The document discusses best practices for hospitality e-marketing, focusing on website design elements like visual appeal, demand generator content, navigation, flexibility, and scalability. It also covers e-marketing strategies like search engine optimization, social media, mobile marketing, and measurement and analytics. The seven-step travel process of inspiration, research, planning, booking, validating, and sharing is examined in the context of how websites can support each step of the customer journey.
The document summarizes Tourism New Brunswick's efforts to promote tourism through its website and social media presence. It discusses refining the website and launching social media accounts to engage potential visitors. It also describes tools for planning trips, including an online trip planner and partnerships to allow online booking directly with operators. The goal is to help visitors plan vacations in New Brunswick and drive business to operators.
Success secrets of social media tourism campaignsGet Interactive
This document summarizes best practices for social media tourism campaigns from 2013. It discusses managing complexity in social media, having experienced experts, and focusing on results and return on investment. Key successful campaigns are highlighted from Tourism Australia, Tourism Montreal, Hilton Hotels, and regions of Emilia Romagna and South Africa. Common factors in top campaigns included careful planning, investment of time and money, using the best social channels for their assets and audiences, consistency across channels, and connecting online and offline experiences in a fun and simple way aligned with their brand. A seven-step process is outlined for planning and executing a successful social media campaign.
Foursquare is a location-based social networking service that allows users to check-in at locations and earn points/badges. The document discusses Foursquare's features, partnerships, funding, and past promotional campaigns with brands like Zagat and Warner Bros. It then proposes a new promotional campaign called "The City is Your Playground" to increase members through a sweepstakes where users earn clues to check-in at 10 venues across cities to win the "Governor" badge. The campaign aims to boost awareness, referrals, and partnerships through competitive gaming.
Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet ...Tim Peter
2014 introduces the largest disruption of hotel internet marketing in years, with changes in mobile, content marketing, and search putting more pressure on hotels and resorts. This presentation delivered to HSMAI highlights those changes and how travel marketers can take advantage to help their brands and their businesses succeed in a complex marketplace.
The document discusses how e-commerce has affected various sectors of the tourism and hospitality industry. It notes that the internet has provided new opportunities for these industries to market and distribute their products directly to customers. Specifically, it describes how airlines, cruise lines, hotels, and rental car companies have established online booking and marketing presences to reduce costs and better serve customers.
e-Marketing principles. Strategic look at Internet marketing: a look at open collaborative innovation and role of social media integration. For more please visit http:gotastrategy.typepad.com
The document summarizes Tourism New Brunswick's efforts to promote tourism through its website and social media presence. It discusses refining the website and launching social media accounts to engage potential visitors. It also describes tools for planning trips, including an online trip planner and partnerships to allow online booking directly with operators. The goal is to help visitors plan vacations in New Brunswick and drive business to operators.
Success secrets of social media tourism campaignsGet Interactive
This document summarizes best practices for social media tourism campaigns from 2013. It discusses managing complexity in social media, having experienced experts, and focusing on results and return on investment. Key successful campaigns are highlighted from Tourism Australia, Tourism Montreal, Hilton Hotels, and regions of Emilia Romagna and South Africa. Common factors in top campaigns included careful planning, investment of time and money, using the best social channels for their assets and audiences, consistency across channels, and connecting online and offline experiences in a fun and simple way aligned with their brand. A seven-step process is outlined for planning and executing a successful social media campaign.
Foursquare is a location-based social networking service that allows users to check-in at locations and earn points/badges. The document discusses Foursquare's features, partnerships, funding, and past promotional campaigns with brands like Zagat and Warner Bros. It then proposes a new promotional campaign called "The City is Your Playground" to increase members through a sweepstakes where users earn clues to check-in at 10 venues across cities to win the "Governor" badge. The campaign aims to boost awareness, referrals, and partnerships through competitive gaming.
Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet ...Tim Peter
2014 introduces the largest disruption of hotel internet marketing in years, with changes in mobile, content marketing, and search putting more pressure on hotels and resorts. This presentation delivered to HSMAI highlights those changes and how travel marketers can take advantage to help their brands and their businesses succeed in a complex marketplace.
The document discusses how e-commerce has affected various sectors of the tourism and hospitality industry. It notes that the internet has provided new opportunities for these industries to market and distribute their products directly to customers. Specifically, it describes how airlines, cruise lines, hotels, and rental car companies have established online booking and marketing presences to reduce costs and better serve customers.
e-Marketing principles. Strategic look at Internet marketing: a look at open collaborative innovation and role of social media integration. For more please visit http:gotastrategy.typepad.com
The document provides guidelines for optimizing tourism websites. It recommends creating a lasting first impression through storytelling and inspiration. Websites should help visitors imagine destinations through rich sensory content like pictures and videos. Graphics should be optimized to determine visitor interests and influence travel plans. The design must be user-friendly with easy navigation, event calendars, deals and offers to meet various visitor needs and capture attention. Analytics can measure which content is most popular to better target different visitor segments.
The document provides guidelines for optimizing tourism websites. It recommends creating a lasting first impression through storytelling and inspiration. Websites should help visitors imagine destinations through rich sensory content like pictures and videos. Graphics should be optimized to determine visitor interests and influence travel plans. The design must be user-friendly with easy navigation, event calendars, deals and offers to meet various visitor needs and capture attention. Analytics can measure which content is most popular to better target different visitor segments.
This document provides tips and trends for effective marketing in 2014 from Henry Woodman, President of ICE Portal. It emphasizes the importance of visual content like photos and videos in online travel marketing. Specifically, it notes that 81% of online travel shoppers consult visuals before booking and that conversions can increase up to 18% with videos and virtual tours. The document recommends optimizing visuals for different devices and platforms, distributing them widely, and using the ICE Portal platform to collect, manage, and deliver visual content to drive greater traffic and conversions for travel suppliers.
The document discusses online promotion strategies for hotels. It outlines the various digital channels people use to search for and book hotels, including search engines, meta search engines, online travel agencies (OTAs), and hotel/brand websites. It then discusses the distribution landscape, noting that distribution channels for hotels are shifting from traditional channels like call centers and travel agencies to online/Internet channels like hotel websites and OTAs. The document provides best practices for hotels' online promotion and website optimization, including search engine optimization (SEO), social media marketing, mobile readiness, and monitoring tools.
