In this webinar, Chief Marketing & Experience Officer, Susan Theder and Co-Founder & Chief Relationship Officer of ProudMouth, Matt Halloran are not only sharing how to start a podcast, but ways to repurpose your content and leverage your network to get the most out of your efforts. And if you want tangible evidence that podcasting REALLY works, they shared examples of advisors who have found a lot of success using this in their marketing strategy.

1. Create Your Own Podcast:
It’s Way Easier Than You Think
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2. Susan Theder
Chief Marketing and Experience Officer, FMG
@stheder
/susantheder
stheder@fmgsuite.com
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Matt Halloran
Co-Founder & Chief Relationship Officer
at ProudMouth
@MattHalloran_
/matthalloranpm/
matt@proudmouth.com

4. Part 1:
How Podcasts Fit into an Overall
Marketing Plan 📋
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6. Part 2:
Starting Your Own Podcast 🎙
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7. Identify your ideal audience
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8. Part 3:
Content Creation for Podcasts ✍
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Define your content

10. Part 4:
Maximizing the Benefits of
Podcasts 🚀
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11. Starting with your existing contacts is the best way to
build a podcast audience. Reach out to your
email contacts, social media followers,
clients, and prospects.
Create a blog post for each new episode to share
on social media. You can also send out emails to
announce your launch and subsequent episodes.
Spread the word!
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Post on Social

13. Examples
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14. Examples:
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15. Examples:
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16. Examples:
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17. 💡Conclusion 💡
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18. Seven-step model for creating a successful
podcast:
🎯 Identify your target audience (niche)
💡 Choose a compelling topic
📋 Plan your structure
🗒 Create an outline
✍ Practice, practice, practice
✅ Be consistent
🚀 Promote your podcast 18
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19. Podcasts Round Out an
Overall Content Strategy…
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20. A Custom Marketing plan each
month
Executed for you
Exclusive Content by our marketing
thought leaders only available for
DIFM customers
Your own dedicated Marketing
Strategist
BRAND NEW!! Adding a podcast
idea and outline with ProudMouth
Do It For Me
Marketing Program
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21. FMG Can Help
● New social posts added weekly
● Automated marketing + Lead gen tools
● FINRA - reviewed content
● 200+ BD integrations
Meet With Us: https://fmgsuite.com/get-a-demo
Questions? Marketing@fmgsuite.com
Overwhelmed?
Need Help? We Get it!
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