Organic reach on Facebook pages has significantly decreased from 2012 to 2013 according to an analysis of over 2,300 posts. The average organic reach conversion in September 2012 was 14.8% but dropped to only 4.63% in September 2013. Status updates had the highest organic reach of around 21% while other post types like photos, videos, and links had much lower reach of around 4-5%. Several factors like page size, use of paid promotion, engagement rates, and post types can affect organic reach but page engagement does not influence reach. Regular use of Facebook ads and developing campaigns that boost viral reach through engagement are recommended to help increase a page's total reach.
This study examined why consumers follow brands online and what types of posts are most effective at encouraging engagement. The study found that people primarily follow brands to find offers, learn about new products, and show support. An analysis of posts on brand pages found that most fans posts praise brands and rarely complain. Brands that posted questions, images, and videos were most effective at generating comments and shares from fans.
Google launched an algorithm update called Panda in 2011 aimed at low-quality content sites. Panda targeted sites with shallow, duplicate, redundant, or poorly written content and those with an excessive amount of ads. It impacted 11.8% of search results initially. The update particularly hurt Demand Media's eHow site, which lost 42% of search visibility and 28% of revenue from Google. To protect against future Panda updates, the document recommends diversifying traffic sources beyond Google and focusing on delivering high-quality, original content to users.
This document discusses search engine optimization (SEO) tactics and trends in 2011. It provides information on what SEO strategies were most effective that year according to surveys, including keyword research, on-page optimization, title and meta tags. It also discusses Google algorithm updates like Panda that focused on quality content, and the growing importance of social media and links. Long-term SEO is recommended to adapt to frequent algorithm changes. Working with paid search can increase organic rankings. Google+ launched and will integrate with other Google products. The document compares the SEO value of Google +1 versus Facebook Like.
Google made several major algorithm updates beginning in 2011 that changed the SEO landscape. The Panda update in February 2011 targeted thin and low-quality content, affecting up to 12% of search results. It rolled out over months. Panda updates continued periodically. Penguin launched in April 2012 and targeted sites participating in link schemes, shaking the SEO world again. Both updates emphasized that high-quality, unique content is important for search rankings. Sites learned they needed relevant content for users rather than thin content or link schemes. Google released several versions of Penguin over subsequent years to address spammy linking practices.
How Marketers Are Transforming Mounting Pressure, Challenges into Revenues B2B Lead Roundtable
Jen Doyle, Lead Author of the 2012 B2B Marketing Benchmark Report and Kaci Bower will guide you through a five-step funnel-optimization process that drive real marketing results to end 2011 with a bang.
Organic impressions on Facebook pages have declined 33% from June to December 2011, while paid impressions increased over the same period. The decline in organic impressions is primarily due to a 39% decrease in post frequency in users' newsfeeds, as the newsfeed has become more competitive with more types of content and users generating more posts through apps and devices. Engagement rates have also fallen for pages with both under and over 100,000 fans. The types of content posted, such as more status updates and fewer links, and increased sales-related posts in late 2011 also likely contributed to the decline in organic reach.
eStudio34 presents London Search Love 2015 | Search Ranking Factors in 2015: ...William Renedo
In this presentation, Rand will cover Moz's recently released search ranking factors correlation data, opinions of the SEO field collected via survey, and the results of some srecent tests performed on Google. Together, these will help illustrate how the serach giant is ranking things today, and what tactics are working in SEO.
Rand looks at Moz's 2015 analysis of ranking factors in Google's search engine and compares opinion data, correlation numbers, and experiments to give a picture of how modern SEO fits together.
This study examined why consumers follow brands online and what types of posts are most effective at encouraging engagement. The study found that people primarily follow brands to find offers, learn about new products, and show support. An analysis of posts on brand pages found that most fans posts praise brands and rarely complain. Brands that posted questions, images, and videos were most effective at generating comments and shares from fans.
Google launched an algorithm update called Panda in 2011 aimed at low-quality content sites. Panda targeted sites with shallow, duplicate, redundant, or poorly written content and those with an excessive amount of ads. It impacted 11.8% of search results initially. The update particularly hurt Demand Media's eHow site, which lost 42% of search visibility and 28% of revenue from Google. To protect against future Panda updates, the document recommends diversifying traffic sources beyond Google and focusing on delivering high-quality, original content to users.
