This document provides a summary of research on what Gen Z teens find "cool" through three studies commissioned by Google. Some of the key findings include:
- Technology like smartphones, iOS, VR/AR, Snapchat and Instagram are considered very cool, while Facebook is seen more as a utility.
- Popular cool brands include YouTube, Netflix, Google, Xbox, Oreo, GoPro, and Nike.
- Sports, music, video games, junk food and streaming media are also deemed cool activities and interests.
- There are some differences in what males and females view as cool.
1) The document discusses research on the mobile behaviors and preferences of Generation Z (teens ages 13-17). It finds that teens get their first smartphone at age 12 on average and consider getting a phone as one of their most important life events.
2) Teens spend more time watching online video on their phones than any other smartphone activity, with 7 in 10 teens reporting watching over 3 hours of mobile video per day.
3) Two thirds of teens make purchases online, with over half of those purchases being made on their phones. Teens are drawn to the convenience and speed of mobile shopping.
- 44% of children aged 8-16 are online constantly, with social media and entertainment sites among their most common activities
- More than half feel they cannot live without their smartphone, with just under half taking it to bed at night
- As children get older, social media and messaging start to dominate their social interactions, with activities moving online
- Parents provide devices mainly so children can always contact them, but also so children do not feel excluded among peers
The Changing State of Family Entertainment in the Mobile Era | Robby Yung,Jessica Tams
Casual Connect Asia 2016
We will examine current trends in children's mobile entertainment, from brands to the charts to the evolving consumer base and how best to connect with them.
An IPA and Newsworks seminar using TouchPoints 5 to demonstrate the value of newsbrand readers and showing how, with TouchPoints, advertisers can reach them on the best platform, at the right time, in the ideal frame of mind.
Facebook costing 16-34s jobs in tough economic climate
One in ten young people have been rejected for a job because of their social media profile
We have just finished the third wave of our young people’s consumer confidence (YPCC) index, which is designed to help businesses understand what young people (16-34) think about their current and future economic and employment prospects, in both developed and growth markets.
The index covers 6000 16-34 year olds across six countries and revealed some surprising results.
Impact of social media on careers
If getting a job wasn’t hard enough in this tough economic climate the survey revealed that one in ten young people have been rejected for a job because of their social media profile.
Yet worryingly the majority (two-thirds) are not concerned that their use of social media now may harm their future career prospects and are not deterred from using it.
They are also more likely to have altered their social media profile to look good to their friends, as opposed to prospective employers.
Better education of the impact of social media is needed, to ensure young people are not making it even harder for themselves to get on the career ladder.
Consumer confidence
At the top line level consumer confidence levels amongst young people in growth markets are twice as high as the UK and US.
Young Chinese and Nigerian consumers have the overall highest confidence levels, indexing at 39, followed closely by Brazil (37) then India (37). In comparison, Britons index at just 16 and the US at 19.
Future employment
Confidence in growth markets is fuelled by optimism about their future employment prospects, with 88% firmly believing they will get a better education than their parent’s vs their counterparts in developed markets (64%). They are also more confident about earning a higher salary (89%) where as young people in developed markets are less certain (60%).
Children are increasingly using tablets and smartphones for a variety of media activities like watching videos, playing games, and social networking. Tablet ownership has more than doubled among children and is now used by over 40% of children aged 5-15. Smartphone ownership has remained stable but is now the preferred device for social networking among older children. Fewer children now have TVs and other devices in their bedrooms. Younger children especially are using tablets for online activities like games, while older children use smartphones for social media and instant messaging. However, fewer children overall now have social networking profiles. Parents remain concerned about both TV content and time spent online, but increasingly use a variety of tools to help children stay safe.
company names mentioned herein are for identification and educational purposes only and are the property of, and may be trademarks of, their respective owners.
1) The document discusses research on the mobile behaviors and preferences of Generation Z (teens ages 13-17). It finds that teens get their first smartphone at age 12 on average and consider getting a phone as one of their most important life events.
2) Teens spend more time watching online video on their phones than any other smartphone activity, with 7 in 10 teens reporting watching over 3 hours of mobile video per day.
3) Two thirds of teens make purchases online, with over half of those purchases being made on their phones. Teens are drawn to the convenience and speed of mobile shopping.
- 44% of children aged 8-16 are online constantly, with social media and entertainment sites among their most common activities
- More than half feel they cannot live without their smartphone, with just under half taking it to bed at night
- As children get older, social media and messaging start to dominate their social interactions, with activities moving online
- Parents provide devices mainly so children can always contact them, but also so children do not feel excluded among peers
The Changing State of Family Entertainment in the Mobile Era | Robby Yung,Jessica Tams
Casual Connect Asia 2016
We will examine current trends in children's mobile entertainment, from brands to the charts to the evolving consumer base and how best to connect with them.
An IPA and Newsworks seminar using TouchPoints 5 to demonstrate the value of newsbrand readers and showing how, with TouchPoints, advertisers can reach them on the best platform, at the right time, in the ideal frame of mind.
Facebook costing 16-34s jobs in tough economic climate
One in ten young people have been rejected for a job because of their social media profile
We have just finished the third wave of our young people’s consumer confidence (YPCC) index, which is designed to help businesses understand what young people (16-34) think about their current and future economic and employment prospects, in both developed and growth markets.
The index covers 6000 16-34 year olds across six countries and revealed some surprising results.
Impact of social media on careers
If getting a job wasn’t hard enough in this tough economic climate the survey revealed that one in ten young people have been rejected for a job because of their social media profile.
Yet worryingly the majority (two-thirds) are not concerned that their use of social media now may harm their future career prospects and are not deterred from using it.
