This document summarizes a coaching workshop that teaches coaches how to find their niche market, develop a clear marketing message and plan, and get more clients. The workshop covers defining a niche, business models and pricing, internet marketing, PR, networking, developing goals and a promotional calendar. It promises to provide a proven process for finding a niche using a marketing triangle tool. Attendees will learn in small groups with exercises and role plays over 3 days. Mentoring is also recommended to avoid mistakes and get practical advice from those who have achieved success.