This document discusses search engine optimization (SEO) tactics and trends in 2011. It provides information on what SEO strategies were most effective that year according to surveys, including keyword research, on-page optimization, title and meta tags. It also discusses Google algorithm updates like Panda that focused on quality content, and the growing importance of social media and links. Long-term SEO is recommended to adapt to frequent algorithm changes. Working with paid search can increase organic rankings. Google+ launched and will integrate with other Google products. The document compares the SEO value of Google +1 versus Facebook Like.
Google made several major algorithm updates beginning in 2011 that changed the SEO landscape. The Panda update in February 2011 targeted thin and low-quality content, affecting up to 12% of search results. It rolled out over months. Panda updates continued periodically. Penguin launched in April 2012 and targeted sites participating in link schemes, shaking the SEO world again. Both updates emphasized that high-quality, unique content is important for search rankings. Sites learned they needed relevant content for users rather than thin content or link schemes. Google released several versions of Penguin over subsequent years to address spammy linking practices.
How Marketers Are Transforming Mounting Pressure, Challenges into Revenues B2B Lead Roundtable
Jen Doyle, Lead Author of the 2012 B2B Marketing Benchmark Report and Kaci Bower will guide you through a five-step funnel-optimization process that drive real marketing results to end 2011 with a bang.
Organic impressions on Facebook pages have declined 33% from June to December 2011, while paid impressions increased over the same period. The decline in organic impressions is primarily due to a 39% decrease in post frequency in users' newsfeeds, as the newsfeed has become more competitive with more types of content and users generating more posts through apps and devices. Engagement rates have also fallen for pages with both under and over 100,000 fans. The types of content posted, such as more status updates and fewer links, and increased sales-related posts in late 2011 also likely contributed to the decline in organic reach.
eStudio34 presents London Search Love 2015 | Search Ranking Factors in 2015: ...William Renedo
In this presentation, Rand will cover Moz's recently released search ranking factors correlation data, opinions of the SEO field collected via survey, and the results of some srecent tests performed on Google. Together, these will help illustrate how the serach giant is ranking things today, and what tactics are working in SEO.
Rand looks at Moz's 2015 analysis of ranking factors in Google's search engine and compares opinion data, correlation numbers, and experiments to give a picture of how modern SEO fits together.
Denis Zekic - The Ultimate Guide to LinkedIn Home FeedDenis Zekic
The document provides an analysis of the LinkedIn home feed and recommendations for improving content visibility. It finds that likes have a greater impact on visibility than comments. The majority of home feed content and user engagement occurs on mobile devices. It recommends focusing on generating likes, particularly within the first hour, and varying content types between video and text.
The document provides research data and analysis on Facebook post components and their influence on engagement rates. The research analyzed 474 posts from four major IT companies in Poland over three months. It was found that posts containing images of products, especially images showing products in context or "living a life", received higher engagement rates than those only showing products. Text components like questions, emoticons, and links also correlated with higher engagement. The conclusions can be used by social media managers to improve Facebook content creation.
Social Status - Social Media Metrics Glossary - 2020Social Status
Social Status (https://www.socialstatus.io/) is a social media analytics platform that automates your social media reporting. This 2020 Social Media Metrics Glossary covers social metrics in our Profile Analytics product. Create your free account today.
Social Media Marketing - A complete guide for mobile apps Gabriela Bejan
Complete ebook with key insights on how to boost your mobile app downloads through social media.
This guide is based on our experience of working with 10 mobile apps over the past 12 months.
If you have a mobile app and you're not sure you're using social media the right way, we've focused on the latest best practices for Facebook, Twitter, Instagram, and LinkedIn.
This guide is FREE, and we’d love to hear your thoughts on it! :)
Keeping Up with Google's Insane Pace of ChangeRand Fishkin
Rand Fishkin's presentation on how marketers can scale with the updates and shifts Google makes on a regular basis, and how to be successful with SEO in 2013.
This document discusses setting up profiles across various social networks and content sharing sites in order to build authority and backlinks for SEO purposes. It recommends linking profiles together, maintaining consistency across profiles, interacting with communities by commenting on others' content to establish yourself as an expert, and distributing high-quality, authoritative content related to your niche. The goal is to structure off-site activities in a way that search engines can easily recognize your content and profiles as legitimate and related to your topic in order to improve SEO effectiveness.