They are also more likely to have altered their social media profile to look good to their friends, as opposed to prospective employers.
Better education of the impact of social media is needed, to ensure young people are not making it even harder for themselves to get on the career ladder.
Consumer confidence
At the top line level consumer confidence levels amongst young people in growth markets are twice as high as the UK and US.
Young Chinese and Nigerian consumers have the overall highest confidence levels, indexing at 39, followed closely by Brazil (37) then India (37). In comparison, Britons index at just 16 and the US at 19.
Future employment
Confidence in growth markets is fuelled by optimism about their future employment prospects, with 88% firmly believing they will get a better education than their parent’s vs their counterparts in developed markets (64%). They are also more confident about earning a higher salary (89%) where as young people in developed markets are less certain (60%).
Children are increasingly using tablets and smartphones for a variety of media activities like watching videos, playing games, and social networking. Tablet ownership has more than doubled among children and is now used by over 40% of children aged 5-15. Smartphone ownership has remained stable but is now the preferred device for social networking among older children. Fewer children now have TVs and other devices in their bedrooms. Younger children especially are using tablets for online activities like games, while older children use smartphones for social media and instant messaging. However, fewer children overall now have social networking profiles. Parents remain concerned about both TV content and time spent online, but increasingly use a variety of tools to help children stay safe.
company names mentioned herein are for identification and educational purposes only and are the property of, and may be trademarks of, their respective owners.
Nearly three quarters of teens and young adults use social network sites, though blogging was more popular for teens in 2006 than 2009. While teens do not use Twitter in large numbers, they access the internet in a variety of ways beyond computers like cell phones and gaming devices. Understanding the audience is important for libraries seeking to engage teens through social media and web tools.
Gen Z, born between 2002-1994, represents a new growth segment for the out-of-home market. They are digital natives who are heavily influenced by mobile marketing and social media. To attract Gen Z, businesses should focus on authentic mobile marketing, facilitate shareable experiences on social media, and use Gen Z to fill traditionally low traffic periods like mornings and afternoons by catering to their frequent snacking occasions with foods like tea, milk, and Asian specialties. Capturing the growing spending power of Gen Z will be important for success in the changing out-of-home consumer landscape.
- Tweens and young teens are more conservative in their online habits than many marketers perceive, relying mainly on Facebook, YouTube, and MSN. Their online behavior is often influenced by peers at school.
- While tweens may talk knowledgably about social media, research shows they are not sophisticated users and their online activities are limited in scope. TV remains the primary way they encounter major brands.
- As teens get older from mid-teens to late teens, they become more experienced online. But talking to other teens remains very influential in shaping their interests and opinions. Honest and genuine communication works best with this age group.
The Moms and Media 2014 study, from Edison Research and Triton Digital, examines the media and technology habits of Moms in America. The report looks at mobile, technology, digital platforms and social media, and how this all-important segment of the population is using them.
Gen-Z teens (born in 2000 and beyond) are, by nature, more connected and tech-fluent than the generations before them. The following provides some insight into their digital preferences and how they have a receptive appetite for digital advertising.
This document summarizes the findings of a survey on generational perceptions in Britain. It finds that Generation Y (ages 18-35) are the least positive that their lives will be better than their parents' generation. Over half of all respondents now believe today's youth will have a worse quality of life. While Generation Y are more negative about the prospects for their generation, they are more positive about their own personal prospects. Generation Y are also more concerned about employment challenges than housing challenges when considering hardships facing young people today compared to previous generations.
Member report: Google - Why the growth of mobile apps is good news for brandsIAB Europe
The screen in our hands is now the gateway to the online world - the first choice to answer any questions, accomplish any tasks, stay informed and entertain for hours. Marketers may assume that apps offer limited opportunities to reach and engage audiences, but our new research shows that’s false. Apps play a very important role in consumers’ daily lives.
As the first true generation of digital natives, Gen Z teens are coming of age and our world will soon be reshaped in their image. In this report, we will take a closer look at this unique generation's outlook on media, their shopping habits, and other hot topics. This is a must-have resource for marketers who want to reach the influential consumers of today and tomorrow.
This document summarizes a study on teens' use of social media and communication technologies. It finds that the majority of teens use the internet daily, own cell phones, and use social media sites. It also examines how their communication habits have changed over time, with increased texting and social media use and decreased landline use. Teens engage in a variety of online activities and prefer communicating with friends through both digital and in-person means.
Ipsos Thinks: Generation Z - Their Lives and ChoicesIpsos UK
In London on 5 July 2018, Bobby Duffy, Chairman, Ipsos MORI Social Research Institute, presented this summary of the findings of our extensive new study Beyond Binary: The Lives and Choices of Generation Z around whom some wild myths and spurious claims are already arising. What lessons are there for brands and policymakers tasked with connecting with this generation? Read the full publication at https://thinks.ipsos-mori.com/
Young newsbrands reach the majority (48% or 10.9 million) of 18-34 year olds in the UK each month across digital platforms like PC, tablet, and mobile. Contrary to opinions, newsbrand readership among this age group is growing as tablets and mobile phones extend their reach. Newsbrand readers in this demographic are shown to be more knowledgeable, influential consumers who are highly engaged with brands and retail sites online. They represent a valuable audience for advertisers.
Global Awareness of Cyberbullying Is Increasing, Though 1 in 4 Adults Haven't...Ipsos Public Affairs
One in three parents globally report knowing a child in their community that is the victim of cyberbullying; majorities in every country feel existing anti-bullying measures are insufficient when it comes to handling cyberbullying.
