Easter Seals is a national nonprofit organization that provides disability services. The Youngstown, Ohio branch has been active for over 60 years and partners with local organizations like Youngstown Hearing and Speech Center. Andre and Fabio interviewed Jennifer Roberts from Easter Seals to discuss campaigns, goals, obstacles, and new ideas. They proposed using social media and campus events to attract donors and volunteers as the nonprofit faces challenges with funding, high employee turnover, and fulfilling its mission to help those with disabilities.

1. 1© Duarte, Inc. 2014
Easter
Seals
Disability Services
By: Fabio Perrotta, Andre
Stubbs

2. 2© Duarte, Inc. 2014
+ About Easter
Seals
+ Mission Statement
+ Goals
+ Partnership
+ Benefits
+ Years Active
+ Campaigns
+ Communication
+ Websites
+ Collaborating
with Other
+ Obstacles
+ Comparison of
Goals
+ Turnover of
Employees
+ New Members
+ Funding
+ Fulfillment of
Goals
+ New Ideas
TABLE OF CONTENTS
+ Client Agreement
+ Client Interview
Our Client Easter Seals:
Disability
Services
Campaigning
and
Organization
New Ways of
Easter Seals
01 02 03 04Overview

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Our Client
+ Client Agreement
+ Client Interview
01

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+ Client Agreement
01

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Client Agreement: Easter Seals: Disability Services
Although there are many
nonprofit organizations in the
Youngstown area, Andre and I
decided to work with Easter
Seals: Disability Services.
It took us a while to find the perfect
nonprofit and to also work with a nonprofit
that was wiling to accept our campaign we
have set up for them. Easter Seals was
generous enough to volunteer to let Andre
and I represent them.
There were a few other nonprofits that
Andre and I tried to cooperate with but it
was difficult to stay on track with those
nonprofits. Eventually those other
nonprofits actually dropped out of the
campaigning process we began building
for them. This put a little bit of a damper
on us, but we were able to have Easter
Seals agree to working with us.

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+ Client Interview
01

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Client Interview: Jennifer Roberts
Jennifer Roberts, who is head
of the marketing department
of the Easter Seals Hearing
and Speech Center, was
gracious enough to have
Andre and I interview her
about Easter Seals.
Jennifer was very helpful and was able to
clarify any questions I had for her. During
the interview, I asked Jennifer about 12
questions regarding not just some of the
history of Easter Seals, but more in depth
about how the Youngstown branch of this
nationally known nonprofit operates.
Jennifer and I met a couple of times to
clarify some more questions that I decided
to branch off of. I have kept in contact
with her in multiple ways to ensure that we
were both on the same page when
discussing some of the questions.

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Client Interview cont.
When Jennifer met Andre and I for the first
time, that is when we conducted our
interview with her.
Here are the following questions:
1. What is your mission?
2. How long has Easter Seals been
around in Youngstown?
3. Campaigning in Easter Seals?
4. How are you collaborating with similar
organizations on a local, regional, or
national level?
5. What are the main obstacles that inhibit
your fulfillment of your mission? How do
you plan to overcome them?
6. What are your annual goals, needs, and
results? How do they compare to similar
organizations in your community?
7. How much turnover have you
experienced of employees and board
members in the last 2 years?
8. To what degree have you attracted new
people and new ideas to your organization
and board?
9. How well have you utilized your
funding? How efficiently have you fulfilled
your goals in recent years in relationship
to the amount of funds you have raised?
10. Most for-profit organizations have
recently restructured themselves in recent
years to become more efficient and
productive. How, if at all, are you
considering (or have you implemented
some version at this approach?
11. How efficiently does your organization
run? To what degree have you assigned
day-to-day management responsibilities to
a tightly run executive committee instead
of relying upon your full board?
12. Who are your main competitors and
how do your results in recent years
compare to theirs?
Each question Jennifer answered is
explained throughout this proposal and is
given way to implement new changes to
improve the nonprofit organization as a
whole.