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
Facebook Zero: Considering Life After the Demise of Organic ReachAlan Martínez
1) Organic reach of content posted on Facebook brand pages has declined significantly from 16% in 2012 to an average of 6% in February 2014 and is expected to continue declining to near zero.
2) With the loss of organic reach, brands will need to use paid distribution to reach existing fans and fuel word-of-mouth sharing, but fans will still share content and have incremental value compared to average consumers.
3) Brands need to publish less but higher quality content targeted to interested fans and advocates, use paid distribution strategically, and pursue a platform-neutral social media strategy not dependent on any single platform like Facebook.
The document provides definitions and explanations of key Facebook metrics that are important for analyzing marketing performance on Facebook. It discusses metrics like engagement, engaged users, engagement rate, and reach. It explains how to calculate these metrics and what they mean for measuring the effectiveness of content, the size and quality of the audience, and how content performs on Facebook. The goal is to help marketers and community managers use these metrics to improve their Facebook strategies.
The document discusses search engine optimization (SEO) techniques and their impact on website traffic. It describes an experiment where SEO techniques were applied to a travel guide website for Bratislava (bratislava-slovakia.eu). The results showed that organic search traffic increased significantly over time, accounting for over 80% of total traffic after 5 months. Within 13 months, monthly visitors increased 15 times to over 10,000. By optimizing for relevant keywords, over 50% ranked in the top 10 search results initially, increasing to 95% ranking on the first page after further optimization. Therefore, the experiment confirmed that SEO can effectively increase website traffic through higher search engine rankings.
Social media report - European String Teachers AssociationAchin Gupta
Why was a Social Media Campaign needed for a music-based company?
- Increasing Brand Awareness
- Boosting Sales
- Optimising all Social Media Handles
- Building a relationship with ESTA’s audience
Wendy's social media strategy document outlines their current social media presence and objectives. Their primary goals are to improve social media following and increase brand recognition/pervasiveness. Key strategies include increasing engaged content on accounts and promoting user generated content using #WendysWednesday hashtags. The document provides an audit of their accounts, traffic sources, audience demographics and competitors. It also outlines social media roles, policies, crisis response plans and measurement of objectives.
La verdadera verdad sobre el alcance orgánico de FacebookAllan V. Braverman
¿Por qué las publicaciones en Facebook están llegando a niveles de casi cero alcance orgánico? ¿Qué pasará con Facebook en el 2014 para las marcas? Esto viene resumido en un whitepaper que preparó Social@Ogilvy del tema.
The document summarizes key insights from Adobe's Q4 2013 Social Intelligence Report. It finds that across major social media platforms: click-through rates and costs per click for Facebook ads increased substantially both year-over-year and quarter-over-quarter; social engagement with brand posts grew 180% year-over-year; and revenue per visit from referrals increased over 100% year-over-year for Facebook, Twitter, Pinterest, and Tumblr. Pinterest overtook Facebook for referring the most revenue in the UK in Q4.
Response Rates By Facebook Pages Improved By 5% But Still 60% Of Questions St...quintly
Check the blog post: http://quint.ly/1mXXQef
Social customer service is very important for brands all over the globe. Therefore we analyzed our data to check the response rates by Facebook pages.
The document analyzes a non-profit organization's social media performance over two months. It found that posts about inspirational stories and books performed best, while questions and movies received negative engagement. It recommends increasing high-performing content and decreasing lower-performing content. Key metrics like followers, reach, and engagement all increased substantially from January to February.
The document analyzes a non-profit organization's social media performance over the past two months. It finds that posts about inspirational stories and books performed best, while questions received the lowest engagement. It recommends increasing high-performing content types and decreasing lower-performing ones. Key metrics like followers, reach, and engagement all increased substantially from January to February.
Denis Zekic - The Ultimate Guide to LinkedIn Home FeedDenis Zekic
The document provides an analysis of the LinkedIn home feed and recommendations for improving content visibility. It finds that likes have a greater impact on visibility than comments. The majority of home feed content and user engagement occurs on mobile devices. It recommends focusing on generating likes, particularly within the first hour, and varying content types between video and text.
The document provides research data and analysis on Facebook post components and their influence on engagement rates. The research analyzed 474 posts from four major IT companies in Poland over three months. It was found that posts containing images of products, especially images showing products in context or "living a life", received higher engagement rates than those only showing products. Text components like questions, emoticons, and links also correlated with higher engagement. The conclusions can be used by social media managers to improve Facebook content creation.
