Explore various imperatives for retail and consumer businesses, their pain points & how innovative location focussed solutions can disrupt their business.
Retail Marketing and Advertising
Retail Marketing Strategies;
Strategic Positioning;
Retail marketing mix;
Customer relationship management;
Direct marketing;
Micro marketing in retailing, and
Advertising in retailing.
CCF provides near real-time insights into the customer experience and journey that previously could only be obtained through labor-intensive and time-consuming traditional research techniques. By applying predictive technologies to social data, SDL gives companies the means to better understand what customers care about, the reasons behind their actions, their attitudes and triggers for their behaviors, all of which can effectively translate audience experiences into strategic opportunities.
Retail Marketing and Advertising
Retail Marketing Strategies;
Strategic Positioning;
Retail marketing mix;
Customer relationship management;
Direct marketing;
Micro marketing in retailing, and
Advertising in retailing.
CCF provides near real-time insights into the customer experience and journey that previously could only be obtained through labor-intensive and time-consuming traditional research techniques. By applying predictive technologies to social data, SDL gives companies the means to better understand what customers care about, the reasons behind their actions, their attitudes and triggers for their behaviors, all of which can effectively translate audience experiences into strategic opportunities.
Sophelle Focus Report | Product Findability: Connecting People and Products O...Julie Barile
Product findability is more than on-site search.
Doing product findability right connects the right person
with the right product at the right time. Consumers
don’t recognize channels, technologies, warehouse
locations, or drop-ship relationships. They are expecting
a seamless, frictionless experience, and retailers that
provide it are succeeding in the marketplace.
Connecting people and products effectively significantly
improves the customer experience and leads directly to
downstream benefits.
Customers want retailers to meet them with relevancy
wherever they choose to shop. Seamless customer
experiences across all touchpoints requires coordinated
operations, integrated systems, and shared data
throughout the enterprise. Retailers must find the right
mix of solutions for their products and customers.
In the era of the technologically
driven marketing ecosystem, every
customer engagement is an
opportunity to deliver an enhancing
experience and drive value. Knowing
our customer’s need, what they value
and their spending habits are critical
for successful marketing. Imagine the
effectiveness of your marketing
activities, if you could understand
your customers better. Marketing
analytics offers a unique opportunity
to do so by delivering compelling,
personalized experiences that drives
higher customer satisfaction and
better yield.
Through precise location analytics, retailers now can monitor the entire path to purchase. With this data, marketers better understand what led to the purchase providing the ability to move beyond the traditional blanketed “campaign” to a year-round interaction based on consumer behavior. Customers “opt-in” by mobile app to receive highly-targeted promotions, information about merchandise they may have “visited” but didn’t purchase, and discounts for major events – based on correlations like visits, dwell and intent – to drive sales like never before.
RIS November tech solutions guide - analyticsiinside
Through precise location analytics, retailers now can monitor the entire path to purchase. With this data, marketers better understand what led to the purchase providing the ability to move beyond the traditional blanketed “campaign” to a year-round interaction based on consumer behavior. Customers “opt-in” by mobile app to receive highly-targeted promotions, information about merchandise they may have “visited” but didn’t purchase, and discounts for major events – based on correlations like visits, dwell and intent – to drive sales like never before.
The BFSI Marketer's guide to leveraging marketing automation & analyticsNetcore Solutions
Decode the unique touchpoints of the BFSI consumer journey to enable smart conversations and drive up engagement. Download this ebook here - http://bit.ly/2DAyIcl
Quick Guide to Finding Your Niche in Digital Marketingbrandigrasty1
Having trouble finding your niche in digital marketing? This quick guide will help you on the path to finding your niche and ensuring that it is profitable.
Life cycle marketing for the automotive services industryCatalyst
Whether your goal is to increase ticket size, boost cross-sell, get customers to visit more often, or all the above, an effective life cycle marketing strategy can deliver the competitive difference you want.
A Guide to Crafting an Effective Omnichannel Strategy.pdfLaura Miller
Omnichannel is a marketing approach that offers an integrated shopping experience to the customers. Keep reading to know more about this marketing strategy.