The Ideal Destination - Digital Marketing Insights for the Hotels and Leisure...Chris Walton
This document provides guidance for digital marketing in the hotel and leisure industries. It discusses how customers now research and book trips entirely online, so brands must have a strong online presence. It recommends using inbound marketing techniques like creating relevant content and optimizing websites, search, and social media to build trust and engage customers. Specific tips include optimizing the website for mobile, considering developing a mobile app, using search engine optimization to increase visibility and traffic, and understanding how customers search to target the right keywords. The goal is to enhance online visibility, increase brand awareness, convert leads, and boost return on investment through an effective digital strategy.
Foursquare is a location-based social network that allows users to check-in at different venues using a mobile app. It has over 2.5 billion check-ins, 45 million places, and 25 million users worldwide. The travel industry can benefit from foursquare by creating more touchpoints with customers, allowing brand advocacy, offering incentives through deals, tying content to customer locations, and gaining customer insights. Several travel brands like Starwood, Lufthansa, Ritz-Carlton, and United Airlines have partnered with foursquare through API integrations, tips, lists and rewards to extend their brands and drive customer engagement.
Tapping into the power of authentic travel experiences for hotel marketingNancy Huang
This webinar discusses how hotels can tap into authentic travel experiences for marketing by inspiring new audiences during planning and booking stages. Speakers discuss how hotels can be relevant by anticipating travelers' needs, be inspiring through visual content and storytelling, and make their websites easy to use on mobile. Translating local concierge knowledge into digital guides and empowering travelers to share their experiences can help hotels inspire new audiences organically. Storytellers who share their authentic experiences can build trust and spark new relationships with future travelers.
This webinar discussed how hotels can attract corporate travelers through targeted marketing. It recommends using visual content like photos and videos on websites, social media, and other online channels to showcase hotel amenities and differentiate the property. The Best Western Premier Waterfront Hotel was used as a case study of how they use VBrochure's multimedia capabilities to visually tell their hotel's story across multiple platforms. The webinar emphasized that visuals help boost confidence in the purchase decision for travelers and can increase conversions and inquiries for hotels.
25 ways for a hotel to increase occupancy Joshua Miranda
25 ways for a hotels can increase their occupancy through Hotel website, Facebook, Twitter, Instragram, Pinterest, Flickr, SEO, Google analytics, Four-square, Trip advisor, and OTA's
Availpro: How to turn your hotelwebsites into your top vendorsAvailpro
The purpose of Availpro's contribution will be to persuade hotel owners that their hotel website is not the only online direct sales channel available. This seminar is designed to convince you of the benefits of emerging distribution channels and to demonstrate how easy they are to use and the vast potential that they offer.
Richard Olivier, UK & Ireland Sales Manager at Availpro comments on the 3 steps for a successful online strategy: Attraction, Conversion and Social recommendation. Billboard effect: expose your offer everywhere in order to increase your direct sales. Implement a central inventory to optimise your distribution. Finally, integrate the Social Media into your global strategy.
For more information: http://availpro.com
In the realm of office interior design, an effective website is more than just an online presence; it's a powerful tool for engaging potential clients and showcasing your design expertise. User experience (UX) plays a pivotal role in creating a website that not only captures the essence of your work but also provides a seamless and enjoyable journey for visitors. In this blog, we'll explore the essential role of UX in office interior design websites, emphasizing keywords associated with office interior design websites.
In the realm of office interior design, an effective website is more than just an online presence; it's a powerful tool for engaging potential clients and showcasing your design expertise. User experience (UX) plays a pivotal role in creating a website that not only captures the essence of your work but also provides a seamless and enjoyable journey for visitors. In this blog, we'll explore the essential role of UX in office interior design websites, emphasizing keywords associated with office interior design websites.
In the realm of office interior design, an effective website is more than just an online presence; it's a powerful tool for engaging potential clients and showcasing your design expertise. User experience (UX) plays a pivotal role in creating a website that not only captures the essence of your work but also provides a seamless and enjoyable journey for visitors. In this blog, we'll explore the essential role of UX in office interior design websites, emphasizing keywords associated with office interior design websites.
In the realm of office interior design, an effective website is more than just an online presence; it's a powerful tool for engaging potential clients and showcasing your design expertise. User experience (UX) plays a pivotal role in creating a website that not only captures the essence of your work but also provides a seamless and enjoyable journey for visitors. In this blog, we'll explore the essential role of UX in office interior design websites, emphasizing keywords associated with office interior design websites.
In
this article, we delve deep into the world of web designing,
uncovering its significance, elements, and the process that brings
virtual spaces to life.
The Science of First ImpressionsL: Building Landing Pages That Capture Attent...kubalesniak93
In the vast landscape of the internet, where users bounce from page to page in a matter of seconds, the first impression is the currency of success. Your landing page is the digital doorstep to your brand, and crafting an immediate, irresistible connection is both an art and a science. Join us as we dissect the intricacies of creating landing pages that not only capture attention instantly but also leave a lasting imprint.
The Evolving Travel Shopping Journey: Winning the Hotel BookingLeonardo
In part 3 of our Digital Marketing Summit for Hoteliers, David Chestler, EVP Global Enterprise Sales & Business Development of SiteMinder and Joey Egan, VP Marketing of Leonardo discuss how to win the hotel booking and increase direct bookings for your hotel.
Website design encompasses creating the visual layout, structure, and functionality of a website. It involves elements like layout, colors, typography, images, and interactive features. The goal is to create an intuitive and visually appealing website that guides users towards desired actions and achieves business objectives. Key aspects of website design include user experience and interface, responsive design, content creation, navigation, visual hierarchy, and performance optimization.
This document discusses the potential impacts and benefits of virtual walkthrough technologies for the hospitality industry. It suggests that virtual walkthroughs could:
1. Raise customer expectations by providing an immersive visual experience that is close to reality.
2. Benefit operations like hotel rooms, events spaces, bars, and restaurants by increasing direct and indirect sales through improved promotion.
3. Integrate external partners and their services, like stores and attractions, to create additional value through virtual experiences.
4. Allow hotels to digitally differentiate themselves and gain competitive advantages by engaging customers through unique virtual experiences.