Cyberbullying - an Ipsos Global Advisor SurveyIpsos UK
This document summarizes the results of a global survey on cyberbullying conducted in 28 countries. Some key findings include:
- Awareness of cyberbullying is increasing globally but 25% have never heard of it, with awareness lowest in Saudi Arabia.
- Majorities in every country feel that existing anti-bullying measures are insufficient to address cyberbullying.
- Nearly 1 in 5 parents worldwide say their child has experienced cyberbullying, with over a quarter of US parents reporting this.
- Social media is the most common platform for cyberbullying, though its use varies by region, and the majority of cyberbullying involves classmates bullying each other.
SuperAwesome Insights have just released one of the first research reports on digital media activities in of 6-14 kids in Southeast Asia.
The report gives a comprehensive picture of kids' media consumption habits across the main ASEAN markets including Indonesia, Malaysia, Singapore, Thailand and Vietnam.
This document provides statistics and facts about teen use of social media and technology: 93% of teens go online and 69% have their own computer, while 73% are on social networks and 86% comment on friends' posts. It discusses how today's teens have grown up with technology and are called "digital natives". Examples are given of teens who find it difficult to be without their phones. The document gives tips for using various social media platforms like Facebook, Twitter, Instagram and Snapchat effectively to engage teens.
Rather than identify strongly with either her generation or the ages and stages of her children, our study showed that upon becoming a mother, Moms adopt a core group of shared values that impact her lifestyle, behavior, the way she interacts with her peers and her purchasing decisions. We call this Generation Mom.
The document discusses several ways that smartphones are affecting society negatively, including impacts on productivity, communication, social engagement, education, and health. It notes that smartphones can disrupt sleep, cause physical pain from overuse, and may encourage procrastination in students. The document concludes by stating that people should minimize smartphone use to avoid these negative effects.
Amanda Lenhart's presentation to the New York Department of Health and Mental Hygiene talk presents an overview of Pew Internet project data on teens and social media, including teen tech tool ownership, communication patterns over social networks and mobile phones as well analysis of how young adults 18-29 seeking health information online.
The Seven Misconceptions Of Youth MarketingPaul MacGregor
This document discusses seven common misconceptions about youth marketing. It notes that young people cannot be defined by "coolness" alone, as most live average lives focused on school, family, and mainstream interests. It also challenges the ideas that youth have always been disrespectful or that their population is small, noting Australia has over 3 million youth along with many foreign and traveling students. The document advocates understanding youth culture through pillars like fashion, technology, and socializing rather than seeing them only as consumers or troublemakers.
Nearly three quarters of teens and young adults use social network sites, though blogging was more popular for teens in 2006 than 2009. While teens do not use Twitter in large numbers, they access the internet in a variety of ways beyond computers like cell phones and gaming devices. Understanding the audience is important for libraries seeking to engage teens through social media and web tools.
Gen Z, born between 2002-1994, represents a new growth segment for the out-of-home market. They are digital natives who are heavily influenced by mobile marketing and social media. To attract Gen Z, businesses should focus on authentic mobile marketing, facilitate shareable experiences on social media, and use Gen Z to fill traditionally low traffic periods like mornings and afternoons by catering to their frequent snacking occasions with foods like tea, milk, and Asian specialties. Capturing the growing spending power of Gen Z will be important for success in the changing out-of-home consumer landscape.
- Tweens and young teens are more conservative in their online habits than many marketers perceive, relying mainly on Facebook, YouTube, and MSN. Their online behavior is often influenced by peers at school.
- While tweens may talk knowledgably about social media, research shows they are not sophisticated users and their online activities are limited in scope. TV remains the primary way they encounter major brands.
- As teens get older from mid-teens to late teens, they become more experienced online. But talking to other teens remains very influential in shaping their interests and opinions. Honest and genuine communication works best with this age group.
The Moms and Media 2014 study, from Edison Research and Triton Digital, examines the media and technology habits of Moms in America. The report looks at mobile, technology, digital platforms and social media, and how this all-important segment of the population is using them.
Gen-Z teens (born in 2000 and beyond) are, by nature, more connected and tech-fluent than the generations before them. The following provides some insight into their digital preferences and how they have a receptive appetite for digital advertising.
This document summarizes the findings of a survey on generational perceptions in Britain. It finds that Generation Y (ages 18-35) are the least positive that their lives will be better than their parents' generation. Over half of all respondents now believe today's youth will have a worse quality of life. While Generation Y are more negative about the prospects for their generation, they are more positive about their own personal prospects. Generation Y are also more concerned about employment challenges than housing challenges when considering hardships facing young people today compared to previous generations.
Member report: Google - Why the growth of mobile apps is good news for brandsIAB Europe
The screen in our hands is now the gateway to the online world - the first choice to answer any questions, accomplish any tasks, stay informed and entertain for hours. Marketers may assume that apps offer limited opportunities to reach and engage audiences, but our new research shows that’s false. Apps play a very important role in consumers’ daily lives.
As the first true generation of digital natives, Gen Z teens are coming of age and our world will soon be reshaped in their image. In this report, we will take a closer look at this unique generation's outlook on media, their shopping habits, and other hot topics. This is a must-have resource for marketers who want to reach the influential consumers of today and tomorrow.
This document summarizes a study on teens' use of social media and communication technologies. It finds that the majority of teens use the internet daily, own cell phones, and use social media sites. It also examines how their communication habits have changed over time, with increased texting and social media use and decreased landline use. Teens engage in a variety of online activities and prefer communicating with friends through both digital and in-person means.
