The document provides guidance on using Facebook Insights data to improve the performance of a Facebook page. It discusses key metrics like likes, reach, engagement and how to interpret them. It emphasizes testing hypotheses by making small changes to posts and timing, then evaluating the impact on metrics. The goal is to identify what content and posting strategies are most effective.
This document provides an overview of the new Facebook Timeline features for pages, including:
1) Pages now display highlights and posts in a scrolling timeline format rather than a static list.
2) The page header includes the cover photo, profile picture, about section, apps, and an admin panel to manage the page.
3) The admin panel provides insights into page interactions, notifications of new activity, and messaging and moderation tools.
4) Additional settings allow customizing the display of posts and messages, as well as viewing and filtering activity reports.
Social Content Analysis: Figuring Out What Works and What Doesn'tCourtney Eckert
Step-by-step instructions on how to analyze your social media content (and data) to find out what types of content are most effective, which posts and words drive specific actions and how to use your data to answer any other questions you have about your content (best time to post, best post length, etc.). This method can easily be applied to any social media content (Facebook, Twitter, Instagram, Pinterest, etc.) to help you become a more effective, efficient digital marketer.
Measuring the Success of Your Blog Through Content, Social Media, and AnalyticsEmily
The document provides tips for measuring blog success through content, analytics, and promotion. It recommends tracking metrics like page views, social media engagement, and referral sources to determine what content and promotion strategies are most effective. Key content metrics include page views for posts and overall site traffic. Promotion metrics include social shares, likes, and comments. Regularly analyzing these metrics can provide insights into readers' interests to guide future content.
Once you’re happy with the way you’ve chosen to use and configure your profile, it’s time to set up your Business Page, often referred to as a Fan Page.” Previously, we would join these pages by clicking the “Become a Fan” button; however, Facebook changed this a few months ago to their ubiquitous “Like” button.
Social media monitoring (SMM) is the process of tracking, measuring and evaluating an organization’s social media marketing initiatives. SMM began as a way of tracking harmful comments and avoiding PR disasters. Unmonitored, damaging remarks can have a negative impact on a brand’s reputation and future.
Writing Across Platforms university communication writing course. Teaches students keyword research for SEO, including Google Trends and Google Adwords Keywords Tool. Contains in-class activities for these tools, and practice writing assignments.
Please see other lectures for this class to see other discussions of SEO, keyword research, and writing for search engines.
Goes along with blog posts on: In-class activity explained in blog post: http://mattkushin.com/2013/04/10/seo-keyword-research-with-google-trends-class-activity-students/
Facebook best practices - A scientific approach to Facebook marketingNavid Saadati
1. The document analyzes data from the top 20,000 Facebook pages to determine posting techniques that increase engagement.
2. It finds that posting on weekends and off-peak hours shows higher interaction rates. Frequent posting throughout the day also increases total interaction, though the rate decreases with each additional post.
3. Photos generate significantly more interaction than other content types like links, generating 200% higher interaction rates. Asking users to "like" posts increases interaction rates by 216% compared to posts without calls to action.
This document provides an overview of the new Facebook Timeline features for pages, including:
1) Pages now display highlights and posts in a scrolling timeline format rather than a static list.
2) The page header includes the cover photo, profile picture, about section, apps, and an admin panel to manage the page.
3) The admin panel provides insights into page interactions, notifications of new activity, and messaging and moderation tools.
4) Additional settings allow customizing the display of posts and messages, as well as viewing and filtering activity reports.
Social Content Analysis: Figuring Out What Works and What Doesn'tCourtney Eckert
Step-by-step instructions on how to analyze your social media content (and data) to find out what types of content are most effective, which posts and words drive specific actions and how to use your data to answer any other questions you have about your content (best time to post, best post length, etc.). This method can easily be applied to any social media content (Facebook, Twitter, Instagram, Pinterest, etc.) to help you become a more effective, efficient digital marketer.
Measuring the Success of Your Blog Through Content, Social Media, and AnalyticsEmily
The document provides tips for measuring blog success through content, analytics, and promotion. It recommends tracking metrics like page views, social media engagement, and referral sources to determine what content and promotion strategies are most effective. Key content metrics include page views for posts and overall site traffic. Promotion metrics include social shares, likes, and comments. Regularly analyzing these metrics can provide insights into readers' interests to guide future content.
Once you’re happy with the way you’ve chosen to use and configure your profile, it’s time to set up your Business Page, often referred to as a Fan Page.” Previously, we would join these pages by clicking the “Become a Fan” button; however, Facebook changed this a few months ago to their ubiquitous “Like” button.
Social media monitoring (SMM) is the process of tracking, measuring and evaluating an organization’s social media marketing initiatives. SMM began as a way of tracking harmful comments and avoiding PR disasters. Unmonitored, damaging remarks can have a negative impact on a brand’s reputation and future.
Writing Across Platforms university communication writing course. Teaches students keyword research for SEO, including Google Trends and Google Adwords Keywords Tool. Contains in-class activities for these tools, and practice writing assignments.
Please see other lectures for this class to see other discussions of SEO, keyword research, and writing for search engines.
Goes along with blog posts on: In-class activity explained in blog post: http://mattkushin.com/2013/04/10/seo-keyword-research-with-google-trends-class-activity-students/
Facebook best practices - A scientific approach to Facebook marketingNavid Saadati
1. The document analyzes data from the top 20,000 Facebook pages to determine posting techniques that increase engagement.
2. It finds that posting on weekends and off-peak hours shows higher interaction rates. Frequent posting throughout the day also increases total interaction, though the rate decreases with each additional post.
3. Photos generate significantly more interaction than other content types like links, generating 200% higher interaction rates. Asking users to "like" posts increases interaction rates by 216% compared to posts without calls to action.
The document provides information on how to start and monetize a successful blog, including becoming a full-time blogger. It recommends choosing a topic you're passionate about, posting regularly, and promoting through social media. The document also discusses direct monetization methods like ads, sponsorships, and affiliates, as well as indirect options like consulting, speaking, or writing for other sites. Finally, it advises that you're ready to blog full-time when your blog generates enough advertising income to replace your job, and when opportunities are coming to you rather than seeking them out.
Discover The Ultimate Strategy To Increase Your Blog's Profits Step By StepMatthew Woodward
I was surprised when reading Matt's August monthly income report to find his blog was only converting into email subscribers at 2.98%.
