This document outlines marketing strategies for Konjoe, an organic burger restaurant, and Hungry for Buns Marketing Agency. Konjoe's mission is to make organic eating easy through burgers using all-natural ingredients. Hungry for Buns' mission is to promote food-focused restaurants through increasing brand awareness, customer traffic, and demand. Their strategies include expanding Konjoe's locations in California and the US, attracting new target markets like college students, and attracting local businesses and large catering orders through advertising in newspapers, social media, and catering menus. Budgets and pricing analyses are also presented.
How to do Papa John's SWOT Analysis? Strengths, Weaknesses, Opportunities and...SWOT & PESTLE.com
Check out our latest publication on Papa John's which is an American pizza restaurant franchise founded by John Schnatter. It is the fourth largest pizza delivery restaurant chain in the United States, and is headquartered in Jeffersontown, Kentucky, a suburb of Louisville.
Check out the SWOT and PESTLE analysis on Papa John's- https://www.swotandpestle.com/papa-johns/
The analysis covers the business strategy of Papa John's.
We appreciate Sushree Lasyamayee's contribution towards this research report.
Follow us @swotandpestle to know more and visit our website - https://www.swotandpestle.com/
NEED HELP WITH YOUR RESEARCH?
Apart from SWOT and PESTLE analysis we also do Value chain analysis, Porter's five forces, BCG Analysis, Segment-Target and Positioning Analysis and other models and analyses to suit customised needs. Place your inquiry here
https://www.swotandpestle.com/solutions/
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Business plan presentation named Mom’s Biryani-The establishment of a desi restaurant in Hyderabad, pakistan.
Mom’s biryani, a desi restaurant that brings local flavor to the local people by introducing most eatable meal of desis; THE BIRYANI.
Mom’s biryani responsible to employ those women who want to support their family, gather them in one place with ease.
How to do Papa John's SWOT Analysis? Strengths, Weaknesses, Opportunities and...SWOT & PESTLE.com
Check out our latest publication on Papa John's which is an American pizza restaurant franchise founded by John Schnatter. It is the fourth largest pizza delivery restaurant chain in the United States, and is headquartered in Jeffersontown, Kentucky, a suburb of Louisville.
Check out the SWOT and PESTLE analysis on Papa John's- https://www.swotandpestle.com/papa-johns/
The analysis covers the business strategy of Papa John's.
We appreciate Sushree Lasyamayee's contribution towards this research report.
Follow us @swotandpestle to know more and visit our website - https://www.swotandpestle.com/
NEED HELP WITH YOUR RESEARCH?
Apart from SWOT and PESTLE analysis we also do Value chain analysis, Porter's five forces, BCG Analysis, Segment-Target and Positioning Analysis and other models and analyses to suit customised needs. Place your inquiry here
https://www.swotandpestle.com/solutions/
#PapaJohnsPizza #SWOTAnalysisPapaJohns #PESTLEAnalysisPapaJohns #MarketResearchPapaJohns #CustomisedResearchPapaJohns #StrategyPapaJohns #BusinessCasestudyPapaJohns #BusinessStrategyPapaJohns
#SWOTandPESTLEPapaJohns #SWOT #PESTLE #ConsultingPapaJohns
Business plan presentation named Mom’s Biryani-The establishment of a desi restaurant in Hyderabad, pakistan.
Mom’s biryani, a desi restaurant that brings local flavor to the local people by introducing most eatable meal of desis; THE BIRYANI.
Mom’s biryani responsible to employ those women who want to support their family, gather them in one place with ease.
This is a presentation for one of my projects in the final year of my college. "Poshtick" is an hypothetical healthy cum tasty food restaurant. In this project, I\'ve mainly worked on designing the slide and the ads along with playing a fiddle to help others in the rest of the work. This project was made along with 6 other members of my group.
This is the presentation for one of my projects in college. It was done by me and 6 other members of my group. In this project, I've mainly worked on designing the slide show and the ads along with some other work.
Focus on research tools and techniques in marketing communications: product research, competitive analysis, audience and segmentation research, communications testing and media research. Emphasis on design, implementation, analysis and reporting of market research studies.