Social Status - Social Media Metrics Glossary - 2020Social Status
Social Status (https://www.socialstatus.io/) is a social media analytics platform that automates your social media reporting. This 2020 Social Media Metrics Glossary covers social metrics in our Profile Analytics product. Create your free account today.
Social Media Marketing - A complete guide for mobile apps Gabriela Bejan
Complete ebook with key insights on how to boost your mobile app downloads through social media.
This guide is based on our experience of working with 10 mobile apps over the past 12 months.
If you have a mobile app and you're not sure you're using social media the right way, we've focused on the latest best practices for Facebook, Twitter, Instagram, and LinkedIn.
This guide is FREE, and we’d love to hear your thoughts on it! :)
Keeping Up with Google's Insane Pace of ChangeRand Fishkin
Rand Fishkin's presentation on how marketers can scale with the updates and shifts Google makes on a regular basis, and how to be successful with SEO in 2013.
This document discusses setting up profiles across various social networks and content sharing sites in order to build authority and backlinks for SEO purposes. It recommends linking profiles together, maintaining consistency across profiles, interacting with communities by commenting on others' content to establish yourself as an expert, and distributing high-quality, authoritative content related to your niche. The goal is to structure off-site activities in a way that search engines can easily recognize your content and profiles as legitimate and related to your topic in order to improve SEO effectiveness.
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
Facebook Zero: Considering Life After the Demise of Organic ReachAlan Martínez
1) Organic reach of content posted on Facebook brand pages has declined significantly from 16% in 2012 to an average of 6% in February 2014 and is expected to continue declining to near zero.
2) With the loss of organic reach, brands will need to use paid distribution to reach existing fans and fuel word-of-mouth sharing, but fans will still share content and have incremental value compared to average consumers.
3) Brands need to publish less but higher quality content targeted to interested fans and advocates, use paid distribution strategically, and pursue a platform-neutral social media strategy not dependent on any single platform like Facebook.
The document provides definitions and explanations of key Facebook metrics that are important for analyzing marketing performance on Facebook. It discusses metrics like engagement, engaged users, engagement rate, and reach. It explains how to calculate these metrics and what they mean for measuring the effectiveness of content, the size and quality of the audience, and how content performs on Facebook. The goal is to help marketers and community managers use these metrics to improve their Facebook strategies.
The document discusses search engine optimization (SEO) techniques and their impact on website traffic. It describes an experiment where SEO techniques were applied to a travel guide website for Bratislava (bratislava-slovakia.eu). The results showed that organic search traffic increased significantly over time, accounting for over 80% of total traffic after 5 months. Within 13 months, monthly visitors increased 15 times to over 10,000. By optimizing for relevant keywords, over 50% ranked in the top 10 search results initially, increasing to 95% ranking on the first page after further optimization. Therefore, the experiment confirmed that SEO can effectively increase website traffic through higher search engine rankings.
Social media report - European String Teachers AssociationAchin Gupta
Why was a Social Media Campaign needed for a music-based company?
- Increasing Brand Awareness
- Boosting Sales
- Optimising all Social Media Handles
- Building a relationship with ESTA’s audience
Wendy's social media strategy document outlines their current social media presence and objectives. Their primary goals are to improve social media following and increase brand recognition/pervasiveness. Key strategies include increasing engaged content on accounts and promoting user generated content using #WendysWednesday hashtags. The document provides an audit of their accounts, traffic sources, audience demographics and competitors. It also outlines social media roles, policies, crisis response plans and measurement of objectives.
La verdadera verdad sobre el alcance orgánico de FacebookAllan V. Braverman
¿Por qué las publicaciones en Facebook están llegando a niveles de casi cero alcance orgánico? ¿Qué pasará con Facebook en el 2014 para las marcas? Esto viene resumido en un whitepaper que preparó Social@Ogilvy del tema.
The document summarizes key insights from Adobe's Q4 2013 Social Intelligence Report. It finds that across major social media platforms: click-through rates and costs per click for Facebook ads increased substantially both year-over-year and quarter-over-quarter; social engagement with brand posts grew 180% year-over-year; and revenue per visit from referrals increased over 100% year-over-year for Facebook, Twitter, Pinterest, and Tumblr. Pinterest overtook Facebook for referring the most revenue in the UK in Q4.