Chapter 2 | Website design & development - pfMikaStuttaford
This document provides an overview of website design and development. It discusses key topics such as website specifications, visual design principles, content planning, user experience, and legal considerations. It also compares physical offices to websites. The document recommends developing a design specification sheet and technical brief to communicate goals and requirements to developers. Finally, it outlines the typical steps involved in website development, including planning, design, development, and launch.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
The document provides guidelines for optimizing tourism websites. It recommends creating a lasting first impression through storytelling and inspiration. Websites should help visitors imagine destinations through rich sensory content like pictures and videos. Graphics should be optimized to determine visitor interests and influence travel plans. The design must be user-friendly with easy navigation, event calendars, deals and offers to meet various visitor needs and capture attention. Analytics can measure which content is most popular to better target different visitor segments.
The document provides guidelines for optimizing tourism websites. It recommends creating a lasting first impression through storytelling and inspiration. Websites should help visitors imagine destinations through rich sensory content like pictures and videos. Graphics should be optimized to determine visitor interests and influence travel plans. The design must be user-friendly with easy navigation, event calendars, deals and offers to meet various visitor needs and capture attention. Analytics can measure which content is most popular to better target different visitor segments.
This document provides tips and trends for effective marketing in 2014 from Henry Woodman, President of ICE Portal. It emphasizes the importance of visual content like photos and videos in online travel marketing. Specifically, it notes that 81% of online travel shoppers consult visuals before booking and that conversions can increase up to 18% with videos and virtual tours. The document recommends optimizing visuals for different devices and platforms, distributing them widely, and using the ICE Portal platform to collect, manage, and deliver visual content to drive greater traffic and conversions for travel suppliers.
The document discusses online promotion strategies for hotels. It outlines the various digital channels people use to search for and book hotels, including search engines, meta search engines, online travel agencies (OTAs), and hotel/brand websites. It then discusses the distribution landscape, noting that distribution channels for hotels are shifting from traditional channels like call centers and travel agencies to online/Internet channels like hotel websites and OTAs. The document provides best practices for hotels' online promotion and website optimization, including search engine optimization (SEO), social media marketing, mobile readiness, and monitoring tools.
The Ideal Destination - Digital Marketing Insights for the Hotels and Leisure...Chris Walton
This document provides guidance for digital marketing in the hotel and leisure industries. It discusses how customers now research and book trips entirely online, so brands must have a strong online presence. It recommends using inbound marketing techniques like creating relevant content and optimizing websites, search, and social media to build trust and engage customers. Specific tips include optimizing the website for mobile, considering developing a mobile app, using search engine optimization to increase visibility and traffic, and understanding how customers search to target the right keywords. The goal is to enhance online visibility, increase brand awareness, convert leads, and boost return on investment through an effective digital strategy.
Foursquare is a location-based social network that allows users to check-in at different venues using a mobile app. It has over 2.5 billion check-ins, 45 million places, and 25 million users worldwide. The travel industry can benefit from foursquare by creating more touchpoints with customers, allowing brand advocacy, offering incentives through deals, tying content to customer locations, and gaining customer insights. Several travel brands like Starwood, Lufthansa, Ritz-Carlton, and United Airlines have partnered with foursquare through API integrations, tips, lists and rewards to extend their brands and drive customer engagement.
Tapping into the power of authentic travel experiences for hotel marketingNancy Huang
This webinar discusses how hotels can tap into authentic travel experiences for marketing by inspiring new audiences during planning and booking stages. Speakers discuss how hotels can be relevant by anticipating travelers' needs, be inspiring through visual content and storytelling, and make their websites easy to use on mobile. Translating local concierge knowledge into digital guides and empowering travelers to share their experiences can help hotels inspire new audiences organically. Storytellers who share their authentic experiences can build trust and spark new relationships with future travelers.
This webinar discussed how hotels can attract corporate travelers through targeted marketing. It recommends using visual content like photos and videos on websites, social media, and other online channels to showcase hotel amenities and differentiate the property. The Best Western Premier Waterfront Hotel was used as a case study of how they use VBrochure's multimedia capabilities to visually tell their hotel's story across multiple platforms. The webinar emphasized that visuals help boost confidence in the purchase decision for travelers and can increase conversions and inquiries for hotels.
25 ways for a hotel to increase occupancy Joshua Miranda
25 ways for a hotels can increase their occupancy through Hotel website, Facebook, Twitter, Instragram, Pinterest, Flickr, SEO, Google analytics, Four-square, Trip advisor, and OTA's
Availpro: How to turn your hotelwebsites into your top vendorsAvailpro
The purpose of Availpro's contribution will be to persuade hotel owners that their hotel website is not the only online direct sales channel available. This seminar is designed to convince you of the benefits of emerging distribution channels and to demonstrate how easy they are to use and the vast potential that they offer.
Richard Olivier, UK & Ireland Sales Manager at Availpro comments on the 3 steps for a successful online strategy: Attraction, Conversion and Social recommendation. Billboard effect: expose your offer everywhere in order to increase your direct sales. Implement a central inventory to optimise your distribution. Finally, integrate the Social Media into your global strategy.
For more information: http://availpro.com
In the realm of office interior design, an effective website is more than just an online presence; it's a powerful tool for engaging potential clients and showcasing your design expertise. User experience (UX) plays a pivotal role in creating a website that not only captures the essence of your work but also provides a seamless and enjoyable journey for visitors. In this blog, we'll explore the essential role of UX in office interior design websites, emphasizing keywords associated with office interior design websites.
In the realm of office interior design, an effective website is more than just an online presence; it's a powerful tool for engaging potential clients and showcasing your design expertise. User experience (UX) plays a pivotal role in creating a website that not only captures the essence of your work but also provides a seamless and enjoyable journey for visitors. In this blog, we'll explore the essential role of UX in office interior design websites, emphasizing keywords associated with office interior design websites.
In the realm of office interior design, an effective website is more than just an online presence; it's a powerful tool for engaging potential clients and showcasing your design expertise. User experience (UX) plays a pivotal role in creating a website that not only captures the essence of your work but also provides a seamless and enjoyable journey for visitors. In this blog, we'll explore the essential role of UX in office interior design websites, emphasizing keywords associated with office interior design websites.
In the realm of office interior design, an effective website is more than just an online presence; it's a powerful tool for engaging potential clients and showcasing your design expertise. User experience (UX) plays a pivotal role in creating a website that not only captures the essence of your work but also provides a seamless and enjoyable journey for visitors. In this blog, we'll explore the essential role of UX in office interior design websites, emphasizing keywords associated with office interior design websites.