Follow along step by step to learn how to skyrocket your email optin rate & get it way above average.
This was discussed at the workshop on "Marketing 101 for Startups" conducted by HelloMeets at Hippo Video's office in Chennai.
Speaker & Presentation by:
Ganesh Mukundan, Content Marketing Specialist - Hiver
-Ganesh manages content creation & content marketing and engages with influencers for guest posts
-He is responsible for improving organic visits, driving inbound leads and helping the outbound team with outreach mailers
Presentation includes:
The three step content process:
-Content Ideation
-Content Creation
-Content Promotion
-Building a content calendar that could aid growth targets
-Experiment done by Hubspot to setttle the Quantity vs Quality blogging debate and its analysis
-Examples of Deep Tactical posts
-Increasing leads, visits & subscribers through great content.
-How to nuture leads via Email?
This document provides guidance on creating effective social media measurement reports. It discusses how the role of community managers has evolved from primarily responding on social media to becoming social content strategists. It emphasizes the importance of creating reports that drive action, justify costs, and help make more money. The document outlines a framework for social media reports, including setting goals, conducting an audit, and providing weekly, monthly, and quarterly reports with focus on a few key metrics and actionable insights. It stresses keeping reports simple, visual, and aimed at answering the questions of what, how, when, and who.
Scoop-It Dec. Meet Up: Content Curation for NonprofitsBeth Kanter
The document discusses the unexpected benefits of content curation for nonprofits. It describes how content curation involves organizing, filtering, and sharing the best information from the web with one's network. The process of content curation involves sensing important information, seeking it out from key sources, and sharing it at the right time. Examples are provided of nonprofit curators who effectively use content curation by tweeting summaries of articles, engaging with aligned partners, and helping disseminate the best information to do their work. The document outlines Harold Jarche's framework for the content curation process and provides tips for curating efficiently while managing one's attention.
Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
During this 60 minute webinar, blogging experts from HubSpot and WordStream will expose the tips and tricks they've used to grow their blog readership to over 2.5 million combined viewers a month! This webinar is part of HubSpot's #Blog100 campaign.
Starting a blog can be quite a daunting task. Especially if you don’t consider yourself to be much of a “writer” and when you're competing with all the other content that’s online. This presentation will help ease your worries and help you get over the initial hesitation because in 2019, content is still the best way to drive the most visitors and leads to your website so it should be a top priority for your financial planning firm.
That’s all you need - 60 minutes! We’ve tested and researched blogging trends and statistics to bring you the most up-to-date strategy for building a blog for your financial planning business in 2019 and beyond.
Here’s what you’ll learn:
● How to engage and grow a loyal audience through your blogging efforts.
● Ways to leverage blogging to organically boost your rankings in Google.
● Action items to help guide you in implementing the strategies we teach into your own blog.
● Establishing a cadence for posting through an editorial calendar to stay consistent,
efficient, and organized with your content.
● Helpful blogging tools to create more effective, streamlined posts.
● Promoting your blog to improve traffic.
● Much more!
To be more scientific, marketers should learn and use the scientific method. It's not enough to have a beaker in your logo. This is a short overview of how to keep the scientific method in mind when approaching marketing and business problems.
High-level presentation given to the Houston Interactive Marketing Association (HIMA) on February 12, 2015.
Learn the 5 Key Steps to EXPLODING Your Business on Facebook in this free, LIVE presentation at 1:00pm EST on Wednesday, April 13, 2011
Join the webinar here:
http://www.slideshare.com/jessilicious/meeting
The document provides tips for bloggers on how to build backlinks to their blog posts in a scalable way that takes only 5 minutes per day. It recommends monitoring brand names and keywords using a tool like BuzzSumo to find when others mention your content. The blogger then reaches out politely to ask if they would link to relevant articles, sometimes directly sending useful content for them. This approach has led to ongoing relationships where the other bloggers link repeatedly and invite guest posts.
From zero to hero on Instagram in 5 stepsLeadpages
Standing out on @Instagram is no easy feat – it’s one of the hottest #socialmedia platforms right now and competition is tough! So, how do you craft an Instagram page that beats the bands, and takes from you from zero to hero? Do you want all the answers? Here you go!
Step 1– Optimize your profile
Step 2– Understand your niche
Step 3– Quality content
Step 4– Tag, tag, and tag
Step 5– Collaborate
Which steps have you yet to master, what are you working on now, and what are you hoping to crush this year in 2020?
The document provides 15 methods for generating new content ideas:
1. Create long topic lists in batches by researching various subjects.
2. Get ideas from social media followers by reviewing their profiles and interactions.
3. Review comments on existing blog posts and conduct interviews to get direct feedback from the audience about desired content.
That’s exactly what we plan to cover in this guide.
First, we’ll briefly cover the basics of creating a follow-worthy Twitter profile. Your profile is often times the first impression others get of you, so it’s important to make every aspect count.
After that, we’ll dive into the seven particular tactics you can employ to boost your following so you get more people interacting with you or your company.
INTRODUCTION
This document provides information and tips for small businesses to effectively use Facebook. It discusses:
- Why Facebook is important for connecting with customers and promoting your business.
- Facebook usage demographics that show it has over 1.7 billion active users who spend on average 55 minutes per day on the platform.
- Tips for setting up an effective Facebook page including using clear profile pictures and cover photos that represent your business, as well as scheduling posts to prime times.
- How to create engaging posts and graphics using tools like Canva, and how to use hashtags and boosting to expand reach.
- The importance of responding to customer comments and messages to provide good customer service and credibility
From Passion to Profit: Using Facebook FunnelsFLBlogCon
The document outlines three concepts for building an audience and generating sales online. Concept 1 explains using Facebook ads to build an audience by identifying best content, avatars, and creative ads leading to that content. Concept 2 discusses creating custom audiences from website engagements and retargeting them with new content. Concept 3 presents a self-liquidating offer funnel using a free offer to build an email list, then upselling lower and higher priced products to recoup ad costs and generate profit. The overall strategy combines content creation, social sharing, paid ads, retargeting, and a lead generation/sales funnel to build an omnipresent brand that provides value and generates profitable sales.
This document provides tips on how to effectively use social media automation for marketing purposes. It recommends automating tasks like posting engaging content at optimal times, leveraging evergreen content, and monitoring social mentions to free up time while maintaining engagement. It warns against automating direct messages, comments, or sensitive topics like current events. The key is to automate non-personal tasks but still maintain a human touch by reading scheduled posts and responding to users in real-time to avoid seeming like a robot. Tools like IFTTT, Tailwind, and Post Planner can help automate tasks while optimizing efforts across multiple social networks.
