2. Whoarewe?
We call ourselves
FAटFAटी
A 2wheeler taxi , self driven bike , parcel carrier and much
more
To commute short distances
Suited for commercial and densely populated areas
Efficient, Fast, Safe and Low-cost for everyone
3. Whywechose2wheelers?
•First step towards vehicle ownership.
•Saves time and are flexible
•Economical than 4wheelers
•Need less parking space
We are used to it
They are popular
We Know our passengers
Traffic Proof
6. HowDoweoperate?
FAटFAटी will operate as a PASSENGER or local CARGO service
Passenger Services
Rider Driven Self Drive
FAटFAटी LIMO
FAटFAटी ECO
FAटFAटी TRENDY
Local CARGO/COURIER services
will be restricted to city delivery
The parcels will be filtered by area
and will be delivered by the bikers
on the go along with passenger
services
FAटFAटी LIMO- Premium Bikes with add on services such as Premium passenger gear , Bluetooth headsets,
Radio etc.
FAटFAटी ECO- Economical Bikes with basic passenger gear .
FAटFAटी TRENDY– Non-Gear Economical bikes for use majorly by females
7. Howtobookafatfati?
Rider driven FAटFAटी (Limo, Eco and Trendy) will be a GPS tracked, smart phone
enabled 2Wheeler Taxi service which can be booked through
1. Tele-Support
2. Mobile Application
3. And our Indian way of Whistle, Stop and on the go booking
You can pay by cash, FAटFAटी money, gift vouchers, physical tokens, smart cards,
credit cards and a number of other payment options.
RiderDriven
SelfDriven
Self Driven FAटFAटी is an independent taxi hiring option for particular hours of a
day/full day/more than 1 day.
Additional formalities like id proof submission, license verification , pre-payment of
tariff, security deposit and undertaking will be needed.
Only online payment via cards/net-banking/e-wallets is accepted
8. Howmuchdoyoupay?
FAटFAटी LIMO - INR 35 for first 2 Km’s and INR 7.5 per km thereafter
FAटFAटी ECO - INR 20 for first 2 Km’s and INR 5.5 per km thereafter
FAटFAटी TRENDY - INR 25 for first 2Km’s and INR 6 per km thereafter
FAटFAटी SELF DRIVE
• Rental per day – 400/- maximum allowed usage of 16 hours thereafter
• additional charges for every extra hour depending upon type of bike hired.
• Fuel – Full tank OUT and full tank IN
• Security Deposit- 2500/-(Refundable)
• Maximum 100Km’s thereafter additional charges for every extra Km’s
• depending upon type of bike hired.
FAटFAटी CARGO
INR 15 for a courier/envelope/packet of max weight of 100gms.
INR 40 for a parcel with maximum weight of 500gms.
**Approx. initial tariff which will vary based on need , city and response
9. #Rules
•Tentative Operational hours 0600 hours to 2000 hours meaning first ride start at
0600 hours and last ride at 2000 hours.
•Advance bookings available 24*7 while current bookings available during
operational hours.
•For Tele and mobile bookings passengers need to provide their name and mobile
number prior to taking the ride.
•For ‘Whistle on the go’ riders will record the passenger details in his smart GPS
device during the ride
•All the bookings will be tracked in real time via a central city office which will also
handle tele-booking and customer support.
•The bikes will be picked up and parked back to designated depot, area wise in a
particular city.
10. Youaresafewhilevroomiinggg!
•Police verification and thorough background checks of drivers
•Drivers will hold a valid driving license, will be polite, well trained and well aware about
city routes.
•Non-gear vehicles and female drivers for female passengers. (Subsequent phases)
•Safety gears like Helmets and weather proof jackets for customer ease and comfort.
•Emergency button on the mobile app and active safety helpline throughout operational
hours.
•Free Ambulance/Emergency bikes during operational hours as per need
•Rash driving reports, accident management and traffic police fines management.
•Bluetooth and radio enabled helmets for LIMO services.
•Drivers will be rated and offered perks/incentives based on passenger ratings and
quality of service.