In
this article, we delve deep into the world of web designing,
uncovering its significance, elements, and the process that brings
virtual spaces to life.
The Science of First ImpressionsL: Building Landing Pages That Capture Attent...kubalesniak93
In the vast landscape of the internet, where users bounce from page to page in a matter of seconds, the first impression is the currency of success. Your landing page is the digital doorstep to your brand, and crafting an immediate, irresistible connection is both an art and a science. Join us as we dissect the intricacies of creating landing pages that not only capture attention instantly but also leave a lasting imprint.
The Evolving Travel Shopping Journey: Winning the Hotel BookingLeonardo
In part 3 of our Digital Marketing Summit for Hoteliers, David Chestler, EVP Global Enterprise Sales & Business Development of SiteMinder and Joey Egan, VP Marketing of Leonardo discuss how to win the hotel booking and increase direct bookings for your hotel.
Website design encompasses creating the visual layout, structure, and functionality of a website. It involves elements like layout, colors, typography, images, and interactive features. The goal is to create an intuitive and visually appealing website that guides users towards desired actions and achieves business objectives. Key aspects of website design include user experience and interface, responsive design, content creation, navigation, visual hierarchy, and performance optimization.
This document discusses the potential impacts and benefits of virtual walkthrough technologies for the hospitality industry. It suggests that virtual walkthroughs could:
1. Raise customer expectations by providing an immersive visual experience that is close to reality.
2. Benefit operations like hotel rooms, events spaces, bars, and restaurants by increasing direct and indirect sales through improved promotion.
3. Integrate external partners and their services, like stores and attractions, to create additional value through virtual experiences.
4. Allow hotels to digitally differentiate themselves and gain competitive advantages by engaging customers through unique virtual experiences.
Chapter 2 | Website design & development - pfMikaStuttaford
This document provides an overview of website design and development. It discusses key topics such as website specifications, visual design principles, content planning, user experience, and legal considerations. It also compares physical offices to websites. The document recommends developing a design specification sheet and technical brief to communicate goals and requirements to developers. Finally, it outlines the typical steps involved in website development, including planning, design, development, and launch.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
2. Hospitality E-Marketing
• Website Design
• E-marketing Strategies
• Search Engine Optimization
• Online Channels
• Future trends
I. Social media
II. Mobile marketing
III. Other
• Measurement and Analytics
3. Hospitality E-Marketing
Online channels are where hoteliers need to focus their efforts.
More than 1 billion people use the internet every day and 91% of US
online buyers state that researching online makes them feel more
confident about their purchases.1
The internet offers the simplest way for consumers to find and compare
hotels. It also produces the best marketing return-on-investment.
4. Website Design Basics
Visual Appeal
Demand Generator Content
Navigation
Flexibility
Scalability
5 Important Elements
5. Visual Appeal
Develop and distribute visual content that tells your hotel’s story
Storytelling uses product experiences to take people on an emotional
journey appealing to their wants and needs for something more
personal and connected. It grabs their attention and pulls them in.2
Storytelling touches on three key steps during the travel process: (1)
Inspiration, (2) Research, and (3) Planning.3
The best way to convey your hotel’s story is to provide online photos,
virtual tours, and videos in a way that will:
• Inspire visitors
• Give a vivid mental image of your product
• Create a lasting impression
6. Visual Appeal
1) Inspire Visitors
At an early stage of the travel process, consumers are seeking
high order emotional benefits and inspiration. That means story
telling, vivid mental imagery and romance.4
The best way to inspire travel shoppers is with content. If they
don’t see anything that catches their interest and makes them
feel inspired, they’re not booking your hotel.
Target your content to appeal to your guest segments
Know who your current guests are, what they value and how
your hotel makes their trips successful.
For example, if you’re a luxury golf resort frequented primarily
by retirees, written content and photos describing the golf
courses, spa services and other relevant amenities on leisure
travel and destination websites may be effective options for
reaching this audience
7. Visual Appeal
Deliver Inspiration
Leveraging web services, content & applications from
variety of sources provide a rich, immersive and
informative experience
8. Visual Appeal
2) Give a vivid mental image
High- quality, large high-definition
images, zoom, virtual tours with 360 degree spin and
videos emulate the experience of actually being in the
hotel.
“38% of US online leisure
Providing visually-rich experiences and the travelers surveyed avoid
opportunity to examine details more closely staying at hotels because
online, helps communicate value and increase they don’t see photos, video
confidence in hesitant and wary consumers. or written content that would
make them feel comfortable”6
It is important to help tourist imagine what a -Forrester Research
destination will be like. Travelers tend to be interested
in content elements such as pictures, graphics and
maps that convey a “sense of place.” 5
When travel shoppers can picture themselves at your
hotel and feel comfortable, that’s when your story is
most effective.
9. Give a vivid mental image:
By delivering the optimal visual experience,
hotels can differentiate themselves and
increase conversions. 7
10. Visual Appeal
3) Create a lasting impression
Travel shoppers will look at your hotel and compare it against your
competition, so you need to know who you’re up against in order to
increase sales from your online efforts. Evaluating your hotel against your
online competition will reveal ways to improve your position in the
marketplace. Start by focusing on the one or two hotels that are your
primary competitors and ask yourself:
• Why are we competing with them?
• What content do they have available to travel shoppers?
• What are their strengths and weaknesses?
When producing content, ensure that what makes you unique and the
reasons why travelers want to sty at your hotel are the central focus8
11. Visual Appeal
Create a lasting impression
Austin uses a consistent “live
music” theme throughout its
website. Talking virtual people
are present to grab the
attention of the viewer as seen
in figure (9).
12. Demand Generator Content
Develop a content strategy
There are three important sources of information essential to
developing a content strategy:
1) a clear brand position (the single-minded idea that sets your destination
apart from your competition)
1) an offerings list (an inventory of everything your destination or resort
has to offer), and
1) a keyword list (all the words and phrases that consumers are using to
search for destinations and offerings similar to those you have to
offer)10
Today, consumers want to be sure that the hotel of their choice includes the right location and
area attractions based on their needs for each unique visit. Therefore, it is vital that every
website include information about local attractions, area business and events. This information
is used in the customer’s buying decisions, as well as improving the opportunity to show up in
more searches under more key phrases11
13. Demand Generator Content
Before making a hotel
decision, consumers
need to be able to
explore the property and
delve into more detail
(textual and http://www.nycgo.com/
visual), more closely.12
14. Navigation
The website and the design must be user friendly and provide
basic and credible information. 6
Research found that customers ranked “rapid information” and
“user-friendly system” as most important to potential customers
and e-buyers.13
Tools needed to do this are:
I. Navigation Toolbar
I. Secondary Navigation Toolbar
II. Calendar of Events and Event Listings
I. Special Deals & Offers
I. Interactive Maps
I. Trip Planning Elements
17. Website Design Basics
Navigation
A proper navigation toolbar gives the
capability to target articles, pictures, and
information geared towards those specific
needs and showcase why destination is
uniquely attractive based on those needs.
