The document discusses using "The Milky Way" approach to design and understand an enterprise architecture. It presents a diagram called "The Milky Way" that maps the relationships between an organization's business capabilities. It describes how the Milky Way can be used to visualize how changes impact the business, define change initiatives, and identify what needs to change for new products. It also shows how the Milky Way can help frame a product lifecycle by mapping the necessary capabilities for development, delivery, and customer relations.

2. © 2015 IRM AB All rights reserved
Annika Klyver, IRM Sweden
The Milky Way
A new way to design and understand your
Enterprise
Enterprise Architecture Conference Europe 2015
IRM UK
annika.klyver@irm.se

5. What to do with all pieces?

7. Find the flow…

8. Find the pace, the heart beat…

9. Find the parts…

10. How do they relate to each other?

13. Pre Class Student
Management
Price Calculation
Customer Contact
Center
Product Content
Management
Search & Browse
Digital
Booking
Yield
Management
Campaing Management
Staffing and HR
Supplier Invoice
Control
Inventory
Management
Cost Calculation
Customer
Management
Reservation
Management
Customer
Payments
Accounts
Receivable
Evaluation
Management
Store
booking
Customer Portal
Marketing
Business Education Inc
Business Capabilities & The Milky Way
LEGEND
Capability
Supplier
Yield
Intranet
On Campus Student
Service
On site Operation (Backoffice)
Supplier Commission
Follow Up
Plan ProductSet Capacity &
Product mix
Strategic
Product Plan
Product
Development
Productify
Contract Managment
Sourcing/Contracting
Teacher
Recruitments
& Onboarding
Central
Accounting
FinanceInvoice
handeling/
Scanning
Teacher
interaction
Sales & Cost
Follow Up
Claim Mgmt
Social Media
During Education
Class/Workshop Delivery
Dynamic
Sourcing
Supplier
Gateway
Social Media Pre
Education
Merchandising
Lojalty
Management
Business & Customer
Analysis & Reporting
Social Media
Post education

16. Make the architecture tangible

19. Gets more stable, as we learn more…

22. Customer Journeys & how they relate to the business capabilities

23. Pre Class Student
Management
Price Calculation
Customer Contact
Center
Product Content
Management
Search & Browse
Digital
Booking
Yield
Management
Campaing Management
Staffing and HR
Supplier Invoice
Control
Inventory
Management
Cost Calculation
Customer
Management
Reservation
Management
Customer
Payments
Accounts
Receivable
Evaluation
Management
Store
booking
Customer Portal
Marketing
Business Education Inc
Business Capabilities & The Milky Way
LEGEND
Capability
Supplier
Yield
Intranet
On Campus Student
Service
On site Operation (Backoffice)
Supplier Commission
Follow Up
Plan ProductSet Capacity &
Product mix
Strategic
Product Plan
Product
Development
Productify
Contract Managment
Sourcing/Contracting
Teacher
Recruitments
& Onboarding
Central
Accounting
FinanceInvoice
handeling/
Scanning
Teacher
interaction
Sales & Cost
Follow Up
Claim Mgmt
Social Media
During Education
Class/Workshop Delivery
Dynamic
Sourcing
Supplier
Gateway
Social Media Pre
Education
Merchandising
Lojalty
Management
Business & Customer
Analysis & Reporting
Social Media
Post education

24. Use the
Milky Way to see,
understand and share the
big picture

25. Use the Milky Way to see how changes impacts the business, how a
specific change initiative is defined and what different alternatives
can look like

26. New product idea?
Is it a good fit?
Are we able to deliver?
Pre Class Student
Management
Price Calculation
Customer Contact
Center
Product Content
Management
Search & Browse
Digital
Booking
Yield
Management
Campaing Management
Staffing and HR
Supplier Invoice
Control
Inventory
Management
Cost Calculation
Customer
Management
Reservation
Management
Customer
Payments
Accounts
Receivable
Evaluation
Management
Store
booking
Customer Portal
Marketing
Business Education Inc
Business Capabilities & The Milky Way
LEGEND
Capability
Supplier
Yield
Intranet
On Campus Student
Service
On site Operation (Backoffice)
Supplier Commission
Follow Up
Plan ProductSet Capacity &
Product mix
Strategic
Product Plan
Product
Development
Productify
Contract Managment
Sourcing/Contracting
Teacher
Recruitments
& Onboarding
Central
Accounting
FinanceInvoice
handeling/
Scanning
Teacher
interaction
Sales & Cost
Follow Up
Claim Mgmt
Social Media
During Education
Class/Workshop Delivery
Dynamic
Sourcing
Supplier
Gateway
Social Media Pre
Education
Merchandising
Lojalty
Management
Business & Customer
Analysis & Reporting
Social Media
Post education
What do we need
to change?
Pre Class Student
Management
Price Calculation
Customer Contact
Center
Product Content
Management
Search & Browse
Digital
Booking
Yield
Management
Campaing Management
Staffing and HR
Supplier Invoice
Control
Inventory
Management
Cost Calculation
Customer
Management
Reservation
Management
Customer
Payments
Accounts
Receivable
Evaluation
Management
Store
booking
Customer Portal
Marketing
Business Education Inc
Business Capabilities & The Milky Way
LEGEND
Capability
Supplier
Yield
Intranet
On Campus Student
Service
On site Operation (Backoffice)
Supplier Commission
Follow Up
Plan ProductSet Capacity &
Product mix
Strategic
Product Plan
Product
Development
Productify
Contract Managment
Sourcing/Contracting
Teacher
Recruitments
& Onboarding
Central
Accounting
FinanceInvoice
handeling/
Scanning
Teacher
interaction
Sales & Cost
Follow Up
Claim Mgmt
Social Media
During Education
Class/Workshop Delivery
Dynamic
Sourcing
Supplier
Gateway
Social Media Pre
Education
Merchandising
Lojalty
Management
Business & Customer
Analysis & Reporting
Social Media
Post education
Minor
Changes
Major
Changes

