This document discusses 7 strategies for getting great customer reviews for accommodation businesses. It begins by explaining the importance of customer reviews and the need for businesses to effectively manage reviews. The first strategy discussed is to choose a smaller target group of customers to delight by catering specifically to their needs and wants. The second strategy is to give customers clear reasons to choose your accommodation over similar nearby options by focusing on unique emotional benefits. The third strategy likens customer reviews to free samples, providing a low-risk way for potential customers to get a sense of the accommodation before booking.
Future proof your customer experience with 2018 trends innovationChantel Botha
Our needs are fundamentally not changing, but how we meet those needs are radically shifting.
Join this innovation workshop to look at the current consumer trends and how that is changing customer expectations.
Explore in lively group discussions, how businesses can anticipate better, come up with radical innovation before consumers get bored or find another product or service that better meets their needs.
BrandLove will also present their top trends for 2018 that they believe will change how consumers will want experience brands in the future.
The Road Trip Guide to Customer JourneyJessie Kwak
Are you struggling to understand just how your content marketing strategy engages your customers?
This quick and easy guide teaches you the basics of customer journey, focusing on which pieces of content are best suited to each stage.
7 factors for building extreme customer loyalty rita schnarr pptDeltaChamber
Customer Loyalty depends on factors such as satisfaction, performance, economic value and alignment, but also on dependence that is emotional, structural and business-related. Come and learn some new marketing techniques for your business and assess those you are using now with Rita Schnarr .
Rita Schnarr is President of Schnarr & Associates and a Partner with Profiles International Inc ~ the world’s innovator in online employment assessments and talent management solutions serving over 40,000 companies worldwide.
The document provides information about creativity and ideas from a presentation. It discusses that creativity comes from taking time, timing, being different, failing better, and having a vision. It also lists books about creativity. The presentation discusses how a clear brand story is the starting point for creativity, with the brand story having a what, how, and why. It emphasizes focusing storytelling on the why and being brave. The presentation concludes that everything a brand does should align with its brand story.
eCommerce Expo Melbourne - Engaging your CustomersDaniel McMahon
Engaging with your customers online to create long lasting relationships.
A war story from the trenches, and what you can learn and apply to transform your own relationship with your customers.
The document discusses understanding stakeholders and users of a nonprofit organization that sells cookies annually as its main fundraiser. Revenues for the nonprofit are declining and costs are rising. Personas were created for key stakeholders: a cookie seller, customer, and local group leader. Their goals and characteristics are described. Empathy maps and customer journey maps were presented as tools to better understand stakeholders and identify pain points to improve the user experience.
This document provides tips and strategies for crafting customer experiences for diverse groups of people. It discusses how customers have changed and now expect personalized experiences. It emphasizes understanding customers who are different than you by learning about their lives, priorities, and values. It also provides six ways to deepen customer experiences: tap into customers' values, be the "good guys," pay attention to trends, adapt marketing, be fearless, and focus on helping customers rather than just selling. Diversity comes in many forms, and connecting with those not like you involves relieving their pain and understanding what they need.
The document provides an overview and guidance for a new role in the Individualist and Via C department. It outlines expectations for the department, selling skills, building relationships with customers, and key trends for the season. The 5 core rules of success are to build relationships with customers, treat each uniquely, love the product, find the romance in each piece, and ensure details are attended to.
Future proof your customer experience with 2018 trends innovationChantel Botha
Our needs are fundamentally not changing, but how we meet those needs are radically shifting.
Join this innovation workshop to look at the current consumer trends and how that is changing customer expectations.
Explore in lively group discussions, how businesses can anticipate better, come up with radical innovation before consumers get bored or find another product or service that better meets their needs.
BrandLove will also present their top trends for 2018 that they believe will change how consumers will want experience brands in the future.
The Road Trip Guide to Customer JourneyJessie Kwak
Are you struggling to understand just how your content marketing strategy engages your customers?