This document discusses the importance of blogging for SEO and provides tips for writing effective blog posts. It notes that blogs provide fresh, keyword-rich content that keeps people and search engines engaged. An effective blog has a keyword-rich title, descriptive images, clear navigation, and regular posting to drive organic search traffic. When writing posts, bloggers should choose focused topics based on consumer interests and keywords, and use techniques like questions, lists, and unexpected words in headlines and formatting to engage readers. Comments and social sharing can further increase a blog's visibility and traffic.
The document discusses strategies for promoting PBS content on social media platforms like Facebook and YouTube. It finds that Facebook ads, especially sponsored stories, are very effective for bringing in new fans. It also recommends being opportunistic by quickly promoting content related to breaking news. Local events can be effectively promoted through geo-targeted Facebook posts.
This PPT covers all the aspects on Facebook Advertising, marketing, brand name building and mistakes who people usually while they use Facebook for business.
I covers standard sizes for profile picture, cover photo, post size for text, image and video.
I also contains 17 tips for Facebook Marketing with the quick links which will be fruitful for you and your business.
Rand Fishkin's presentation from Searchlove & CTAConf on the missing metric marketers need -- the measure of work inputs that affect their goals. Also includes 7 tactics to potentially add to your work items in SEO, social, and CRO.
SearchLove Boston 2016 | Rand Fishkin | The Measure of a Marketer's WorthDistilled
This document discusses the importance of measuring marketing work, not just outcomes. It argues that analytics should focus on setting work targets and metrics to monitor, then identifying which work improves metrics. Examples are given of potential marketing work like social sharing, link building, content creation and their metrics. Tools for tracking work are mentioned. Past experiments are cited that measured how certain work like tweets or content affected metrics like traffic. The conclusion advocates experimenting to identify the work that moves key metrics.
The document provides information on how to start and monetize a successful blog, including becoming a full-time blogger. It recommends choosing a topic you're passionate about, posting regularly, and promoting through social media. The document also discusses direct monetization methods like ads, sponsorships, and affiliates, as well as indirect options like consulting, speaking, or writing for other sites. Finally, it advises that you're ready to blog full-time when your blog generates enough advertising income to replace your job, and when opportunities are coming to you rather than seeking them out.
Discover The Ultimate Strategy To Increase Your Blog's Profits Step By StepMatthew Woodward
I was surprised when reading Matt's August monthly income report to find his blog was only converting into email subscribers at 2.98%.
Follow along step by step to learn how to skyrocket your email optin rate & get it way above average.
This was discussed at the workshop on "Marketing 101 for Startups" conducted by HelloMeets at Hippo Video's office in Chennai.
Speaker & Presentation by:
Ganesh Mukundan, Content Marketing Specialist - Hiver
-Ganesh manages content creation & content marketing and engages with influencers for guest posts
-He is responsible for improving organic visits, driving inbound leads and helping the outbound team with outreach mailers
Presentation includes:
The three step content process:
-Content Ideation
-Content Creation
-Content Promotion
-Building a content calendar that could aid growth targets
-Experiment done by Hubspot to setttle the Quantity vs Quality blogging debate and its analysis
-Examples of Deep Tactical posts
-Increasing leads, visits & subscribers through great content.
-How to nuture leads via Email?
This document provides guidance on creating effective social media measurement reports. It discusses how the role of community managers has evolved from primarily responding on social media to becoming social content strategists. It emphasizes the importance of creating reports that drive action, justify costs, and help make more money. The document outlines a framework for social media reports, including setting goals, conducting an audit, and providing weekly, monthly, and quarterly reports with focus on a few key metrics and actionable insights. It stresses keeping reports simple, visual, and aimed at answering the questions of what, how, when, and who.
Scoop-It Dec. Meet Up: Content Curation for NonprofitsBeth Kanter
The document discusses the unexpected benefits of content curation for nonprofits. It describes how content curation involves organizing, filtering, and sharing the best information from the web with one's network. The process of content curation involves sensing important information, seeking it out from key sources, and sharing it at the right time. Examples are provided of nonprofit curators who effectively use content curation by tweeting summaries of articles, engaging with aligned partners, and helping disseminate the best information to do their work. The document outlines Harold Jarche's framework for the content curation process and provides tips for curating efficiently while managing one's attention.
Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
During this 60 minute webinar, blogging experts from HubSpot and WordStream will expose the tips and tricks they've used to grow their blog readership to over 2.5 million combined viewers a month! This webinar is part of HubSpot's #Blog100 campaign.
Starting a blog can be quite a daunting task. Especially if you don’t consider yourself to be much of a “writer” and when you're competing with all the other content that’s online. This presentation will help ease your worries and help you get over the initial hesitation because in 2019, content is still the best way to drive the most visitors and leads to your website so it should be a top priority for your financial planning firm.
That’s all you need - 60 minutes! We’ve tested and researched blogging trends and statistics to bring you the most up-to-date strategy for building a blog for your financial planning business in 2019 and beyond.
Here’s what you’ll learn:
● How to engage and grow a loyal audience through your blogging efforts.
● Ways to leverage blogging to organically boost your rankings in Google.
● Action items to help guide you in implementing the strategies we teach into your own blog.
● Establishing a cadence for posting through an editorial calendar to stay consistent,
efficient, and organized with your content.
● Helpful blogging tools to create more effective, streamlined posts.
● Promoting your blog to improve traffic.
● Much more!
To be more scientific, marketers should learn and use the scientific method. It's not enough to have a beaker in your logo. This is a short overview of how to keep the scientific method in mind when approaching marketing and business problems.
High-level presentation given to the Houston Interactive Marketing Association (HIMA) on February 12, 2015.
Learn the 5 Key Steps to EXPLODING Your Business on Facebook in this free, LIVE presentation at 1:00pm EST on Wednesday, April 13, 2011
Join the webinar here:
http://www.slideshare.com/jessilicious/meeting
The document provides tips for bloggers on how to build backlinks to their blog posts in a scalable way that takes only 5 minutes per day. It recommends monitoring brand names and keywords using a tool like BuzzSumo to find when others mention your content. The blogger then reaches out politely to ask if they would link to relevant articles, sometimes directly sending useful content for them. This approach has led to ongoing relationships where the other bloggers link repeatedly and invite guest posts.
