This document provides 5 questions for a 4 page response analyzing helping behaviors and altruism. The questions ask the responder to: 1) Analyze the Kitty Genovese murder using the Latane and Darley model of helping factors; 2) Recall a personal experience helping or not helping and how Latane and Darley variables influenced it; 3) Consider their own and others' personalities in terms of altruism; 4) Imagine framing help for an ill person to accept it; and 5) Propose approaches for an advertising campaign to increase altruism based on readings.