Resan mot Vintergatan och organisationen
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The document discusses organizing TUI's product management system to better integrate various parts of the value chain. It presents the "Milky Way" model mapping out business capabilities and how products and systems connect them. This is to facilitate understanding interdependencies and identifying areas for improvement such as changes to support new product ideas or capabilities. The goal is continuous development towards more efficient collaboration across the organization.
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Resan mot Vintergatan och organisationen
- 1. Resan mot Vintergatan och vidare ut i organisationen Dataföreningen 19 nov 2015 Annika Klyver annika.klyver@irm.se Daniel Lundgren daniel.lundgren@fritidsresor.se
- 5. Våren 2013
- 6. Våren 2013
- 11. APC APC APC APC Period Events -newPeriod Resort Events -newResort -choosenResort Destination Events - newDestination TPG PIM Travelling Products Events -newTPC APC APC APC APC Period Events -newPeriod Resort Events -newResort -choosenResort Destination Events - newDestination TPG PIM Travelling Products Events -newTPC Event Product Management Campaing Management Staffing and HR Controlling and invoicing Flight Seat/Bed Optimization Inventory Optimization Price Calculation Cost Calulation Productifying Sourcing Destination Configuration Product - set Resort Product Configuration - set TPG Facit Overseas staffing IlogXRS OI CMS/PIM DestLog CSQ OLE POC Invoice Control STDK Period - set Contract - Draft - Pricing draft - Secured - Signed - Cancelled Talent Link Intuition Accommondation Product Configuration - Productify - Fill - Sell - Inactive Room Type - In progress - Productified - Signed Room Facility Ex: Balcony, Family room GSC MCS Accommondation Product Configuration Cost Calculaton - Initiated - Done - Approved Priced Room Per Price Period - ??? Product Room Group - ??? Inventory Room - Availible - Reserved CRS Dynamic Offer - ?? Reservation - ?? Inventory Flight Seat - Availible - Reserved Inventory Event Seat - Availible - Reserved LIME IBM Campaign ”Web System” Customer - ?? Campaign - ?? Accommondation Product Configuration - Draft Target Capacity - Acc - Fligth seats - Event seats Cyrus DW GCS Adapter Basic Room Price - ??? APC Merger APC – Priced Room Type in Product Room Group / Price Period APC – Supply – Period Capacity/ Room Type in Product Room Group APC – Supply with Contract Reference Contract Information APC – Supply with Contract Information APC – Cost Calcule APC – Cost Calcule APC – Cost Calcule Supplier Room Type - In Progress - Active Contract Information Contract Information Bed optimization”Inventory” Capacity beds vs flight seats Matchning stay periods/flights Mimmi Contract Information???? ?? ?? Budgeting ??? Event Product Information Event Product Information OLE Adapter Contract Reference Destination Support Excursion Product Management Web Booking Excursion Booking Management Yield Management Excursion Product Management Campaing Management Staffing and HR Controlling and invoicing Flight Seat/Bed Optimization Inventory Optimization Price Calculation Cost Calulation Productifying Accomondation Product Accomondation Sourcing Destination Configuration Product - set Resort Product Configuration - set TPG Facit Overseas staffing Ilog Atlas OI Product Content Management CMS/PIM/ENOK DestLog CatMaker OLE POC Invoice Control STDK Period - set Contract - Draft - Pricing draft - Secured - Signed - Cancelled Talent Link Intuition Accommondation Product Configuration - Productify - Fill - Sell - Inactive Room Type - In progress - Productified - Signed Room Facility Ex: Balcony, Family room GSC MCS Accommondation Product Configuration Cost Calculaton - Initiated - Done - Approved Priced Room Per Price Period - ??? Product Room Group - ??? Inventory Room - Availible - Reserved Dynamic Offer - ?? Reservation - ?? Inventory Flight Seat - Availible - Reserved Inventory Event Seat - Availible - Reserved Customer Management LIME IBM Campaign Commerce Customer - ?? Campaign - ?? Accommondation Product Configuration - Draft Target Capacity - Acc - Fligth seats - Event seats Cyrus DW GCS Adapter Basic Room Price - ??? APC Merger APC – Priced Room Type in Product Room Group / Price Period APC – Supply – Period Capacity/ Room Type in Product Room Group APC – Supply with Contract Reference Contract Referens Contract Information APC – Supply with Contract Information APC – Cost Calcule APC – Cost Calcule APC – Cost Calcule Supplier Room Type - In Progress - Active Contract Information Contract Information Bed optimization ”Inventory” Capacity beds vs flight seats Matchning stay periods/flights Mimmi Contract Information ???? ?? ?? Budgeting ??? Event Product Information Event Product Information OLE Adapter Room Facility List APC – Priced Room Type in Product Room Group / Price Period 2013-05-07 TUI Period PA7 Annika Klyver XRS ROSE ?? ?? Reservation Management CRS Excursion Sellable Products with Prices (???) Reservations and Customers Reservations Excursions Bookings Amend Booking (If < 30 days to Departure) Amend Booking (If > 30 days to Departure) Reservations F2DB Reservations and Customers Flight Sourcing ??? Flight Seat – Priced Flight Seat Group / Price Date PAX Port Booking Details Booking Details RUFI Adobe InDesign EMaps CSQ EpiServer ????