From zero to hero on Instagram in 5 stepsLeadpages
Standing out on @Instagram is no easy feat – it’s one of the hottest #socialmedia platforms right now and competition is tough! So, how do you craft an Instagram page that beats the bands, and takes from you from zero to hero? Do you want all the answers? Here you go!
Step 1– Optimize your profile
Step 2– Understand your niche
Step 3– Quality content
Step 4– Tag, tag, and tag
Step 5– Collaborate
Which steps have you yet to master, what are you working on now, and what are you hoping to crush this year in 2020?
The document provides 15 methods for generating new content ideas:
1. Create long topic lists in batches by researching various subjects.
2. Get ideas from social media followers by reviewing their profiles and interactions.
3. Review comments on existing blog posts and conduct interviews to get direct feedback from the audience about desired content.
That’s exactly what we plan to cover in this guide.
First, we’ll briefly cover the basics of creating a follow-worthy Twitter profile. Your profile is often times the first impression others get of you, so it’s important to make every aspect count.
After that, we’ll dive into the seven particular tactics you can employ to boost your following so you get more people interacting with you or your company.
INTRODUCTION
This document provides information and tips for small businesses to effectively use Facebook. It discusses:
- Why Facebook is important for connecting with customers and promoting your business.
- Facebook usage demographics that show it has over 1.7 billion active users who spend on average 55 minutes per day on the platform.
- Tips for setting up an effective Facebook page including using clear profile pictures and cover photos that represent your business, as well as scheduling posts to prime times.
- How to create engaging posts and graphics using tools like Canva, and how to use hashtags and boosting to expand reach.
- The importance of responding to customer comments and messages to provide good customer service and credibility
From Passion to Profit: Using Facebook FunnelsFLBlogCon
The document outlines three concepts for building an audience and generating sales online. Concept 1 explains using Facebook ads to build an audience by identifying best content, avatars, and creative ads leading to that content. Concept 2 discusses creating custom audiences from website engagements and retargeting them with new content. Concept 3 presents a self-liquidating offer funnel using a free offer to build an email list, then upselling lower and higher priced products to recoup ad costs and generate profit. The overall strategy combines content creation, social sharing, paid ads, retargeting, and a lead generation/sales funnel to build an omnipresent brand that provides value and generates profitable sales.
This document provides tips on how to effectively use social media automation for marketing purposes. It recommends automating tasks like posting engaging content at optimal times, leveraging evergreen content, and monitoring social mentions to free up time while maintaining engagement. It warns against automating direct messages, comments, or sensitive topics like current events. The key is to automate non-personal tasks but still maintain a human touch by reading scheduled posts and responding to users in real-time to avoid seeming like a robot. Tools like IFTTT, Tailwind, and Post Planner can help automate tasks while optimizing efforts across multiple social networks.
This document discusses the importance of blogging for SEO and provides tips for writing effective blog posts. It notes that blogs provide fresh, keyword-rich content that keeps people and search engines engaged. An effective blog has a keyword-rich title, descriptive images, clear navigation, and regular posting to drive organic search traffic. When writing posts, bloggers should choose focused topics based on consumer interests and keywords, and use techniques like questions, lists, and unexpected words in headlines and formatting to engage readers. Comments and social sharing can further increase a blog's visibility and traffic.
The document discusses strategies for promoting PBS content on social media platforms like Facebook and YouTube. It finds that Facebook ads, especially sponsored stories, are very effective for bringing in new fans. It also recommends being opportunistic by quickly promoting content related to breaking news. Local events can be effectively promoted through geo-targeted Facebook posts.
This PPT covers all the aspects on Facebook Advertising, marketing, brand name building and mistakes who people usually while they use Facebook for business.
I covers standard sizes for profile picture, cover photo, post size for text, image and video.
I also contains 17 tips for Facebook Marketing with the quick links which will be fruitful for you and your business.
Rand Fishkin's presentation from Searchlove & CTAConf on the missing metric marketers need -- the measure of work inputs that affect their goals. Also includes 7 tactics to potentially add to your work items in SEO, social, and CRO.
SearchLove Boston 2016 | Rand Fishkin | The Measure of a Marketer's WorthDistilled
This document discusses the importance of measuring marketing work, not just outcomes. It argues that analytics should focus on setting work targets and metrics to monitor, then identifying which work improves metrics. Examples are given of potential marketing work like social sharing, link building, content creation and their metrics. Tools for tracking work are mentioned. Past experiments are cited that measured how certain work like tweets or content affected metrics like traffic. The conclusion advocates experimenting to identify the work that moves key metrics.
6 habits for successful facbook marketingsarveshsoni
These 6 daily habits can help with Facebook marketing:
1) Become addicted to solving problems by regularly offering expertise to engage fans.
2) Talk to individual fans daily by commenting on others' posts 3-5 times daily to build relationships.
3) Track Facebook activity weekly like fan growth and engagement to see what works.
4) Change strategies that aren't working and move on if goals aren't met within a set time.
5) Post fresh, engaging content regularly using different formats on a content calendar.
6) Spread the love by sharing others' great content to build relationships and acknowledge fans.
The document provides definitions and explanations of key Facebook metrics that are important for analyzing marketing performance on Facebook. It discusses metrics like engagement, engaged users, engagement rate, and reach. It explains how to calculate these metrics and what they mean for measuring the effectiveness of content, the size and quality of the audience, and how content performs on Facebook. The goal is to help marketers and community managers use these metrics to improve their Facebook strategies.
You want to build a compelling Facebook fan page with consistent engagement, but how do you understand what it is that your fans are consuming, engaging with and sharing? Facebook Insights can provide the answers but the terminology is confusing (and sometimes changes!) and the sheer number of metrics can be overwhelming for marketers / community managers.
This presentation forms the basis of the eGenie Facebook Insights Training course and cuts through the clutter, explaining everything in simple terms so that you can really understand which metrics are appropriate when. The course can be tailored to meet your specific requirements, but aims to cover the following areas:
- Understand how to set clear, measurable goals
- Understanding the metrics that are available within Insights
- Learning about who sees your posts, how this is affected by EdgeRank and how this knowledge can enable you to post most effectively
- Learning what the numbers really mean and what action is appropriate in different situations
- Discovering how you can use the power of Facebook Insights to influence your marketing strategy because you understand what is working and what isn't
For more information on how eGenie can help, contact us now!