Marketing analytics is the process of analysing data gathered through marketing initiatives in order to identify trends in areas such as how a campaign affects conversions, regional preferences, and creative preferences. Explore more at https://www.appice.io/
Acting on a global basis to help our clients deliver winning marketing strategies through rigorous analytics, in-depth understanding and powerful insights. Making a difference - together.
A Pinpoint Systems Corporation white paper discussing how companies must transform from being about them to being about the customer by:
-Committing to a philosophical and cultural shift
-Centralizing the 360° view of customer information
-Enabling intelligent outreach
-Enabling intelligent dialog
To support organizations in making the transformation from a product- and channel- focused organization to one focused on the customer, Pinpoint Systems has applied their expertise in the customer-centric space to create the Marketing System of Record solution, powered by the efficiency of the IBM Enterprise Marketing Management platform.
The tracking features of the solution allow analysts to complete these tasks:
• Attribute customer actions to specific campaigns and target cells.
• Use campaign and response history for audience selection and segmentation.
• Compute standard campaign performance metrics.
• Automatically report those metrics, as well as emerging sales trends, to product managers and other stakeholders.
Sophelle Focus Report | Product Findability: Connecting People and Products O...Julie Barile
Product findability is more than on-site search.
Doing product findability right connects the right person
with the right product at the right time. Consumers
don’t recognize channels, technologies, warehouse
locations, or drop-ship relationships. They are expecting
a seamless, frictionless experience, and retailers that
provide it are succeeding in the marketplace.
Connecting people and products effectively significantly
improves the customer experience and leads directly to
downstream benefits.
Customers want retailers to meet them with relevancy
wherever they choose to shop. Seamless customer
experiences across all touchpoints requires coordinated
operations, integrated systems, and shared data
throughout the enterprise. Retailers must find the right
mix of solutions for their products and customers.
In the era of the technologically
driven marketing ecosystem, every
customer engagement is an
opportunity to deliver an enhancing
experience and drive value. Knowing
our customer’s need, what they value
and their spending habits are critical
for successful marketing. Imagine the
effectiveness of your marketing
activities, if you could understand
your customers better. Marketing
analytics offers a unique opportunity
to do so by delivering compelling,
personalized experiences that drives
higher customer satisfaction and
better yield.
Through precise location analytics, retailers now can monitor the entire path to purchase. With this data, marketers better understand what led to the purchase providing the ability to move beyond the traditional blanketed “campaign” to a year-round interaction based on consumer behavior. Customers “opt-in” by mobile app to receive highly-targeted promotions, information about merchandise they may have “visited” but didn’t purchase, and discounts for major events – based on correlations like visits, dwell and intent – to drive sales like never before.
RIS November tech solutions guide - analyticsiinside
Through precise location analytics, retailers now can monitor the entire path to purchase. With this data, marketers better understand what led to the purchase providing the ability to move beyond the traditional blanketed “campaign” to a year-round interaction based on consumer behavior. Customers “opt-in” by mobile app to receive highly-targeted promotions, information about merchandise they may have “visited” but didn’t purchase, and discounts for major events – based on correlations like visits, dwell and intent – to drive sales like never before.
The BFSI Marketer's guide to leveraging marketing automation & analyticsNetcore Solutions
Decode the unique touchpoints of the BFSI consumer journey to enable smart conversations and drive up engagement. Download this ebook here - http://bit.ly/2DAyIcl
Quick Guide to Finding Your Niche in Digital Marketingbrandigrasty1
Having trouble finding your niche in digital marketing? This quick guide will help you on the path to finding your niche and ensuring that it is profitable.
Life cycle marketing for the automotive services industryCatalyst
Whether your goal is to increase ticket size, boost cross-sell, get customers to visit more often, or all the above, an effective life cycle marketing strategy can deliver the competitive difference you want.
A Guide to Crafting an Effective Omnichannel Strategy.pdfLaura Miller
Omnichannel is a marketing approach that offers an integrated shopping experience to the customers. Keep reading to know more about this marketing strategy.
