Brandbending With Rassak Experience: Geely
Mar. 30, 2010•0 likes•947 views
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Sometimes brand perceptions can change in an instant. Sometimes it takes a long time. How does new information change your perception. For some of you (unless you already have the information) this is a useful (and very quick) experiential experiment.
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Brandbending With Rassak Experience: Geely
- 1. www.rassak.com << just 2 slides. next >> Sometimes brand perceptions can change in an instant. Sometimes it takes a long time. How does new information change your perception? The following 2 slides are a useful (and quick!) experiential experiment.
- 2. next >> What does the Chinese Geely car brand mean to you? What do Chinese brands in general mean to you? www.rassak.com
- 3. And Now? Purchases for $1.8 Billion www.rassak.com
- 4. What Can You Do Change Your Brand’s Perception? Contact Digital Brand Building & Communications San Francisco / Barcelona Mail: engage@rassak.com www.rassak.com