Visitors will often decide whether to stay or
leave a website on what they see without
scrolling. So, its important that you include
key content in the window that is viewable
before people have to scroll.14
www.snow.com/
18. Website Design Basics
Flexibility
The website platform must be flexible Platforms that cannot quickly adapt to the
enough to keep up with the most modern rapid changes, such as proper viewing and
programming techniques allowing hoteliers to the rapid influx of new browsers such as
keep up with the rapid changes of technology. Chrome, IE9, Safari and mobile systems, will
15
quickly outdate a hotel website.
Integrate new map technology
19. Website Design Basics
Flexibility
Example: New Map Technology
User generated review &
recommendations connected to map:
Pair 360 view map with
regular map to help traveler
or tourist find direction and
location of specific places Link websites to surrounding
not for touring purposes businesses and integrate user-
generated content, reviews, and
recommendations into the map.
This strategy can help target
Staycationers, and gain the
support of local businesses by
drawing local consumers looking
for places to eat, stay, and visit on
their staycation.
360 View Map
20. Website Design Basics
Scalability
Facebook, Blogs, T
witter: be prepared
to support the
future and adapt to
the growing needs
of the changing
market place
21. Website Design Basics
Inspiration
Sharing Research
The
Seven-
Step Travel
Process
Travel Planning
Booking Validating
Figure by Robert Cole
7 Step Travel Process
22. Seven-step travel process
Inspiration
With a an empathetic understanding of your customers needs, you
can determine what combination of external experience components
you need to deliver, in order to trigger a delightful experience.
Use digital media and rich content to try, to replicate the “experience
of the brand so that the customer will momentarily "get the feeling" and
through this be persuaded to buy the product or service.16
Engage visitors, be unique, authentic and fun
23. Seven-step travel process
Research
YouTube is now the number two search engine.17 This is a testament to
the type of content that users are searching for
A study by Forrester Research revealed that for 56% of travelers, hotel
videos have a positive impact on booking decisions, for 45% traveler-
written reviews on third- party sites have a positive impact on booking
decisions and for 44% pictures taken by travelers posted online have a
positive impact on booking decisions.18
http://www.littlepalmisland.com/LittlePalmIsland_movie.aspx
24. Seven-step travel process
Research
EXPERIENTIL MARKETING
The hotel needs to understand that it is one part of a
broader set of events, activities, context and
interactions that are going to contribute to the overall Transportat
ion
experience of the guest of which the hotel is going to
be judged; and in which people are then going to say
this is the type of hotel where I want to be at and tell
my friends about.
Hotel
The way to differentiate your hotel, is by really
understanding what the experience is your travel Guest
guests are looking for.
Event
One of the best ways to prepare yourself is to look at
your hotel less as the product itself is or the services
you have, but for a moment walk a mile in the brain
of your guest and understand what the experiences
are they are looking for at your hotel18
25. Seven-step travel process
Research
There are 3 different types of videos:
•Professionally-shot videos that promote your hotel and
the
surrounding area. Attempting to shoot promotional videos
yourself and placing them out of context risks making your
hotel appear low-budget.
•Hotel produced video clips about special
promotions, events
taking place at your hotel, nearby dining and shopping, or
interviews with guests produced using a digital
camera, video camera or flip camera.
•Guest produced videos and photos are inevitably going to
be
posted online. But, not all guest videos are created for the
purpose of a review or will be detrimental to your hotel’s
image20
•Virtual tours allow guests to explore your hotel’s features
26. Video Optimization Research
1. Optimize with key words 3. Implement a linking strategy
1. Distribute video on video 4. Encourage viewers to share
sharing sites your videos21
27. Seven-step travel process
Planning
• The planning process transforms the vast information collected
in the research phase into a travel plan
• Third part itinerary planning tools should be used to in assisting
Travelers
• Hospitality websites must provide more than property-specific
or brand information-must incorporate destination & event
content
• Web services enable integration and seamless updating of
external content & access to content aggregation from multiple
sources22
28. Seven-step travel process
Planning Tools
Joie de Vivre hotels are in
the business of selling hotel
rooms, but on their website
they market the experience
of California – this is much
more valuable to the
customer.
.
http://www.jdvhotels.com/
30. Seven-step travel process
Booking
Booking Applications Monetize the Marketing Strategy
•Driving conversion remains the most critical priority for most
sites
•The presentation and navigation of the booking process has
not changed substantially over the past 5 years and remains
textually based.
•Upgrade opportunities and effective presentation of value
added promotions at the point of sale are key tools to aid
conversion.23
31. Seven-step travel process
Booking
Intercontinental Hotels Integrates its search and
reservations feature across the lower prominence
but does not distract viewers from the images
displayed above
32. Seven-step travel process
Validating
Guest consult their networks for answers
Thee Categories of Influence
Networks
This is where your Social
Media strategy pays off Weak The World
Ties
by developing a strong
vocal group of relevant
The New Social
supporters Network
Best
Friends
Strong The Net Generation: A Strategic
Ties Investigation (08)
34. •
Ideal Scenario:
Hotel fully engaged with guest, understanding of itinerary, knowledge
of guest interests, tool to communicate in real time
Provide guest with relevant value, authentic travel experience
35. Mobile holds the key to
engagement…
Guest travel experience
•Use guest room portal, SMS messaging &
Smartphone applications to provide real-time
push, pull and trigger based communication
•Upgrade/ cross-sell/ value-added/ co-op
promotional opportunities
•Utilization of guest room broadband/
entertainment platform as conduct for guest
traveling life- home life integration23
36. Seven-step travel process
Sharing
The consumer owns your Brand
•Travel experiences will be shared
regardless of property
participation. Valuable opportunity
to reinforce positives & resolve
any issues
•Sites like Flickr, Facebook and
YouTube are great platforms for
giving your hotel a personality and
sharing information and
experiences with consumers.
