ownership of the whole story, just like our radio service
  42. 42. MAKING THE WEB ACCOUNTABLE
  43. 43. WHAT OUR SPONSORS SAY We understand the importance of a strong, distinctive brand, with clear and consistently communicated values. We’ve worked for some of sponsorship’s biggest names. Your sponsorship message fully integrated into editorial everyday creates a highly original and distinctive communication platform – associating your brand with the very excitement and passion you want it to be associated with. For TXU Energi it w vital that the as W have used the services of e sponsorships w Ipsw Tow and ith ich n Sportsm edia extensively, in particular the Rugby League Challenge Cup during the World Cup. It alw ays reached as m any people as possible. proves to be a successful and cost Brand aw areness w the No.1 as effective w of com unicating our ay m objective and Sportsm edia have m essages to significant audiences delivered beyond our expectations. across both radio and the internet. W e They are a professional outfit and a are pleased to be continuing to w ork pleasure to deal w but m ith, ost w Sportsm ith edia to help prom our ote im portantly they deliver for their ongoing association w the England ith clients. I would have no hesitation in football team . recom ending Sportsm m edia. Peter Gandolfi, Nationwide Andy Kenny, brandRapport Check out som e Of our sponsors Major companies, major sponsors
  44. 44. WHAT CLIENTS SAY ABOUT US “We use Sportsmedia for their well-managed distribution of sponsored sports content over an ever-expanding network of media outlets. Rarely have I met with the boys without them announcing another media outlet, broadening their reach even further. I find them accommodating, amenable and consumately professional to deal with, and attribute a significant proportion of Paddy Power's brand awareness and financial growth in the UK directly to Sportsmedia” - Barni Evans, Paddy Power
  45. 45. WHAT CLIENTS SAY ABOUT US “They are a professional outfit and a pleasure to deal with, but most importantly they deliver incremental business and client uplift for us. I would have no hesitation in wholeheartedly recommending Sportsmedia.” Rob Juleff, IG Index "I used Sportsmedia for 9 years because of their ability to reach millions of people with qualitative sponsor references for Tote within relevant editorial. They provide a totally unique proposition in radio and internet and in an era of fragmentation they bring this massive audience together successfully and accountably.” Richard Weaver, Tote
  46. 46. WHAT RADIO STATIONS SAY ABOUT US “Sportsmedia provide a consistent and excellent service that matches our output and branding. The Sportsmedia bulletins integrate well into our programming, as though they were our own.” Mark Page MD Garrison Radio
  47. 47. AUDIENCE EVALUATION : THE OPEN CHAMPIONSHIP 2009 Based on Demographic Group All Adults (18 – 99) Total Bulletins 3,371 Total Number of Audience Outlets 123 Total Impacts 12,626,000 Total Audience Reached 5,797,000 Advertising Value Equivalent £86,547 *Radio Evaluation based only on those stations surveyed in Rajar. So excludes all the 33 Gold DAB stations, Quay West 107.4 FM, Hertbeat FM, Severn Radio, Garrison Radio, Express FM, Fresh Radio, Splash FM, Telford FM, Wyre FM and REM FM.
  48. 48. AUDIENCE FORECAST: THE OPEN CHAMPIONSHIP 2009 3 month Rajar data 3 month Rajar data ending Wave 04 2008 ending Wave 04 2008 Everybody Impacts in 000s for the Overall Campaign Everybody Reach in 000s for the Overall Campaign Scotland Scotland 1998.0 1153.0 31. t 44. 43 o 00 2 0 19 . t 13. 32 o 65 7 0 28. t 31. 76 o 43 3 2 15 . t 19. 10 o 32 3 7 25. t 28. 19 o 76 5 3 98 t 15. 0. o 10 0 3 13. t 25. 52 o 19 7 5 65 t 98 6. o 0. 7 0 95 t 13. 0. o 52 8 7 43 t 65 2. o 6. 3 7 North 29 t 95 7. o 0. 0 8 North 11 t 43 8. o 2. 0 3 Ulster East Ulster East 343.0 279.0 223.0 181.0 North North West Yorkshire Yorkshire 560.0 West 1121.0 330.0 607.0 Midlands 2657.0 Midlands East of Wales 1250.0 East of England Wales & West 1811.0 England 1326.0 & West 688.0 London 428.0 4040.0 London 1635.0 South & South East South & South 1956.0 South East West South 753.0 940.0 West 343.0
  49. 49. PACKAGES AND FEES The Open Championship 2009 • An ongoing campaign highlighting your key sponsorship messages locally & nationally from 6 – 19th July 2009 with in-depth preview coverage from 6-15th July • A service using LIVE coverage to maintain consistent awareness of all your messages to follow on seamlessly throughout the Tournament (including On-Site coverage of The Open). • Distributed through The Sportsmedia Bulletin Network • We have also received undertakings from stations such as LBC FM/AM, Jazz FM, Smooth Radio L & Classic FM that they will take our broadcasts • We would also expect coverage on a number of BBC local stations • Podcasts also produced & distributed to key websites • Total cost for the whole campaign - £7,000 plus VAT
  50. 50. AUDIENCE EVALUATION : CHAMPIONS LEAGUE & EUROPA CUP 2009-10 Based on Demographic Group All Adults 18 - 99 Total Bulletins 20,000 Total Number of Audience Outlets 110 Total Impacts 32,036,000 Total Audience Reached 3,165,000 Average Frequency 10.1 Advertising Value Equivalent £169,000 *Radio Evaluation based only on those stations surveyed in Rajar. So excludes all the 33 Gold DAB stations, Quay West 107.4 FM, Hertbeat FM, Severn Radio, Garrison Radio, WCFM, Perth FM Express FM, Lakeland Radio, Splash FM, Telford FM, Wyre FM and REM FM.