Marketing analytics is the process of analysing data gathered through marketing initiatives in order to identify trends in areas such as how a campaign affects conversions, regional preferences, and creative preferences. Explore more at https://www.appice.io/
Acting on a global basis to help our clients deliver winning marketing strategies through rigorous analytics, in-depth understanding and powerful insights. Making a difference - together.
A Pinpoint Systems Corporation white paper discussing how companies must transform from being about them to being about the customer by:
-Committing to a philosophical and cultural shift
-Centralizing the 360° view of customer information
-Enabling intelligent outreach
-Enabling intelligent dialog
To support organizations in making the transformation from a product- and channel- focused organization to one focused on the customer, Pinpoint Systems has applied their expertise in the customer-centric space to create the Marketing System of Record solution, powered by the efficiency of the IBM Enterprise Marketing Management platform.
The tracking features of the solution allow analysts to complete these tasks:
• Attribute customer actions to specific campaigns and target cells.
• Use campaign and response history for audience selection and segmentation.
• Compute standard campaign performance metrics.
• Automatically report those metrics, as well as emerging sales trends, to product managers and other stakeholders.
Sales Territory Management: A Definitive Guide to Expand Sales CoverageDista
A comprehensive sales territory management software helps maximize sales coverage and boost sales productivity. This definitive guide will help sales leaders and managers design, plan, and execute a winning sales territory plan.
Field Employee Tracking System| MiTrack App| Best Employee Tracking Solution|...informapgpstrackings
Keep tabs on your field staff effortlessly with Informap Technology Centre LLC. Real-time tracking, task assignment, and smart features for efficient management. Request a live demo today!
For more details, visit us : https://informapuae.com/field-staff-tracking/
A Comprehensive Look at Generative AI in Retail App Testing.pdfkalichargn70th171
Traditional software testing methods are being challenged in retail, where customer expectations and technological advancements continually shape the landscape. Enter generative AI—a transformative subset of artificial intelligence technologies poised to revolutionize software testing.
Gamify Your Mind; The Secret Sauce to Delivering Success, Continuously Improv...Shahin Sheidaei
Games are powerful teaching tools, fostering hands-on engagement and fun. But they require careful consideration to succeed. Join me to explore factors in running and selecting games, ensuring they serve as effective teaching tools. Learn to maintain focus on learning objectives while playing, and how to measure the ROI of gaming in education. Discover strategies for pitching gaming to leadership. This session offers insights, tips, and examples for coaches, team leads, and enterprise leaders seeking to teach from simple to complex concepts.
In 2015, I used to write extensions for Joomla, WordPress, phpBB3, etc and I ...Juraj Vysvader
In 2015, I used to write extensions for Joomla, WordPress, phpBB3, etc and I didn't get rich from it but it did have 63K downloads (powered possible tens of thousands of websites).
Enhancing Project Management Efficiency_ Leveraging AI Tools like ChatGPT.pdfJay Das
With the advent of artificial intelligence or AI tools, project management processes are undergoing a transformative shift. By using tools like ChatGPT, and Bard organizations can empower their leaders and managers to plan, execute, and monitor projects more effectively.
top nidhi software solution freedownloadvrstrong314
This presentation emphasizes the importance of data security and legal compliance for Nidhi companies in India. It highlights how online Nidhi software solutions, like Vector Nidhi Software, offer advanced features tailored to these needs. Key aspects include encryption, access controls, and audit trails to ensure data security. The software complies with regulatory guidelines from the MCA and RBI and adheres to Nidhi Rules, 2014. With customizable, user-friendly interfaces and real-time features, these Nidhi software solutions enhance efficiency, support growth, and provide exceptional member services. The presentation concludes with contact information for further inquiries.
Large Language Models and the End of ProgrammingMatt Welsh
Talk by Matt Welsh at Craft Conference 2024 on the impact that Large Language Models will have on the future of software development. In this talk, I discuss the ways in which LLMs will impact the software industry, from replacing human software developers with AI, to replacing conventional software with models that perform reasoning, computation, and problem-solving.
