Presentation on social analytics to understand your audience and a survey of social video opportunities.

1. Michael Durwin
What Moves
Your AUDIENCEAUDIENCE
Michael

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DURWIN
MICHAEL

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SOCIAL MEDIA CAMPAIGN:
1995
BRAND FAN PAGE
WEBSITE VIDEO
BRAND MYSPACE PAGE
BRAND VIDEO ON YOUTUBE
CHARACTER TWITTER
INVENTED POTENTIAL
HUMAN REACH™
ST

4. Michael Durwin
BERMUDA TOURISM•HBO
•MASSGENERALHOSPITAL•
STOLI•NBC•AMAZON•SFO•
•MICROSOFT•COCACOLA•
ABCNEWS•BOSTONBRUINS•
DECATHLONSPORTS•ESPN•
DISNEY•REEBOK•FOX•NATGEO•
AMC•CMEGROUP•HOMEDEPOT
BLUECROSSBLUESHIELD•
DELOITTE•COMCAST•JJILL•
FOODNETWORK•MDA•THULE
•PARTNERSHEALTH•NOKIA•
NATUREPUBLISHING•FIDELITY•
NEWBALANCE•BIOGEN•AMEX

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7. MILLENNIALS
Michael

8. SEXY
MILLENNIALS ARE
Michael

9. FUN
MILLENNIALS ARE
Michael

10. DREAMERS
MILLENNIALS ARE
Michael

11. ACCESSIBLE
MILLENNIALS ARE
Michael

12. ONLINE
MILLENNIALS ARE
Michael

13. PLENTIFUL
MILLENNIALS ARE
Michael

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MILLENNIAL SPENDING POWER IS SET
TO REACH $200 BILLION BY 2017.
Dan Schawbel, Forbes, Jan 2015

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CALORIES
SWEETENERS
HEALTH FOOD
HEALTH EATING

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$0.00
$4,500.00
$9,000.00
$13,500.00
$18,000.00
$17,333.33
$14,431.37
$2,666.67
Millennials Gen X Boomers

17. Michael
Female
Male
Status
Married (50.5%)
Family
Has Kids (60%)
Education
College (52.8%)
Income
40-70k
Geography
Urban
15%
85%
Race
Caucasian (70%)

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PLATFORM ANALYTICS
3RD PARTY ANALYTICS TOOLS
PROPRIETARY ANALYTICS TOOLS

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EMBEDDED LINKS
FACEBOOK LIVE
UPLOADED VIDEO/ADS
EMBEDDED LINKS
PERISCOPE
UPLOADED VIDEO/ADS
UPLOADED VIDEO
VIDEO ADS
UPLOADED VIDEO/
ADS
CINEMATICS
UPLOADED VIDEO/
ADS
LIVE VIDEO
TAKE VIDEO

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:17 SEC
AVERAGE VIEW LENGTH:

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Brand Publishing
Consumer Consumption

42. 45%
VIDEO IN PRESS RELEASES
INCREASES VIEWS BY:
Michael

43. 10X
VIDEO INCREASES LINK
SHARING BY:
Michael

44. Michael Durwin
THANK YOU
MICHAEL DURWIN
MDURWIN@GMAIL.COM