You want to build a compelling Facebook fan page with consistent engagement, but how do you understand what it is that your fans are consuming, engaging with and sharing? Facebook Insights can provide the answers but the terminology is confusing (and sometimes changes!) and the sheer number of metrics can be overwhelming for marketers / community managers.
This presentation forms the basis of the eGenie Facebook Insights Training course and cuts through the clutter, explaining everything in simple terms so that you can really understand which metrics are appropriate when. The course can be tailored to meet your specific requirements, but aims to cover the following areas:
- Understand how to set clear, measurable goals
- Understanding the metrics that are available within Insights
- Learning about who sees your posts, how this is affected by EdgeRank and how this knowledge can enable you to post most effectively
- Learning what the numbers really mean and what action is appropriate in different situations
- Discovering how you can use the power of Facebook Insights to influence your marketing strategy because you understand what is working and what isn't
For more information on how eGenie can help, contact us now!
Leveraging Facebook Marketing, Insights and EdgeRank for Small BusinessJoshua Panzer
This document provides an overview of leveraging Facebook for marketing purposes. It discusses why businesses should use Facebook marketing, including potential cost savings, increased web traffic, lead generation, and revenue opportunities. It also covers changes to Facebook's News Feed algorithm called EdgeRank, which determines what organic posts users see. The document offers best practices for businesses such as posting engaging content, following Facebook's rules, optimizing post frequency and timing, responding to fans, and continuously improving strategies. It concludes with brief sections on measuring organic reach and using promoted posts.
The document provides guidance on answering common questions from bosses about social media campaigns. It outlines 6 common questions (How's the campaign going?, Is our audience growing?, How much engagement did we get?, How are people talking about us?, Why aren't we seeing more sales from social media?, How's customer service going?) and provides tips on concisely summarizing key metrics and insights in the response to each question. The tips include using visualizations, comparing metrics over time, benchmarking against goals or competitors, and focusing the response on what matters most to the boss.
Notes from this month's SMMG include Facebook Insights updates, Rethink Your Social Media Marketing,
Facebook Marketing: Power Techniques, and How to
Build a Facebook Community in 10 Minutes a Day.
The Complete Guide to Facebook AnalyticsMohamed Mahdy
This document provides an overview of key Facebook analytics metrics for measuring the performance of Facebook pages and content. It defines common metrics like page likes, engagement, reach and impressions, and engagement rate. It also provides guidance on how to understand audience data from likes, determine which posts to promote with ads, and measure the impact of visual content. Advanced analyses covered include identifying growth opportunities, competitive industry analysis, and building video content using insights data.
This document provides an in-depth guide to understanding and utilizing key Facebook analytics metrics. It defines common metrics like Page Likes, Engagement, Reach, Impressions, and Engagement Rate. It also provides strategies for basic analyses like understanding your Facebook audience beyond likes, determining which posts to promote with ads, measuring visual content impact, and dealing with negative feedback. More advanced analyses around growth opportunities, competitive analysis, and using insights to build video content are also covered.
The complete guide to analytics on Facebookcentral.zone
This document provides a comprehensive guide to analyzing metrics on Facebook. It defines key metrics like page likes, engagement, engaged users, reach and impressions, and engagement rate. It explains how to understand these metrics and use them to measure the success of Facebook strategies. Advanced techniques covered include identifying growth opportunities, performing competitive analyses, and using insights data to build effective video content. The document aims to help marketers leverage Facebook analytics to interact with audiences and answer important questions about campaign performance.
The complete guide to analytics on facebookcentral.zone
This document provides a guide to analyzing metrics on Facebook for content marketers and social media managers. It defines key metrics for understanding audience engagement, including page likes, engagement (likes, comments, shares), engaged users, reach and impressions, and engagement rate. It discusses how to understand these metrics and use them to formulate effective Facebook strategies through setting goals, testing new content, and measuring results. Both basic and advanced analytic techniques are covered to help optimize content and measure performance.
This document provides an overview of how to create highly shareable content for Facebook. It discusses key factors that influence visibility of posts such as EdgeRank and paid promotion. The document defines concepts like likeability versus shareability and virality. It provides tips for crafting shareable posts such as "selling the dream" of one's product or service and limiting text in images. Examples are given of highly shared posts along with research on factors that drive sharing. The goal is to teach best practices for creating engaging content that users will want to spread socially.
This document discusses factors that influence how shareable Facebook posts are and provides tips for creating highly shareable content. It defines key terms like virality and differentiates between likeable and shareable posts. Research analyzed Facebook page data to identify characteristics of highly shared posts. Posts are more likely to be shared if they fulfill certain functions like eliciting emotions, providing value, or strengthening relationships. Mistakes that prevent sharing are also outlined.
Public Relations For Business Owners - Checklist.pdfVarietyTalk
Public relations are the core of any business. How the public views you and your business have a huge impact on the success of your business.
If you’re a startup looking for investors or a loan, PR is critical to the success of securing financing.
The differentiation between public relations, advertising, and marketing is arguable at best. It can easily be argued that marketing and advertising are under the umbrella of public relations, because those two things have an impact on how the public views the company.
Social Media Society May 2011 (actionitems) Dave Kerpen
The document provides tips and action items for using social media to make organizations more likeable. It discusses 18 rules for social media success, including listening to customers, engaging authentically, sharing stories, integrating social media into customer experiences, and providing value without overt selling. The document also provides guidance on getting started with social platforms like Facebook, Twitter, YouTube, LinkedIn and blogs.
Presentation to the Leadership Fuquay-Varina group as an intro to Facebook for businesses, nonprofits and communities. Overview covers Why Social Media Marketing Makes Sense,
Social Media Network Numbers and FB Demographics,
Social Media Strategy + Make a Plan,
Facebook Do’s, Don’ts, and Tips,
Overview of Measuring Success,
and Identifies Additional Resources
Delta International is an ISO Certified top recruiting agency in Pakistan, recognized for its highly experienced recruiters. With a diverse range of international jobs for Pakistani workers, Delta International maintains extensive connections with overseas employers, making it one of the top 10 recruitment agencies in Pakistan. It stands out in the list of recruitment agencies in Pakistan for its exceptional services.
https://www.ditrc.com/
Known for its expertise in the Gulf region, Delta International is among the top 10 international recruitment agencies, specializing in expert headhunting and candidate sourcing. This prominence places it in the list of top 10 overseas recruitment agencies in Pakistan. As one of the best overseas recruitment agencies in Pakistan, Delta International is a trusted name for manpower recruitment, particularly from Pakistan.