2. Hungry for Buns
New Mission Statement:
We believe that eating organic should be a part of a customer’s
everyday lives and with our burgers eating organic is easy. In addition,
we use all natural ingredients alongside other restaurateurs who
believe that eating organic is beneficial. Our restaurant, Konjoe,
means, “with gusto,” which really captures how we feel about our
food and how we want to produce it.
NewTag Line:
“We do organic right.”
4. Hungry for Buns
Hungry for Buns Marketing Agency
Mission Statement:
Our company gives clients the resources they need to stay on top
of the competitive market for the food industry.We focus on
increasing brand awareness, customer traffic, and building demand
for the client’s product.The businesses that we promote are food
restaurants that focus on using organic produce and naturally
raised animals. If the business takes pride in the uniqueness of their
food, our agency will promote it.Your satisfaction is our success.
Tag line:
Making food the focus.
6. Hungry for Buns
Corporate Image Strategy
Overview:
•Increase brand awareness
•Increase foot traffic
•Increase customer demand for the product
•Maintain a positive corporate image
•Expand target market
7. Hungry for Buns
Brand Development Strategy
We do organic right.
ShortTerm Goals:
•Launch locations
throughout California in
the next 3 years
•Launch new locations
throughout the U.S. in the
next 7 years
LongTerm Goals:
•Become an international
brand and restaurant
group
• Improve Brand Recall.
• Develop a Brand promise
for our customers.
8. Hungry for Buns
Brand Positioning Strategy
Positioning:
• Develop a strong essence for the brand
• Food is freshly produced from suppliers
• Maintain brand identity
• How?
9. Hungry for Buns
Opportunity Analysis
Strengths:
• No other burger places in the immediate area
• Destination place for those who want a burger
• High quality organic food
• Fits in with the ambience of San Pedro Square Market
10. Hungry for Buns
Weaknesses
• Location, limited staff
• Limited menu, no vegetarian items
• Pricey
• Long wait times
11. Hungry for Buns
Opportunities
• Expanding into a chain
• Large customer base to reach out to
• Happy hour
• Loyalty Cards
• College students
• Catering
12. Hungry for Buns
Competitive Analysis
Direct competitors
•Umami Burger
•The Counter
•IN-N-OUT
Indirect Competitors
•Blush Raw Bar and Lounge
•Bray Butcher Block and Bistro
•Little Chef Counter
13. Hungry for Buns
Target Market Analysis
•Konjoe serves all customers.
•Target on three main groups:
First group: people work in downtown San Jose.
Second group: people live near San Pedro Square.
Third group: people who come from nearby other cities in the
Bay area.
14. Hungry for Buns
Market Positioning Analysis
•Differentiation
•Food quality
•Customer
service
•Yelp reviews
Yelp Reviews:
“…one of the BEST burgers I’ve had, ever.
Great service and great food = a happy
customer.” – Diane H.
15. Hungry for Buns
Objective 1:
Attract NewTarget Market College Students
San Jose College Students
•Ages 18-25
•San Jose State University
•San Jose Community
College
16. Hungry for Buns
Objective 1:
Attract NewTarget Market College Students
Goals
• Gain more college student
customers
• Increase brand awareness
Advertising Strategy
• Spartan Daily Newspaper 1" column
• Facebook Advertisements
• SJSU Planner Inserts
• Groupon
• Customer Loyalty Cards
21. Hungry for Buns
Objective 2:
Attract Local Businesses & Large Catering Orders
Advertising Strategy:
• To-Go menu
• Catering menus
• Metro Newspaper
• San jose Mercury Newspaper
• Caviar Catering Company
• Middle man
• Free service for businesses
22. Hungry for Buns
Social Media Plan:
• Yelp
• Catering Coupons
• Website
• Instagram #mindfulmeat #eatclean
• Facebook, Check-ins and Likes
• Sweepstakes
27. Hungry for Buns
Evaluation
Media Plan:
• To evaluate both objectives, we monitor feedback from the same
social media outlets
• To create open dialogue with customers
• To help rethink strategies to communicate with customers