Having a presence on these sites
is also good for your online
visibility, especially with Google
now displaying photo and video
content in its search results
pages . 24
37. Online Travel Agents
•Think of OTAs as marketing vehicles versus reservation engines.
•By not having content, let alone listings on OTAs, hoteliers are preventing
themselves from selling more hotel rooms at higher rates through other
channels, including their own.
•A study conducted by Cornell University in partnership with Expedia and JHM
Hotels in fall 2009 found that while listed on Expedia, hotels received a 7.5 –
26% lift in bookings on other channels (call center, brand.com, other sites) and
were able to attain higher rates (approx. 2-3%) on those channels.
•This is why ensuring that your hotel is well-merchandised
on all digital channels and marketing vehicles is an effective way to sell
hotel rooms online.
•By distributing visual content to thousands of sites and linking to it from
your social media accounts, hotels can not only improve their positions
in search results and drive more traffic but also increase the likelihood of
converting that traffic and increasing reservations. 25
38. Social Media
Commit to Social Media
Commit to social media, it’s not just a fad
Social media has become a part of everyday life.
Over 44% of all Internet users are active on
social media sites.
Social media has helped the internet evolve into
a public, interactive, communication tool used by
consumers to voice their opinions and share
their experiences – and they do it whether you’re
involved in the conversation or not.
But it’s better to be involved. Put in the time to
engage in the conversation about your hotel
online. Your view from the hotel is just as
important as your guest’s perspectives.26
39. Visual merchandising
A successful online strategy should be focused on both driving traffic to
websites, but also converting it when they arrive. SEO, PPC and many
Social Media activities are primarily focused on driving traffic and
creating awareness online, while visual merchandising is what helps
convert traffic and close the sale.
40. Multiple-languages
Make your content available in multiple languages
A new report recently released by the China Internet
Network Information Center reveals that online travel
booking in 2009 increased 77.9 percent, a growth rate that
exceeds online shopping (45.9 percent), online banking
(62.3 percent) and e-mail (29 percent).
Also, the number of Internet users has increased by 86
millions compared with the end of 2008.
Attract international travelers through the following search
engines:
Google (US), Baidu (China), Yandex (Russia), Naver (Korea)
41. Website Design Basics
Characteristics of Services
Intangibility
Inseparabili
Intangibilit
ty
y
Services
Variability Services Inseparability
Variabilit
y
Perish ability How does the Internet help to
manage services?
42. Website Design Basics
How does the Internet help to manage services?
I. Tangibilizing the service products
• Virtual tours & Photos
http://www.vegas.com/resorts/virtual/index.html
• User-generated contents
• Videos
I. Managing perceived risk
•Building strong brand image
http://www.wynnlasvegas.com
• Providing more clear picture for the experience
45. E-marketing Strategy
E-marketing strategy = channel strategy
• “Customer communications and product distribution are supported by a combination of
digital and traditional channels at different points in the buying cycle” (Chaffey et al., 2009
• Internet marketing is most effective when it is integrated with other communications
channels
• Multichannel Marketing
Typical E-Mktg Objectives (Sultan & Rohm, 2004)
• Cost reduction and value chain efficiencies (Reduce service call)
• Revenue generation (Direct sales)
• Channel partnership (Partnering with distributors)
• Communication and branding
46. E-marketing Strategy
Benefits of online marketing
• Sell : Grow sales
Wider distribution, Wider product range than in-store
• Speak: Get closer to customers
Two-way dialogue: forums, surveys, chat rooms
• Serve: Add value
Providing extra benefits online, inform new product
• Save: Save costs
Online communication: reduce staff, print & postage costs
• Sizzle: Extend the brand online
Improving branding: providing new offers, new
experiences
47. E-marketing Strategy
Situation Analysis
• Assessing the current contribution of the Internet to the
organisation
• Customer research
• Resource analysis
• Stage models of the internet marketing capability
• Competitor analysis
• Intermediary analysis
• Assessing opportunities and threats (SWOT analysis)
48. E-marketing Strategy
Situation Analysis:
Current contribution of the Internet
• Business effectiveness
Cost-benefit analysis
• Marketing effectiveness
Qualified inquiries, sales, online market share, brand
enhancement, customer service
• Internet effectiveness
Unique visitors, repeat visits, duration, subscription
rates, conversion rates, churn rates etc.
49. E-marketing Strategy
Online Consumer Analysis & Segments
Assess customer demand
• Access to Internet
• Proportion of customers influenced by internet channel
• Proportion of customers who buy direct online
• => Secondary research or Primary research
Identify different target segments
Understand target consumers.
• online media consumption
• buying behavior
• type of content & experience they will be looking for
50. E-marketing Strategy
Situation Analysis:
Customer research
o Online consumerbehavior models
o Customer demographic/psychographic characteristics
o Website usage style and level
• Personas: A thumbnail description of typical website users
Demographic, psychographic, webographic characteristics
Primary persona: a representation of the typical site user
• Customer scenarios (user journeys): Alternative tasks or
outcomes required by a visitor to a website. Typically
accomplished in a series of stages of different tasks involving
different information needs or experiences.
51. E-marketing Strategy
SWOT Analysis
Strengths Weaknesses
• Existing brand • Brand perception
• Existing customer base • Intermediary use
• Existing distribution • Technology/skills
• Cross-channel support
• Churn rate
Opportunities Threats
• Cross-selling • Customer choice (price)
• New markets • New competitors
• New services • New competitive products
• Alliances/co-branding • Channel conflicts
• Social network
52. E-marketing Strategy
Decisions for strategy development
Decision 1: Market and product development strategies
Decision 2: Business and revenue model strategies
Decision 3: Target marketing strategies
Decision 4: Positioning and differentiation strategy (Mktg mix)
Decision 5: Multichannel distribution strategy
Decision 6: Multichannel communication strategy
Decision 7: Online communications mix and budget
Decision 8: Organizational capabilities (7S framwork)
54. SEO Tips Inbound Links
• Page Title
• Start with keyword research. • Clean URL
• Headers & Content
• Description
• Customize your SEO plan to
your property and clientele
Outbound Links
• Premium links that relate to
• Emphasizing the unique
your site’s content and are
attributes of your property will hosted on reputable sites
differentiate you from the
competition •These links show search
engines that your site is
reputable and relevant.
