Are you noticing your small business’s foot traffic beginning to dwindle? Are you losing customers who used to be regulars? We know 15 reasons why this may be happening.
5 Keys to an Amazing Value PropositionCarl Hartman
Every have someone tell you that you need a value proposition or unique selling proposition, but no definition as to how to do that. This slideshare does, with good detail.
This slideshare and the free workbook that is available will help you create the basis for your marketing strategy.
8 Steps to the Ultimate Surprise & Delight Campaign Digital Roots
We can bet you've been appalled and underwhelmed by the level of customer service you've received by a company. Have you ever been pleasantly surprised and delighted by a brand's customer service?
Engineer a surprise & delight effort that will boost your reputation, leave your customers satisfied and draw your prospects in. After some observation and testing, we’ve come up with an 8-prong attack to the surprise & delight campaign. It involves big data, incredible insight, strong tools and the keen ability to pick out the perfect present.
Are you game?
Your surprise & delight campaign will put you in the history books with the likes of Albert Einstein and Constantine the Great. Or at least pump up your customer retention, revenue and brand loyalty. And probably rack up your Facebook fans & Twitter followers.
Here’s a simple way to build your business - stop thinking of yourself as a business and consider your business a brand. Here are ten easy tips to help identify what yours is.
5 Keys to an Amazing Value PropositionCarl Hartman
Every have someone tell you that you need a value proposition or unique selling proposition, but no definition as to how to do that. This slideshare does, with good detail.
This slideshare and the free workbook that is available will help you create the basis for your marketing strategy.
8 Steps to the Ultimate Surprise & Delight Campaign Digital Roots
We can bet you've been appalled and underwhelmed by the level of customer service you've received by a company. Have you ever been pleasantly surprised and delighted by a brand's customer service?
Engineer a surprise & delight effort that will boost your reputation, leave your customers satisfied and draw your prospects in. After some observation and testing, we’ve come up with an 8-prong attack to the surprise & delight campaign. It involves big data, incredible insight, strong tools and the keen ability to pick out the perfect present.
Are you game?
Your surprise & delight campaign will put you in the history books with the likes of Albert Einstein and Constantine the Great. Or at least pump up your customer retention, revenue and brand loyalty. And probably rack up your Facebook fans & Twitter followers.
Here’s a simple way to build your business - stop thinking of yourself as a business and consider your business a brand. Here are ten easy tips to help identify what yours is.
Modern marketing principles featured in mad menRoyaltie Gem
Although the cultural TV juggernaut that is Mad Men has wrapped up, it’s easy to see the mark it’s left on its viewing audience – especially those who work in marketing and advertising today. Even though the show took place decades ago, there were a number of solid lessons and principles showcased that are still relevant for marketing today.
eCommerce offers and promotions - an Anchanto Documentdevin simon
Nobody is alien to the fact that offers and promotions play a significant role in attracting eCommerce customers. Additionally, implementing these time-sensitive campaigns especially around festivals & special sale seasons can significantly boost revenue & also attract customer referrals.
Get this compelling whitepaper to know how you can manage highly successful eCommerce promotional strategies across multiple sales channels.
Marketing brochures continue to be an integral part of the traditional printed documents used to draw attention of the prospects. As a direct marketing medium, marketing brochures have undergone a sea change in recent times, with digital channels making a huge impact.
Here are 8 never failing tips to set your marketing brochure on a winning track.
Visit www.designjuice.in and Write us to: sales@designjuice.in
Increasing your website’s traffic is already a time-consuming task that will take up enough of your time. So, you need to make sure that traffic converts into sales, right?
Thankfully, there are drop-dead simple ways of capturing attention, boosting conversion rates, and ultimately, maximizing your profits without breaking the bank, or spending a lot of time tweaking your traffic campaigns.
In fact, the conversion-boosting hacks featured in this report are ones that you can easily implement into your existing website without spending more than a couple of hours tightening up a few weak areas so that you can transform your business in just a matter of a few short days. Does that sound like something you’d be interested in?
Technology has truly changed the way we communicate and do business. The communication model has changed from ‘person-to-person,’ to ‘person-to-machine,’ to ‘machine-to-person’ and now to a ‘machine-to-machine’ type of interaction. Yet, the basics of every communication model remain the same: Read this document.
