Are you struggling to understand just how your content marketing strategy engages your customers?
This quick and easy guide teaches you the basics of customer journey, focusing on which pieces of content are best suited to each stage.
This document discusses 7 strategies for getting great customer reviews for accommodation businesses. It begins by explaining the importance of customer reviews and the need for businesses to effectively manage reviews. The first strategy discussed is to choose a smaller target group of customers to delight by catering specifically to their needs and wants. The second strategy is to give customers clear reasons to choose your accommodation over similar nearby options by focusing on unique emotional benefits. The third strategy likens customer reviews to free samples, providing a low-risk way for potential customers to get a sense of the accommodation before booking.
Customer Before Company: Revolutionizing Your Real Estate Business the Nordst...Maura Neill
The Nordstrom department store is legendary for exemplary customer service: from the earliest beginnings of Nordstrom, a sign hung from the ceiling that read, “If We Sell You Well, Tell Others. If Not, Tell Us.” Well known for putting customer over company, Nordstrom salespeople are empowered from above to always make it right for the customer. With lessons that can be useful for solo agents, team leaders, and brokers alike, Nordstrom’s business philosophies easily translate into the real estate industry. By taking a page out of the Nordstrom book, from practical translation of the Nordstrom way into customer relationships to incorporating the Nordstrom beliefs into our personal values systems, we can revolutionize our businesses and our industry. Take a closer look at how to:
* Put Nordstrom’s ”customer before company” philosophy into practice – in a written mission statement and/or company policy (personal and/or brokerage) – to maximize the customer experience, focusing on service rather than commission.
* Strive to nurture the long-term relationship. Nordstrom’s top salespeople don’t go straight for the sale: one sale equals one commission; one relationship equals a lifetime of business.
* Recognize the importance of follow-through and incorporate it into your daily routine.
* Decipher the Nordstrom mystique and make it work for your real estate business.
Gm 30 world of asphalt 2013 san antonio 60-90 minutesAl Lautenslager
The document provides an overview of guerrilla marketing strategies and tactics for small businesses. It discusses focusing on time, energy, and imagination rather than large budgets. Specific tactics covered include targeting current and past customers, defining positioning, identifying benefits over competitors, developing an advertising plan using various media including direct mail and public relations, and using marketing hooks to attract attention. The goal is to provide low-cost marketing ideas to help small businesses gain more customers and awareness.
12 website personalization tips for christmasQubit
Want some inspiration this Christmas? Why not check out Qubit's top 12 tips for website personalization to help improve customer experience and conversions!
Originally presented by Matthew Stibbe at ClubWorkspace, Chiswick on 4 July 2013. For more Articulate Events see: http://www.articulatetraining.co.uk/events/
Maximize Your Revenue through Online Sales- ARC 2015Saffire
Cassie Roberts from Saffire discusses strategies for maximizing revenue through online sales and ecommerce. She emphasizes that while only 1-2% of website visitors typically make purchases, various tactics can improve conversion rates. These include clear calls to action, allowing purchases from any page including photo galleries, detailed product information, early merchandising announcements, bundling related items, mobile responsiveness, and utilizing email marketing which has high open and purchase rates. She encourages attendees to think creatively about new ways to sell online and leverage various channels to reach more potential customers.
This document discusses 7 strategies for getting great customer reviews for accommodation businesses. It begins by explaining the importance of customer reviews and the need for businesses to effectively manage reviews. The first strategy discussed is to choose a smaller target group of customers to delight by catering specifically to their needs and wants. The second strategy is to give customers clear reasons to choose your accommodation over similar nearby options by focusing on unique emotional benefits. The third strategy likens customer reviews to free samples, providing a low-risk way for potential customers to get a sense of the accommodation before booking.