Ipsos Thinks: Generation Z - Their Lives and ChoicesIpsos UK
In London on 5 July 2018, Bobby Duffy, Chairman, Ipsos MORI Social Research Institute, presented this summary of the findings of our extensive new study Beyond Binary: The Lives and Choices of Generation Z around whom some wild myths and spurious claims are already arising. What lessons are there for brands and policymakers tasked with connecting with this generation? Read the full publication at https://thinks.ipsos-mori.com/
Young newsbrands reach the majority (48% or 10.9 million) of 18-34 year olds in the UK each month across digital platforms like PC, tablet, and mobile. Contrary to opinions, newsbrand readership among this age group is growing as tablets and mobile phones extend their reach. Newsbrand readers in this demographic are shown to be more knowledgeable, influential consumers who are highly engaged with brands and retail sites online. They represent a valuable audience for advertisers.
Global Awareness of Cyberbullying Is Increasing, Though 1 in 4 Adults Haven't...Ipsos Public Affairs
One in three parents globally report knowing a child in their community that is the victim of cyberbullying; majorities in every country feel existing anti-bullying measures are insufficient when it comes to handling cyberbullying.
Cyberbullying - an Ipsos Global Advisor SurveyIpsos UK
This document summarizes the results of a global survey on cyberbullying conducted in 28 countries. Some key findings include:
- Awareness of cyberbullying is increasing globally but 25% have never heard of it, with awareness lowest in Saudi Arabia.
- Majorities in every country feel that existing anti-bullying measures are insufficient to address cyberbullying.
- Nearly 1 in 5 parents worldwide say their child has experienced cyberbullying, with over a quarter of US parents reporting this.
- Social media is the most common platform for cyberbullying, though its use varies by region, and the majority of cyberbullying involves classmates bullying each other.
SuperAwesome Insights have just released one of the first research reports on digital media activities in of 6-14 kids in Southeast Asia.
The report gives a comprehensive picture of kids' media consumption habits across the main ASEAN markets including Indonesia, Malaysia, Singapore, Thailand and Vietnam.
This document provides statistics and facts about teen use of social media and technology: 93% of teens go online and 69% have their own computer, while 73% are on social networks and 86% comment on friends' posts. It discusses how today's teens have grown up with technology and are called "digital natives". Examples are given of teens who find it difficult to be without their phones. The document gives tips for using various social media platforms like Facebook, Twitter, Instagram and Snapchat effectively to engage teens.
Rather than identify strongly with either her generation or the ages and stages of her children, our study showed that upon becoming a mother, Moms adopt a core group of shared values that impact her lifestyle, behavior, the way she interacts with her peers and her purchasing decisions. We call this Generation Mom.
The document discusses several ways that smartphones are affecting society negatively, including impacts on productivity, communication, social engagement, education, and health. It notes that smartphones can disrupt sleep, cause physical pain from overuse, and may encourage procrastination in students. The document concludes by stating that people should minimize smartphone use to avoid these negative effects.
Amanda Lenhart's presentation to the New York Department of Health and Mental Hygiene talk presents an overview of Pew Internet project data on teens and social media, including teen tech tool ownership, communication patterns over social networks and mobile phones as well analysis of how young adults 18-29 seeking health information online.
The Seven Misconceptions Of Youth MarketingPaul MacGregor
This document discusses seven common misconceptions about youth marketing. It notes that young people cannot be defined by "coolness" alone, as most live average lives focused on school, family, and mainstream interests. It also challenges the ideas that youth have always been disrespectful or that their population is small, noting Australia has over 3 million youth along with many foreign and traveling students. The document advocates understanding youth culture through pillars like fashion, technology, and socializing rather than seeing them only as consumers or troublemakers.
This document provides information about investigating and profiling an audience of 16-24 year olds for a creative media project. It discusses the demographic, noting that this age group has significant spending power and is focused on developing their identity. Existing social media platforms like Instagram and their evolution towards simpler logos to appeal to younger users are examined. Interests of 16-24 year olds are outlined, including film, music, social media and gaming. A survey found that music was a major interest. The document proposes branding a new platform called "The Grid" as modern and relevant to connect with this demographic through a recognizable yet abstract logo and simple colors.
This document provides information about investigating and profiling an audience of 16-24 year olds for a creative media project. It discusses the demographic, noting that this age group has significant spending power and is focused on developing their identity. Existing social media platforms like Instagram and their evolution towards simpler logos to appeal to younger users are examined. Interests of the target demographic like films, music and social media are identified through surveys. The document outlines the branding concept for "The Grid", describing it as a social media platform for music content that will have a simple, symbolic logo and focus on being modern and relevant to its young audience.
Young people's lives have changed significantly in the last five years due to advances in technology and social media:
- Social media has given young people a voice and a platform to connect with others on a global scale. It is now the primary way for social interaction and maintaining social relationships.
- Ubiquitous mobile devices mean young people are constantly connected and can plan and communicate on the go.
- Young people's sense of identity is stronger than ever, as they can freely mix and match interests across genres and curate their own tastes through access to vast amounts of media and information.
- However, the media often portrays young people negatively and the future remains uncertain as the pace of change continues to
Brand awareness comes as part of growing upFlyResearch
1) A study by marketing research firms Fly Research and Discovery Research examined how children aged 6-11 perceive brands.
2) The study found that children have high awareness of food and drink brands like Coca-Cola and Pepsi, as well as brands like Disney, Apple, Nike and Adidas.
3) It also found that as children get older from 6-11, their preferences shift from child-focused food brands to more "adult" brands like Blackberry, Apple, J2O and Doritos.
This document provides information about investigating and profiling a target audience of 16-24 year olds. It discusses demographic trends showing this age group has significant spending power and is developing their identity. Existing social media platforms like Instagram have simplified their logos over time to appeal to younger users as the target demographic shifted. Interests of 16-24 year olds identified through surveys include music, film/TV, social life, plans/goals, and other interests like sports. The document outlines branding concepts for "The Grid" focusing on relevance, modern design, and simplicity to connect with this demographic.