14. Planahead....
• Aggregate bikers via a formal channel – Target of 10 bikers in first phase and ramping to 100
riders over 6 months.
•Identify 5 crucial areas in a particular city of launch(Pune) and deploy 2 bikers for each area to
provide rider and cargo services
•Rent-a-bike license grant and procurement of 10 new bikes under rent-a-motorcycle scheme
•Promotional tie-ups with corporate and E-com businesses, bulk packages for food chains, caterers
and marriage/big event users , pre- paid recharge and sodexo facility for daily commuters.
•Marketing via newspapers, hoardings, web and using schemes like traveler of the day et al.
•Data mine maximum single/2 wheeler travelers and strategically campaign to enable use of this
service.
•Demonstrating good driving habits , traffic awareness , local-administration help.
•Multi-Channel payment options cash, cards, mobo wallets, vouchers etc.
•FAटFAटी coupons of 1,2,3 & 5 rupee denominations to be distributed via channels like lucky draw
in malls, public events and corporate perks which can be used as FAटFAटी cash for further
bookings.
15. #Challenges...andweareready!
•Female Commuters to be escorted with Female Drivers
•Climatic constraints - Rains, exceptional weather conditions
• **Distance covered by each biker & willingness of duty hours for driving
•Restricted Operational hours due to safety concerns at night
•Safety and accuracy of tariff calculation devices.
•2 wheeler is easy to buy for a major chunk of population so target customer domain is restricted unless well
branded and marketed.
•Hiring and managing huge rider staff as outsourcing of riders and vehicles is difficult which is easy in case of
4-wheeler scenario.
•FAटFAटी passenger verification, rider verification, bike maintenance, procurement of smart billing and
payment device.
.
** Actual Data of Delivery persons of various business chains -
which negates above ** challenge.
16. Expansionandtargetcities....
ouroffice
•Increased operational hours for the rides
•Battery-operated 2wheelers for short distances at low tariffs
•Extension of service to emerging cities and cosmos namely:
Hyderabad, Bangalore, Indore, Nagpur, Kolkata, Chennai , Ahmadabad , Jaipur
• Rural areas, remote industrial areas where public transport reach is limited
•Full fledged CARGO service across the city including but not limited to individual
bookings and online e-commerce delivery(B-2-B expansion)
•More options and premium bikes in self driven concept
•Free rides to local administration authorities and police upon producing a valid photo
identification card.
•Emergency Ambulance Bikes and services as a part of Corporate Social Responsibility
•Theft Control Support to Traffic Police.
18. 100%Total success!
Share of Trips by Different Modes in Class I Cities
(per cent)
Percentage Share of types of
vehicles year wise from total
registered vehicles for 3 years(in
‘000s)
Total Cost Per Km
Variable Cost per KM
Fixed Cost Per KM
0
5
10
15
Total Cost Per Km
Variable Cost per KM
Fixed Cost Per KM
Spending on different modes of transport in Pune
20. Howtraveldemandandcongestiondriveneedsfor
bettertransport?
Travel demand is determined by a number of factors – size of population and city, per
capita trips, trip Length and income levels.
More than 75 per cent of the trips in a city are on account of either employment or
education.
Per capita trip rates range from 0.72 to 1.79 per day (RITES 1998).
Congestion is an outcome of twin factors - Growth in on-road vehicles vs. limited road
space.
While Indian population in 6 major metropolises increased 1.89 times during1981 to
2001, the number of registered vehicles went up 7.75 times
Cities without good mass transit systems, like Chennai, Hyderabad, Bangalore and
Pune showed a higher growth rate in vehicle population than those with mass transit
systems.
Eventually increased travel demand and congestion has resulted in the need for a
better public transport system
24. Thanks!
Any questions? We
already have few
answers..
Q. Is it safe?
A. We will ensure that you are safe and secure
through out the ride by providing all kinds of the
protective gear.
Q. Do you provide helmets?
A. Yes, everything you need will be provided at the
back of our motorbikes.
Q. Are you insured?
A. We (and you) will be comprehensively insured
25. You can honk us at:
fatfati.india@gmail.com
https://www.facebook.com/uthaoaurbhagao/
+91 7774052627