Response Rates By Facebook Pages Improved By 5% But Still 60% Of Questions St...quintly
Check the blog post: http://quint.ly/1mXXQef
Social customer service is very important for brands all over the globe. Therefore we analyzed our data to check the response rates by Facebook pages.
The document analyzes a non-profit organization's social media performance over two months. It found that posts about inspirational stories and books performed best, while questions and movies received negative engagement. It recommends increasing high-performing content and decreasing lower-performing content. Key metrics like followers, reach, and engagement all increased substantially from January to February.
The document analyzes a non-profit organization's social media performance over the past two months. It finds that posts about inspirational stories and books performed best, while questions received the lowest engagement. It recommends increasing high-performing content types and decreasing lower-performing ones. Key metrics like followers, reach, and engagement all increased substantially from January to February.
Similar to Facebook Organic Reach Analysis (September 2012 vs September 2013) (20)
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
Discover essential SEO Google tools to boost your website's performance, from Google Analytics and Search Console to Keyword Planner and Page Speed Insights.
Learn more: https://elysiandigitalservices.com/seo-google-tools/
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...AJHSSR Journal
ABSTRACT: This qualitative study investigates the adaption experiences of indigenous college students at the
University of Mindanao, Matina-main campus. Eight major themes emerged, including difficulties with language
proficiency, online learning, classroom interaction, examination systems, grading procedures, school regulations,
resource accessibility, coping mechanisms, and future goals. Implications include the requirement for targeted
language proficiency and technology use support, an understanding of adaption processes, interventions to
improve resource accessibility, and equitable public administration policies. The study underlines the importance
of adaptation in various educational contexts, as well as the role of educators and legislators in creating inclusive
learning environments.
KEYWORDS: indigenous college students, adaptation, educational challenges, coping strategies
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
Facebook Organic Reach Analysis (September 2012 vs September 2013)
1. Head Turners of Today’s
Attention Economy
http://41-29.com
Facebook
Organic Reach
Analysis
by Candaş Demir
October 2013
2. Problem with Organic Reaches on Facebook
We at 41? 29! are working with more than 30 brands who are trying to reach
and contact with their fans. Our social media managers are the bridge
between the brands and their fans. The biggest social network in Turkey is
Facebook with nearly 32 million users. Turkish people love to engage on
Facebook. However, thanks to Facebook, pages reaching to its fans is getting
harder and harder. As an analyst, we have compared September 2012 and
September 2013 on several basis.
Quick overview, from September 2012 to September 2013 the major update on
the “News Feed Algorithm” was saying goodbye to “Edge Rank” on 6 Aug’ 2013
and after that Facebook starts to test and effects of this change reflects to our
pages on September. Before moving into the effects, we also need to mention
period of Gezi Park Protests. We have ceased the communication on pages
during June 2013.
At last but not least, I need to mention what we’ll cover:
Organic Reach Analysis
Organic Reach Analysis according to Post Types
What Affects Organic Reach
1
3. September 2013
We have analyzed 1475 posts from 23 different pages (from various sectors
such as consumer goods, automotive, technology) we have shared during
September 2013.
Post Types
2%
4%
16%
78%
Link
Photo
Status Update
Video
We mostly used photos to get attention of users and engage with them. This
has been an overall strategy all around the world nearly for past two years.
Although it’s reasonable to use photos, key metric is reach!
2
4. Now, take a closer look to our pages.
Number of Posts & Pages (w/t Fan Amounts)
Number of Posted
Number of Pages
800
6
703
700
5
5
600
4
500
4
4
400
3
315
300
2
200
2
97
1
14
60
2
1
1
100
2
59
1
1
38
45
0
92
52
0
Fan Amounts
So, out of our 23 pages, 7 of them have over 1 million fans and we have shared
755 posts on these pages which makes the nearly half of the dataset. Also,
answers resulted from analysis based on dataset is not too reliable for pages
that has lower than 10.000 fans (since we have 14 data).
3
5. Let’s take a look at the organic reaches,
Average organic reach of 1475 posts that we shared during September 2013 is
4.63% of Lifetime Total Likes. Here is the Lifetime Total Likes’ conversion to
organic reach.
