The document outlines the Science Channel's communications plan and key programs for Q1 and Q2 of 2011. In Q1, they will promote shows such as How It's Made, An Idiot Abroad, Deadly Descent, and Out of the Shadows. Key events include the TCA Winter Tour and sales conference. In Q2, programs like Build It Bigger and Wonders of the Universe will be promoted. Events include the Upfronts and MIPCOM conference. Publicity tactics described include targeting top media outlets, leveraging social media, and positioning certain shows and their talent.
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