Innovating Inference - Remote Triggering of Large Language Models on HPC Clus...Globus
Large Language Models (LLMs) are currently the center of attention in the tech world, particularly for their potential to advance research. In this presentation, we'll explore a straightforward and effective method for quickly initiating inference runs on supercomputers using the vLLM tool with Globus Compute, specifically on the Polaris system at ALCF. We'll begin by briefly discussing the popularity and applications of LLMs in various fields. Following this, we will introduce the vLLM tool, and explain how it integrates with Globus Compute to efficiently manage LLM operations on Polaris. Attendees will learn the practical aspects of setting up and remotely triggering LLMs from local machines, focusing on ease of use and efficiency. This talk is ideal for researchers and practitioners looking to leverage the power of LLMs in their work, offering a clear guide to harnessing supercomputing resources for quick and effective LLM inference.
Globus Compute wth IRI Workflows - GlobusWorld 2024Globus
As part of the DOE Integrated Research Infrastructure (IRI) program, NERSC at Lawrence Berkeley National Lab and ALCF at Argonne National Lab are working closely with General Atomics on accelerating the computing requirements of the DIII-D experiment. As part of the work the team is investigating ways to speedup the time to solution for many different parts of the DIII-D workflow including how they run jobs on HPC systems. One of these routes is looking at Globus Compute as a way to replace the current method for managing tasks and we describe a brief proof of concept showing how Globus Compute could help to schedule jobs and be a tool to connect compute at different facilities.
Understanding Globus Data Transfers with NetSageGlobus
NetSage is an open privacy-aware network measurement, analysis, and visualization service designed to help end-users visualize and reason about large data transfers. NetSage traditionally has used a combination of passive measurements, including SNMP and flow data, as well as active measurements, mainly perfSONAR, to provide longitudinal network performance data visualization. It has been deployed by dozens of networks world wide, and is supported domestically by the Engagement and Performance Operations Center (EPOC), NSF #2328479. We have recently expanded the NetSage data sources to include logs for Globus data transfers, following the same privacy-preserving approach as for Flow data. Using the logs for the Texas Advanced Computing Center (TACC) as an example, this talk will walk through several different example use cases that NetSage can answer, including: Who is using Globus to share data with my institution, and what kind of performance are they able to achieve? How many transfers has Globus supported for us? Which sites are we sharing the most data with, and how is that changing over time? How is my site using Globus to move data internally, and what kind of performance do we see for those transfers? What percentage of data transfers at my institution used Globus, and how did the overall data transfer performance compare to the Globus users?
In software engineering, the right architecture is essential for robust, scalable platforms. Wix has undergone a pivotal shift from event sourcing to a CRUD-based model for its microservices. This talk will chart the course of this pivotal journey.
Event sourcing, which records state changes as immutable events, provided robust auditing and "time travel" debugging for Wix Stores' microservices. Despite its benefits, the complexity it introduced in state management slowed development. Wix responded by adopting a simpler, unified CRUD model. This talk will explore the challenges of event sourcing and the advantages of Wix's new "CRUD on steroids" approach, which streamlines API integration and domain event management while preserving data integrity and system resilience.
Participants will gain valuable insights into Wix's strategies for ensuring atomicity in database updates and event production, as well as caching, materialization, and performance optimization techniques within a distributed system.
Join us to discover how Wix has mastered the art of balancing simplicity and extensibility, and learn how the re-adoption of the modest CRUD has turbocharged their development velocity, resilience, and scalability in a high-growth environment.
TROUBLESHOOTING 9 TYPES OF OUTOFMEMORYERRORTier1 app
Even though at surface level ‘java.lang.OutOfMemoryError’ appears as one single error; underlyingly there are 9 types of OutOfMemoryError. Each type of OutOfMemoryError has different causes, diagnosis approaches and solutions. This session equips you with the knowledge, tools, and techniques needed to troubleshoot and conquer OutOfMemoryError in all its forms, ensuring smoother, more efficient Java applications.