Organic Reach Conversion (%)
Type
Video
4.64
Status Update
21.20
Photo
4.44
Link
3.39
0
5
10
15
20
25 %
If we are talking about a page of 100 fans, averages state that if you publish a
status update (text post), it will reach nearly 21 fan. If you share video, photo
or link it will reach nearly 5 fan. It’s a gap.
When analyzing the data, We have figured that source of this gap may be
related to size of the pages, fan amounts. The analyzed 23 pages average total
likes is 535,521.
4
6. Organic Reach Conversion (w/t Post Types)
Link
Photo
Status Update
Video
30
24.92
25
21.52
20
15.72
14.89
15
13.75
11.83
10
6.39
5
6.35
3.03
7.83
8.62
6.68
6.31
4.33
2.77
4.89
3.54
1.61
3.70 3.71
3.39
3.50 3.09
3.24
0
Now, this is chart tells amazing stories and the missing points of our data. Organic
reach of Photos starts to decrease after the page gains 10,000 fans. After 1 million,
organic reach of Photos drops below 4% (this level is also observed at 50,000-99,999
but when comparing to neighbors our data maybe outlier or the lowest level.)
After 150.000 fans, organic reach of video posts has decreased below 4.5% (except 1
mio to 1,5 mio) If we also think to conversion of reach to watch, Facebook makes it
impossible to make fans watch your video.
Status Updates are only 2% of our 1.475 posts database, however at every fan level it
shows consistency. 300,000-499,999 interval makes the 41% of our Status Update
(13) posts at which organic reach of Status Updates jumps to 24.92%.
We have only shared Links on pages which have 1 million fans and their organic reach
was always below 3.5%
5
7. Altough the sample seems insufficient at certain points, those outliers that I
have mention in parenthesis may have an another reason. For example, we
know that Facebook tries hard to make pages give ads and there isn’t anything
more natural than limiting the reaches of bigger pages to increase their budget
spent on media. But, does the Paid Reach affect Organic Reach?
We have supported 93 of 1,475 posts with ads.
At first glance, organic reach conversion is 5.72% for posts which have paid
reach and 4.55% for others. Here is the detailed chart.
Organic Reach Conversion (w/t Paid Used?)
30
25
21.56
20
15.92
15
Min
Avg
Max
10
7.07
5.44
5
4.79
3.20
4.56
4.39
0
Link
Photo
Status
Yes
Video
Link
Photo
Status
Video
No
Graph states that paid reach does increase organic reach except Status
Updates. Maybe Facebook does not care so much this type of post which have
the highest organic reach or of course our sample data can be limited since we
have only 2 Status Updates that is supported by Facebook Ads.
6
8. We have proved that Facebook values the area that page is invading on News
Feed and adjust the reach with respect to that. But, if you have a page that has
beyond average engagement. Facebook starts to suggest boost if the pages
post is over 1% engagement of engagement. We have compared our pages
organic engagement rates (comments+likes+shares per post and divided them
to organic reach) and calculated organic reach conversions for 23 pages.
Reach Conversion %
Engagement Rate vs Reach Conversion
16
14.89
14
12
10
8
6
4.88
4.16
4.16
3.15
4
2
0
0-0.99%
1-2%
2-3%
3-4%
4-5%
(12 pages)
(7 pages)
(1 pages)
(2 pages)
(1 pages)
Engagement Rate (by Organic Reach)
No. From our data, it seems that Engagement of Pages does not affect the
organic reach of posts on Facebook. Yes, above 4% of engagement it seems like
organic reach jumps to epic level but I need to mention that the single page is
also the one page which have fans below 10.000 which means that it has the
perfect combinations for boosting organic reach: Low level of fans and higher
engagement.
7
9. September 2012
For September 2012, We have analyzed 830 posts from 18 different pages –
again- from various sectors.
Total
3%
1%
5%
17%
74%
Link
Photo
Question
Status Update
Video
Back in those days, we had questions. But, we mostly share photos which is
followed by links. 753 of the 830 posts are Photos and Links. However, we did
not prefer Status Updates during the month and shared only 11 throughout the
18 pages.
8
10. Last year, our pages are slightly smaller and analyzed pages and us grew
together.