Visit www.designjuice.in
What do you need to know about small business marketing (post pandemic)AtheethBelagode
In this article, you are going to learn everything you always wondered about small business marketing like how to do marketing on a small budget, which digital channels are worth important, how to grow fast, and whether to outsource your marketing work to a digital marketing agency or keep everything in-house.
When you are reliant on marketing of your small business, then you need to have some realistic goals in place so that you can expand your customer base and ultimately sell more products or services.
To many people, a brand is simply a name and logo. In part that’s true, but really, it’s so
much more. Your brand is your company’s face to the world. It’s your reputation, your
personality, your promise. It’s communication of the characteristics, values and attributes
that define what your business is and is not.
This eBook will cover important brand topics such as:
- Defining a Brand
- Benefits of a Strong Brand
- Defining Your Positioning
- Developing Your Visual Identity
- Giving Your Brand Character
- Tips to Help Live Your Brand
Branding isn’t just for the big guys anymore. Small businesses can benefit, too —
maybe even more so than bigger businesses. The fact is, when people are looking for a
small business, whether it’s an auto body shop or a new restaurant, they want to be able to find your website and see a professional-looking brand before they give you their business.
Please use "Building Your Brand" as your guide to building your own business story. Learn more at www.deluxe.com
The 10 Most Common Marketing Pitfalls (and How to Avoid Them)Fivestars
When you have about a million other things to worry about when running your business, marketing sometimes gets the short end of the stick. Here, we explore the 10 most common marketing mistakes people make and ways to combat them.
Modern marketing principles featured in mad menRoyaltie Gem
Although the cultural TV juggernaut that is Mad Men has wrapped up, it’s easy to see the mark it’s left on its viewing audience – especially those who work in marketing and advertising today. Even though the show took place decades ago, there were a number of solid lessons and principles showcased that are still relevant for marketing today.
eCommerce offers and promotions - an Anchanto Documentdevin simon
Nobody is alien to the fact that offers and promotions play a significant role in attracting eCommerce customers. Additionally, implementing these time-sensitive campaigns especially around festivals & special sale seasons can significantly boost revenue & also attract customer referrals.
Get this compelling whitepaper to know how you can manage highly successful eCommerce promotional strategies across multiple sales channels.
Marketing brochures continue to be an integral part of the traditional printed documents used to draw attention of the prospects. As a direct marketing medium, marketing brochures have undergone a sea change in recent times, with digital channels making a huge impact.
Here are 8 never failing tips to set your marketing brochure on a winning track.
Visit www.designjuice.in and Write us to: sales@designjuice.in
Increasing your website’s traffic is already a time-consuming task that will take up enough of your time. So, you need to make sure that traffic converts into sales, right?
Thankfully, there are drop-dead simple ways of capturing attention, boosting conversion rates, and ultimately, maximizing your profits without breaking the bank, or spending a lot of time tweaking your traffic campaigns.
In fact, the conversion-boosting hacks featured in this report are ones that you can easily implement into your existing website without spending more than a couple of hours tightening up a few weak areas so that you can transform your business in just a matter of a few short days. Does that sound like something you’d be interested in?
Technology has truly changed the way we communicate and do business. The communication model has changed from ‘person-to-person,’ to ‘person-to-machine,’ to ‘machine-to-person’ and now to a ‘machine-to-machine’ type of interaction. Yet, the basics of every communication model remain the same: Read this document.
Visit www.designjuice.in
What do you need to know about small business marketing (post pandemic)AtheethBelagode
In this article, you are going to learn everything you always wondered about small business marketing like how to do marketing on a small budget, which digital channels are worth important, how to grow fast, and whether to outsource your marketing work to a digital marketing agency or keep everything in-house.
When you are reliant on marketing of your small business, then you need to have some realistic goals in place so that you can expand your customer base and ultimately sell more products or services.
To many people, a brand is simply a name and logo. In part that’s true, but really, it’s so
much more. Your brand is your company’s face to the world. It’s your reputation, your
personality, your promise. It’s communication of the characteristics, values and attributes
that define what your business is and is not.
This eBook will cover important brand topics such as:
- Defining a Brand
- Benefits of a Strong Brand
- Defining Your Positioning
- Developing Your Visual Identity
- Giving Your Brand Character
- Tips to Help Live Your Brand
Branding isn’t just for the big guys anymore. Small businesses can benefit, too —
maybe even more so than bigger businesses. The fact is, when people are looking for a
small business, whether it’s an auto body shop or a new restaurant, they want to be able to find your website and see a professional-looking brand before they give you their business.
