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Sears electronics

CLASS PROJECT FOR SPC

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Sears electronics

  1. 1. SEARS ELECTRONICS A Better way to sell and work
  2. 2. SEARS ELECTRONICS PAST AND PRESENT • In the 1960 Sears department stores were at a peak! • Electronics and technology sales were profitable • The Company was at the top of its game in selling technology. 1927 edition…
  3. 3. SEARS IS HISTORICAL SEARS TOWER 1958
  4. 4. TODAY As of 2013 the electronics and technology sales in sears has plummeted No longer seen as the best retail store In the last year most of SEARS retailers have closed down their electronic department
  5. 5. SEARS CONSUMER ELECTRONOCS • Cell phones, Tv’s, Tablets, Video games and accessories are a continuing growing market. • Video games are the largest entertainment medium today • Cell phones alone have become a multi billion dollar market and growing.
  6. 6. Why has the sales in the Electronics department at sear declined so much • A lack of new inventory • A slow restocking system • A lack of variety of products • Poor advertising and promotions • A poor point of sales system • A increasing rate of turnover from employees
  7. 7. A CHANGE IN THE GAME
  8. 8. Consumer Cellular for Sales CONSUMER CELLULAR is a unique company. Mainly Catering To AARP members. Expanding inventory and services will meet customers demand for the products.
  9. 9. High End Televisions The current leader in the LCD market today
  10. 10. Selling Higher End Electronics at Sears gives us an edge on sales and with our competitors. • A Big Portion of our profit are also by protection plans sales. Better know in the electronics department as PPL’s • Larger TVS also require delivery and installation witch is also very profitable to sears
  11. 11. Selling higher end TV’s for an edge in the market! SEARS: Samsung UN65JS8500 65-Inch 4K Ultra HD Smart LED TV • $2,000 retail • $600 protection Plan • $200 install and delivery WALMART: Vizio E32h • $200 retail • $30 protection plan
  12. 12. DEMAND FOR BETTER ELECTRONICS PRODUCTS IS AT A ALL TIME HIGH
  13. 13. SEARS PRODUCTS GETS A BOOST POSSIBLE FUTURE NEW LINE
  14. 14. BIG PRODUCTS FOR BIG BUYERS Selling in demand and high end tec availability and evolution
  15. 15. BEFITS OUTWAY THE RISK! • Having an Electronics department in the Mall makes the company the only store to offer these products. • There are currently no other stores in the Mall that sell electronics. • Radio Shack closed down last month • A boost in sales overall during the holidays • The reputation and company name still brings in customers
  16. 16. SAVING ELECTRONICS BENIFITS RISK 1. More products for more profits 2. Regaining a place as a major electronics retailer 1. More overhead financially with more inventory 2. Electronics may longer be viable for the companies future.
  17. 17. While there are many risk with expansion, the store could prevail and continue to be a major retail force
  18. 18. MANAGEMENT CHANGES AND SAD NEWS March 2016 RETIREMNET February and March 2016 • Patty P Assistant store manager 42 Years with Sears! • Tasha Y Manager Inventory and Displays 32 Years with Sears • Merry P sales 27 Years with Sears
  19. 19. This is the Opportunity for a Change New Management could allow for some innovative idea. While the store is going through some major internal changes, these changes can bring in the next generation of leadership in the retail store.
  20. 20. IDEAS FOR EXPANSION AND CHANGE • ORDER MORE MECHADISE • FOCUS ON HIGH END SALES • PROMOTE WITHIN THE MALL • SELL VIDEO GAMES AND LABTOPS IN THE STORE AGAIN • OFFER MORE ADVALABITY AND SERVICES FOR CONSUMER CELLUAR • Have more phones on display • Have a computer terminal to add new accounts • EXPAND THE ELECTRONICS DEPART VISUALLY • CONTINUE TO TRAIN AND HIRE GOOD EMPLOYESS TO OFFER SUPERIOR CUSTOMER SERVICE
  21. 21. THE FUTURE IS NOW The Company must regain and then sub stain its pace in retail Plan for a future in progression

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CLASS PROJECT FOR SPC

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