Number of Posts & Pages (w/t Fan Amounts)
Number of Posts
Number of Pages
450
7
6
400
6
350
300
4
5
388
4
4
250
205
200
3
150
100
50
2
1
1
74
1
1
1
28
30
64
41
0
0
Most of the pages from September 2012 has between 500.000-999.999 fans
and shared nearly 45% total posts on these pages which are followed by pages
that have 200.00-299.999 fans.
9
11. Now the breaking point, what was the organic reach conversion like according
to the post types in September 2012 in comparison to 2013?
In September 2012, average organic reach conversion was 14.8%. Good days...
As stated before, average organic reach conversion in September 2013 has
become only 4.63%.
Organic Reach Conversion Comparision (Sept
2012 vs 2013
4.64
Video
14.67
21.20
Status Update
11.84
Question
2013
8.42
2012
4.44
Photo
15.28
3.39
Link
14.27
0.00
5.00
10.00
15.00
20.00
25.00
%
What have you done Facebook? Really, what have you done? At 2012,
whatever you post on a page, there was a stability. If you have 100 people on
the page, you nearly guarantee that 15 people see that. At 2013, organic reach,
the main boost of pages promotion has decreased to 1/3. Does Facebook need
that much of advertising? It seems like they do.
10
12. Maybe, we are missing something, maybe we had supported more posts with
ads? Since we learned from September 2013 analysis that Facebook Ads can
boost your organic reach. Nope. We have used Paid methods in 46 of total 830
posts in September 2012.
Paid Post % vs Organic Reach Conversion
%
16
14
14.8
12
10
8
6
5.54
6.3
4.63
4
2
0
Sept 2012
Paid Post Percentage
Sept 2013
Organic Reach Conversion
So, post percentage for which used Facebook ads in September 2012 is 5.54%
and in September 2013 is 6.3%.
11
13. There is not so much need to compare Engagement Rates w/t Organic Reach
but data may tell us something. Since, I’d like to see the effect of Engagement
Rate on Organic Reach, it will be enough to check if total number of
engagement metrics (answers+comments+shares+likes)/Organic Reach and
take the percentage and analyze the rate.
Engagement Rate vs Organic Reach Conversion
Organic Reach Conversion
%
16
14.8
14
Engagement Rate
1
0.93
0.9
0.8
12
0.7
10
0.6
0.58
8
0.5
0.4
6
4.63
0.3
4
0.2
2
0.1
0
0
Sept 2012
Sept 2013
Even if the Organic Reach Conversion has dramatically fallen, our engagement
rates become higher which also proves that Facebook does not take the pages
engagement scores into consideration when calculating Organic Reach.
12
14. I tried to summarize the current state of Organic Reach and the main factors
that seem to affect I believe the most crucial metric on Facebook Pages. Here
are the few results that I add if you want to utilize the reach.
1- Don’t Trust Fan Amount: In one year, biggest downfall of organic reach
has become losing its stability. If you are seeing a post that reaches
nearly 15% of fans organically, do not trust it because your next post may
just reach up to 2% of your fans.
2- Use Facebook Ads regularly: We cannot think of a brand that chooses to
address a million fans on Facebook which do not regularly use Facebook
Ads. Paid reach has to turn into something as normal as organic reach.
3- Boost Viral Reach: Even if Organic Reach does not affect from the
Engagement Rate, there is an another reach I did not directly mention in
the report: Viral Reach. Viral Reach grows by engagement that post
gathers. Getting lots of Viral Reach is not too easy by but only trusting
organic reach however remember the first suggestions. With
combination of Organic and Paid Reach, Viral Reach can become your
secret weapon. So, if Facebook suggest you to boost your post via
Facebook Ads, just do it. Also, develop campaigns.
4- Try Different Post Types: Average Status Update on my screen takes up 2
cm space. On the other hand, average Photo takes up 10 cm space.
Photo will definitely attract more users if they see it. The analysis states
that average Status Update reaches nearly 4 times more users than any
other post type. So if your Status Update gathers some viral reach, its
size expands into 5 cm with the addition of story (your friend liked this,
your friend commented on that etc.) which can create a powerful
conversion time to time.
13
15. Head Turners of Today’s
Attention Economy
By:
Candaş Demir
http://tr.linkedin.com/in/candasdemir
candas@41-29.com
http://41-29.com
http://facebook.com/4129agency
http://twitter.com/41_29
http://vimeo.com/reel4129
http://www.behance.net/fortyone29
http://www.linkedin.com/company/41-29-
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