  51. 51. AUDIENCE FORECAST: CHAMPIONS LEAGUE & EUROPA CUP 2009-10 3 month Rajar data ending Wave 01 2009 All Adults Reach% for the Overall Campaign Scotland 0.9 9 t 1. % . o0 1 8 7 t 9% . o. 4 1 5 t 7% . o. 6 4 3 t 5% . o. 9 6 2 t 3% . o. 1 9 North 0 t 2% . o. 4 1 Ulster East 9.1 0.4 North West Yorkshire 4.9 3.9 Midlands 6.3 East of Wales England & West 9.6 8.1 London 10.6 South & South East South 10.8 West 7.2
  52. 52. AUDIENCE FORECAST: PREMIER LEAGUE 2009-10 Based on Demographic Group Everybody Adults 18-99 No. Of Audience Outlets 130 130 No. Of Bulletins 28,000 28,000 Total Impacts 61,173,000 55,287,000 Total Audience Reached 7,835,000 6,520,000 Average Frequency 7.81 8.48 Advertising Value Equivalent £389,753 £389,753 Radio Evaluation based only on those stations surveyed in Rajar. So excludes Quay West 107.4 FM, Hertbeat FM, Severn Radio, All 5 Garrison Radios, Perth FM Express FM, Fresh Radio, Star Radio Cheltenham,Splash FM, Telford FM, Wyre FM and REM FM. 34 Week Campaign
  53. 53. AUDIENCE FORECAST: PREMIER LEAGUE 2009-10 3 month Rajar data 3 month Rajar data ending Wave 01 2009 ending Wave 01 2009 Everybody Impacts in 000s for the Overall Campaign Everybody Reach in 000s for the Overall Campaign Scotland Scotland 1694.0 477.0 11 9 t 2 34 7 7. o 0 3. 8 0 15. t 17. 55 o 71 3 0 10 5 t 1 19 4 2. o 7 7. 7 8 13. t 15. 39 o 55 7 3 18 1 t 1 05 0 7. o 4 2. 5 7 12. t 13. 14 o 39 0 7 71 . t 18 1 7 7 o 0 7. 3 5 98 t 12. 0. o 14 3 0 46 . t 71 . 53 o 77 2 3 62 t 98 9. o 0. 7 3 North 10 . t 46 . 49 o 53 0 2 North 47 t 62 7. o 9. 0 7 Ulster East Ulster East 3232.0 1409.0 735.0 561.0 North North West Yorkshire West Yorkshire 4945.0 3440.0 698.0 657.0 Midlands Midlands 10110.0 East of 976.0 East of Wales England Wales England & West 9782.0 & West 784.0 8430.0 685.0 London London 20334.0 1771.0 South & South & South East South East South 14673.0 South 1387.0 West West 6698.0 941.0
  54. 54. AUDIENCE EVALUATION : FA CUP 2009-10 FROM THIRD ROUND Based on Demographic Group All Adults 18 - 99 Total Bulletins 9,300 Total Number of Audience Outlets 140 Total Impacts 15,219,000 Total Audience Reached 3,129,000 Average Frequency 4.8 Advertising Value Equivalent £107,000 Radio Evaluation based only on those stations surveyed in Rajar. So excludes Quay West 107.4 FM, Hertbeat FM, Severn Radio, All 5 Garrison Radios, Perth FM Express FM, Fresh Radio, Star Radio Cheltenham,Splash FM, Telford FM, Wyre FM and REM FM.