This quick and easy guide teaches you the basics of customer journey, focusing on which pieces of content are best suited to each stage.
7 factors for building extreme customer loyalty rita schnarr pptDeltaChamber
Customer Loyalty depends on factors such as satisfaction, performance, economic value and alignment, but also on dependence that is emotional, structural and business-related. Come and learn some new marketing techniques for your business and assess those you are using now with Rita Schnarr .
Rita Schnarr is President of Schnarr & Associates and a Partner with Profiles International Inc ~ the world’s innovator in online employment assessments and talent management solutions serving over 40,000 companies worldwide.
The document provides information about creativity and ideas from a presentation. It discusses that creativity comes from taking time, timing, being different, failing better, and having a vision. It also lists books about creativity. The presentation discusses how a clear brand story is the starting point for creativity, with the brand story having a what, how, and why. It emphasizes focusing storytelling on the why and being brave. The presentation concludes that everything a brand does should align with its brand story.
eCommerce Expo Melbourne - Engaging your CustomersDaniel McMahon
Engaging with your customers online to create long lasting relationships.
A war story from the trenches, and what you can learn and apply to transform your own relationship with your customers.
The document discusses understanding stakeholders and users of a nonprofit organization that sells cookies annually as its main fundraiser. Revenues for the nonprofit are declining and costs are rising. Personas were created for key stakeholders: a cookie seller, customer, and local group leader. Their goals and characteristics are described. Empathy maps and customer journey maps were presented as tools to better understand stakeholders and identify pain points to improve the user experience.
This document provides tips and strategies for crafting customer experiences for diverse groups of people. It discusses how customers have changed and now expect personalized experiences. It emphasizes understanding customers who are different than you by learning about their lives, priorities, and values. It also provides six ways to deepen customer experiences: tap into customers' values, be the "good guys," pay attention to trends, adapt marketing, be fearless, and focus on helping customers rather than just selling. Diversity comes in many forms, and connecting with those not like you involves relieving their pain and understanding what they need.
The document provides an overview and guidance for a new role in the Individualist and Via C department. It outlines expectations for the department, selling skills, building relationships with customers, and key trends for the season. The 5 core rules of success are to build relationships with customers, treat each uniquely, love the product, find the romance in each piece, and ensure details are attended to.
Along with its brand, a firm's reputation is its most solid asset. More than ever, digital marketing and organic search results are relying on the most obvious and oldest marketing tools: the testimonial. Think about them in terms of sharing more of a company's "story" and a strategy for collecting and publishing them will be easy.
WORKBOOK - The Ultimate Indestructible Blueprint For Maximizing Sales in 2017Meredith Oliver
Presented at the 2017 International Builders Show by Meredith Oliver, Evan Carroll, and Stan Phelps. Three hour master session. This session helped attendees recognize and understand the role customer experience plans in the customer buying journey.
There are dozens of social platforms, but which ones are your customers using? Social Marketing by the Slice offers restaurant owners insight into loyalty marketing in the age of social media.
Re-imagining the movie theatre experience - Kiran ReddyDeepthi Shankar
This document discusses reimagining the movie theatre experience through experience design. It outlines that experience is the true differentiator for businesses in a commoditized environment. The core elements of a cinema experience are watching the movie, with the inner experience including areas like the lobby and concessions. Guidelines for experience design include mapping the existing experience, brainstorming ideal experiences, focusing on multisensory interactions, and using technology to enhance personalization and engagement while reducing negative interactions. The goal is to create sustainable differentiation through continuous improvement and innovation.
- Customers are more likely to do business with and refer companies they remember. Regular communication through personalized cards is an affordable way to stay top-of-mind.
- Successful business people like Tom Hopkins and Joe Girard sent thousands of thank you cards annually, contributing to their referrals and sales.
- Services like SendOutCards allow sending cards easily from your computer with one click, keeping in contact with customers for less than $1 each.