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Easter Seals:
Disability Services
+ About Easter Seals
+ Mission Statement
+ Goals
+ Partnership
+ Benefits
+ Years Active
02

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+ About Easter Seals
02

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About Easter Seals
Disability Services for those who are less fortunate
Easter Seals was founded by Edgar Allen
when his son was in a bad car accident he
was not able to afford the proper care for
his son. Allen sold his business and
began a foundation for crippled children.
20 years after that foundation was created,
Allen went ahead and coined the name
Easter Seals and created a campaign in
order to raise money for these services.
Easter Seals is now located in over 500
locations across the United States.
It was very interesting to learn how this
nonprofit began from a single person who
was trying to receive the proper medical
care for his son. Now it’s a national
nonprofit that is still growing every day.

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+ Mission Statement
02

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Mission Statement
“To help people with disabilities or special needs to live with equality, dignity, and
independence.”

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+ Goals
02

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Goals
The goals are very similar to many nonprofits which is to gain more donors and receive more
money for the nonprofit to operate.
We were able to conduct many different ideas for Jennifer in order to help the
Youngstown Branch of Easter Seals with expanding therapy goals, gaining donors, and
creating a better campaigning process.
Therapy
Goals
Gaining
Donors
Campaigning

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+ Partnership
02

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Partnership
Easter Seals is able to collaborate with many
different organizations in the Youngstown
area. Whether they are receiving donations or
referrals to help those in need of medical
services.
The major partnership that was established by Easter Seals, was
when they combined with Youngstown Hearing and Speech.
This was a great partnership for the nonprofit because it was
able to add more stability to the nonprofit in order for it run more
efficiently.

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+ Benefits
02

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Benefits
Since Easter Seals partnered up with
Youngstown Hearing and Speech, they
were able to expand on their services.
Although this was great for Easter Seals, it
started to become more difficult working
with their budget. With increased services
came increased clientele. It is beneficial
that Easter Seals is increasing their
services to help more people with
individual needs, but this is where Andre
and I come in and try to find ways to help
with the benefits as well.
Services

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+ Years Active
02

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Years Active
Easter Seals has been in the Youngstown area for over 60 years and the
Youngstown Hearing and Speech Center has been around for almost 90 years.

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Campaigning and
Organization
+ Campaign
+ Communication
+ Website
+ Collaborating with Other
+ Obstacles
+ Comparison of Goals
03

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+ Campaigns
03

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Campaigns
This was a major issue for the
nonprofit that Andre and I
were able to help with
Although the nonprofit is
national and has multiple
social media accounts,
Andre and I were thinking
of ways to increase social
media use for the
Youngstown branch.
Twitter was something
Jennifer wanted help with.
The website for Easter
Seals is already well
established since it is
national, but the
Youngstown branch wanted
help learning how to utilize
their website for multiple
different uses.
Social Media
Website
Attracting
New People
and
Volunteers
1 2 3
Finding new ways to create
a better campaign for the
Youngstown branch of
Easter Seals:
Being able to attract
new people has been
hard for the nonprofit,
so Andre and I thought
that campaigning on
the schools campus
would be beneficial for
this nonprofit.

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Campaigning
When it comes to incorporating data and diagrams in your slidedoc, you need
to be cognizant of the meaning they create and how to make that clear.
Data
Data isn’t really just about the numbers—it’s about the meaning
behind the numbers. The conclusions. The insights. The actions
humans will take because of the numbers. It’s your job to
uncover these elements.
When incorporating data, don’t just stick a chart on a page.
Determine the findings and narrative of the data and include
prose around that.
Remember, your copy needs to be clear and succinct—the same
applies to your data. Unfortunately, presentation software has a
wealth of buttons, bullets, lines, ticks, gradients, borders, fills,
and other chart decorations that can quickly overwhelm the data
on your slide. Avoid using any unnecessary information so that
your message will come through more clearly.
Social Media
Easter Seal is a national non-profit organization so on a national
level they have no problem engaging people on social media.
Far as the branches in Youngstown they do not have any
Facebook, twitter or Instagram.

