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Sears Holdings Corporation

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My last power point presentation on Sears Inc while attending business school.

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Sears Holdings Corporation

  1. 1. SEARS Holdings Corporation ®
  2. 2. Founders &Corporate Governance William C. Crowley (Executive VP) Edward S. Lampert (Chairman)Richard Warren Sears Alvah Curtis Roebuck Page 2 16/09/2012
  3. 3. Business Segments Sears Domestic Lands’ End Kenmore Sears Card Kmart Sears Canada Page 3 16/09/2012
  4. 4. SEARS Stock Prices (NASDAQ:SHLD)Page 4 Data Source: Yahoo Finance 16/09/2012
  5. 5. SEARS to Serve1. Customers2. Shareholders3. Employees Page 5 16/09/2012
  6. 6. Research• Business Research is a type of systematic critical investigation of phenomena of interest to managerial decision makers. Page 6 Source: The Role of Research in Decision Making 16/09/2012
  7. 7. Decision Making Steps from Research 1) Problem Identification 2) Information Search (Data Collection/Research) 3) Problem Analysis 4) Alternative Evaluation 5) Decision Making Page 7 16/09/2012
  8. 8. 1) Problem Identification• Shrinking Business(Capital/Asset).• Decreasing Profit(Net Income/Shareholders Equity). Page 8 16/09/2012
  9. 9. Research Data TypesPrimary Data Secondary Data•Questionnaires •Customer behaviour analysis•Interviews•Focus group interviews •Data by marketing organisation•Observation•Case-studies • Annual company reports•Diaries•Critical incidents • Government statistics.•Portfolios. Page 9 16/09/2012
  10. 10. 2) Information Search• 52 Stores are Closing in 2009.• Net income declined from $426 M to $190 M. Page 10 Source: SEARS Annual Report 2008 16/09/2012
  11. 11. 2) Information Search (Cont.)•The key to Walmart’sgrowth in 2008 :food departments.•Due to economicdownturn, Walmart isreceiving more upscaleshoppers. Page 11 Source: Wal-Mart Annual Report 2008 16/09/2012
  12. 12. 2) Information Search (Cont.)• Hudson Bay Company is a privately owned organization from 2006.• Cutting 1,000 jobs to save $150 million in 2009.• No plan to close store. Jeff Sherman, CEO of Hudsons Bay Trading Co. Page 12 Source : www.hbc.com 16/09/2012
  13. 13. 2) Information Search (Cont.)• Macys will lay off 7,000 workers.• Starbucks will slash up to 6,000 jobs and close 300 stores in 2009.• Target is laying off 1,000 employees. Page 13 Source: Montrealgazette.com 16/09/2012
  14. 14. 3) Problem Analysis• Merge of Kmart(bankrupt) on 2005.• Merge of Bear Stearns with JPMorgan on 2008.• Financial Market Crisis on 2008. Page 14 16/09/2012
  15. 15. 3) Problem Analysis (Cont.)• Strong competition with retail giants like Wal-Mart, Target, Home Depot, Best Buy in U.S.• Canadian Tire, Hudson Bay, Future Shop in Canada. Page 15 16/09/2012
  16. 16. 4) Alternative Evaluation• Extended market (food, low income customers, teen)• More effective inventory control. Efficient pricing policy. Page 16 16/09/2012
  17. 17. 4) Alternative Evaluation (Cont.)• Extensive promotion• Job cut/limiting hours• Freezing benefits Page 17 16/09/2012
  18. 18. 5) Decision/Recommendation• Enter into food/grocery market.• Effective SCM/inventory system.• Job cut. Page 18 16/09/2012
  19. 19. Limitations• This report lacks adequate data sources.• Some reviews are based on companies in other country/cities. Page 19 16/09/2012
  20. 20. Conclusions Thank you. Question? All the logos used in this presentation are registered trademarks of corresponding organizations.Page 20 16/09/2012

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