The agency is not just a leading name in Karachi but also recognized as one of the best recruitment agencies in Islamabad. Delta International consistently ranks as the top recruitment agency in Pakistan, earning its reputation among the top recruiting agencies in Pakistan. It is also regarded as one of the top overseas employment agencies in Pakistan.
For those seeking foreign jobs, Delta International is listed among the top overseas employment companies in Pakistan. Their extensive network and expertise make them a go-to for anyone looking at the list of overseas employment agencies in Pakistan. As a leading foreign jobs recruitment agency in Pakistan, they offer opportunities across various sectors.
Delta International is consistently listed among the top recruitment companies in Pakistan, known for providing the best recruitment services. It’s considered one of the best recruitment agencies in Pakistan and a prominent recruitment agency in Pakistan. The company excels in international recruitment, making it a key player among international recruitment agencies in Pakistan.
Their inclusion in the list of international recruitment agencies further attests to their excellence. As a top manpower agency in Pakistan, Delta International specializes in recruiting skilled professionals and labor for various industries, including construction, healthcare, IT, engineering, and hospitality.
Delta International is a leader among recruitment agencies in Pakistan, with a particular focus on overseas employment. They are one of the foremost overseas employment agencies in Pakistan, catering to technical jobs and other employment opportunities. Their role as overseas employment promoters highlights their commitment to connecting Pakistani talent with global opportunities.
In summary, Delta International is not only one of the best recruitment agencies in Pakistan but also a distinguished name among overseas employment agencies. Their extensive network and experienced recruiters make them a top choice for anyone seeking employment both locally and internationally.
Parabolic antenna alignment system with Real-Time Angle Position FeedbackStevenPatrick17
Introduction
Parabolic antennas are a crucial component in many communication systems, including satellite communications, radio telescopes, and television broadcasting. Ensuring these antennas are properly aligned is vital for optimal performance and signal strength. A parabolic antenna alignment system, equipped with real-time angle position feedback and fault tracking, is designed to address this need. This document delves into the components, design, and implementation of such a system, highlighting its significance and applications.
Importance of Parabolic Antenna Alignment
The alignment of a parabolic antenna directly affects its performance. Even minor misalignments can lead to significant signal loss, which can degrade the quality of the received signal or cause communication failures. Proper alignment ensures that the antenna's focal point is accurately directed toward the signal source, maximizing the antenna's gain and efficiency. This precision is especially crucial in applications like satellite communications, where the antenna must track geostationary satellites with high accuracy.
Components of a Parabolic Antenna Alignment System
A parabolic antenna alignment system typically includes the following components:
Parabolic Dish: The primary reflector that collects and focuses incoming signals.
Feedhorn and Low Noise Block (LNB): Positioned at the dish's focal point to receive signals.
Stepper or Servo Motors: Adjust the azimuth (horizontal) and elevation (vertical) angles of the antenna.
Microcontroller (e.g., Arduino, Raspberry Pi): Processes sensor data and controls the motors.
Potentiometers: Provide feedback on the antenna's current angle positions.
Fault Detection Sensors: Monitor for potential faults such as cable discontinuities or LNB failures.
Control Software: Runs on the microcontroller, handling real-time processing and decision-making.
Real-Time Angle Position Feedback
Real-time feedback on the antenna's angle position is essential for maintaining precise alignment. This feedback is typically provided by potentiometers or rotary encoders, which continuously monitor the azimuth and elevation angles. The microcontroller reads this data and adjusts the motors accordingly to keep the antenna aligned with the signal source.
Fault Tracking in Antenna Alignment Systems
Fault tracking is vital for the reliability and performance of the antenna system. Common faults include cable discontinuities, LNB malfunctions, and motor failures. Sensors integrated into the system can detect these faults and either notify the user or initiate corrective actions automatically.
Design and Implementation
1. Parabolic Dish and Feedhorn
The parabolic dish is designed to reflect incoming signals to a focal point where the feedhorn and LNB are located. The dish's size and shape depend on the specific application and frequency range.
2. Motors and Position Control
Stepper motors or servo motors are used to control the azimuth and elevation of
2. You will learn
• Which metrics you should be looking at
• What those numbers do (and do not) tell you about your
page
• How to use the metrics to develop and test hypotheses
3. The goal of using data
Why even bother looking at Facebook metrics?
To figure out what works and what doesn’t, and then do
more of what works and less of what doesn’t.
It’s as simple as that.
4. The goal of using data
If you know what works, you can work smarter – stop
wasting time and effort on things that aren’t effective and
concentrate on what works.
Insights can help you learn what to post, how to post and
when to post in order to get the most out of your Facebook
efforts.
5. Just remember…
The ultimate driver of success on Facebook is great content
that strikes a chord with your audience. Without that, none
of this matters.
7. Which page is “better”?
PAGE
ONE
PAGE
TWO
Likes
5,000
Fans reached per post
500
Engagement per post
10
Likes
30,000
Fans reached per post
1,200
Engagement per post
12
Example 1
8. Which page is “better”?
PAGE
ONE
PAGE
TWO
Likes
5,000
Fans reached per post
500 (10%)
Engagement per post
10 (2%)
Likes
30,000
Fans reached per post
1,200 (4%)
Engagement per post
12 (1%)
Example 1
9. Which page is “better”?
PAGE
B
Likes
10,000
Fans reached per post
500 (5%)
Engagement per post
10 (2%)
Likes
10,000
Fans reached per post
1,500 (15%)
Engagement per post
8 (0.5%)
PAGE
A
Example 2
10. Metrics matter
Common metrics such as “likes” don’t tell the whole story.
Facebook Insights can give us a more complete picture of
how our pages are doing, and allow us to assess our
performance with respect to specific goals.
11. What “likes” DO tell you
Likes tell you: How many
people pressed this button
Likes are a one-time action that display brand affinity or
brand recognition.
People who like your page are agreeing in theory to
receive content you may post.
12. What likes DO NOT tell you
Likes do not tell you: Anything about what your fans did
after that single moment when they clicked the like button.