5 Principles to Boost the Selling Power of Any Website, Ad or Marketing Materialconversionrateservices
This document outlines 5 principles to boost the selling power of websites, ads, and marketing materials: 1) Desperate Problem - clearly identify the urgent problem the product solves, 2) Unique Promise - make a distinctive promise to solve the problem, 3) Overwhelming Proof - provide abundant evidence the promise can be delivered, 4) Irresistible Offer - propose an offer too good to refuse, and 5) Immediate Action - motivate the reader to act without delay. Applying these principles can supercharge conversions across various marketing channels by addressing objections, building trust, and driving urgency. The document provides examples and strategies for implementing each principle.
Nationally renowned real estate guru shares what the real goal of success is. How will your business practices benefit you, your family, and the client?
The document discusses various sales techniques and strategies including the foot-in-the-door technique, diagnostic selling, dealing with prepared buyers, and developing collaborative buyer-seller relationships. It also profiles influential salespeople like David Ogilvy and discusses the evolution of sales approaches in a changing business environment.
Ugly websites make more money killer websites and electronic marketing for sm...Thom Finn
Coach Thom provides a seminar on improving business websites to increase revenue. Some key points covered include:
- Identifying the target audience and their goals/tasks when visiting the site to ensure it is easy for them to find what they need.
- Using compelling keywords that customers are actually searching for to improve search engine optimization and visibility.
- Structuring content in a clear, skimmable format with the most important information upfront since people rarely read entire pages online.
- Testing the site through usability studies and analytics to ensure it is optimized for the audience and achieving their goals efficiently.
Loyal customers are worth up to ten times as much as their first purchase.
86% of consumers will pay up to 25% more for a better customer experience.
It costs six times more to acquire a new customer than retain an existing one
All organisations should continually strive to deliver amazing customer experiences. At retail360, we have a vision to give people the customer experience they are searching for - because we understand customer service can change people's lives.
And any business with customers is in the people business, it all comes back to people.
This document discusses engagement design and strategies for driving sustained player engagement in social games and online communities. It outlines seven pillars of engagement design: 1) Understanding player engagement styles, 2) Designing for onboarding, habit-building, and mastery stages, 3) Incorporating elements of positive psychology like meaning and accomplishment, 4) Using progress mechanics, 5) Increasing challenge over time, 6) Rewarding players with autonomy, mastery and belonging, 7) Creating systems that are easy to learn but hard to master. It provides examples from platforms like Stack Overflow, Quora, and HuffingtonPost to illustrate these concepts in practice.
“How can I get more bookings and more revenue?”
This is the question that every hotelier must answer to keep his business alive. The question is simple, but answering it can be a challenge.
The challenge becomes even greater when you’re immersed in managing the day-to-day operations of your hotel. It’s hard to see the forest for the trees, sometimes – or, for a more appropriate metaphor, it’s hard to see the battlefield when you’re busy in the trenches.
This presentation will briefly lift you out of the trenches by providing you with 18 tips that’ll help you get more bookings and boost your hotel revenue. Take a look at a map of the whole battlefield and find out where your strongest and weakest points are.
Let’s go.
Tactics to increase wine visitors engagement before, during and after a tasting room visit. Topics: online resources, reviews, websites, social media, reservations. Presented to the Woodinville Wine Country Association wineries.
Buy Button or Back Button: How Website Writing Can Engage – or Deter – CustomersTom Tortorici
Good web design is really important, but it's the writing determines whether people looks closer, or look elsewhere. Explore 13 interesting insights that help you truly connect with readers.
This document outlines 6 psychological triggers that can influence consumers to buy: reciprocity, commitment and consistency, liking, authority, social proof, and scarcity. It provides examples of how online retailers can leverage each trigger, such as offering free gifts, getting customers to sample products to create a feeling of commitment, building an authentic brand personality to create liking, displaying expert recommendations to assert authority, showing social endorsements as social proof, and creating a sense of scarcity through limited-time sales or low stock warnings. The goal is to use these psychological principles to subtly influence customers and increase the likelihood of a purchase.