Customer Before Company: Revolutionizing Your Real Estate Business the Nordst...Maura Neill
The Nordstrom department store is legendary for exemplary customer service: from the earliest beginnings of Nordstrom, a sign hung from the ceiling that read, “If We Sell You Well, Tell Others. If Not, Tell Us.” Well known for putting customer over company, Nordstrom salespeople are empowered from above to always make it right for the customer. With lessons that can be useful for solo agents, team leaders, and brokers alike, Nordstrom’s business philosophies easily translate into the real estate industry. By taking a page out of the Nordstrom book, from practical translation of the Nordstrom way into customer relationships to incorporating the Nordstrom beliefs into our personal values systems, we can revolutionize our businesses and our industry. Take a closer look at how to:
* Put Nordstrom’s ”customer before company” philosophy into practice – in a written mission statement and/or company policy (personal and/or brokerage) – to maximize the customer experience, focusing on service rather than commission.
* Strive to nurture the long-term relationship. Nordstrom’s top salespeople don’t go straight for the sale: one sale equals one commission; one relationship equals a lifetime of business.
* Recognize the importance of follow-through and incorporate it into your daily routine.
* Decipher the Nordstrom mystique and make it work for your real estate business.
Gm 30 world of asphalt 2013 san antonio 60-90 minutesAl Lautenslager
The document provides an overview of guerrilla marketing strategies and tactics for small businesses. It discusses focusing on time, energy, and imagination rather than large budgets. Specific tactics covered include targeting current and past customers, defining positioning, identifying benefits over competitors, developing an advertising plan using various media including direct mail and public relations, and using marketing hooks to attract attention. The goal is to provide low-cost marketing ideas to help small businesses gain more customers and awareness.
12 website personalization tips for christmasQubit
Want some inspiration this Christmas? Why not check out Qubit's top 12 tips for website personalization to help improve customer experience and conversions!
Originally presented by Matthew Stibbe at ClubWorkspace, Chiswick on 4 July 2013. For more Articulate Events see: http://www.articulatetraining.co.uk/events/
Maximize Your Revenue through Online Sales- ARC 2015Saffire
Cassie Roberts from Saffire discusses strategies for maximizing revenue through online sales and ecommerce. She emphasizes that while only 1-2% of website visitors typically make purchases, various tactics can improve conversion rates. These include clear calls to action, allowing purchases from any page including photo galleries, detailed product information, early merchandising announcements, bundling related items, mobile responsiveness, and utilizing email marketing which has high open and purchase rates. She encourages attendees to think creatively about new ways to sell online and leverage various channels to reach more potential customers.
The document summarizes strategies that art galleries and dealers can use to boost business during slow times, including tweaking existing marketing initiatives and introducing new programs. It provides examples of galleries that have successfully adapted their marketing approaches, such as sending personalized letters to best clients or changing the focus of their mailers. The key recommendation is that marketing efforts should remain front and center even when funds are tight.
Power of Emotional Connections in StorytellingHollyn Crabtree
The document discusses using video storytelling to build emotional connections and common ground with audiences. It provides guidance on planning video stories by identifying goals, audiences, and story types for different stages of the sales process. It also covers producing authentic stories that consider the client/viewer perspective and hurdles. Additionally, it addresses presenting stories through a breadcrumb approach and cross-database promotion. Finally, it discusses persuading audiences by using video as an excuse to engage in ongoing conversations focused on the audience rather than the seller. The overall aim is to use emotional storytelling videos to boost trust, sales, and ongoing engagement.
Digital storytelling can be used by fundraisers to engage donors and raise funds. The document discusses how to plan and implement an effective digital storytelling strategy using various online content formats and channels. It emphasizes identifying target audiences, developing compelling narratives around key messages, and sequencing stories across multiple touchpoints to gradually engage supporters and convert them into donors. Examples are provided of how organizations have successfully used digital storytelling, including video, social media, and email, to raise awareness and funds for their causes.
The document provides tips on search engine optimization (SEO) for websites, including how to choose keywords, generate relevant content, build internal and external links, and use social media to help people find a website. It recommends brainstorming keywords, checking keyword competition and placement on webpages, creating a content plan with regular updates, developing an internal link structure and external backlinks, using blogs, forums and social media to engage customers and build reputation. The goal is to help websites rank higher in search results and get found by potential customers through search engines like Google.