Please use "Building Your Brand" as your guide to building your own business story. Learn more at www.deluxe.com
The 10 Most Common Marketing Pitfalls (and How to Avoid Them)Fivestars
When you have about a million other things to worry about when running your business, marketing sometimes gets the short end of the stick. Here, we explore the 10 most common marketing mistakes people make and ways to combat them.
Just like in love building, customer love building takes time and ongoing personalized attention to keep them happy and…loyal. Make sure you avoid these things.
We wanted to share with you our top tips for building your brand. After 20 years of building some of Ireland finest brands, we’ve learnt a thing or two! We hope you find this slideshare inspiring and a useful guide to get you started.
Usurp loyalty share from competitors by rewarding your early adopters, making improvements through customer feedback, and remaining true to the core pillars that fueled your initial successes.
Power Point used by Edge Marketing for a series of Marketing Strategies workshops conducted for the Indiana Small Business Dev. Center (ISBDC). 2009 Disaster relief program for businesses in Flood areas of Indiana.
Cornelius crumity great ideas about lead generation that anyone can useCorneliusCrumity
Cornelius Crumity Most excellent service provider. Is generating leads difficult for you? No matter what you try, it does require patience. However, if you are not doing things correctly, this could take you a while to figure out. The information here will help you find new leads and increase the success of your business.
Common mistakes made by sales people and how to avoid them - Juma WilliamJuma William
Selling products is like making a relationship. It needs deep understanding and listening skills. There is a difference between CONTACT and CONTRACT, which is R that stands for Relationship.
CLIENTS NEEDS:
1. Respect,
2. Genuine Product,
3. After sale's service
4. Feedback-ask how the product/service is?
5. Relationship-Continuous vibes.
Common mistakes made by sales people and how to avoid themJuma William
Selling products is like making a relationship. It needs deep understanding and listening skills. There is a difference between CONTACT and CONTRACT, which is R that stands for Relationship.
CLIENTS NEEDS:
1. Respect,
2. Genuine Product,
3. After sale's service
4. Feedback-ask how the product/service is?
5. Relationship-Continuous vibes.
Common mistakes made by sales people and how to avoid them juma williamJuma William
Selling products is like making a relationship. It needs deep understanding and listening skills. There is a difference between CONTACT and CONTRACT, which is R that stands for Relationship.
CLIENTS NEEDS:
1. Respect,
2. Genuine Product,
3. After sale's service
4. Feedback-ask how the product/service is?
5. Relationship-Continuous vibes.
For Retail & Services - Customer Loyalty Success StoriesFivestars
Learn how Chama's Dog Wash & Wellness, Cycle Gear, and many others increased their daily profits by using text message promotions and making it easy for customers to track their rewards.
For Restaurants - Customer Loyalty Success StoriesFivestars
Learn how Flame Broiler, Santino's Pizza, and many others were able to increase their customer foot traffic and easily send promotions to their customers via email and text message.
For Bakeries & Cafes - Customer Loyalty Success StoriesFivestars
Learn how Cocola Bakery and The Flying Apron were able to bring in new customers and build their emailing list by offering a FiveStars reward program to their customers.
From the Pros: 5 Companies With Loyalty Programs That Actually WorkFivestars
We've all heard marketing strategists and brand managers wax poetic about the merits of Starbucks and Panera Bread when it comes to the loyalty game. Who's making the biggest splash right now? Here, we take a look at five companies with their eyes on the prize.
The Why & How of Choosing the Right Restaurant Loyalty ProgramFivestars
Customers increasingly use mobile devices to make dining decisions. Offering a run of the mill paper loyalty program won't cut it anymore. But we're here to help!
Learn a basic framework for measuring returns from loyalty marketing, see real data from small businesses that are using rewards programs, and understand how to optimize returns from loyalty.
5 Customer Loyalty Program Upgrades You Can Implement TodayFivestars
While getting a customer to come in to your storefront for the first time is a considerable uphill battle in itself, a more crucial fight is the challenge to turn those that do wander into your small business to come back.
Our newest guide gives you some ways to turn a common rewards program into one that generates more revenue and turns one-off customers into valuable repeat purchasers.
15 Inspiring Small Business Quotes to Start Your Day RightFivestars
Running a small business can be tough and demanding at times. What motivates you to open your doors up to customers each day?
When things get tough, it is always good to remember why you started your business in the first place. So to start your week right, we put together these 15 great quotes from inspiring leaders, which obviously include small business owners just like you!