Jan 22 team sales presentation marketing predictionsThom Finn
Coaching is useful for more than just sports. The document discusses 7 predictions about the future of marketing: 1) Customers will demand what they want when they want it, especially on mobile devices. 2) Great customer service will be more important as consumers become faster-paced and demanding. 3) Sales will be made or lost during the first interaction. 4) Websites will focus more on conversion than lead generation. 5) Social media will become deeper rather than surface-level. 6) New marketing trends are emerging rapidly. 7) More transactions will occur on mobile devices than desktop computers. It recommends focusing quality over quantity and prioritizing customer conversations and reviews on platforms like Facebook.
How to create a customer centric landing page and get more leadsConversion Fanatics
Lead-generation doesn't have to be a tedious, hit-or-miss process. One of the most effective ways to generate high quality leads for your business is to have a highly targeted, well-optimized, customer-centric landing page.
15 Reasons Your Customers May Be Jumping ShipFivestars
Are you noticing your small business’s foot traffic beginning to dwindle? Are you losing customers who used to be regulars? We know 15 reasons why this may be happening.
When it comes to matters of the brand, this is our bible. It contains our history, our journey and our reason for being.
Please strictly refer to this when creating assets or communicating on behalf of Reevoo.
The document discusses strategies for successful online marketing and selling. It emphasizes adding value for customers in three main ways: (1) highlighting the benefits and gains the customer will receive from the product or service, (2) establishing the seller's honesty and credibility, and (3) including endorsements from others to further boost the perceived value. These three factors of value, when addressed strategically and in the right order, can help ensure positive results for online businesses.
Customer Experience Myth Busting
“Customer Experience” is quickly becoming a catch-all to describe anything that is remotely related to customers. This presentation will bust some of the most commonly understood myths out there and set the record straight:
- Myth 1: Customer Experience is the same as Customer Service.
- Myth 2: It’s nice to do but it’s not going to impact the bottom line.
- Myth 3: It’s only relevant to retailers.
- Myth 4: You’re sorted if you have a customer experience department.
ClickBank copywriting secrets part one. Inside this
eBook, you will discover the topics about why the top is the most
important aspect, writing a powerful headline, understanding the
psychology of headlines, headlines examples and headline swipes
you can use.
Along with its brand, a firm's reputation is its most solid asset. More than ever, digital marketing and organic search results are relying on the most obvious and oldest marketing tools: the testimonial. Think about them in terms of sharing more of a company's "story" and a strategy for collecting and publishing them will be easy.
WORKBOOK - The Ultimate Indestructible Blueprint For Maximizing Sales in 2017Meredith Oliver
Presented at the 2017 International Builders Show by Meredith Oliver, Evan Carroll, and Stan Phelps. Three hour master session. This session helped attendees recognize and understand the role customer experience plans in the customer buying journey.
There are dozens of social platforms, but which ones are your customers using? Social Marketing by the Slice offers restaurant owners insight into loyalty marketing in the age of social media.
Re-imagining the movie theatre experience - Kiran ReddyDeepthi Shankar
This document discusses reimagining the movie theatre experience through experience design. It outlines that experience is the true differentiator for businesses in a commoditized environment. The core elements of a cinema experience are watching the movie, with the inner experience including areas like the lobby and concessions. Guidelines for experience design include mapping the existing experience, brainstorming ideal experiences, focusing on multisensory interactions, and using technology to enhance personalization and engagement while reducing negative interactions. The goal is to create sustainable differentiation through continuous improvement and innovation.
- Customers are more likely to do business with and refer companies they remember. Regular communication through personalized cards is an affordable way to stay top-of-mind.
- Successful business people like Tom Hopkins and Joe Girard sent thousands of thank you cards annually, contributing to their referrals and sales.
- Services like SendOutCards allow sending cards easily from your computer with one click, keeping in contact with customers for less than $1 each.