  55. 55. AUDIENCE FORECAST: FA CUP 2009-10 3 month Rajar data ending Wave 01 2009 All Adults Reach in 000s for the Overall Campaign Scotland 57.0 87 t 93 3. o 9. 0 0 61 t 87 8. o 3. 0 0 55 t 61 2. o 8. 0 0 39 t 55 6. o 2. 0 0 23 t 39 1. o 6. 0 0 North 5. t 2 3 7 o 1. 0 0 Ulster East 116.0 94.0 North West Yorkshire 302.0 259.0 Midlands 533.0 East of Wales England & West 541.0 375.0 London 993.0 South & South East South 695.0 West 400.0
  56. 56. AUDIENCE FORECAST: THE FOOTBALL LEAGUE 2009-10 Based on Demographic Group Everybody All Adults 18-99 Top – Network (44 weeks) + Wrap (30 weeks) Total Impacts 73,177,000 66,995,000 Total Audience Reached 7,080,000 5,962,000 Average Frequency 10.34 11.24 Advertising Value Equivalent £478,344 £478,344 Based on Demographic Group Everybody All Adults 18-99 Middle – Network only (44 weeks) Total Impacts 66,728,000 61,480,000 Total Audience Reached 4,015,000 3,476,000 Average Frequency 16.62 17.69 Advertising Value Equivalent £437,715 £437,715
  57. 57. AUDIENCE FORECAST: THE FOOTBALL LEAGUE 2009-10 3 month Rajar data 3 month Rajar data ending Wave 04 2008 ending Wave 04 2008 Everybody Reach in 000s for the Overall Campaign Everybody Impacts in 000s for the Overall Campaign Scotland Scotland 463.0 1279.0 11 . t 1 0 . 40 o 60 5 0 29 9 t 297 06. o 40. 0 0 12 . t 1 1 . 21 o 40 0 5 10 1 t 299 73. o 06. 0 0 13 . t 1 2 . 01 o 21 5 0 10 3 t 101 39. o 73. 0 0 82 t 1 3 . 4. o 01 0 5 95 . t 103 15 o 39. 0 0 62 t 8 2 5. o 4. 5 0 51 . t 95. 27 o 15 0 0 North 43 t 6 2 6. o 5. 0 5 North 17 . t 51. 29 o 27 0 0 Ulster East Ulster East 678.0 577.0 2361.0 1287.0 North North West Yorkshire Yorkshire 486.0 West 561.0 4724.0 1968.0 Midlands Midlands 1175.0 East of 14175.0 Wales East of England Wales England & West 1035.0 & West 792.0 16292.0 13359.0 London London 1600.0 24907.0 South & South & South East South East South 1470.0 South 16896.0 West West 1018.0 9054.0
  58. 58. PACKAGES AND FEES: The Championship, League 1 and League 2 season An ongoing campaign highlighting your key sponsorship messages locally & nationally pre & post all localised football stories throughout the season including the play-offs for 9 months A service using LIVE coverage to maintain consistent awareness of all Texaco messages to follow on seamlessly throughout the season. Distributed through The Sportsmedia Bulletin Network Podcasts also produced & distributed to key websites Total cost for the whole campaign - £65,000 plus VAT
  59. 59. AUDIENCE FORECAST: THE GUINNESS PREMIERSHIP Based on Demographic Group Everybody All Adults 18-99 No. Of Audience Outlets 110 110 No. Of Bulletins 18,000 18,000 Total Impacts 29,000,000 26,835,000 Total Audience Reached 3,833,000 3,302,000 Average Frequency 7.52 8.13 Advertising Value Equivalent £185,000 £185,000
  60. 60. AUDIENCE FORECAST: THE GUINNESS PREMIERSHIP 3 month Rajar data 3 month Rajar data ending Wave 01 2009 ending Wave 01 2009 Everybody Impacts in 000s for the Overall Campaign Everybody Reach% for the Overall Campaign Scotland Scotland 186.0 0.9 87 . t 150 77 o 0 2. 2 0 9 t 1. % . o1 8 6 73 . t 87. 04 o 7 7 3 2 8 t 9% . o. 0 8 59 . t 73. 21 o 0 4 5 3 6 t 8% . o. 2 0 34 . t 59. 58 o 2 1 7 5 4 t 6% . o. 4 2 10 . t 34. 85 o 5 8 8 7 2 t 4% . o. 6 4 North 6. t 1 0. 3 o 85 0 8 North 0 t 2% . o. 8 6 Ulster East Ulster East 390.0 63.0 7.1 0.8 North North West Yorkshire West Yorkshire 2360.0 1674.0 4.7 4.2 Midlands Midlands 5505.0 East of 5.4 East of Wales England Wales England & West 5284.0 & West 8.3 4353.0 8.4 London London 10520.0 9.7 South & South & South East South East South 6359.0 South 11.6 West West 3188.0 10.9