6 Questions to Ask When Creating a Small Business Marketing PlanFivestars
“A goal without a plan is simply a wish.”
When creating a marketing plan, proper planning is absolutely, 100% essential in order for your promotional campaigns to succeed.
With this simple guide, learn the questions you need to ask yourself to ensure your small business marketing, public relations, and promotional campaigns bring in revenue and drive word of mouth.
6 Steps to Win the Customer Loyalty MarathonFivestars
For local businesses, it has become harder and harder to bring customers back in the door. The traditional ways to get new customers and increase revenue don't work anymore. With this free guide we have ways to increase your revenues and average customer ticket spend from new customers, as well as customers you already have. Because in the small business race, it's the businesses with the most loyal customers that get the gold.
Check out our free guide today, and learn how you can take advantage of this golden opportunity that your competitors haven't realized is right in front of their noses.
Service is Your Best Marketing Strategy: 5 Quick TipsFivestars
In 2011, seven out of ten Americans said they were willing to spend more with companies that they believe provide excellent customer service. Learn 5 quick tips to make sure your small business' customer service is top notch.
Loyalty Marketing is the Only Marketing You NeedFivestars
Loyalty marketing may be the only marketing you ever need to do. Experts agree that loyalty marketing is one of the most effective and efficient froms of marketing. With the rapid growth of social media, it is more relevant than ever before for small businesses.
Our guide to loyalty marketing will detail:
1. Data from experts on loyalty marketing and the results that it achieves
2. Key drivers of customer loyalty
3. A framework for measuring returns from your loyalty program
4. Practical tips for using loyalty marketing to increase your sales
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
15 Reasons Your Customers May Be Jumping Ship
1. 15 Reasons Your Customers
Might Be Jumping Ship
Are you noticing your small business’s foot
traffic beginning to dwindle? Are you losing
customers who used to be regulars? We
know 15 reasons why this may be happening.
3. 33
Think of this as the Disney principle: Treat your
customers like gold, and they’ll come back forever.
Neglect their needs, and you’ll be stuck watching
your customer retention plummet.
Every aspect of your customer-care process
needs to be operating at its peak: from answering
questions and taking phone calls to shipping product
and scheduling services. Friendly, efficient and
transparent are the adjectives to remember; create
a list of best practices, and train your employees
extensively. It’s the best way to win back your
customers.
5. 55
The most successful brands are like people;
they have identifiable personalities, goals and
characteristic traits. If your company suffers from
multiple faces, customers will never be sure who you
really are, and they may never trust that any of those
faces are actually you.
Keep your credibility together by defining a brand
identity and sticking to it. There’s always room for
growth down the line, but creating a new persona for
each audience does little but confuse everyone.
7. 77
We all know the mantra: Build it, and they will
come. While this certainly true under particular
circumstances, it’s often misguided when it comes to
marketing.
Small businesses need to make sure that potential
customers know who they are and what they do.
After all, you may have confidence in your product or
service, but new clients won’t.
If your marketing feels thrown together — your
signage is low quality, for instance, or your ads
are misspelled — people will pick up on that lack
of cohesion and often jump ship for a brand that
provides a more trustworthy point of view.
9. 99
This one can be a double-edged sword. On one hand,
you don’t want to beat customers over the head with
constant contact. On the other, however, if you don’t
actively encourage an ongoing relationship, you’re
setting up a barrier to those customers returning.
The best way to avoid to this plight — and, for that
matter, to win back lost customers — is to create
a brand identity that speaks to your audience on
their level. Make the tone of your marketing friendly,
accessible and conversational; it not only positions
you as the expert, but it also gives you the aura of a
reliable friend.
11. 111111
Of course, before you can engage with your
customers, you have to understand who they
are.
Every marketing professional has stumbled into
this problem dozens of times: You’re happily
targeting a particular audience only to discover
that your actual audience is miles removed
from your plans. While you definitely want to
leave room for the aspirational customers, it’s
important to know precisely who’s buying your
products and services; it’s the only to give them
what they need.
Consider launching a focus group, or set up a
post-purchase online survey. You’ll be surprised
how much you can learn with just a few
carefully worded questions.
13. 1313
Brand storytelling is a somewhat nebulous concept.
It means different things for nearly every company,
and it doesn’t follow quite the same rules as writing
a book or shooting a film. For our purposes, brand
storytelling is all about creating immersive, dynamic
moments through a series of unifying themes.