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Communication
03

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Communication
Communication is Key!
Being able to communicate efficiently and effectively is important
for a nonprofit to gain more donors and to basically build up the
nonprofit as a whole. Whether they are communicating on the
website, through social media, different fundraisers, and other
campaigns around the Youngstown area. Easter Seals definitely
needs help in this department when communicating to different
groups of people. Since Andre and I are both communication
majors, that is our strong suit. We were able to think of ways to
increase communication amongst the nonprofit in order for them
to reach certain goals.

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Website
03

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Website
The website makes it easy
to donate. The donate
button is on every page.
Different categories at the
top of the page .
There is a search button if
you have trouble finding
anything specific.

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Collaborating with Others
03

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Collaborating Partners
Century 21
Century 21 is a top
contributor to Easter Seals
with more than $111
million in contributions
since 1979.
Easter Seals national corporate sponsors contributed more than $20 million last year to help Easter Seals
provide services for children and adults with disabilities and their families in communities nationwide.
Food Lion
Food Lion has supported
Easter Seals since 1991,
raising more than $33
million to support services
for children and adults with
disabilities.
CVS
For more than a
decade, CVS has
been a corporate
partner of Easter
Seals.
Friendly’s Restaurant
An Easter Seals partner for
33 years, Friendly's has
raised more than $28 million
to support Easter Seals
services in its communities
to date.
Comcast
Comcast Corporation is
Easter Seals premier
media partner, providing $3
million of PSA air time to
support Easter Seals
mission.
Bayer Health Care
Since 1983, Bayer
HealthCare has raised
more than $8 million for
Easter Seals
Dr. Pepper/7up
A&W brand has
supported Easter
Seals since 1987 and
has generated nearly
$8 million dollars
Mass Mutual
MassMutual provides
products to help meet the
financial needs of clients,
such as life insurance,
disability income insurance,
retirement/401(k) plan
services and annuities.

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Collaborating Partners
D&E Counseling
Center
They also offer head
start/early head start. They
are now looking for teachers.
The Mahoning,Trumbull and Columbiana branch
Akron Children’s
Hospital
Akron Children’s brings high
quality care to infants,
children, teens, burn victims
of all ages and adults with
congenital, genetic and
maternal/fetal conditions
Family & Children
First
A partnership of state
and local government,
communities and families
that enhances the well-
being of Ohio’s children
and families by building
community capacity,
coordinating systems
and services, and
engaging families
Smarts
SMARTS community art
school will continue to be the
leader in quality arts
education in our region,
state, and nation by serving
our community's youth.

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Obstacles
03

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Obstacles
The way they utilize their funding depends on how
much they are raising. But even then they have to go through
obstacles because when people donate they may require
Easter Seals to use the funds on specific things. (ex. Military
veteran)

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Obstacles
MONEY $$$
Ways to decrease spending
Salaries
Reaching to donors
High Turnover rate of
employees and volunteers

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Comparison of Goals
03

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Goals of the Organization
Therapy goals
The way they help the
people is on a very personal
level.
They have a 8 million
dollar budget between
services and paying there
employees.
Individualized
8 million dollar budget

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Turnover of Employees
03

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Turnover
In the last 2 years Easter Seals has had a huge
turnover in volunteers and board members.
Alot of people help and leave right out but that has
helped them with new ideas from new people.

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New Ways of Easter
Seal
+New Members
+Funding
+Fulfillment of Goals
+New Ideas
04

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New Members
04

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New Members
There is a constant change and additional
members. The cause is obviously because people
volunteer. But the cause is because there has been
a lot of turnover.

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Funding
04

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Funds
The budget is 8 million
The more exposure they can create opens
the door to more funding.
They also have to reach out to the local
companies around the Mahoning and
Trumbull counties.

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Fulfillment of Goals
04

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To help people who can afford
regular medical care and in need
of specific and individual
problems they face.

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New Ideas
04

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New Ideas
Andre and I were able to come up with a
few new ideas for the nonprofit Easter Seals
and to also help with the Youngstown
Hearing and Speech Center
Help Jennifer and other members
understand the use of Twitter and how to
appropriately use it.
Reach out to new members, spreading
campaigns on college campus and other
businesses in the surrounding area.
Collaborate with the national level more by
understanding what they are using on
Twitter and what implementations they are
making.
Increase donor size and donations.