5 Principles to Boost the Selling Power of Any Website, Ad or Marketing Materialconversionrateservices
This document outlines 5 principles to boost the selling power of websites, ads, and marketing materials: 1) Desperate Problem - clearly identify the urgent problem the product solves, 2) Unique Promise - make a distinctive promise to solve the problem, 3) Overwhelming Proof - provide abundant evidence the promise can be delivered, 4) Irresistible Offer - propose an offer too good to refuse, and 5) Immediate Action - motivate the reader to act without delay. Applying these principles can supercharge conversions across various marketing channels by addressing objections, building trust, and driving urgency. The document provides examples and strategies for implementing each principle.
Nationally renowned real estate guru shares what the real goal of success is. How will your business practices benefit you, your family, and the client?
The document discusses various sales techniques and strategies including the foot-in-the-door technique, diagnostic selling, dealing with prepared buyers, and developing collaborative buyer-seller relationships. It also profiles influential salespeople like David Ogilvy and discusses the evolution of sales approaches in a changing business environment.
Ugly websites make more money killer websites and electronic marketing for sm...Thom Finn
Coach Thom provides a seminar on improving business websites to increase revenue. Some key points covered include:
- Identifying the target audience and their goals/tasks when visiting the site to ensure it is easy for them to find what they need.
- Using compelling keywords that customers are actually searching for to improve search engine optimization and visibility.
- Structuring content in a clear, skimmable format with the most important information upfront since people rarely read entire pages online.
- Testing the site through usability studies and analytics to ensure it is optimized for the audience and achieving their goals efficiently.
Loyal customers are worth up to ten times as much as their first purchase.
86% of consumers will pay up to 25% more for a better customer experience.
It costs six times more to acquire a new customer than retain an existing one
All organisations should continually strive to deliver amazing customer experiences. At retail360, we have a vision to give people the customer experience they are searching for - because we understand customer service can change people's lives.
And any business with customers is in the people business, it all comes back to people.
This document discusses engagement design and strategies for driving sustained player engagement in social games and online communities. It outlines seven pillars of engagement design: 1) Understanding player engagement styles, 2) Designing for onboarding, habit-building, and mastery stages, 3) Incorporating elements of positive psychology like meaning and accomplishment, 4) Using progress mechanics, 5) Increasing challenge over time, 6) Rewarding players with autonomy, mastery and belonging, 7) Creating systems that are easy to learn but hard to master. It provides examples from platforms like Stack Overflow, Quora, and HuffingtonPost to illustrate these concepts in practice.
“How can I get more bookings and more revenue?”
This is the question that every hotelier must answer to keep his business alive. The question is simple, but answering it can be a challenge.
The challenge becomes even greater when you’re immersed in managing the day-to-day operations of your hotel. It’s hard to see the forest for the trees, sometimes – or, for a more appropriate metaphor, it’s hard to see the battlefield when you’re busy in the trenches.
This presentation will briefly lift you out of the trenches by providing you with 18 tips that’ll help you get more bookings and boost your hotel revenue. Take a look at a map of the whole battlefield and find out where your strongest and weakest points are.
Let’s go.
Tactics to increase wine visitors engagement before, during and after a tasting room visit. Topics: online resources, reviews, websites, social media, reservations. Presented to the Woodinville Wine Country Association wineries.
Buy Button or Back Button: How Website Writing Can Engage – or Deter – CustomersTom Tortorici
Good web design is really important, but it's the writing determines whether people looks closer, or look elsewhere. Explore 13 interesting insights that help you truly connect with readers.
This document outlines 6 psychological triggers that can influence consumers to buy: reciprocity, commitment and consistency, liking, authority, social proof, and scarcity. It provides examples of how online retailers can leverage each trigger, such as offering free gifts, getting customers to sample products to create a feeling of commitment, building an authentic brand personality to create liking, displaying expert recommendations to assert authority, showing social endorsements as social proof, and creating a sense of scarcity through limited-time sales or low stock warnings. The goal is to use these psychological principles to subtly influence customers and increase the likelihood of a purchase.