The document advertises an event called "Touch-a-Truck" that will take place on October 5th, 2013 at Tuskes Park in Upper Nazareth. The event allows children to look at and climb on various vehicles and is a fundraiser for the Memorial Library of Nazareth and Vicinity. The document seeks vehicle sponsors for the event, outlining benefits such as promoting their business to hundreds of families. It provides information on sponsorship levels and how companies can get involved.
The document provides 40 creative marketing ideas ranging from easy and low-cost to more difficult and requiring greater investment of time and resources. The ideas in the "Easy" section require little to no money and are simple to implement, such as decentralizing your web presence across multiple online platforms, appealing to customers' emotions, getting in early contact with potential customers before competitors, and getting a mascot or spokesperson. Examples are given of companies successfully using some of these ideas.
[Webinar] The Nordstrom Way to Customer Service Excellence with Robert SpectorTalkdeskInc
https://www.talkdesk.com/resources/webinars/
When it comes to customer service, what distinguishes the excellent from the mediocre?
Customer service expert and corporate historian Robert Spector works with Fortune 500 companies to determine what their customers expect in an impeccable service experience.
Register to learn:
- How Nordstrom created a reputation of great customer service.
- Ways to inspire customer loyalty and increase retention.
- How the customer experience is directly related to the employee experience.
The document provides information from research conducted for a client project promoting the Old Girls School Community Center & Tearooms located in Sherburn In Elmet. It includes details about the client, interviews with client staff and local residents to understand the target audience, and research on the demographics of the local area. The research found that the client's business currently appeals more to elderly residents, especially women who attended the school previously. However, the goal is to attract a more diverse audience. Background research on different types of promotional videos was also conducted to help determine what style of video would best fit the project.
The document discusses strategies for casinos to engage customers on Facebook outside of the casino property. It provides examples of successful Facebook promotions run by casinos, including a "Jump on the Fanwagon" promotion where a casino gave away prizes as the number of page "Likes" increased, and a photo contest promotion for the launch of a new slot machine. The promotions were successful in driving more Facebook engagement and page "Likes", as well as increasing foot traffic and slot play on the promoted games. The key takeaways highlighted are to use promotions to start conversations, leverage apps and contests, understand the brand and customer, make the barrier to participate low, and heavily promote the campaigns.
Getting ready for Christmas Wells 01 September 2015Get up to Speed
The document discusses strategies for running effective Christmas marketing campaigns. It recommends having a clear objective, developing a unique idea centered around themes like emotion or altruism, designing an easy user journey with a clear call to action, using good graphics aligned with your brand, and making the campaign measurable. It also provides tips for Christmas SEO, including optimizing pages, targeting broader and more specific keyword phrases, and utilizing keyword variations. Overall, the document outlines best practices for integrated online and offline Christmas campaigns.
Creative marketing Ideas to boost business online(1)Deepika jain
This document provides creative marketing ideas to boost business online. It discusses challenges like standing out in a crowd and becoming a recognizable brand. The key is creative product marketing and online campaigning. Some innovative ideas presented include using unique and relevant content to create urgency, optimizing websites for important keywords, focusing on mobile usability, writing content for target audiences, adding visual elements, using infographics, slideshares, contests, online magazines, and memes. Successful examples mentioned are deals and offers from companies like Freecharge, Paytm, Flipkart and Snapdeal that helped grow their sales.
The document promotes the Touch-a-Truck event hosted by the Memorial Library of Nazareth & Vicinity. The event allows children to explore vehicles and is a fundraiser for the library. In 2012, over 1,000 people attended. The document seeks vehicle sponsors for the 2013 Touch-a-Truck event in October and outlines benefits for company participation such as promotional opportunities and recognition. Interested companies can contact the library director for sponsorship details.