Generation Z encompasses ages 13 to 19, with a psychographic overlap with young Millennials ages 20 to 24. As digital natives with more familiarity with virtual worlds than previous generations, Generation Z is redefining the "new normal."
Gen Z is a large, diverse generation that is about to enter the workforce and influence markets. They grew up during economic uncertainty but are entrepreneurial and want to make an impact. As digital natives who are highly connected globally, they are concerned about social and environmental issues. To engage Gen Z, companies need to communicate authentically through images and allow for independence, creativity, and advancement opportunities.
Interesting stats on how and why 13-24 year olds behave online.
"Youth say after enjoying a piece of content, they don’t automatically share it because youth carefully craft their online personas. Teens cultivate an image for their peers; 18-24 year olds ensure there are no red flags for potential employers and colleges. Some develop social media devoted to topics of personal interest and assiduously maintain the theme to increase their followings."
Generation We Study, Slingshot 2011 InternsSlingshot LLC
This study includes observational research, one-on-one interviews, and analysis of secondary studies and databases such as iconoculture, MRI and Mintel. Gen We is the generation born between the early to mid-90s and 2010, and they’ll be entering the work force in the next few years.
You've no doubt heard about Millennials (also known as Generation Y, born after 1980) for years now. ... Born after 1995, members of the emerging Gen Z are expected to become the dominant business influencers of tomorrow
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
Generation Z and major events such as the pandemic are leading the change. Our world is becoming a global, multicultural and digitalized village. Vanksen expert teams used their analytical skills to look into the main shifts impacting worldwide content creators lately.
https://www.vanksen.com/en/insights/content-drivers-for-global-brands
This document provides demographic information about generations and insights into their technology preferences and online activities. It discusses how:
- Baby Boomers (ages 45-63) have 78 million people and their top technology purchases include HDTVs, laptops, cell phones and desktop computers. Senior citizens now compete in Wii bowling tournaments for cash prizes.
- Generation X (ages 32-44) has 53 million people and 80% shop online and 67% bank online. The virtual world game Elf Island donates money to charities like Habitat for Humanity for every virtual house kids build.
- Generation Y or Millennials (ages 11-31) has 84 million people. 74% feel impacted by
Why you should be friends with your grandma on Facebook, and strategies in re...Bridget M. Forney
This document discusses strategies for marketing to older adults on social media. It notes that the 65+ demographic is one of the fastest growing groups on social networks, with 11% of Facebook users being seniors. Many older adults use social media to connect with family and friends or share photos. The document provides tips for marketing to older adults, such as using relevant content with a personal connection, building trust, and focusing on the interests and values of people in this age group rather than labeling them.
This version of my Generation Z insight presentation was prepared for the Institute of Directors and so has some social innovation and cause specific insights towards the end. Some of the images are not my own, and their origins are unknown, if they are yours and you want them removed let me know.
This document discusses social media and engagement strategies for NYU. It recommends building community through shared experiences on social media platforms. It emphasizes engaging positively with students, being responsive to complaints, and addressing problems. The goal is to use social media to shrink the university's size psychologically and strengthen connections through two-way communication and human interaction.
The document discusses tweens, defined as 8-12 year olds. It notes that tweens spend significant time watching TV and online but reading for pleasure is declining. Tweens have split personalities, still seeing parents as friends but showing teenage attitudes. The libraries discussed offer programming for tweens like book clubs, crafts, games, and dedicated tween spaces. Tween interests include parents, music, movies, being smart. Libraries aim to engage tweens through these interests.
Агенція Buzzfactory Ukraine (входить до складу CMS Group) підготувала детальну інструкцію щодо нового напрямку онлайн-продажів, який набув особливо значної популярності під час пандемії, — лайвстрім шопінг.
Marketers' top goals for social media are increasing brand awareness and driving sales/lead generation. While reach metrics are important, marketers also focus on engagement metrics like likes and comments to measure success. Facebook is the dominant social platform used by both marketers and consumers, though other networks like Instagram are more popular with younger demographics. Nearly half of marketers struggle to develop social strategies that fully support overall business goals.
The document discusses emerging trends in the evolving interface between humans and technology. It focuses on developments in voice technology, such as the growing popularity of voice assistants like Alexa and Google Home. It also examines new interfaces in retail, such as Amazon Go stores that allow shopping without waiting in line to pay. The document argues that these new interfaces aim to reduce friction in how people interact with technology and brands. This will impact consumer behaviors and require brands to rethink their branding, communications, and products/services.
This document describes how a company collects data from hundreds of millions of desktop and mobile devices, partners with millions of subscribers, and over a billion websites and app pages monthly. It then processes this data using algorithms, machine learning and calibration to deliver insights through APIs, integrations, and consulting services while ensuring privacy and security.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document provides an overview of trends to watch in 2018 across various industries including culture, technology and innovation, travel and hospitality, brands and marketing, and more. In the culture section, it discusses the rise of the female gaze in film and photography and the focus on more women working behind the scenes. It also mentions the growing importance of intersectionality and representing diverse groups. Finally, it covers new forms of interactive storytelling emerging on streaming platforms.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
2. The purpose of this magazine is to provide a glimpse into the
world of teens in the US through the lens of what they find
cool. Cool is an indication of what people pay attention to,
what gets them excited, and can often act as a
manifestation of their hope and dreams. Unlike
millennials, this group is ambitious, engaged, and feel like they
can change the world. For Generation Z, what’s cool is also a
representation of their values, their expectations of
themselves, their peers, and the brands they hold in the
highest regard. What you’re looking at is proprietary research
conceived and executed by the Brand Team for Consumer
Apps at Google. We hope it serves as glimpse into the minds of
the most informed and connected generation yet—Gen Z.