• Create a sitemap and use data
to make decisions, including Local search for SEO:
leveraging sources such as • Claim your listings on the search
Google webmaster tools. engines and beyond
(Yelp, CitySearch, etc.)
• Be consistent, use the same address
• Promote content on other sites and phone number across the web.
• Monitor and manage you and your
competitor’s reputation
55. Search Engine Optimization
1. Local/Maps Search Results. Google
will often show local results (see below
example) when geographic modifiers, like
city or state are used in searches. To
increase your odds of showing up at the
top of local results, you’ll want to claim
and optimize your listings in the Google
Local Business Center.
56. Search Engine Optimization
2. Image Results. By
optimizing your images,
you can increase the
odds that you’ll show up
in Google’s Image results
(shown to the right)
57. Search Engine Optimization
3. Adwords /Pay Per
Clicks. If you have your
Google Merchant Center
account set up, and are
running paid ads through
Google Adwords, you can
opt to show your name in
the paid results
(highlighted in yellw.) It’s a
great way to stand out
from the text ads.
4. However, organic
search results (shown
to the right) receive
more traffic and 75%
more clicks (HubSpot)
58. Search Engine Optimization
5. Video Results. Videos are a great
way to draw more visitors into your
site. So make sure to optimize your
videos and make it easy for search
engines to show them (as seen in
the example below.)
59. Major Online Marketing Domains
Domains
• B2C (business to consumer); B2B (business to business)
• C2C (consumer to consumer); C2B (consumer to
business)
tab Source: Kotler et al., 2010
60. Multichannel buying models
Intermediaries Analysis
• Online intermediaries
o Search engines: Google (US), Baidu (China), Yandex (Russia), Naver
(Korea)
o Potential online media and distribution partners
• Online Travel Agencies (Expedia, travelocity)
• Mainstream news media sites or portals (Times, Google news etc.)
• Price comparison sites (Farecompare, Sidestep, Kayak)
• Social media sites (Bloggers)
61. Producer + Consumer = Prosumer
Co-creation
• First introduced in 1980 by futurist
Alvin Toffler in his book The Third OfferMeTrip is an online site that allows
Wave customers to imagine their ideal vacations by
describing their desires in terms of location,
• Mass Customization or activities, length of stay and place. A network of
approved travel agents can react by offering
Personalization of Products – Active
customized trip itineraries around the
Role of Customers customer’s parameters.
62. Long Tail
A frequency distribution suggesting the relative variation in popularity of items
selected by consumers
The growing trend will
continue to be an increase
in the amount of looks
over books
63. Online Channel Structure
Individual Hotel
Social OTA’s
Networks
Channel
Management
Revenue
Management Search
Engines
PMS
• Chain/Franchise
• Central Reservations
• Global Distribution System
• Website (Brand.com)
• Third Party CRS
Consumer
Channel Management
64. e-Customer Relationship Management
(e-CRM) Approaches
•Using the website for customer development
•Applying e-mail marketing
•Data mining to improve targeting
•Online personalization or mass customization facilities
•Recommender systems
•Online customer service facilities
•FAQ, Chat support etc.
• Social Media
65. 1. eMarketer, The Future of Online Retail Doesn’t Look…Too Bad, June 24, 2009, http://
www.emarketer.com/Article.aspx?R=1007142.
Figure on slide two: Cullen, Kathleen. “Best Practices for Maximizing Your Hotel’s Online
Revenue and ROI” HSMAI.com
2. Collins, Robert. New Marketing Labs, “In Search of Storytellers” (2010)
3. Cole, Robert. RockCheetah LLC, “Web 2.0 Technologies in the Hospitality Industry”
(2009) http://prezi.com/qct23lpz19yw/web-20-technologies-in-the-hospitality-industry/
4. Cole, Robert. RockCheetah LLC, “Web 2.0 Technologies in the Hospitality Industry”
(2009) http://prezi.com/qct23lpz19yw/web-20-technologies-in-the-hospitality-industry/
Figure on slide seven: http://www.morganshotelgroup.com/#/home/
5. Lee, W., Gretzel, U. and Law, R. (2009). “Quasi-Trial Experiences through Sensory
Information on Destination Web Sites.” Journal of Travel Research, 0, 1 -14
6. North American Technographics® Travel Online Survey, Q1 2009 (US), Forrester
Research, Inc., February 2009.
7. Boni, Paolo. “Online Merchandising: The Secret to Selling the Hotel Experience
Online” www.vfmleonardo.com
Figure on slide nine: www.experiencewa.com/
8. Boni, Paolo. “Online Merchandising: The Secret to Selling the Hotel Experience
Online” www.vfmleonardo.com
Figure on slide Eleven: http://www.austintexas.org/
9. Collins, Robert. New Marketing Labs, “In Search of Storytellers” (2010)
10. http://www.createwanderlust.com/destination-website-design
Works Cited
66. 11. Cullen, Kathleen. “Best Practices for Maximizing Your Hotel’s Online Revenue and ROI”
HSMAI.com
12. Adobe Scene7 Viewer Study, What Shoppers Want, January 2010.
13. Han, J.H. and Mills, J.E. (2006) “Zero acquaintance benchmarking at travel destination
websites: what is the first impression that national tourism organizations try to make?”
International Journal of Tourism Research, 8(6), 405-430.
14 The Tourism Company, “Design Tips for Tourism Destination Websites” (2010)
http://www.thetourismcompany.com/topic2.asp?projectid=1127&topicid=6
15. Cullen, Kathleen. “Best Practices for Maximizing Your Hotel’s Online Revenue and ROI”
HSMAI.com
Figure on slide twenty-one: Cole, Robert. RockCheetah LLC, “Web 2.0 Technologies in the
Hospitality Industry” (2009) http://prezi.com/qct23lpz19yw/web-20-technologies-in-the-
hospitality-industry/
16. Bernstein, Laurence. “Experiential Marketing – What It Is and Isn’t”
http://vtv.vfmleonardo.com/experiential-marketing-what-it-is-and-isnt/
17. Cahill, Adam. The New Age of Search Strategy. ClickZ. Nov 5, 2009. http://www.clickz.
com/3635563
18. North American Technographics® Travel Online Survey, Q1 2009 (US), Forrester
Research, Inc., February 2009.