Why Content Marketing Sucks - The Basic Mistake that Spoils Everythingwww.brandalizm.co.uk
The document discusses why content marketing often fails to generate sales leads, despite producing high-quality engaging content. The key mistake is focusing solely on creating and distributing content without providing a clear next step or call to action for readers. Simply sending people to a company's main website is not enough, as websites are often better at presenting information than generating inquiries. To successfully convert interest into sales leads, the document recommends: 1) giving people a single clear option to provide contact details, 2) directly asking for those contact details, and 3) offering an incentive for them to take that action.
Smart Social Summit 2017 | Follow Me Back: How to Drive Lasting Customer Loya...Spredfast
It costs less to keep your current customers than it does to gain new ones. But loyal customers no longer buy into brands based solely on product love. Hear from these brands as they share how—through rewards programs, solid social customer care experiences, and more—they’ve cultivated lasting relationships with their customers on social and used it to build true customer loyalty.
Savannah apartment association leasing & marketingJolene Sopalski
This document provides marketing ideas and strategies for apartment communities on a limited budget. It discusses using social media like Google Places, Instagram, and Pinterest for free or low-cost marketing. Specific tactics suggested include hosting photo contests on Instagram, creating boards on Pinterest, and claiming and regularly updating the community's Google Places listing. The document also provides ideas for lower-cost print marketing like distributing candy or snacks with property information to local businesses and events. It emphasizes using personal touches and following up regularly with potential referral sources. Finally, it discusses the importance of customer relationship management, monitoring online reviews, and addressing customer feedback to maintain a positive reputation.
The document summarizes news about Lisa Robin Jewelry and their recognition as a Copper Circle Finalist in a national jewelry design competition. It also provides information about Warner Box & Display's online specials, upcoming trade shows and new products.
This document is the April 2014 issue of IC TRAVEL AGENT magazine, which provides tips and techniques for independent travel agents selling travel from home. The main article discusses ways to sell summer vacations, including promoting beach destinations, luxury travel, and family-friendly options. It suggests optimizing marketing materials like websites and social media with bright imagery and catchy slogans focused on the benefits and experiences rather than just the features. Generational differences and a variety of interests should be considered when targeting clientele. The issue also contains advertisements and additional short articles on topics like fishing vacations, selling ancillary products, and using humor in sales.
This document summarizes tips for home-based travel agents to improve customer service in 2014. It discusses the importance of being proactive and thinking ahead for clients. Effective customer service involves being on the client's team by keeping them updated with relevant travel news and information before they search online. Agents should strive to get between their client and online searches by delivering customized updates on topics of interest. Promoting new brochures and offerings can help maintain top-of-mind awareness. Regular check-ins asking clients about future travel plans builds rapport and allows agents to provide helpful recommendations. Proactive communication establishes the agent as a valuable resource and builds long-term client relationships.
Are you customers in love with you? We provide research, strategic creativity, name development, design, everything YOUR business needs to be visible to your target audience. We can help you engage with illustration in social media, social media guidance and beyond.
The document summarizes strategies that art galleries and dealers can use to boost business during slow times, including tweaking existing marketing initiatives and introducing new programs. It provides examples of galleries that have successfully adapted their marketing approaches, such as sending personalized letters to best clients or changing the focus of their mailers. The key recommendation is that marketing efforts should remain front and center even when funds are tight.
Power of Emotional Connections in StorytellingHollyn Crabtree
The document discusses using video storytelling to build emotional connections and common ground with audiences. It provides guidance on planning video stories by identifying goals, audiences, and story types for different stages of the sales process. It also covers producing authentic stories that consider the client/viewer perspective and hurdles. Additionally, it addresses presenting stories through a breadcrumb approach and cross-database promotion. Finally, it discusses persuading audiences by using video as an excuse to engage in ongoing conversations focused on the audience rather than the seller. The overall aim is to use emotional storytelling videos to boost trust, sales, and ongoing engagement.