Climate Science Flows: Enabling Petabyte-Scale Climate Analysis with the Eart...Globus
The Earth System Grid Federation (ESGF) is a global network of data servers that archives and distributes the planet’s largest collection of Earth system model output for thousands of climate and environmental scientists worldwide. Many of these petabyte-scale data archives are located in proximity to large high-performance computing (HPC) or cloud computing resources, but the primary workflow for data users consists of transferring data, and applying computations on a different system. As a part of the ESGF 2.0 US project (funded by the United States Department of Energy Office of Science), we developed pre-defined data workflows, which can be run on-demand, capable of applying many data reduction and data analysis to the large ESGF data archives, transferring only the resultant analysis (ex. visualizations, smaller data files). In this talk, we will showcase a few of these workflows, highlighting how Globus Flows can be used for petabyte-scale climate analysis.
Navigating the Metaverse: A Journey into Virtual Evolution"Donna Lenk
Join us for an exploration of the Metaverse's evolution, where innovation meets imagination. Discover new dimensions of virtual events, engage with thought-provoking discussions, and witness the transformative power of digital realms."
Exploring Innovations in Data Repository Solutions - Insights from the U.S. G...Globus
The U.S. Geological Survey (USGS) has made substantial investments in meeting evolving scientific, technical, and policy driven demands on storing, managing, and delivering data. As these demands continue to grow in complexity and scale, the USGS must continue to explore innovative solutions to improve its management, curation, sharing, delivering, and preservation approaches for large-scale research data. Supporting these needs, the USGS has partnered with the University of Chicago-Globus to research and develop advanced repository components and workflows leveraging its current investment in Globus. The primary outcome of this partnership includes the development of a prototype enterprise repository, driven by USGS Data Release requirements, through exploration and implementation of the entire suite of the Globus platform offerings, including Globus Flow, Globus Auth, Globus Transfer, and Globus Search. This presentation will provide insights into this research partnership, introduce the unique requirements and challenges being addressed and provide relevant project progress.
Prosigns: Transforming Business with Tailored Technology SolutionsProsigns
Unlocking Business Potential: Tailored Technology Solutions by Prosigns
Discover how Prosigns, a leading technology solutions provider, partners with businesses to drive innovation and success. Our presentation showcases our comprehensive range of services, including custom software development, web and mobile app development, AI & ML solutions, blockchain integration, DevOps services, and Microsoft Dynamics 365 support.
Custom Software Development: Prosigns specializes in creating bespoke software solutions that cater to your unique business needs. Our team of experts works closely with you to understand your requirements and deliver tailor-made software that enhances efficiency and drives growth.
Web and Mobile App Development: From responsive websites to intuitive mobile applications, Prosigns develops cutting-edge solutions that engage users and deliver seamless experiences across devices.
AI & ML Solutions: Harnessing the power of Artificial Intelligence and Machine Learning, Prosigns provides smart solutions that automate processes, provide valuable insights, and drive informed decision-making.
Blockchain Integration: Prosigns offers comprehensive blockchain solutions, including development, integration, and consulting services, enabling businesses to leverage blockchain technology for enhanced security, transparency, and efficiency.
DevOps Services: Prosigns' DevOps services streamline development and operations processes, ensuring faster and more reliable software delivery through automation and continuous integration.
Microsoft Dynamics 365 Support: Prosigns provides comprehensive support and maintenance services for Microsoft Dynamics 365, ensuring your system is always up-to-date, secure, and running smoothly.
Learn how our collaborative approach and dedication to excellence help businesses achieve their goals and stay ahead in today's digital landscape. From concept to deployment, Prosigns is your trusted partner for transforming ideas into reality and unlocking the full potential of your business.
Join us on a journey of innovation and growth. Let's partner for success with Prosigns.
Listen to the keynote address and hear about the latest developments from Rachana Ananthakrishnan and Ian Foster who review the updates to the Globus Platform and Service, and the relevance of Globus to the scientific community as an automation platform to accelerate scientific discovery.
2. Contents
Introduction 01
The Role of Location 02
Distributor Network
Management 03
Territory Planning 05
Business Expansion 06
Field Force
Management 08
Logistics& Distribution
Management 10
Conclusion 11
Network Optimization 07
3. The global retail and consumer
goods industry is witnessing
massivetransformation.
