Earth competitive-sentiment-persona-analysis
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This document provides an analysis of Earth Footwear and three competitors (Jambu, Vionic, and Merrell) based on social media data and customer profiles. It analyzes social sentiment, brand sentiment, followers on social media platforms, and creates profiles for the typical customer of each brand based on demographics, interests, and behaviors. It then proposes an ideal future customer profile and interests for Earth Footwear called "The Earth One Woman" to help guide the brand's strategies.
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Earth competitive-sentiment-persona-analysis
- 1. Competitive Social, Sentiment and Persona Analysis
- 2. Earth Footwear Where You Are Now: Perception & Engagement
- 3. Social Sentiment Analysis: Conversations Attributes Behaviors Emotions Conversations Geographies
- 4. Social Sentiment Analysis: Brand Sentiment
- 5. Twitter Analysis We used our proprietary Twitter measurement tool Potential Human Reach™ to do a behavioral analysis of Earth’s Twitter account and looked at the Twitter, Facebook and Instagram accounts of Earth and 3 competitors: Jambu, Vionic, Merrell.
- 6. Social Media Competitive Analysis: Followers Twitter Facebook Instagram Earth Jambu Vionic Merrell Earth Jambu Vionic Merrell Earth Jambu Vionic Merrell
- 7. Earth Footwear Where You Are Now: Customer Personas
- 9. The Earth Footwear Woman: Demographics Gender Female 35-44 45-55 Status Married (62.16%) Family Has Kids (20.5%) Education College (65.8%) Income 40-70k (100%) Geography Urban 55% 45%
- 10. The Earth Footwear Woman: Psychographics & Interest Graph
- 11. The Jambu Woman: Demographics Gender Female Status Married (43.2%) Family Has Kids (45%) Education College (69%) Income 40-70k (66.7%) Geography Urban 50% 50% 35-44 45-55
- 12. The Jambu Woman: Psychographics & Interest Graph
- 13. The Vionic Woman: Demographics Gender Female Status Married (81.82%) Family Has Kids (40%) Education College (66.67%) Income Unknown Geography Urban 35-44 45-5555% 45%
- 14. The Vionic Woman: Psychographics & Interest Graph
- 15. The Merrell Woman: Demographics Gender Female Status Married (59.78%) Family Has Kids (38%) Education College (67%) Income 40-70k (62.12%) Geography Urban 25-34 35-44 45-55 26% 30% 45%
- 16. The Merrell Woman: Psychographics & Interest Graph
- 17. Earth Footwear Where You Want To Be
- 18. The Earth One Woman: Demographics Gender Female Status Married (43.2%) Family Has Kids (36%) Education College (67.9%) Income 40-70k (46.5%) Geography Urban 35-44 45-55 44% 56% Millennial Generation X Baby Boomer
- 19. The Earth One Woman: Psychographics & Interest Graph
- 20. The Earth One Woman Interest Graph: PASSIONS DEPARTMENT STORES RETAIL FASHION FOOTWEAR TOP TEN Pottery Barn Kids Target Amazon.com 6pm.com Beyond the Rack Overstock Brad's Deals RetailMeNot Ebates Thirty-One Gifts TOP TEN Whole Foods Market Nordstrom Target Amazon.com Trader Joes Fan Pottery Barn Kids Stella & Dot Neiman Marcus Williams-Sonoma Zappos TOP TEN White House | Black Market LOFT Tory Burch Anthropologie Michael Kors Zulily J.Crew HauteLook Old Navy Life is good TOP TEN Tieks by Gavrieli True Runner Saucony Country Outfitter Christian Louboutin DSW Designer Shoe Warehouse Sole Society Merrell KEEN Nine West
- 21. The Earth One Woman Interest Graph: EMOTIONS & INFLUENCES MUSIC TV CELEBRITIES FOOD TOP TEN ARTISTS Pink Adele U2 Lady Gaga Bon Jovi Lady Antebellum Dave Matthews Band Bob Marley Jack Johnson The Beatles TOP TEN CHARACTERS MAXINE Twig the Fairy Aunty Acid Sheldon Cooper Hyperbole and a Half Hello Kitty Kermit the Frog Winnie the Pooh Madea Ari Gold TOP TEN Dalai Lama Louise Hay Deepak Chopra Jillian Michaels Dr. Wayne W. Dyer Eckhart Tolle Barack Obama Dr. Mehmet Oz Thich Nhat Hanh Oprah Winfrey TOP TEN CHEFS Chef Chloe Coscarelli Superfood Cuisine with Julie Morris Curtis Stone Michael d Symon Matthew Kenney Bobby Flay Marcus Samuelsson John Besh Aarón Sánchez Michael Chiarello
- 22. The Earth One Woman Interest Graph: CONNECTIONS
- 23. The Earth One Woman Interest Graph: CONNECTIONS TV RADIO NEWSPAPERS MAGAZINES APPS WEBSITES
- 24. The Earth One Woman Interest Graph: CONNECTIONS MAGAZINES WEBSITES
- 25. Thank You! 8 Winchester Place Suite 303 Winchester, MA 01890 P 617-776-5800www.fuseideas.com