Earl Sweatshirt's clothing in the music video conveys messages of intimidation, rebellion, and rejection of trends through items like a hoodie reading "fucking awesome" and a shaved head. The video is set in a gritty suburban neighborhood in contrast to opulent rap video settings, further showing his rejection of trends. Earl was the subject of media attention in 2011 when he disappeared for a time, sparking speculation until it was revealed he had been sent to a military school in Samoa by his mother. His YouTube video for the song has nearly 8 million views but mixed comments, with praise but also trolls making controversial statements.