Companies are breaking
conventional ideas and
implementing innovative
strategies in producing, selling
and distributing goods.
This e-book intends to discuss
the changing dynamics of the
industry and the trends that are
shaping the future of consumer
enterprises.
Introduction
01
Living in the age of Uber and
on-demand culture, where
ride-sharing, delivery tracking
and interactive gaming are
trending, consumers are finding
immense value in using maps
and location-intelligence to drive
business.
Most importantly, the user
experience has been greatly
impacted with mapping
technology. Your customers
expect seamlessness, which
means finding directions easily,
tracking deliveries on the go and
spotting locations using their
smartphones. And it’s up to you
to give them this desirable user
experience.
For brands looking at staying
competitive in the long run, the
time is apt to provide your
consumers the ultimate
convenience of location services.
In this e-book, we explore various
imperatives for consumer
businesses,their pain points and
how innovative location-focused
solutions can disrupt business.
4. Among a myriad of challenges,the most
noteworthy difficulties could be an
improper location for retailing and a failure
to analyse the demographic and economic
factors that affect the suitability of a
location. Retailers often overlook the prime
factors that are capable of launching the
businessin the most profitable direction.
Another pressing issue is optimizing the
productivity of field sales force by
effectively onboarding various channel
partners / customers and ensuring
availability of inventory at all dealers /
distributors and stores.
Location data helps in optimising your
sales beats, automating fulfilment
operations and reducing shipping cost for
distributors. A single platform to increase
sales productivity, provide sales
optimization and reduce freight cost,from
first to last-mileretail fulfilment.
Maps are a great way of communicating each step of their
purchase journey to your customers. Be it a store locator on
your website, a tracking app that enables consumers to
know where their delivery is, or simply sending them a push
notification with a coupon code when their physical location
is in closeproximity to your store - location has changed the
way consumer businessesoperate.
Location is at the
heart of consumer
operations
02
01
02
03
04
05
06
Distributor Network
Management Territory Planning
Business
Expansion
Network
optimization
Field force
management
Logistics
&distribution
management
5. The different
Businessneeds
03
Segments:
� Fastmoving consumer goods
� Consumer durables
� Consumer packaged goods
Needs:
� Market prospecting
� Sales force management
� Dealer network management
� Distribution management
� Territory planning
MANUFACTURERS
Segments:
� Dealers and stockists
� Wholesalers
� Cash& carry
� Carrying and Forwarding agents
� 3PL
Needs:
� Hub management
� Transport network planning
� Optimizing routing
� Improving coverage
� Territory planning
DISTRIBUTORS
Segments:
� Stores and outlets
� Grocery
� Hypermarkets, supermarkets
Needs:
� Store placement
� Geo-marketing
� Store portfolio management
RETAILERS
6. Distributor Network
Management
04
Factorslike changing aspirations of distributors, changing role
of modern trade as a distributor, increasing complexity of
business due to increasing categories and skills, increasing
competition for shelf space,rise of private brands, and
modern distribution “aggregators”,are impacting the
traditional distribution model. It is also becoming increasingly
difficult to replace existing distributors as the distributor
community continues to shrink. This can greatly impact the
brands’ ability to increaseor even maintain their direct
coverageor distribution.
So,given these changes in retail, consumer goods businesses
need to harness technology for designing, constructing, and
managing distribution channels on the ground.
An effective distribution channel can be a source of
strategic advantage for consumer goods companies
Discover new
channel partners
Group your distribution
network and segment it by
various criteria. Find potential
businesses that qualify as
channel partners and expand
search radius in terms of
distance, pincodes, filters,
keywords.
Instant sales
forecast
Combine external data with
your historical salesdata and
build a sales estimate to
evaluate the potential of each
area.
Prevent
cannibalisation
Plot existing dealers on a map
to identify overserved and
underserved areas. Establish
the exclusivity zones, estimate
the new volume of business
without interfering with the
current establishments.