  61. 61. AUDIENCE FORECAST: THE GUINNESS PREMIERSHIP – 2 MONTHS Based on Demographic Group Everybody All Adults 18-99 No. Of Audience Outlets 110 110 No. Of Bulletins 6,000 6,000 Total Impacts 9,667,000 8,945,000 Total Audience Reached 2,564,000 2,236,000 Average Frequency 3.77 4.00 Advertising Value Equivalent £61,686 £61,686
  62. 62. AUDIENCE FORECAST: THE GUINNESS PREMIERSHIP – 2 MONTHS 3 month Rajar data ending Wave 01 2009 3 month Rajar data ending Wave 01 2009 Everybody Reach% for the Overall Campaign Everybody Impacts in 000s for the Overall Campaign Scotland 0.6 Scotland 6 t 8% . o. 8 0 62.0 22 . t 30 . 96 o 57 0 0 5 t 6% . o. 5 8 24 . t 22 . 35 o 96 0 0 4 t 5% . o. 2 5 16 . t 24 . 74 o 35 0 0 3 t 4% . o. 0 2 18 . t 16 . 13 o 74 0 0 1 t 3% . o. 7 0 62 t 18 . 0 . o 13 0 0 North 0 t 1% . o. 4 7 North 2. t 6 2 1 o 0. 0 0 Ulster East Ulster East 4.0 0.4 130.0 21.0 North North West Yorkshire Yorkshire 2.7 West 3.2 787.0 558.0 Midlands Midlands 3.7 East of 1835.0 East of Wales England Wales England & West 5.8 & West 1761.0 5.9 1451.0 London London 6.5 3507.0 South & South & South East South East South 8.0 South 2120.0 West West 7.5 1063.0
  63. 63. AUDIENCE FORECAST: RUGBY AUTUMN INTERNATIONALS Based on Demographic Group Everybody All Adults 18-99 No. Of Audience Outlets 110 110 No. Of Bulletins 4,500 4,500 Total Impacts 9,009,000 8,259,000 Total Audience Reached 2,296,000 2,000,000 Average Frequency 3.90 4.13 Advertising Value Equivalent £57,486 £57,486
  64. 64. AUDIENCE FORECAST: AUTUM N INTERNATIONALS 3 month Rajar data 3 month Rajar data ending Wave 01 2009 ending Wave 01 2009 Everybody Reach% for the Overall Campaign Everybody Impacts in 000s for the Overall Campaign Scotland Scotland 0.5 48.0 6 t 7% . o. 5 7 31 . t 31. 07 o 67 0 0 5 t 6% . o. 2 5 21 . t 31. 47 o 07 0 0 4 t 5% . o. 0 2 11 . t 21. 87 o 47 0 0 2 t 4% . o. 8 0 11 . t 11. 27 o 87 0 0 1 t 2% . o. 5 8 67 t 1 1. 1. o 27 0 0 North 0 t 1% . o. 3 5 North 1. t 6 7 7 o 1. 0 0 Ulster East Ulster East 4.8 0.3 208.0 17.0 North North West Yorkshire Yorkshire West 2.9 2.3 432.0 677.0 Midlands Midlands 3.2 East of 1620.0 East of Wales England Wales England & West 5.2 & West 1589.0 5.6 1440.0 London London 6.0 3617.0 South & South & South East South East South 7.7 South 2435.0 West West 5.4 901.0
  65. 65. AUDIENCE FORECAST: SIX NATIONS RUGBY Based on Demographic Group Everybody All Adults 18-99 No. Of Audience Outlets 145 145 No. Of Bulletins 6,656 6,656 Total Impacts 15,257,000 13,720,000 Total Audience Reached 4,525,000 3,824,000 Average Frequency 3.37 3.59 Advertising Value Equivalent £97,187 £97,187
  66. 66. AUDIENCE FORECAST: SIX NATIONS RUGBY 3 month Rajar data 3 month Rajar data ending Wave 01 2009 ending Wave 01 2009 Everybody Impacts in 000s for the Overall Campaign Everybody Reach in 000s for the Overall Campaign Scotland Scotland 886.0 533.0 41. t 54. 28 o 0 0 8 0 1 3 . t 13 . 09 o 2 2 7 0 39. t 41. 37 o 2 8 7 8 87 t 13 . 4 . o 09 3 7 27. t 39. 56 o 3 7 5 7 65 t 87 5 . o 4. 0 3 15. t 27. 75 o 5 6 3 5 42 t 65 6 . o 5. 7 0 9 4 t 15 . 3. o 7 5 2 3 20 t 42 7 . o 6. 3 7 North 1 3 t 94 1. o 3 . 0 2 North 7. t 2 0 8 o 7. 0 3 Ulster East Ulster East 720.0 113.0 374.0 78.0 North West Yorkshire North 745.0 West Yorkshire 1177.0 240.0 371.0 Midlands 2585.0 East of Midlands Wales England 691.0 East of & West Wales England 2622.0 2119.0 & West 652.0 London 438.0 5040.0 London 1232.0 South & South East South & South 3581.0 South East West South 903.0 1539.0 West 442.0

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