Digital storytelling can be used by fundraisers to engage donors and raise funds. The document discusses how to plan and implement an effective digital storytelling strategy using various online content formats and channels. It emphasizes identifying target audiences, developing compelling narratives around key messages, and sequencing stories across multiple touchpoints to gradually engage supporters and convert them into donors. Examples are provided of how organizations have successfully used digital storytelling, including video, social media, and email, to raise awareness and funds for their causes.
The document provides tips on search engine optimization (SEO) for websites, including how to choose keywords, generate relevant content, build internal and external links, and use social media to help people find a website. It recommends brainstorming keywords, checking keyword competition and placement on webpages, creating a content plan with regular updates, developing an internal link structure and external backlinks, using blogs, forums and social media to engage customers and build reputation. The goal is to help websites rank higher in search results and get found by potential customers through search engines like Google.
The document advertises an event called "Touch-a-Truck" that will take place on October 5th, 2013 at Tuskes Park in Upper Nazareth. The event allows children to look at and climb on various vehicles and is a fundraiser for the Memorial Library of Nazareth and Vicinity. The document seeks vehicle sponsors for the event, outlining benefits such as promoting their business to hundreds of families. It provides information on sponsorship levels and how companies can get involved.
The document provides 40 creative marketing ideas ranging from easy and low-cost to more difficult and requiring greater investment of time and resources. The ideas in the "Easy" section require little to no money and are simple to implement, such as decentralizing your web presence across multiple online platforms, appealing to customers' emotions, getting in early contact with potential customers before competitors, and getting a mascot or spokesperson. Examples are given of companies successfully using some of these ideas.
[Webinar] The Nordstrom Way to Customer Service Excellence with Robert SpectorTalkdeskInc
https://www.talkdesk.com/resources/webinars/
When it comes to customer service, what distinguishes the excellent from the mediocre?
Customer service expert and corporate historian Robert Spector works with Fortune 500 companies to determine what their customers expect in an impeccable service experience.
Register to learn:
- How Nordstrom created a reputation of great customer service.
- Ways to inspire customer loyalty and increase retention.
- How the customer experience is directly related to the employee experience.
The document provides information from research conducted for a client project promoting the Old Girls School Community Center & Tearooms located in Sherburn In Elmet. It includes details about the client, interviews with client staff and local residents to understand the target audience, and research on the demographics of the local area. The research found that the client's business currently appeals more to elderly residents, especially women who attended the school previously. However, the goal is to attract a more diverse audience. Background research on different types of promotional videos was also conducted to help determine what style of video would best fit the project.
The document discusses strategies for casinos to engage customers on Facebook outside of the casino property. It provides examples of successful Facebook promotions run by casinos, including a "Jump on the Fanwagon" promotion where a casino gave away prizes as the number of page "Likes" increased, and a photo contest promotion for the launch of a new slot machine. The promotions were successful in driving more Facebook engagement and page "Likes", as well as increasing foot traffic and slot play on the promoted games. The key takeaways highlighted are to use promotions to start conversations, leverage apps and contests, understand the brand and customer, make the barrier to participate low, and heavily promote the campaigns.
Getting ready for Christmas Wells 01 September 2015Get up to Speed
The document discusses strategies for running effective Christmas marketing campaigns. It recommends having a clear objective, developing a unique idea centered around themes like emotion or altruism, designing an easy user journey with a clear call to action, using good graphics aligned with your brand, and making the campaign measurable. It also provides tips for Christmas SEO, including optimizing pages, targeting broader and more specific keyword phrases, and utilizing keyword variations. Overall, the document outlines best practices for integrated online and offline Christmas campaigns.
Creative marketing Ideas to boost business online(1)Deepika jain
This document provides creative marketing ideas to boost business online. It discusses challenges like standing out in a crowd and becoming a recognizable brand. The key is creative product marketing and online campaigning. Some innovative ideas presented include using unique and relevant content to create urgency, optimizing websites for important keywords, focusing on mobile usability, writing content for target audiences, adding visual elements, using infographics, slideshares, contests, online magazines, and memes. Successful examples mentioned are deals and offers from companies like Freecharge, Paytm, Flipkart and Snapdeal that helped grow their sales.