COOLBOOK@GOOGLE.COM.
3. Generation Z includes those born between the mid-1990s to early
2000s, however this research is focused on 13-17 year olds.
#OFTEENS
-Estimated 60 million1,2
-More than a quarter (25.9%) of the US population3
PURCHASING POWER/WALLETSHARE
-$44B in the US annually4
-But it could be closer to $200B annually when
you factor in their influence on parental
or household purchases5
DEFININGCOOL..........................................................................................................2
TECHNOLOGY..............................................................................................................................................3
SOCIAL MEDIA..........................................................................................................................................4
BEAUTY, CLOTHES & FASHION............................................................................................................5
CELEBRITIES & MUSIC.........................................................................................................................6
VIDEO GAMES & MEDIA ENTERTAINMENT....................................................................................7
SPORTS, FOOD & DRINK, READING & KNOWLEDGE...................................................................8
BRANDCOOLNESS..................................................................................................9
GEN Z BRAND OPINIONS....................................................................................................................11
MILLENNIALS BRAND OPINIONS.......................................................................................................13
GEN Z VS. MILLENNIALS.....................................................................................................................15
GOOGLE DIFFERENCES..........................................................................................................................17
OTHER BRANDS...................................................................................................................................19
WRAPUP........................................................................................................................................21
THOUGHT STARTERS.....................................................................................................................22
METHODOLOGY.......................................................................................................................................23
FOOTNOTES............................................................................................................................................24
4. Gen Zhas an enlightened definition of what itmeanstobecool.
GENDER DIFFERENCES:
Research suggests males and females decide what’s
cool in different ways.
Male: More likely to be persuaded something is cool
by fads/friends.
Female: More likely to determine something is cool
based on how it makes them feel.
The activities they think are cool represent their
generational power struggle between technology
and RL (real life).
Teens feel something is cool if it’s unique, impressive,
interesting, amazing or awesome. Something
becomes “cool” when it brings joy or happiness or
is unique enough to stand out from everything.
1 2
5. Smartphones, all-things iOS, and
VR/Augmented Reality are the
coolest things in tech.
MOBILE IS STILL KING
“I think that the new VR
headsets like the Oculus Rift
or HTC Vive are really cool.
They are doing things that
previously weren’t possible.”
-Male, 16, MA, Urban
Snapchat, and Instagram are the coolest platforms.
Facebook is still a daily habit for most teens for consumption
and stalking, but they rarely post and it’s not seen as cool.
Snapchat gives a medium to connect with friends in a fun way, without
having to worry about them sharing your thoughts (unless they screenshot!).
- Female, 17, GA, Suburban
SOCIAL MEDIA IS FOR CONSUMING
AND CONNECTING, NOT SHARING.
Snapchat
Male Female
GENDER BREAKDOWN
Twitter
Facebook
Instagram
Google+
Pinterest
Total:
46.6% 66.7%
35.9% 34.9%
57.6% 47.7%
67.9%
40.3%
45.4%
532
51.9%
44.0%
9.0%
468
43.6% ANDROID
MALE
38.6% iOS2.5% WINDOWS
4.9% OTHER
10.4% DON’T
USE A SMARTPHONE
46.2% iOS
FEMALE
38.8% ANDROID
3.6% WINDOWS
2.8% OTHER
8.7% DON’T
USE A SMARTPHONE
42.3% iOS
TOTAL
3.1% WINDOWS
3.9% OTHER
9.6% DON’T
USE A SMARTPHONE
41.3% ANDROID
3 4
GEN Z SMARTPHONE OWNERSHIP
Source: Google/YouGov web-based, U.S., PollingPoint panel: n=1,100 respondents age 13-17, June 2016.
% OF GEN Z ON
EACH PLATFORM
SOCIAL MEDIA
USAGE BY GENDER
Source: Google/YouGov web-based, U.S., PollingPoint panel: n=1,100 respondents age 13-17, June 2016.
6. IT’S COOL TO BE YOU. BEING BEAUTIFUL IS BEING YOURSELF.
But, teens also acknowledge that appearance is another way to be
‘beautiful’ and their favorite brands to help them do that include: MAC,
Clinique, NARS, Maybelline, Neutrogena, Tarte, and Too Faced.
“Confidence is beautiful. Or having emotional strength and
integrity. Beauty isn’t just someone’s outward appearance.
-Female, 17, NC, Suburban
”
SHOES ARE THE CURRENCY OF COOL FOR GEN Z.
Teens are obsessed with shoes. Within the clothes/fashion/
beauty category almost 30% of the responses of what is
cool were ‘shoes.’ To Gen Z, the top 3 coolest shoe brands
are Jordan, Converse, and Vans.
MUSICIANS TOP THE CHARTS OF COOL CELEBRITIES. CELEBRITIES THAT
ARE PHILANTHROPIC AND GENUINE ARE THE COOLEST.
Most mentioned celebs:
TEENS THINK MUSIC THAT MAKES THEM ‘FEEL’ SOMETHING IS COOL.
Gen Z would rather listen to music than make it, but many teenage boys are
interested in making music. Teen Playlist would include a mix of newer artists
with a few oldies:
Twenty One Pilots
Beyonce
Drake The Beatles Panic at the Disco
Fall Out Boy Coldplay (yeah, yeah...we know)
Ariana Grande
Chance the Rapper
Selena Gomez
Emma Watson
Steph Curry
5 6
7. TEAM SPORTS ARE THE COOLEST AND MOST COMMON WAY FOR GEN
Z TO CONNECT IRL, AND SERVES AS THE ANTIDOTE TO TECH-OVER-
KILL. TEENS LOVE SPORTS FOR THEIR TEAMWORK,
COMPETITIVENESS AND THE RELAXING OUTLET THEY PROVIDE.
