In this webinar, Chief Marketing & Experience Officer, Susan Theder and Co-Founder & Chief Relationship Officer of ProudMouth, Matt Halloran are sharing exactly what it takes to start a podcast plus the top ways to best market it and grow your business.

1. A Step-by-Step Guide to
Launching Your Podcast
+

2. Susan Theder
Chief Marketing and Experience Officer, FMG
@stheder
/susantheder
stheder@fmgsuite.com
2

3. 3
Matt Halloran
Co-Founder & Chief Relationship Officer
at ProudMouth
@MattHalloran_
/matthalloranpm/
matt@proudmouth.com

4. Agenda:
✅ Top 10 must-haves to start a podcast
🎙 How to promote it
💡Coming up with great topic ideas for guests
📚 Real-life stories of advisors who have
successfully incorporated podcasting into their
marketing strategy
4
4

5. WHY LISTEN TO US?
© 2023 ProudMouth. All rights reserved.

6. 1. The right success metrics
2. Who are you talking to?
3. List of 12 topics
4. Check name availability
5. Perfect Podcast formula
6. Description & cover art
7. Mindset
8. Post-production
9. Promotion
10. Some help!
© 2023 ProudMouth. All rights reserved.
TOP 10 MUST-HAVES

7. #1: SET THE RIGHT
SUCCESS METRICS
• Move leads to relationships
• Convert skeptics to fans
• Vanity metrics
© 2023 ProudMouth. All rights reserved.

8. #2: WHO ARE
YOU TALKING TO?
© 2023 ProudMouth. All rights reserved.

9. #3: CREATE A LIST
OF 12 TOPICS
(Psst...What makes you unique & different?)
© 2023 ProudMouth. All rights reserved.

10. • Who I am personally and professionally
• My process and what it's like to work with me
• My focus and who I provide expertise for
Episodes 1, 2 & 3
Intro to you and your expertise
© 2023 ProudMouth. All rights reserved.

11. © 2023 ProudMouth. All rights reserved.
Think about the top 3-5 questions you always answer for
clients
Episodes 4, 5 & 6
Your thought leadership

12. Episodes 7, 8 & 9
What life is like for clients after they
work with you
© 2023 ProudMouth. All rights reserved.
E.g., The 3 Phases of
Retirement

13. © 2023 ProudMouth. All rights reserved.
Episodes 10, 11 & 12
Centers of Influence (COI) Podcasts
Pick 2 or 3 of the best COIs that will come on your show and
share their guest appearance with their network

14. © 2023 ProudMouth. All rights reserved.
#4: SEE IF THE NAME YOU
WANT IS AVAILABLE
AvaiIabiIity Check
Check for conflicts:
• Complete a Google Search for the podcast name
• Check main podcast communities for the name (Apple
Podcast/Spotify )
• Check Trademark database
Use a thesaurus to wordsmith and fine-tune if needed

15. #5: PERFECT PODCAST
FORMULA
© 2023 ProudMouth. All rights reserved.
• Storytelling
• Education
• Entertainment
• Call-to-action

16. © 2023 ProudMouth. All rights reserved.
#6: CREATE THE SHOW
DESCRIPTION AND COVER ART
• Cover Art examples next
• What are the questions your Ideal clients want to know?
Infuse the show description with that language.

20. #7: MINDSET
Prepare, WARM UP, and hit record!
© 2023 ProudMouth. All rights reserved.

21. © 2023 ProudMouth. All rights reserved.
#8: POST-PRODUCTION

22. © 2023 ProudMouth. All rights reserved.
#9: PROMOTION

23. Podcasts Round Out an
Overall Content Strategy…
23

24. #10: YOU DON’T HAVE TO DO
IT BY YOURSELF!
WE CAN HELP!
© 2023 ProudMouth. All rights reserved.

25. A Custom Marketing plan each
month
Executed for you
Exclusive Content by our marketing
thought leaders only available for
DIFM customers
Your own dedicated Marketing
Strategist
BRAND NEW!! Adding a podcast
idea and outline with ProudMouth
Do It For Me
Marketing Program
25

26. Want to learn
more? Book a
demo with our
team →
Meet With Us:
https://fmgsuite.com/get-a-
demo
Questions?
Marketing@fmgsuite.com
We’re here to
help.

27. © 2023 ProudMouth. All rights reserved.
© 2023 ProudMouth. All rights reserved.
Take the next step on your
content creation journey,
chat with Mark today!