27. Product Lifecycle
Pre Class Student
Management
Price Calculation
Customer Contact
Center
Product Content
Management
Search & Browse
Digital
Booking
Yield
Management
Campaing Management
Staffing and HR
Supplier Invoice
Control
Inventory
Management
Cost Calculation
Customer
Management
Reservation
Management
Customer
Payments
Accounts
Receivable
Evaluation
Management
Store
booking
Customer Portal
Marketing
Business Education Inc
Business Capabilities & The Milky Way
LEGEND
Capability
Supplier
Yield
Intranet
On Campus Student
Service
On site Operation (Backoffice)
Supplier Commission
Follow Up
Plan ProductSet Capacity &
Product mix
Strategic
Product Plan
Product
Development
Productify
Contract Managment
Sourcing/Contracting
Teacher
Recruitments
& Onboarding
Central
Accounting
FinanceInvoice
handeling/
Scanning
Teacher
interaction
Sales & Cost
Follow Up
Claim Mgmt
Social Media
During Education
Class/Workshop Delivery
Dynamic
Sourcing
Supplier
Gateway
Social Media Pre
Education
Merchandising
Lojalty
Management
Business & Customer
Analysis & Reporting
Social Media
Post education
Develop the
product & make
it possible to
deliver
Pre Class Student
Management
Price Calculation
Customer Contact
Center
Product Content
Management
Search & Browse
Digital
Booking
Yield
Management
Campaing Management
Staffing and HR
Supplier Invoice
Control
Inventory
Management
Cost Calculation
Customer
Management
Reservation
Management
Customer
Payments
Accounts
Receivable
Evaluation
Management
Store
booking
Customer Portal
Marketing
Business Education Inc
Business Capabilities & The Milky Way
LEGEND
Capability
Supplier
Yield
Intranet
On Campus Student
Service
On site Operation (Backoffice)
Supplier Commission
Follow Up
Plan ProductSet Capacity &
Product mix
Strategic
Product Plan
Product
Development
Productify
Contract Managment
Sourcing/Contracting
Teacher
Recruitments
& Onboarding
Central
Accounting
FinanceInvoice
handeling/
Scanning
Teacher
interaction
Sales & Cost
Follow Up
Claim Mgmt
Social Media
During Education
Class/Workshop Delivery
Dynamic
Sourcing
Supplier
Gateway
Social Media Pre
Education
Merchandising
Lojalty
Management
Business & Customer
Analysis & Reporting
Social Media
Post education
Develop the
Customer relation
Pre Class Student
Management
Price Calculation
Customer Contact
Center
Product Content
Management
Search & Browse
Digital
Booking
Yield
Management
Campaing Management
Staffing and HR
Supplier Invoice
Control
Inventory
Management
Cost Calculation
Customer
Management
Reservation
Management
Customer
Payments
Accounts
Receivable
Evaluation
Management
Store
booking
Customer Portal
Marketing
Business Education Inc
Business Capabilities & The Milky Way
LEGEND
Capability
Supplier
Yield
Intranet
On Campus Student
Service
On site Operation (Backoffice)
Supplier Commission
Follow Up
Plan ProductSet Capacity &
Product mix
Strategic
Product Plan
Product
Development
Productify
Contract Managment
Sourcing/Contracting
Teacher
Recruitments
& Onboarding
Central
Accounting
FinanceInvoice
handeling/
Scanning
Teacher
interaction
Sales & Cost
Follow Up
Claim Mgmt
Social Media
During Education
Class/Workshop Delivery
Dynamic
Sourcing
Supplier
Gateway
Social Media Pre
Education
Merchandising
Lojalty
Management
Business & Customer
Analysis & Reporting
Social Media
Post education
Internal
efficency
Where is
the focus
of the changes
needed?

28. From where are
we coming?….
In what direction are we
going? ?
Frameworks &
Deliveribles
Communication,
learning &
co-creation
From As-Is
to To-Be Our alternatives –
Scenarios
Traceability
Support & develope
the product life cycle &
the value flow

29. Don’t forget…

30. • Dancing with systems – Donella Meadows
• Intersection – Milan Guenther
• The Fractal Organization- Hoverstadt
• LEAN PRODUCT AND PROCESS DEVELOPMENT, 2ND
EDITION – by Allen C. Ward and Durward K. Sobek II
• A lot of EA sites, blogs & litterature
…+ some 15 years of experience & 5 years of teaching EA
to professionals
Inspiration

31. What do you think? Do you agree or not?
Contact me and let’s talk!
Annika Klyver IRM www.irm.se
Annika.klyver@irm.se
@annikaklyver (twitter)
https://se.linkedin.com/pub/annika-klyver/2/1b/6a6
+46722121149
Thank you