Football and Basketball are the most watched sports by teens, but Soccer,
Basketball and Running/Track are the most played sports.
GEN Z IS THE MOST AWARE
GENERATION IN RECENT HISTORY, SO
IT’S NO WONDER MOST TEEN BOYS
SEE VIDEO GAMES AS A COOL
ESCAPE FROM REALITY.
Video games were on top of the
coolness scale for boys. They think
video games are cool not only for their
storylines, wide variety, and ability to
escape to a virtual reality, but also for the
ability to connect with friends.
MOST POPULAR GAMES:
—THE LEGEND OF ZELDA
—COD BLACK OPS
—GRAND THEFT AUTO
—POKEMON
—MINECRAFT
—CS:GO
REAL-TIME MEDIA IS A MUST.
STREAMING VIDEO AND MUSIC
BRANDS ARE AT THE TOP OF THE LIST
OF OF COOL FOR GEN Z, WHO EXPECT
AND AVIDLY CONSUME ON-DEMAND
INFORMATION AND ENTERTAINMENT.
TOP 4 COOLEST STREAMING
MEDIA PLATFORMS:
1. YOUTUBE
2. NETFLIX
3. SPOTIFY
4. HULU
GEN Z MAY BE THE MOST EVOLVED GENERATION, BUT THEY’RE
STILL PIMPLY TEENAGERS WITH CRAVINGS.
According to teens, pizza, Oreos, chips, and ice cream are cool. Teens love
junk food and get almost 17 percent of their calories from fast food.6
YOU DO YOU! THERE ARE NO AIRS AMONGST GEN Z —
READING IS RIGHT UP THERE WITH VIDEO GAMES AS THE
COOLEST ACTIVITIES. TEENS LOVE LEARNING AND KNOWING.
7 8
8. AND THE TOP 10 COOLEST BRANDS ARE... (DRUM ROLL PLEASE!)
01. YouTube
02. Netflix
03. google
04. xbox
05. oreo
06. GoPro
07. Playstation
08. doritos
09. NIKE
10. chrome
When I think “cool” I imagine companies
that do great things for customers/employees
or beautiful/unusual products.
-Female, 17, UT, Urban
“
”
9 10
9. 1,100 TEENS (13-17) WERE ASKED TO RANK 122 BRANDS BASED ON HOW COOL THEY ARE. HERE’S WHAT THEY SAID:
Brand Coolness by Aided AWARENESS: GEN Z
10.0
7.5
5.0
2.5
0.0
4 5 6 7 8 9
Least Cool most Cool
L
E
A
S
T
A
W
A
R
E
M
O
S
T
A
W
A
R
E
Whatsapp
The Wall Street Journal
Vice
McDonalds
Sprint
Yahoo
People
TMZ
Nexus
Virgin America
Quicksilver
Line
Facebook Messenger
AT&T
Red Bull
J.C. Penney
ESPN
Dell
Axe
Pinterest
Neutrogena
Levi’s
LG Corporation
United Airlines
EA Sports
Southwest
Lyft
Nordstrom
Sunglass Hut
LuLulemon
Facebook
Wendy’s
Walmart
Verizon
Honda
Chipotle
Kellogg’s
Ebay
Old Spice
Kraft
Old Navy
Puma
Uber
HP
Costco
Abercrombie
Pizza Hut
Toyota
Sony
Twitter
Kool-Aid
Chevrolet
Ford
VineDove
Nestle
Best Buy
Wii
Victoria’s Secret
Lego Beats by Dre
Calvin Klein
HBO
Buzzfeed
Forever 21
Under Armour
Polo
Hollister
Urban Outfitters
Burt’s Bees
Bose
H&M
Chanel
Asus
Oakley
OPI
Zara
Patagonia
Uniqlo
Samsung
Pepsi
Disney
Android
Hulu
Dominos
Target
Starbucks Coca-Cola
Microsoft
Nintendo
AdidasAudi
Pink
MAC
IN-N-OUT
Nest
Instagram
Snapchat
Chik-Fil-A
Amazon
Gatorade
BMW
Spotify
Vans
Converse
Jordan
Tesla
Supreme
Apple
Doritos
Playstation
Oreo
Chrome Xbox
GoPro
Google
Netflix
YouTube
Nike
11 12
10. BRAND COOLNESS BY
AIDED AWARENESS - MILLENIALS
Brand Coolness by Aided AWARENESS:
Millennials (18-24)
10.0
7.5
5.0
2.5
0.0
4 5 6 7 8 9
Least Cool most Cool
L
E
A
S
T
A
W
A
R
E
M
O
S
T
A
W
A
R
E
Sprint
The Wall Street Journal
People
TMZ
Yahoo
Axe
Abercrombie
Whatsapp
United Airlines
Southwest
Sunglass Hut
Asus
Nexus
Virgin America
LuLulemon
Line
McDonalds
AT&T
ESPN
Verizon
Kellogg’s
Old Navy
J.C. Penney Nestle
Dell
Kraft
Hollister
EA Sports
Old Spice
LG Corporation
Vine
Urban Outfitters
Vice
Quicksilver
Lyft
Nordstrom
Facebook Messenger
Walmart
Pepsi
Ebay
Twitter Dove
Honda Toyota
Ford
Best Buy
Wii
Neutrogena
Chipotle
HP
Costco
Calvin Klein
Buzzfeed
Forever 21
Chik-Fil-A
Pinterest
Beats by Dre
H&M
Hulu
Burt’s Bees
Chanel
MAC
Zara
Nest
Supreme
Facebook
Wendy’s
Pizza Hut
Sony
Lego
Android
Starbucks
Coca-Cola
Microsoft
Nintendo
Adidas
Xbox
Levi’s
Uber
Chevrolet
Victoria’s Secret
Vans
Under Armour
Bose
IN-N-OUT
OPI
Patagonia
Uniqlo
HBO
Samsung
Target
Instagram
Snapchat
Apple Playstation
Oreo
Chrome
Audi
BMWSpotify
Converse
Amazon
Tesla
Nike
Google
Netflix
YouTube
13 14
11. 800 MILLENNIALS WERE ASKED TO RATE THE SAME BRANDS ON
COOLNESS. THERE WERE SOME SURPRISING DIFFERENCES:
15 16
12. MILLENNIALS AND GEN Z HAVE DIFFERENT IMPRESSIONS OF GOOGLE:
TO MILLENNIALS:
Google = serious + functional
TO GEN Z:
Google = fun + functional To teens, Google means having all the information you could ever need
at your fingertips, which is remarkable. Teens also think Google is cool
because it is popular (search engine), innovative (self driving cars, glass),
creative (Google Doodles and easter eggs) and has good values.