Identify the best
locations
Find the best locations for your
distributor / franchise
expansion based on
parameters such as gender,
income, competition presence,
sales data, spend patterns,
ease of access etc.
7. Territory Planning
05
Know your region
Know your hyperlocal landscape for segmented
action by overlaying competitor data, order
volumes, demographics, points of interest,
landmarks, population, real estate prices and so on.
Analyzethe market
Understand consumer behaviour patterns,
demographics, purchase power, and other relevant
data related to the people that live or passby an
area.
Launch new products
Combine your existing data with the
socio-demographic profile of your potential clients
and detect their interests to understand where you
should launch a new product.
Location analytics goes far beyond just "dots
on a map." Without the right tools to interpret
it, data can be overwhelming on a map. When
analyzing your territory or launching new
product line, it is a priority to get to the bottom
of the customer metrics and draft the
marketing and communication strategies.
8. For consumer businesses, expansion entails physical presence either by
setting up new stores in existing area or expanding to newer geographies.
Location data is key to successful expansion of any consumer focussed
business.
Business Expansion
06
Technology can play a vital role in
answering these questions:
02
03
04
05
06
Where should I locate my next store?
Where are my main competitors?
When should I open a new one?
How can I grow
without affecting other
establishments?
How can I
predict the salesof a
future location?
Where are my existing customers,
potential buyers and suppliers / partners?
With location intelligence,
consumer businessescan fuel
their business expansion by
Uncovering customer behavior
Identify the consumer patterns, average
order quantities by region or even
where your clients are coming from.
Determining best store locations
Forecast profitable sites based on
competitive presence,potential
customer demographics, access to
supply chains,with data like footfalls,,
economic potential, average buy value
or predominant interests.
Improving same store sales
Avoid cannibalization between your
stores by estimating how many new
customers a new store will generate
without interfering with existing stores,
before opening.
01
9. Network Optimization
(store portfolio)
07
Concerning the store portfolio management,
one needs to know store performance in the
network. Each store is different and has
unique opportunities and threats that
accompany it. A store in an area with high
pedestrian traffic and less competition
cannot be compared to a store in low traffic
high competition area.
Optimize coverage
Determining serviceable areas with
identification of black areas,dynamic
trade zone creations based on
time/day/season/offers. Manage
operations by clustering customer
locations, suggestinghub / dealer,
calculating field strength and so on.
Decongestion
Recommend the new placement of
outlets / stores in the city along with the
optimal allocation of personnel to service
customers more efficiently including the
range of pincodes to be served from
each of the offices.
Promotions
Maximize business by running targeted
schemesfor low performing stores /
regions with order to store mapping,
order heat maps,customer density.
Identify suggested areas for promotional
campaigns based on economic class,
new developments, area type, footfall,
nearby industries and more.
Technology will play an increasingly important role in boosting your retail network and respond quickly to market opportunities and
threats with data-driven decisions. Here’s how:
10. How often should they service a distributor?
Are they over-servicing high value distributor/stockist?
Is there a loss of opportunity, since a specific set of distributors
remain underserviced?
Are they studying customer behaviour patterns towards their
products by spending enough time at each store?
Is there a possibility of maximizing business output from each
distributor, through effective merchandise display and retail
schemes?
Are they judiciously able to apportion time and money between their
distributors that aims to improve their efficiency levelsand business
volumes?
Are field reps actually visiting their targets and making the best use of
their time?
Are they wasting precious time on paperwork and admin tasks?
Field Force
Management
08
Field sales management is a critical strategic
tool that aims to evenly spread the workload
for sales teams engaging their skills more
competently to accomplish tasks.In this
context, beat plan management is an important
instrument created by field salesprofessionals
to manage their field visits weekly, fortnightly
or monthly. Acting as a route plan document, it
enables the salesteam to deal with multiple
reservations they encounter while planning
their sales cycleevery month.
Quite often you would find
consumer businesses spending
significant business time trying to
answer questions such as:
11. 09
Accelerate on-field productivity
Plan salesitineraries and track sales staff visits to points of
salesin real time to effectively gauge salesforce performance.
