This business plan proposes a mobile app and SMS service called Easy Yatra that provides real-time public transportation arrival and schedule information to users in Kathmandu, Nepal. Customer surveys showed strong local demand and examples of similar successful international apps. The plan outlines the services offered, potential clients, end users and their benefits. It discusses strengths, weaknesses and opportunities, and provides a cost analysis and revenue projections for a pilot partnership with an initial client, Sajha Bus. The best case scenario forecasts profitability within one year through SMS fees and potential advertising revenue.

1. BUSINESS PLAN
Swapnil07/07/13
1

2. 0. Concept
?
2
4min 40 s
4 min 40
s
Nepal on time
Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost
-- Sajha

3. 1. Background
3 Concept – CustomerValidation – Service – Clients -- End Users – SWOT –
Cost -- Sajha

4. 1. Background – Internet
research4
49% people not fully satisfied !
2012 survey
93 872
Pax/day during peak
hours
12 697
Public transport fleet
in Kathmandu Valley
30.5 %
People waiting for
longer than 10
minutes during
morning peak hour
Concept – CustomerValidation – Service – Clients -- End Users – SWOT –
Cost -- Sajha

5. 5
 Insert video of survey
1 .Background – Local customer
validation 1/2
Concept – CustomerValidation – Service – Clients -- End Users – SWOT –
Cost -- Sajha

6. 6
 76% locals not satisfied with their
transportation system
 93% face problem having to wait for
their vehicle
 83% willing to use Easy Yatra service
 Most of the locals would pay 2-3
rupees per sms
1. Background – Local customer
validation 2/2
Concept – CustomerValidation – Service – Clients -- End Users – SWOT –
Cost -- Sajha

7. 7
1. Background – International
customer validation
International survey on apps with same
concept
The RATP app, for Paris
public transportation
« Simply awesome! A must
download! » RATP lite
(Paris, France)
« A great app that really help me
in my trip. Good work. » PDX
Bus (Portland, Oregon)
« Great app, I use it everyday! »
OneBusAway (Seattle, US)
Concept – CustomerValidation – Service – Clients -- End Users – SWOT –
Cost -- Sajha

8. 1. Customer validation sum-up
8
A local demand
from Nepali
people for a
global success
local demand
global
successconcept
Concept – CustomerValidation – Service – Clients -- End Users – SWOT –
Cost -- Sajha

9. 2. Service offered by Easy Yatra
1/29
SMS
Service
Android
App
Real time arrival and schedule information
for public transit vehicle operated in
Kathmandu
Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost
-- Sajha

10. 10
2. Service offered by Easy Yatra
2/2
Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost
-- Sajha

11. 3. Potential Clients of Easy
Yatra
 Transport Companies like Micro buses, Safa
Tempos, Taxi, Long route buses
 Courier Delivery Service
 Ambulance Services
 Fire brigade
 Freight Services
 Private companies - Supermarkets, INGOs
 School Buses
11 Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost
-- Sajha

12. 3. Customers’benefits
 Tracking of their bus
 Statistics on traffic
 Increase in number of passengers
 Better customer service
12 Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost
-- Sajha

13. Young College
Students
Unemployed /Housewife/House
Husbands
Mobile
User
Sedenta
ry
Nomade
Non Mobile User
Young
Professionals
Middle Level
ProfessionalsSchool
Students
Elderly People/ Retiree
Children
Easy
Yatra End
Users
4. End Users of Easy Yatra
13 Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost
-- Sajha

14. 4. End Users’ benefits
 Cheap service
 Real time information
Allowing customers to :
 Optimize their time
 Travel with more serenity
14 Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost
-- Sajha

15. 5. SWOT Analysis
15
S
O
W
T
Strengths Weakness
es
Opportunities Threats
- New idea in Nepal
- Maintain GPS
connectivity
- Lapstime in receiving
SMS
- Lack of
professional
experience
- Huge investment
cost
- Unsatisfied clients
with KTM public
transport
-Proved to be
successful in other
countries
- No competitor
- Enthusiastic team of
young entrepreneurs
- Deep understanding
of the problem
- Flexible mind-oriented
people
Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost
-- Sajha

16. 6. How we make money?
SMS Service
Provider
Pay Rs 2.5
/sms
Pay Rs 0.55 /sms
Pay Rs 15000
/year for API
Charges
/month /contract
Additional possible income
•Non Refundable Registration Fee of NRs
10K• Advertisement from local shops
16 Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost
-- Sajha
• Refundable deposit

17. 6. Cost
Description NRs
1 Startup Cost 7.5 Lakh
2 Operation Cost 0.95 Lakh/month
Assumption:
• Company with at least 10
vehicles
17 Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost
-- Sajha

18. 7. Target Startup Client
Sajha
Current situation:
16 buses
54 seats each
2 routes
18 Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost
-- Sajha

19. 7. Revenue Stream for Startup
Client – Sajha Bus (16 nos)
Description NRs
1 Startup Cost 8 Lakh
Description NRs
1 Refundable Deposit 2.5 Lakh
2 Registration Fee 0
3 Monthly Fee 0.30 Lakh/Month
19
8 instead of 7.5
because more buses
Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost
-- Sajha

20. -200000.00
0.00
200000.00
400000.00
600000.00
800000.00
1000000.00
1200000.00
Month1
Month2
Month3
Month4
Month5
Month6
Month7
Month8
Month9
Month10
Month11
Month12
Month13
Month14
Month15
Month16
Month17
Month18
Month19
Month20
Month21
Month22
Month23
Month24
Month25
Month26
Investment
Cost
Revenue
7. Worst case Scenario for Sajha
bus
20
Breakeven
Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost
-- Sajha

21. -
100,000.00
200,000.00
300,000.00
400,000.00
500,000.00
600,000.00
700,000.00
800,000.00
900,000.00
Revenue
Investment
Cost
Advertisement
Advertisement+SMS
7. Best case Scenario for Sajha
bus
21 Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost
-- Sajha

22. Thank you!
 Thanks to the Startup Weekend
Kathmandu team for the wonderful
organization of the event
 Thanks to our coaches and mentors for
their insightful comments and
encouragements
 And special thanks to all the participant
of the weekend for their joy, enthusiasm
and creativity!
22

23. Thank you for listening
23
Feel free to contact
us:
sudip@phunka.com
And visit our website:
www.easyyatra.co