Likes do not tell you: Whether fans have ever seen anything
you posted, clicked on anything you posted, or interacted
with anything you posted.
Likes illustrate content potential, but you need other
numbers to know if that potential is being realized.
14. Reach/People who saw this
The number of people who received your content in their
newsfeed.
Note: Here’s how Facebook decides who receives your content:
http://www.insidefacebook.com/2013/08/06/facebook-tweaks-news-fe
ed-algorithm-to-give-more-weight-to-relevance-user-connections/
15. The dirty secret of reach
“People who saw this” does not tell you how many people saw a
post.
Well, more accurately, it does not tell you how many people read
it or consumed it. It does not measure the size of your audience.
Reach measures DELIVERY of content.
Higher reach means a higher potential for people to see and
engage with your content. It is correlated to what Facebook sees
as the RELEVANCE of your posts.
16. Engagement
The most accurate measure we can get is ACTIONS. When
people do something with our content, we can tell.
Engagement – Likes, comments, shares
Link clicks – Measurable through bit.ly and other link
shorteners
17. Your basic metrics
Likes – Brand recognition, content potential
Reach – Delivery, maximum viewership
Engagement – Interactions, observable audience
These three numbers impact each other:
•The more likes you have, the higher your potential reach and engagement.
•The higher your reach the larger the pool of people who might engage.
•The more engagement you get, the more frequently Facebook delivers
your posts (higher reach).
18. Exercise #1
Write down your primary goal for your own Facebook
page.
What metrics would you look at to measure how effectively
you’re reaching that goal?
19. How to improve your page
Each month, collect your basic metrics and your
goal-specific metrics.
Take some time to think about whether they met your
expectations. Are you growing in the right direction? Are
you growing as fast as you’d like to grow?
23. Overview tab
Make observations, notice patterns.
What’s different than you expected? Are there obvious
spikes or troughs? Did your metrics go down when you
thought they should go up (or vice versa)?
Do you see any posts that did unusually well or poorly?
24. Overview tab
Look at changes or patterns and ask yourself:
Why?
Why is this metric going up or down? Did I do something
differently this week? What might this say about what my
audience wants?
25. Past two weeks
reach/engagement was
higher on Monday. Are
we doing something
that day that could be
replicated?
Photos get higher
reach/engagement, but
this photo did poorly. Is
it because we didn’t
write a description?
Reach and engagement
dropped this week. Did
we do something
differently? Was the
news different?
Reach and engagement
spiked last Thursday.
What did we do
differently that day?
26. Exercise #2
Look through your Overview tab. Write down two
observations you might use to make and test hypotheses
about how to improve your page performance.
How would you test these hypotheses?
27. How to improve your page
This gives you a rigorous and accurate way to determine what
works and what doesn’t...
Step One: Observe. Pick out unusual changes or regular patterns.
Step Two: Hypothesize. Make an educated guess about what might
improve your page performance based on what you observed.
Step Three: Test. Make a single change to how you post and
implement it for 2-4 weeks.
Step Four: Evaluate. Look at whether your performance changed how
you expected and decide whether to continue or abandon the change.
28. Posts tab
Is there an obvious pattern in when your posts were delivered this week? Try using the
scheduler to time posts in accordance with this pattern and see how it changes your outcomes.
Posts tab → When Your Fans Are Online
29. Posts tab
You will likely see a pattern similar to this one for your posts. Choose the
format of your posts based on what you want them to achieve.
If you want:
•Reach use a Status update
•Engagement use a Photo
•Clickthroughs use a Link
Posts tab → Best Post Types
30. How to improve your page
Optimizing your post timing and post types are two of the most
straightforward ways to make gains in the performance of your page.
Example:
Observation: Photos seem to get the most engagement
Hypothesis: If we post more photos, we can generate more discussion
on our page
Test: Each day for two weeks, we will take one item we normally
would have posted as a link and post it as a photo instead
Evaluation: If the hypothesis is correct, during those two weeks we
should see a higher average engagement per post compared to the two
preceding weeks, and since the goal is discussion we’d particularly like
to see a higher average comments per post
31. How to improve your page
Example:
Observation: Our audience seems to be online in the late morning
Hypothesis: I can get more return for the same effort by taking the post
I usually do at 6am and putting it up between 9am and noon
Test: Each day for two weeks, when I compose my post at 6am, I will
schedule it to go out between 9am and noon
Evaluation: If the hypothesis is correct, during those two weeks I
should see a higher overall average reach per post compared to the two
preceding weeks, and the average reach on those scheduled posts should
be higher than the average reach for other posts
32. Exercise #3
Look through your Posts tab. Write down two observations
about your content and the corresponding hypotheses you
would want to test.
33. Page tab
Keep an eye on negative actions as well as positive ones.
Try to keep these low. If they spike, investigate why. Was there a specific
post people reacted negatively to? Did you post more items that day, or in a
different format than usual?
Page tab → Post Reach
34. People tab
Think about:
Are you reaching
your target
audience?
Are you providing
content that serves
the needs of the
audience you have?
Are there major
differences between
who your fans are
and who you’re
reaching or
engaging?
Why or why not?
People tab → Your Fans
35. Remember…
The goal is always to figure out what works and what doesn’t, so we
can do more of what works and less of what doesn’t.
Step One: Observe. Pick out unusual changes or regular patterns.
Step Two: Hypothesize. Make an educated guess about what might
improve your page performance based on what you observed.
Step Three: Test. Make a single change to how you post and
implement it for 2-4 weeks.
Step Four: Evaluate. Look at whether your performance changed how
you expected and decide whether to continue or abandon the change.
36. Takeaways
1) Likes don’t tell the whole story about a page’s
performance. Come up with specific goals for your page
and focus on meeting those.
2) Keep an eye on your basic metrics. Know what normal
looks like so you can recognize when things change.
Make sure you’re growing rather than stagnating.
3) Start making observations that can help you identify
what works and what doesn’t. Use those observations to
run little experiments – replicate what works, eliminate
what fails.
38. Why export?
Facebook actually collects much more data than is available
on the dashboard.
Exporting your Insights gives you access to all this data and
lets you manipulate it in more ways.
You can get a more nuanced idea of how your page is
performing and more accurately test how making changes
impacts your outcomes.
