This document outlines a business plan for "Earthos", a proposed premium vegetarian restaurant. The summary includes: - Earthos will be a theme-based, upscale concept focused on providing authentic vegetarian and vegan delicacies from around the world. - Keys to success will include authenticity, innovation in vegetarian cuisine, combining world cuisines, using healthy ingredients, and attracting renowned chefs. - The objectives are to become a top global vegetarian restaurant known for authentic flavors and achieve cash flow self-sufficiency within a year.

1. earthos
The Vegetarians’ Paradise

2. earthos
 Executive Summary
 Keys to Success
 Vision Statement
 Mission Statement
 Objectives
 Characteristics of Veg. concept
 Goodies on offer at Earthos
 Earthos’ Scope
 Need for Earthos
 SWOT Analysis
 Marketing Strategy
 Sales Strategy

3. Executive Summary
earthos is a premium eating establishment, with a keen focus on
vegetarian aspirants and offering vegetarian delicacies from across the globe.
earthos is targeted towards healthy and nutritious way of providing
vegetarian fast food and multi-national cuisine on the platter.
 Distinctive menu with a differentiating strategy to provide excellent culinary
choices for global patrons.
 The key to success for our company is, in-depth market research, an innovative
theme-based concept; an excellent approach to selling and a strategic location
with marketing at its very best.

4. Executive Summary
 To overcome food Industry’s high competition, periodic over-capacity, low
margins and low entry & exit barriers, our company is planning meticulously for
earthos with a will to draw tourists as well as multi-national residents in
vicinity.
 Planning to provide class products at competitive and premium pricing, thereby
providing credibility to its clients.

5. Keys to Success
 Authenticity is our benchmark; with an ideation to connect with the
customer to provide him with original flavours.
 Innovation is our key, how creative we can be with vegetarian cuisine is
our sole focus.
 Combining world’s best cuisines into one.
 Healthy, nature-fresh raw produce is our offering.
 Enhanced and targeted approach towards pricing, pitching, customer-centric
approach and promotions.
 Capturing world’s best chefs to provide best and authentic mouth-watering recipes
for our menu.
 A theme-based creation, with class interiors.

6. Mission Statement
 earthos will be the most sought after, upscale theme-
based concept in combination with fast food & global
multi cuisine; thriving on focusing and targeting
vegetarian & vegan food-lovers across the Globe,
providing them with authentic mouth-watering recipes.

7. Objectives
earthos will strive to achieve the following goals –
 Be one of the world’s top vegetarian restaurants, making its presence
felt across the globe
 Authenticity is our sole aim and to serve with original flavours
 Cash flow self-sufficiency by the end of first year
 Providing an income for founder – owner with income growth and
expansion possibilities

8. Characteristics of class Vegetarian concept
Health
Benefits Open for one
and all
Taste-bud
appetisers
Global
Perspective
Authentic
Taste
Commands
Premium
Price

9. Goodies on offer at ‘earthos’
Valued
Customer
earthos - premium line of
authentic menu list
Top of
the
Line
Decor
Theme -
Based
Creation
Delicacies
on platter
Authentic
Chefs
Original
homeland
taste
earthos – passion delivered
with a smile

10. earthos Scope
• Lucrative for Investors
• Brand imaging for
premise owners
Customer is Ready & Willing
• More and more global food-lovers visit UAE.
• And they are willing to pay for premium
products.
• Authentic recipes
• Happy Clients
• Developing Relations
• Enhancing customer
base
earthos

11. Needs for earthos
Originality and
authenticity
Need for
differentiation
Increasing need Demand from
consumers

12. SWOT Analysis
• Right place configuration – failure to
attract footfalls.
•Competition moving in vicinity.
•Best of global clientele
•Presence of many theme-based
creations with specific menu offerings
• Effective Social Media usage – FB users
in UAE = 50% of population
•Sedentary lifestyle & general health
conditions.
•Increasing awareness towards healthy
lifestyle.
• Veg as main theme can buff off
non -veg aspirants.
•Insufficient exposure to similar start up
• Multi-Cuisine recipes
• Exotic dining experience
• Smart take away model
• Express delivery model
• Ample Project Management
experience.
• Processes well understood.
• In-depth market research
• Passion to excel.
Strengths Weaknesses
ThreatsOpportunities

13. Marketing Strategy
 Focus on Market trends
 Market needs
 Market Growth
 Main competition
 Promotional strategy
 Positioning Statement
 Pricing Strategy
 Effective usage of Social Media – FB, Twitter, SMS, Radio, Internet,
SEO etc.

14. Sales Strategy
 Forecasting sales
 Specifications on dining and takeaway sales
 Pitching in the right menu for the right customer
 Bench-marking return policy, i.e. no debates with customers
 Defining target market
 Determine out reach
 Deliver and build
 Monitor
 Smiling and customer-friendly hosts & hostesses

15. Earthos says…….
Thank you for your
attention!