The document discusses the growth of the online travel market, projecting $256 billion in sales for 2011 and an increase in online trip planning in 2012. It highlights the importance of understanding traveler intent and offers strategies for maximizing partner revenue through targeted campaigns and enhanced user experience. Additionally, it emphasizes investments in speed and technology to improve access to hotel deals and information.

1. EAN: The Road Ahead
Benoit Jolin, VP Product & Marketing
7th December, 2011

2. A growing (and
changing) market
1

3. AOnlineand growing market
large Travel Sales
Growing Steadily
$256B Online Travel Sales 2011
31% +11%
% Online Travel Sales
2011
Online Travel Growth projected
2012

4. An Ever-Changing
Market
85% will plan one or more trips online in 2012
45% have relied on reviews to decide
Facebook has 800M active users
61% considering planning trip on mobile
3

5. Focus: Maximizing
Partner Revenue

6. Superior Inventory
5

7. Global Coverage
providing your customers with
traveller preferred hotels
144k hotels

8. Quality Trumps
Volume

9. but great hotels are only part
of the story…
8

10. …cracking traveler intent is the
tricky part

11. Who they are
matters
Paris – International Shoppers Paris – Domestic Shoppers

12. Where they go
matters
Sydney bookings concentrated Puerto Vallarta has multiple density
around a center point pockets

13. When Understood
Bookings Soar
+180% lift
+41% lift

14. Sustaining Relevancy

15. Matching Traveler
Intent
Feeds
Traffic acquisition campaigns Purchase Path
(SEM, Email, Offline, etc.) Deal Pages
traveler
profile Campaign Library

16. Staying Relevant
Through Checkout
“Florida Golf Hotels” Florida golf Florida golf CX
campaign deal page
“Luxury City Break” Luxury hotel Luxury hotel CX
campaign deal page
“Family Travel” Family Family Travel CX
campaign hotel page

17. Helping You With
Customized
Merchandizing

18. The Right
Purchase Path(s)

19. Flexibility and
Choice
1 2
Book Build
just a Hotel a package
3 4
Add a Hotel Add a Hotel
before checkout after checkout

20. Investing in Speed

21. Dramatically
Faster
200 EAN API v3
#
Hotels
0 5 10
Speed of Response (in seconds)

22. EAN API v3
easier access to deals and rate information
much, much faster
enhanced filtering, sorting and localization
better reporting, true REST API, JSON

23. What else is
keeping us busy ?
22

24. Future
Enhancements
Content and localization
Geography
Retail Insights
Mobile
Deals and Urgency