39. How to export data
1. Click Export Data
2. Select Page data or Post
data. Page data is overall for
your entire page, Post data
gives you data for each
individual post. Choose Post
data for now
3. Pick a date range. If you’re
looking to make general
observations you’ll want a
fairly wide range (3-6 months)
4. Click Download
40. Try this…
Take a few minutes to flip through all the tabs and get a
sense of what data is offered.
41. Pivot tables
In order to get more out of the data, we’re going to use
“pivot tables.” Excel pivot tables make it easy to manipulate
and filter your data.
For example, if I have this data and want
to know the total sales for each region…
I can use a pivot table and generate this
data to get the answer.
I could also have looked at aggregate data
for any of the columns – Month, Year,
Type, Salesperson, etc.
42. Creating pivot tables
Click anywhere inside your data table.
Select the “Insert” tab and
then click “Pivot Table.”
Your entire data range should be
automatically selected. Place the
pivot table in a new worksheet
and click OK.
44. Creating pivot tables
Drag and drop fields from the top to the bottom to
create your table.
“Row Labels” defines your rows. Each value
becomes a new row. “Values” defines your
columns. Whatever variable you place there will be
calculated for each row.
In this example our rows are the type of post. For
each type, we are calculating the total number of
impressions (sum) for all posts of that type.
45. Creating pivot tables
Change the calculation being
performed by clicking the arrow and
selecting “Value Field Settings.”
In this example:
Sum = the total impressions for all
posts of this type
Count = the number of instances of
this type of post
Average = the average number of
impressions for a post of this type
46. Be careful…
Not all values can be accurately summed.
Example:
Reach = the number of people who received a post.
If one post had a reach of 100 and another had a reach of 50, is the total
reach 150? NO.
You have no way of knowing whether some of these people are the
same people. Adding the numbers together overcounts.
Use impressions instead. Impressions are the number of times a post
was delivered. The duplication problem does not exist.
48. Building a basic pivot table
Task: use a pivot table to find out what types of posts get
the most negative feedback (hides, unsubscribes, unlikes,
etc.).
49. Since you want to compare types of
posts, put “Type” in the Row Labels
box.
Since you want to compare them based
on how much negative feedback they
receive, drag Lifetime Negative
Feedback from Users into the Values
box.
Set the “Value Field Settings” to
calculate the average in order to look at
the average negative feedback per post.
Notice: We used Lifetime Negative
Feedback from Users instead of Lifetime
Negative Feedback. Lifetime Negative
Feedback describes unique users rather
than total actions.
50. Why look at the average instead of the sum?
Since sum is an overall total, its value depends on how many of that type of post
exist.
Here’s an example, looking at impressions by type of post:
Photos have generated the most total impressions, followed by links. But
when you look at the averages you can see that on a per post basis, status
updates actually generate the most impressions. It’s just that there haven’t
been as many of those.
Averages are useful when you want to compare categories, because they
smooth over differences in quantity. Sums are a better measure of overall
performance.
51. Photos generated the most negative feedback per post, followed by video, then
status updates, then links.
Does it matter? If your primary goal was to reduce negative feedback, it would
matter quite a bit.
Otherwise, the differences aren’t that large, so it’s probably not that significant.
But there is something interesting here: you’d expect negative feedback to
correlate to reach – the more people receive your post, the more likely it is that
someone will react negatively to it. However, status updates get the most reach
of any post type, and they ended up down the list in terms of negative feedback.
Our pivot table of negative feedback by post type:
52. Exercise #4
Create a pivot table for the Lifetime Post Stories tab in your
spreadsheet, and use it to determine which type of post gets
the most likes, which gets the most comments, and which
gets the most shares.
54. Adding columns
Click Insert and select Insert Sheet
Columns.
Excel will insert the column to the left of
whatever column is currently selected.
Facebook gives you certain categories and numbers, but you
can insert your own categories and do your own
calculations to make other types of comparisons.
To insert a column:
55. Adding columns
You can use your new column to categorize posts according
to any variable you might want to use to compare them.
Other examples:
Breaking news v. feature news
What country the story is about
Posts where you asked a question v. ones where you didn’t
New
variable: Did
this post have
a Soundcloud
link?
56. Doing calculations
Open a new Excel spreadsheet.
In the first blank cell type the following: =2+4
When you hit enter, Excel should replace that with the value “6”
The equals sign lets Excel know you want it to perform a calculation,
and it will follow your instructions in the rest of the cell.
If you click on that cell, you will still see your original formula up at the
top of the screen, letting you know how Excel arrived at the value.
57. Doing calculations
Now type the value “2” in the first cell and the value “4” in the second cell, like
this:
You probably noticed that each cell can be described by a letter and number
combination. The “2” is in cell A1, and the “4” is in cell B1.
You can perform calculations using the names of cells instead of entering
values directly. In the third cell over, type: =A1+B1
When you hit Enter, you should again get the value “6”
58. Task: On average, what percentage of the people who
receive your posts engage with them, and does this differ by
post type?
Exercise #5
(we’ll do this together)
59. First we have to calculate the percentage of people reached
who engaged for each post.
% = People engaged/People reached
People engaged = Lifetime Talking About This (column Q)
People reached = Lifetime Post Total Reach (column H)
60. Create a new column in your spreadsheet and title it “% Reached who Engaged.”
To calculate that value for your first post, click in the
first empty cell and type: =Q3/H3
Click the little box in the lower right and
drag it down to fill the entire column. Excel
will automatically adjust the formula to give
you the correct calculation for each row.
Tip: Right click and select “Format cells” to change how
many decimal places display, or to automatically convert
the values to percentages
61. Since you already have a pivot table created, you just need
to update it to include the new column of data.
From your pivot table tab, select Options and then Refresh.
Set up
Result
62. Exercise #6
On which day of the week do your posts generate the most
engagement?
Hint:
Excel can calculate the day of the week based on the date,
using the formula =Weekday(CELL)
Each day gets a number, starting with 1 for Sunday
63. WHY? WHY? WHY?!?
Take a break and remember why we’re suffering through all
this Excel stuff:
To figure out what works and what doesn’t, and then do
more of what works and less of what doesn’t.
It’s as simple as that.
64. Final Challenge
When more posts are created in a day, does it impact the reach of each
individual post?
Hint 1:
Use the Text to Columns function to separate the date and time into two
separate columns
Hint 2:
=Countif($D$3:$D$100,D5) counts the number of times the value in
cell D5 appears in the entire range of cells from D3-D100. For example,
if D5 contained a date, you could count how many times that date
appears in the entire column