The document promotes the Touch-a-Truck event hosted by the Memorial Library of Nazareth & Vicinity. The event allows children to explore vehicles and is a fundraiser for the library. In 2012, over 1,000 people attended. The document seeks vehicle sponsors for the 2013 Touch-a-Truck event in October and outlines benefits for company participation such as promotional opportunities and recognition. Interested companies can contact the library director for sponsorship details.
Why Content Marketing Sucks - The Basic Mistake that Spoils Everythingwww.brandalizm.co.uk
The document discusses why content marketing often fails to generate sales leads, despite producing high-quality engaging content. The key mistake is focusing solely on creating and distributing content without providing a clear next step or call to action for readers. Simply sending people to a company's main website is not enough, as websites are often better at presenting information than generating inquiries. To successfully convert interest into sales leads, the document recommends: 1) giving people a single clear option to provide contact details, 2) directly asking for those contact details, and 3) offering an incentive for them to take that action.
Smart Social Summit 2017 | Follow Me Back: How to Drive Lasting Customer Loya...Spredfast
It costs less to keep your current customers than it does to gain new ones. But loyal customers no longer buy into brands based solely on product love. Hear from these brands as they share how—through rewards programs, solid social customer care experiences, and more—they’ve cultivated lasting relationships with their customers on social and used it to build true customer loyalty.
Savannah apartment association leasing & marketingJolene Sopalski
This document provides marketing ideas and strategies for apartment communities on a limited budget. It discusses using social media like Google Places, Instagram, and Pinterest for free or low-cost marketing. Specific tactics suggested include hosting photo contests on Instagram, creating boards on Pinterest, and claiming and regularly updating the community's Google Places listing. The document also provides ideas for lower-cost print marketing like distributing candy or snacks with property information to local businesses and events. It emphasizes using personal touches and following up regularly with potential referral sources. Finally, it discusses the importance of customer relationship management, monitoring online reviews, and addressing customer feedback to maintain a positive reputation.
The document summarizes news about Lisa Robin Jewelry and their recognition as a Copper Circle Finalist in a national jewelry design competition. It also provides information about Warner Box & Display's online specials, upcoming trade shows and new products.
This document is the April 2014 issue of IC TRAVEL AGENT magazine, which provides tips and techniques for independent travel agents selling travel from home. The main article discusses ways to sell summer vacations, including promoting beach destinations, luxury travel, and family-friendly options. It suggests optimizing marketing materials like websites and social media with bright imagery and catchy slogans focused on the benefits and experiences rather than just the features. Generational differences and a variety of interests should be considered when targeting clientele. The issue also contains advertisements and additional short articles on topics like fishing vacations, selling ancillary products, and using humor in sales.
This document summarizes tips for home-based travel agents to improve customer service in 2014. It discusses the importance of being proactive and thinking ahead for clients. Effective customer service involves being on the client's team by keeping them updated with relevant travel news and information before they search online. Agents should strive to get between their client and online searches by delivering customized updates on topics of interest. Promoting new brochures and offerings can help maintain top-of-mind awareness. Regular check-ins asking clients about future travel plans builds rapport and allows agents to provide helpful recommendations. Proactive communication establishes the agent as a valuable resource and builds long-term client relationships.
Are you customers in love with you? We provide research, strategic creativity, name development, design, everything YOUR business needs to be visible to your target audience. We can help you engage with illustration in social media, social media guidance and beyond.
This document provides 97 unconventional marketing ideas intended to maximize results with minimal resources, known as guerrilla marketing tactics. Some of the tactics described include delivering seed packets door-to-door with a real estate marketing message, hosting community events like yard sales and movie nights, placing digital advertising screens in local restaurants, and conducting publicity stunts to generate media attention for little to no cost. The overall document encourages real estate agents to think creatively about low-budget marketing methods.