SEARCH
efficient easy
practical
CHROME
corporation simple technology
international
fun
IMAGESmoney POPULAR
useful
HELPFULresourceful
coolgreat
google play
awesome
FAST
pictures
quick
mail
information
uniquevideoscolorfulGoogle
AMAZING
search engineinteresting wikipedia
questions
Android
convenient
effective
SEARCH
amazing search engine
enginequick help
FAST
pictures
website
drive
funsearching
browserdon’t go on the dark side of it
android
popularinnovative
best search engine
awesomeresearch
YouTubecreative
imagestranslate
efficientinformationgood
Google
SMART
simple
Wikipedia
homework
resourceful nice
INTERNET
WORD ASSOCIATION...
Millennials Teens:
17 18
“Google is really cool because it is an innovator. A trend setter. Google is not only a powerful search
engine, but great at everything it does, from email to documents. Google products are easy to use and
work well. As a company, Google also stands for education and creativity, shown by the science fairs and
doodles contests they host.”
- Female, 17, FL, Suburban
13. #netflixandchill is how
teens...um…‘connect.’
Netflix is cool because it
is well used, well loved, well
priced and well stocked.
Teens go crazy forOreos! Oreos are coolbecause of the variety ofdelicious flavors and thecute/funny marketing.
YouTube is cool because of its
variety and breadth of videos.
From DIY to makeup tutorials
to news, YouTube keeps Gen Z
connected and in the know.The price is right too!
Finding information quickly
is important to busy Gen Z.
They think Chrome is
cool because it’s fast,
reliable and easy to use.
19 20
14. Gen Z never knew the world before the internet - before
everything you could ever need was one click away. They
never knew the world before terrorism or global warming.
As a result, Gen Z is the most informed, evolved, and
empathetic generation of its kind. They value information,
stimulation, and connection, evident by their affinity for
YouTube, Google, and Netflix.
They also have high hopes for the brands they choose. From
Nike to X-Box, they expect big things. As professionals, we
should see this as our challenge—to live up to the standard
Gen Z has set for us and to continue to inform, inspire, and
create products and marketing that facilitate the world in
which they want to live.
LET’S NOT STOP HERE! Ask yourself:
1. What surprised you and why?
2. What are you dying to know more about?
3. Are there any ways you can use this information to evolve your current
work efforts?
4. What did we miss? Are there any categories you would have included?
5. Look back to the coolness graph—was anything surprising?
WANT TO CHAT? CONTACT US AT: COOLBOOK@GOOGLE.COM
21 22
15. WE COMMISSIONED 3 RESEARCH STUDIES IN THE UNITED STATES
TO GATHER THE DATA FOR THIS MAGAZINE.
YouGov administered a study using it’s web-based PollingPoint panel to a na-
tionally representative sample of 400 teens ages 13 to 17 and 800 millennials
ages 18-25 from May 25 to May 31, 2016. This primarily quantitative data was
used for most of our brand insights and comparisons between teens
and millennials.
YouGov administered a second study using the same web-based PollingPoint
panel to a nationally representative sample of 1100 teens ages 13 to 17 from
June 30, to July 11, 2016. This survey provided more detailed information around
teens attitudes towards the specific brands we discussed in this magazine.
Gutcheck administered a qualitative survey via an online Instant Research
Group (IRG) where 67 teens ages 13 to 17 answered open-ended questions and
follow-ups posted by a trained moderator from June 27 to July 1, 2016. This
research provided many of the insights for the activities teens think are cool and
most of the teen quotations used throughout the publication.
1. “Meet Generation Z.” CBS News.
2. Williams,Alex. “ Move Over, Millennials, Here Comes
Generation Z.”The NewYorkTimes. September
2015.
3. Oster, Erik. “This Gen Z Infographic Can Help Mar-
keters GetWisetothe Future Here comethe social
natives.”AdWeek.August 2014.
4. Lane, Sylvan. “Beyond Millennials: Howto Reach
Generation Z.” Mashable.August 2014.
5. Heller, Laura. “Move overMillennials, Generation Z Is
In Charge.” Forbes.August 2015.
6. SundeepVikraman, M.D., M.P.H. “Caloric Intake From
Fast FoodAmong Children andAdolescents inthe
United States, 2011–2012.” CentersforDisease
Control and Prevention. September2015.
23 24