Jan 22 team sales presentation marketing predictionsThom Finn
Coaching is useful for more than just sports. The document discusses 7 predictions about the future of marketing: 1) Customers will demand what they want when they want it, especially on mobile devices. 2) Great customer service will be more important as consumers become faster-paced and demanding. 3) Sales will be made or lost during the first interaction. 4) Websites will focus more on conversion than lead generation. 5) Social media will become deeper rather than surface-level. 6) New marketing trends are emerging rapidly. 7) More transactions will occur on mobile devices than desktop computers. It recommends focusing quality over quantity and prioritizing customer conversations and reviews on platforms like Facebook.
How to create a customer centric landing page and get more leadsConversion Fanatics
Lead-generation doesn't have to be a tedious, hit-or-miss process. One of the most effective ways to generate high quality leads for your business is to have a highly targeted, well-optimized, customer-centric landing page.
15 Reasons Your Customers May Be Jumping ShipFivestars
Are you noticing your small business’s foot traffic beginning to dwindle? Are you losing customers who used to be regulars? We know 15 reasons why this may be happening.
When it comes to matters of the brand, this is our bible. It contains our history, our journey and our reason for being.
Please strictly refer to this when creating assets or communicating on behalf of Reevoo.
The document discusses strategies for successful online marketing and selling. It emphasizes adding value for customers in three main ways: (1) highlighting the benefits and gains the customer will receive from the product or service, (2) establishing the seller's honesty and credibility, and (3) including endorsements from others to further boost the perceived value. These three factors of value, when addressed strategically and in the right order, can help ensure positive results for online businesses.
Customer Experience Myth Busting
“Customer Experience” is quickly becoming a catch-all to describe anything that is remotely related to customers. This presentation will bust some of the most commonly understood myths out there and set the record straight:
- Myth 1: Customer Experience is the same as Customer Service.
- Myth 2: It’s nice to do but it’s not going to impact the bottom line.
- Myth 3: It’s only relevant to retailers.
- Myth 4: You’re sorted if you have a customer experience department.
ClickBank copywriting secrets part one. Inside this
eBook, you will discover the topics about why the top is the most
important aspect, writing a powerful headline, understanding the
psychology of headlines, headlines examples and headline swipes
you can use.
Writing good copy entails being able to sell your reader just about anything by demonstrating it’s real benefits and utilizing key strategies in your material.
The most beneficial way to do that is to follow some different rules that are an awesome way to better your chances of selling your product. Being persuasive is your most beneficial skill when writing copy, and that's accented most by your power to showcase the advantages of whatever you're selling.
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THE KEY WITH CLICK AND BANK IS EVERYTHING IS AS SIMPLE AS IT POSSIBLY COULD BE ABSOLUTELY EVERYTHING IS DONE FOR YOU
It includes high-quality content that your customers will love and come to your site every day. Also, It comes along with DFY monetization methods. You can start to get your business on the race just by one click.
Find Out More
https://www.facebook.com/makemoneyboss.xyz
https://bit.ly/2y9UYfl
The document provides strategies for small business owners to improve their marketing and sales performance. It discusses 10 strategies over multiple parts, including not limiting how much business clients can do, using endorsements to promote the business, reversing risk to encourage sales, focusing on quality, partnering with other businesses, and paying specialists based on results. The overall document provides advice to help small businesses increase sales, grow, and market more effectively.
Usage of English words is very essential for a successful and effective marketing strategy. Which words are neuro-psychological activators are very important to understand and analyse. In addition, the slogans of companies are also an important dimension to achieve the surprise. Without a catchy slogan, no company can flourish. Last but not the least, email appointments.
This document provides an overview of customer journey mapping, which is the first stage of a four-part design process. It discusses segmenting customers, creating customer personas, mapping the hypothetical and actual customer journeys, identifying gaps between them, and using the insights to improve the customer experience and business model. The goal is to deeply understand customers to maximize revenue by ensuring the business is designed to best solve customer pains. A series of activities are outlined to guide mapping the customer journey, including research techniques, plotting touchpoints, and noticing advocates.