The document discusses how to become "just slightly famous" in a niche real estate market through content creation and social media. It recommends bloggers publish content on platforms like blogs, Facebook, Twitter, and Yelp to build expertise and engage with customers. The goal is to stand out in a crowded market by developing a reputation as a knowledgeable local resource through high-quality, shareable content.
Riding the Trail to the City of Laputajosephnaguit
Joseph Naguit has compiled a portfolio showcasing his creative advertising work from the past three years of university study. The portfolio includes outdoor, print, digital and branding projects for clients such as Shiner Beers, PetSmart, AOL and the American Advertising Federation. Naguit's work demonstrates his ability to effectively solve marketing problems through innovative advertising concepts and designs. The portfolio is intended to provide insight into Naguit's creative vision and skills in advertising.
This document is a magazine for travel agents selling travel from home. It discusses strategies for agents to target luxury clients and sell luxury travel. Some of the key points covered include:
- Focusing on improving the luxury image across an agent's website, marketing, dress code, and more to attract luxury clients.
- Understanding what luxury means to different clients, as definitions can vary from experiential travel to affordable luxury.
- Creating bespoke luxury itineraries by working directly with suppliers to design custom programs the agent owns and sells.
- Using luxury-focused language and keywords in promotions to engage clients interested in escape, new experiences, and affordable indulgence.
- Surveying clients
Liz Craig is an experienced advertising copywriter specializing in print, broadcast, and web media. She has created campaigns for education, healthcare, industrial, and consumer packaged goods clients. Some of her work includes developing a simple brand and messaging for an unlimited IT course card, tongue-in-cheek ads that led to significant returns for a new flowmeter introduction, and a children's honey cooking book with safety tips and recipes. Her portfolio demonstrates creative solutions across various industries and mediums.
Traditional Marketing is Dead... Long Live the CustomerStan Phelps
Traditional marketing is dead. Today's consumer is empowered. Tell and sell marketing is no longer effective. Companies need to differentiate themselves to stand out in a sea of sameness. Brands need to find ways to leverage their most important asset: their current customer. Referrals and word of mouth are keys to future growth. This presentation features nine customer-centric marketing lessons from leading brands such as Apple, Disney, Five Guys, Kimpton Hotels, Southwest Airlines, TD Bank, Wells Fargo, Zane's Cycles, and Zappos.
This document summarizes a business opportunity selling personalized travel websites through a multi-level marketing model. Some key points include:
- Representatives can set up their own travel website selling flights, hotels, packages and more for a one-time fee of $499.90 plus $49.95 monthly. They earn 60-70% commission on bookings.
- Extensive training and support is provided through an online portal. Additional certification as a travel agent is available for a $149 fee.
- The business opportunity focuses on the $7 trillion global travel industry and claims to have sold over $225 million in travel through individual websites in 2006, growing to $414 million in 2007.
- Representatives can
This document summarizes a business opportunity selling personalized travel websites through a multi-level marketing model. Some key points include:
- Representatives can set up their own travel website selling flights, hotels, vacation packages and more, earning 60-70% commission.
- The travel industry is very large at over $7 trillion annually and continuing to shift online.
- Starting a travel business requires only $499 upfront and $49.95 monthly to access travel inventory and proprietary website and training materials.
- Representatives can earn additional income through referral commissions by sharing the opportunity with others.
The document promotes the opportunities available in the home-based travel industry. It notes that 99% of people would choose to travel if money and time were not issues. The travel industry generates $7 trillion worldwide annually. Home-based travel agencies can earn $25,000-$250,000 annually. The company helps people start their own home-based travel business with training, support, and access to billions in travel inventory through their website. Representatives are paid 60% commission on sales and can earn more through additional training.
The How To Magazine for Travel Trade Professionals. This issue focuses on how to shoot images locally to help you sell globally and of course, much, much more!
Similar to The Road Trip Guide to Customer Journey (20)
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
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E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.