Enterpreneurship Project on Aurotek Pondicherry

1. ENTREPRENEURSHIP PROJECT
AUROTEK
By,
HEMASANKAR.R,
17397038,
1st DMS Sec-’B’
Pondicherry University.

2. COMPANY PROFILE
Name of Company : AUROTEK
Entrepreneur Name : SARAVANAN. R
Product : Cash Counting Machine
Type of Service : Sales and Service
Address : 17/1, Sathiya Nagar (West),
Pondicherry - 605013

3. Origin of Aurotek
 Started as Commission
Agent
 After getting experience he
become a dealer
 In order to gain customer
trust he started the Aurotek
in Pondicherry

4. Source for Aurotek
He bought the cash counting machine from a
wholesale dealer in Chennai
He sold it to the customer by adding travel expenses
with some profit
Later sales increased to 3 machines per week

5. Managing Director
(R.Saravanan)
Service Coordinator
(P.Moorthy)
Service Men Service MenService Men
Hierarchy of Aurotek

6. Marketing techniques
Giving Advertisement in newspaper
Preparing a bit notice and distributing it to shops and
public
A Small advertisement poster put inside the
newspaper
Online Marketing : Registering their firm in Justdial

7. Advertisement for Aurotek

8. Features provided by Aurotek
They are providing 4 free
services in a year
After a year they are charging
only Rs.250 per service
Now they are covering up to
200 km from Pondicherry
Next day service facility

9. Competitors
Emporis India Service, Chennai
Asktech, Puducherry
Ask Services, Trichy

10. Problems faced by Aurotek
Before Demonetization an average of 3 machine per
day was the sales of Aurotek
After demonetization the sales was decreased because
of less availability of cash
Implementation of GST increased the price of cash
counting machine.

11. Clients of Aurotek
Indian bank Puducherry
GRT Grand Hotel Puducherry
Life Insurance Corporation (LIC) Villupuram
TNSTC Villupuram
Tata motors Cuddalore

12. Future Plan
Open another branch in Chennai
Planning to open a website
Planning to concentrate on other products such as
Paper Shredder
Cash Bundling Machines
Voucher Holing machine

13. THANK YOU