Permanent JourneyPlan
Generate salesbeat plan based on non-overlapping
clusters for most efficient sales field optimization.
Field enablement
Keep your reps up-to-date with relevant customer profiling,
collaboration, support, FAQsand promotional schemes.
Real Time Secondary Data
Capture Secondary sales data in real time with automated reports
to assess performance and competition.
Automate SalesProcesses
Eliminate manual orders and paperwork automating sales
pipeline to let your field staff add more hours to their day
FIELD
FORCE
MANAGEMENT
Logistical analysis and customer insights will certainly reflect that an
effective field route plan will significantly reduce travel time and operational
costs while improving the quality of meetings with important customers.
12. Most consumer goods companies look at distribution and logistics as a key lever to
improve operations.Most of them have successfully implemented GPSvehicle tracking
systems to optimize their routes and deliveries. Hub management has taken a new
dimension for traditional retail ever since they incorporated the celebrated features of
e-commerce. All the big retailers have upgraded their SLA tracking, capacity and delivery
planning, including partial deliveries.
Consumer packaged goods (CPG)industry, with millions of units moving every day,
requires complete end-to-end visibility along with advanced delivery route planning.
Shipping goods from manufacturing plants to warehouses and distribution centers with
adequate tracking has been common grievancefor a multitude of logistics managers
across the globe.
With location enabled technology, the entire transport cycle from first to last
mile is optimized through real-time vehicle tracking and regular status alerts
Logistics
& distribution
management
10
Advanced capacity and volume optimization for each vehicle
Highly predictive ETA calculation with real-time change consideration
Track fleet movements on single dashboard
Visual real time route planning and re-routing
Tracking driver behaviour, vehicle speed and fuel efficiency on the go
Geo-codingand geo-fencing,for hub in and hub out transparency
13. Conclusion
11
Location Intelligence, an emerging simple yet powerful business
tool, helps the consumer goods sector to stand afloat in areas such
as routing and logistics,salesforceand territory management.
In the territory management, the integration of location intelligence
helps in identifying the optimal coverage per product and the gap in
the market (to introduce new product). The technology also helps in
spotting the right areas to carry out the marketing and
communication campaigns.
In logistics, location Intelligence helps in transporting goods in an
optimal manner by shortening routes, reducing vehicles and
clustering locations. It further enables businesses to choose a
location central to both the supplier and the retailers.Basedon the
demand, the executives can then allocate resources in each area as
per the needs.
Mobile workforce can massively benefit from location Intelligence.
It updates the team with the latest information about the POS and
the product performance. Also, the technology tells the salesforce
on which area to focus on.
Location Intelligence is widely used by store operations to evaluate
a list of locations and choose the most suitable one.
Thus, in reference to the retail and consumer goods sector,
location intelligence would definitely be a striking game
changer to the industry, allowing the businessesto gain an
in-depth knowledge of the external factors and their influence
on the stores’ and businesses’ overall performances. The
technology thus opens the way for businessesto optimise
business strategiesand maximise profits in a powerful yet
pragmatic way.
14. About us
contact@dista.ai
www.dista.ai
Dista is a location intelligence platform that offers cutting edge cloud-based field servicemanagement, workforce management,
shared mobility (ride-hailing), first and last mile delivery management to quick-start your business, optimize each service
interaction, and delight your customers.
Derived from the Sanskrit word ‘Disht’ for positioning or goal, the Dista location intelligence platform is used by more than
20000 users globally to supercharge their intelligent operations. Powered by Google Maps and Google Cloud, Dista provides
features like locators, grid definition & management, cockpit & dashboards, scheduling algorithms, route optimizer, asset
tracking, and others to increase operational efficiency of businesses.
Headquartered in Princeton, NJand presence in SanJose, London, Singapore, Mexico City, Gurgaon and Pune, Dista is poised to
help intelligent enterprises build innovative solutions to stay ahead in the disruption cycle with the strength of our smart
technology accelerators, our strong business domain experience, and a deep pool of technical talent with experience in the
Google Cloud Platform.