This document provides an introduction and overview of 10 truths that have positively impacted the author's online business over the past 10+ years. The truths discussed include: focusing on great content over short-term salesmanship; keeping customers happy through quality products and customer service to gain repeats, referrals, and residuals; leveraging partner traffic through affiliates and JVs; utilizing email lists through regular communication and quality content/offers to build relationships; and generating long-term income through transparent subscription programs.
This document provides an introduction and overview of 10 truths that have positively impacted the author's online business over the past 10+ years. The truths discussed include: focusing on great content over short-term salesmanship; keeping customers happy through quality products and customer service to gain repeats, referrals, and residuals; leveraging partner traffic through affiliates and JVs; utilizing email lists through regular communication and quality content/offers to build relationships; and generating long-term income through transparent subscription programs.
This document discusses ten truths that have positively impacted the author's internet business over the past decade. It begins by explaining that great content is more important than salesmanship alone because content keeps customers satisfied and returning. The second truth discussed is that the easiest way to grow a business is to keep customers happy through quality products, good customer service, and a positive buying experience so they become repeat customers and referrals.
This document discusses six truths that have positively impacted the author's online business over the past decade. The truths are: 1) Content marketing is more effective than short-term salesmanship alone; 2) The easiest way to grow a business is by keeping customers happy through quality products, customer service, and repeat/referral business; 3) Automating processes frees up time; 4) Outsourcing non-essential tasks allows focusing on high-value work; 5) Testing assumptions and optimizing systems leads to continuous improvement; 6) Maintaining work-life balance prevents burnout and allows long-term success.
This document provides guidance on handling customer complaints and maintaining good customer service. Some key points include:
1. Establish clear customer service policies and guidelines that all employees understand and can follow. This helps ensure consistent service as a company grows.
2. Implement customer service programs that train employees to proactively address issues before they become complaints.
3. Continually communicate with customers to build relationships and provide excellent service at every stage. Addressing complaints is an opportunity to keep customers satisfied.
Service is Your Best Marketing Strategy: 5 Quick TipsFivestars
In 2011, seven out of ten Americans said they were willing to spend more with companies that they believe provide excellent customer service. Learn 5 quick tips to make sure your small business' customer service is top notch.
3 Ways to Keep Your Business from Dying | Affinity Agency LennyRichardson1
When it comes to Digital Marketing, there are 3 specific techniques that all businesses should be using to stay alive. Read this free eBook to find out the 3 techniques.
The document provides 12 steps to engage website visitors and increase leads and sales. It recommends thinking like visitors, checking competitors, clearly explaining why visitors should do business with you, speaking to visitors' needs and stages in the buying process, optimizing content and calls to action, keeping content fresh, using analytics to improve the site, testing the site with real visitors, and periodically reviewing and updating the site. The overall goal is to solve visitors' problems, meet their needs, and move them closer to a desired action or conversion.
Why is good copywriting so effective in turning website visitors into buyers?
The reason is that there are techniques copywriters know and use to elicit an emotional response from their readers.
This is why businesses pay good copywriters so much for their services.
In this short 39 page guide, you are about to discover the secrets behind the world's greatest marketing copy and persuasive sales letters.
By the end of the guide, you'll be able to put these secrets to work for yourself - so that you, too, can craft and assemble better copy for your business - "copy that converts."
As the Prince Of Print himself, the great Gary Halbert once said, "The Written Word Is the Strongest Source of Power in The Entire Universe."
This document discusses how companies can manage their brand through the eyes of customers. It emphasizes that a brand exists solely in the mind of customers based on their experiences. It then outlines some techniques for regularly soliciting customer feedback in a casual way, including through surveys, social media, one-on-one conversations, and incorporating feedback links permanently into marketing materials with a single question. The goal is to foster an ongoing dialogue and show customers that their opinions matter.