19. Bernstein, Laurence. “Experiential Marketing – What It Is and Isn’t”
http://vtv.vfmleonardo.com/experiential-marketing-what-it-is-and-isnt/
20. Boni, Paolo. “Online Merchandising: The Secret to Selling the Hotel Experience Online”
www.vfmleonardo.com
21. http://www.toprankblog.com/2009/10/video-seo-basic-tips/
Figure on slide 26: http://www.ourawardentry.com.au/bestjob/index.html
22. Cole, Robert. RockCheetah LLC, “Web 2.0 Technologies in the Hospitality Industry”
(2009) http://prezi.com/qct23lpz19yw/web-20-technologies-in-the-hospitality-industry/
Works
Figure on slide 32: Tapscott, Don. “Grown up digital” (08) pg 198 Cited
Editor's Notes
eMarketer, The Future of Online Retail Doesn’t Look…Too Bad, June 24, 2009, http:// www.emarketer.com/Article.aspx?R=1007142.
Cullen, Kathleen. “Best Practices for Maximizing Your Hotel’s Online Revenue and ROI” HSMAI.com
Collins, Robert. New Marketing Labs, “In Search of Storytellers” (2010)Cole, Robert. RockCheetah LLC, “Web 2.0 Technologies in the Hospitality Industry” (2009) http://prezi.com/qct23lpz19yw/web-20-technologies-in-the-hospitality-industry/
Lee, W., Gretzel, U. and Law, R. (2009). “Quasi-Trial Experiences through Sensory Information on Destination Web Sites.” Journal of Travel Research, 0, 1 -14. North American Technographics® Travel Online Survey, Q1 2009 (US), Forrester Research, Inc., February 2009.
(Paolo Boni) Online Merchandising: The Secret to Selling the Hotel Experience Online http://www.experiencewa.com/
www.vfmleonardo.com
The Austin CVB website central focus revolves around being know for live music
http://www.createwanderlust.com/destination-website-designCullen, Kathleen. “Best Practices for Maximizing Your Hotel’s Online Revenue and ROI” HSMAI.com
Adobe Scene7 Viewer Study, What Shoppers Want, January 2010.
\\
Scalability: Keeping an eye towards the future and ensuring that the website platform has the ability to grow with the needs of a hotel or hotel company is another important factor. It must be able to adapt quickly and inexpensively to changes in the market place.
This slide illustrates Robert Cole’s approach to successful travel eBusiness and how to reach and engage guests at each of the seven stages in the travel planning process
\\Enable key tasks to be completed from the homepage. Experience from travel web sites shows that people like to transact from the home page . Users should be able to do such things as see a selection of forthcoming events and/or look for accommodation from the homepage.10Thus, a calendar can be used as a powerful business tool. It provides the customer access to quick information based on date of choice, while giving localized information on activities for upcoming weeks or months, and if combined with a reservation system it creates the ultimate user-friendly system for the customer.Consider the importance of making the booking process easy for users when developing a calendar of events. A functional calendar that combines rates of OTA’s, Hotels, Rooms etc. will be of greater value to the customer and may ultimately help convert viewers into purchasers due to the simplicity of the process.
\\Enable key tasks to be completed from the homepage. Experience from travel web sites shows that people like to transact from the home page . Users should be able to do such things as see a selection of forthcoming events and/or look for accommodation from the homepage.10Thus, a calendar can be used as a powerful business tool. It provides the customer access to quick information based on date of choice, while giving localized information on activities for upcoming weeks or months, and if combined with a reservation system it creates the ultimate user-friendly system for the customer.Consider the importance of making the booking process easy for users when developing a calendar of events. A functional calendar that combines rates of OTA’s, Hotels, Rooms etc. will be of greater value to the customer and may ultimately help convert viewers into purchasers due to the simplicity of the process.
Intercontinental Hotels (http://www.ichotelsgroup.com/intercontinental/en/gb/home) Integrates its search and reservations feature across the lower prominence but does not distract viewers from the images displayed above
Brant Barton, “Ratings, Reviews, and ROI: How Leading Retailers Use Customer Word of Mouth in Marketing and Merchandising.” Journal of Interactive Advertising, vol. 7, no. 1, Fall 2006, 1-7, jiad.org
'I Hate My Room,' The Traveler Tweeted. Ka-Boom! An Upgrade! The New Ways Hotels Track You and Your Complaintshttp://online.wsj.com/article/SB10001424052748704256304575320730977161348.html?KEYWORDS=i+hate+my+room#project%3DSLIDESHOW08%26s%3DSB10001424052748704629804575325743631458302%26articleTabs%3Dslideshow
Google and Bing both recently announced that they will be including tweets in their search results. In order to fully compete within search, you will need to have Twitter strategy in place.1
Google and Bing both recently announced that they will be including tweets in their search results. In order to fully compete within search, you will need to have Twitter strategy in place.1
Boni, Paolo. “Online Merchandising: The Secret to Selling the Hotel Experience Online” www.vfmleonardo.com
(Paolo Boni) Online Merchandising: The Secret to Selling the Hotel Experience Online
Statistical Survey Report on Internet Development in China, China Internet Network Information Center (Jan 2010)This is most relevant if your hotel attracts international travelers, you want to start targeting international travelers or you’re located in an area where multiple languages are spoken equally. Where applicable, providing content in multiple languages opens the door to more guests and can help make them feel welcome at your hotel and more likely to book.
People want to imagine themselves in the experiecne
There is a lot of traffic volume hidden in the sum of multiple keyword or niche searches. Think of combinations like ‘family friendly hotel + destination’, ‘romantic getaway+destination’, ‘short vacation + destination’ or ‘Easter weekend + destination’. There are many variations you can think of. Use Google Adwords to identify them, see where there is some traffic, and where there is none.For each search you should be building pages with relevant content to this potential niche tourist or visitor market. You can use components from your database to complement a 1 or 2 paragraph introduction. Yes it is not so much extra work; you already have most of the content in terms of attractions. It is just a matter of writing a page intro and meta-tags and adding some suggestions.The conversion ratio on average of these niche searches is higher than the general ones. So again the potential ROI will justify the effort.
Know the major online intermediaries for hospitality and travel industry (M)
Know the concept of Prosumer (FITB/M)
From the PMS, there are four main points to which rate and inventory are sent: a central reservations office, the Global Distribution System, a franchise’s own website (Brand.com) and an online travel agent (Expedia, Priceline, Kayak, etc.).