Slapping your logo on anything that will stand still
is only part of the battle; successful brands weave a
narrative about who they are, what they do and why
they do it. Google Chrome, for instance, created a
stunning moment by featuring relatable characters
using the product to achieve familiar goals. The
ASPCA has melted hearts for years with its Sarah
McLachlan-led television spots.
Tell a story that resonates with people, and you’ll be
rewarded with years of repeat business.
15. 1515
Whether directly or indirectly, every company
makes a series of promises to its customers. Maybe
your storytelling promises that you’ll be the brand
that delivers peace of mind. Maybe your website
guarantees 100 percent satisfaction.
However you’ve achieved it, you’ve asked customers
for their trust — and if you break that trust, you run
the risk of losing them forever. Make a list of all the
promises specific to your brand, and use that list as
the guiding light for everything you do.
17. 1717
Every company wants to be where the customers
are, and more often than not, that place is online.
Not every brand has a reason to use Pinterest and
Instagram, but a navigable website and basic social
presence will do wonders for your reputation.
If customers can’t find you online, they often assume
that you simply don’t exist.
19. 191919
Email campaigns and newsletters are among
the best ways to engage customers, but be
careful with the pacing. If you’re sending
lackluster emails several times a day, even the
most loyal customers will reach the end of their
ropes.
Send only high-quality content once or twice a
week; there’s a fine line between spreading the
word and becoming that obnoxious uncle who
forwards every inspirational chain letter that
lands in his inbox.
21. 2121
Customers who know and love your brand might
overlook this problem, but new clients won’t stand
for a website that makes no sense.
Skip the fancy graphics and animated images in
favor of a clean, user-friendly experience. You don’t
even need a professional web developer to help you
get there; plenty of easy-to-incorporate templates
exist for blogging platforms, and programs like
Adobe Muse let you build a site from scratch without
having to code a single line.
23. 2323
Marketing isn’t only about overt selling. The most
successful companies spend as much time creating
an emotional connection with customers as they
do directly asking those customers to purchase
something.
If all of your interactions are focused on a buy-this-
now mentality, many new clients will simply walk
away. Pressure tactics are always more harmful than
helpful.
25. 2525
Before a marketing consultant begins working on a
new campaign, he or she will often spend quite a bit
of time talking to potential customers in an effort to
understand how the product aligns with their daily
lives. This is how brands like Dove and Pampers
consistently forge connections with their audience:
by understanding what customers like and how they
spend their days.
If you haven’t taken the time to look through your
clients’ eyes, you can’t speak to them on a one-
to-one level. Never underestimate the power of
authenticity.
27. 272727
Though it’s impossible to avoid bumps in the
road, consistent lead times are crucial to your
success.
This applies to everything from customer
service to shipping and scheduling; if you can’t
create a basic set of expectations where long
waiting periods are clearly outside the norm,
customers will undoubtedly choose a brand
who can. Here, it’s not even about speed. It’s
about reliability.
29. 2929
Everyone’s tackled a project that feels less than
thrilling, but if you’re routinely bored by your
marketing efforts, your customers will be too.
Try to inject an element of fun into everything
you do; whether it’s incredibly friendly customer
service, witty website copy or surprise-and-delight
promotions, enthusiastic brand positioning works
wonders for your perceived confidence.
31. 3131
We’ve saved the biggest hurdle for last. In order to
reap the benefits of customer retention, you have
to give those customers a reason to return. The
possibilities here are almost endless; some brands
encourage repeat visits with special offers while
others opt for semi-annual sales or special events.
One of the most reliable tactics, however, is setting
up a loyalty program. These members-only clubs
reward clients by offering a series of exclusive perks.
The most common example is the classic buy-ten-
get-one-free card, but don’t be afraid to get creative.
You can give your loyalty program a little extra
wow factor with sophisticated membership cards,
exclusive events and insider-only sales. You might
just find yourself with a few new customers who are
intrigued by the offerings.
32. 3232
And of course, here is our shameful plug: we at
FiveStars can help you create a fully customized
rewards program.
Your customers can sign up with just their phone
number, and it runs right on your POS. We work with
you to set up automated marketing and promotions
campaigns using the data we help you collect,
including incentives to bring back lapsed customers
and special rewards on birthdays. Setting up your
customer engagement and retention with FiveStars
allows you to sit back and relax; we do all the work
for you.
Learn more about us at fivestars.com.