- 12. © 2012 IRM AB All rights reserved
- 18. Architecting by talking around
- 21. 2013 – from the IT-perspective ”bottom up” Projects System The overall value flow System Integration The pace, the heart beat Current situation APC APC APC APC Period Events -newPeriod Resort Events -newResort -choosenResort Destination Events - newDestination TPG PIM Travelling Products Events -newTPC Sourcing APC Destination Configuration Product - set Resort Product Configuration - set EPC Staff Transfer Contracting TPGFacit F2DB Talent Link Intuition Overseas staffing ROSE Contract DB Unspec Accom Contract GSC MCS CRS Ilog XRS OICMS/PIM Mimmi Contract DestLog CSQ OLE POC Invoice Control New Transfer Contract New Accommondation Contract New Accommondation Contract Accommondation Contract STDK DW Period - set Accommondation Contract EventTransfer Contract Event Flight Contract Event Event Contract Event Accommondation Product Configuration Events Period Events Accommondation Product Configuration Events Resort Events Destination Events New Flight Contract Event Product Management Campaing Management Staffing and HR Controlling and invoicing Flight Seat/Bed Optimization Inventory Optimization Price Calculation Cost Calulation Productifying Sourcing Destination Configuration Product - set Resort Product Configuration - set TPG Facit Overseas staffing IlogXRS OI CMS/PIM DestLog CSQ OLE POC Invoice Control STDK Period - set Contract - Draft - Pricing draft - Secured - Signed - Cancelled Talent Link Intuition Accommondation Product Configuration - Productify - Fill - Sell - Inactive Room Type - In progress - Productified - Signed Room Facility Ex: Balcony, Family room GSC MCS Accommondation Product Configuration Cost Calculaton - Initiated - Done - Approved Priced Room Per Price Period - ??? Product Room Group - ??? Inventory Room - Availible - Reserved CRS Dynamic Offer - ?? Reservation - ?? Inventory Flight Seat - Availible - Reserved Inventory Event Seat - Availible - Reserved LIME IBM Campaign ”Web System” Customer - ?? Campaign - ?? Accommondation Product Configuration - Draft Target Capacity - Acc - Fligth seats - Event seats Cyrus DW GCS Adapter Basic Room Price - ??? APC Merger APC – Priced Room Type in Product Room Group / Price Period APC – Supply – Period Capacity/ Room Type in Product Room Group APC – Supply with Contract Reference Contract Information APC – Supply with Contract Information APC – Cost Calcule APC – Cost Calcule APC – Cost Calcule Supplier Room Type - In Progress - Active Contract Information Contract Information Bed optimization”Inventory” Capacity beds vs flight seats Matchning stay periods/flights Mimmi Contract Information???? ?? ?? Budgeting ??? Event Product Information Event Product Information OLE Adapter Contract Reference Destination Support Excursion Product Management Web Booking Excursion Booking Management Yield Management Excursion Product Management Campaing Management Staffing and HR Controlling and invoicing Flight Seat/Bed Optimization Inventory Optimization Price Calculation Cost Calulation Productifying Accomondation Product Accomondation Sourcing Destination Configuration Product - set Resort Product Configuration - set TPG Facit Overseas staffing Ilog Atlas OI Product Content Management CMS/PIM/ENOK DestLog CatMaker OLE POC Invoice Control STDK Period - set Contract - Draft - Pricing draft - Secured - Signed - Cancelled Talent Link Intuition Accommondation Product Configuration - Productify - Fill - Sell - Inactive Room Type - In progress - Productified - Signed Room Facility Ex: Balcony, Family room GSC MCS Accommondation Product Configuration Cost Calculaton - Initiated - Done - Approved Priced Room Per Price Period - ??? Product Room Group - ??? Inventory Room - Availible - Reserved Dynamic Offer - ?? Reservation - ?? Inventory Flight Seat - Availible - Reserved Inventory Event Seat - Availible - Reserved Customer Management LIME IBM Campaign Commerce Customer - ?? Campaign - ?? Accommondation Product Configuration - Draft Target Capacity - Acc - Fligth seats - Event seats Cyrus DW GCS Adapter Basic Room Price - ??? APC Merger APC – Priced Room Type in Product Room Group / Price Period APC – Supply – Period Capacity/ Room Type in Product Room Group APC – Supply with Contract Reference Contract Referens Contract Information APC – Supply with Contract Information APC – Cost Calcule APC – Cost Calcule APC – Cost Calcule Supplier Room Type - In Progress - Active Contract Information Contract Information Bed optimization ”Inventory” Capacity beds vs flight seats Matchning stay periods/flights Mimmi Contract Information ???? ?? ?? Budgeting ??? Event Product Information Event Product Information OLE Adapter Room Facility List APC – Priced Room Type in Product Room Group / Price Period 2013-05-07 TUI Period PA7 Annika Klyver XRS ROSE ?? ?? Reservation Management CRS Excursion Sellable Products with Prices (???) Reservations and Customers Reservations Excursions Bookings Amend Booking (If < 30 days to Departure) Amend Booking (If > 30 days to Departure) Reservations F2DB Reservations and Customers Flight Sourcing ??? Flight Seat – Priced Flight Seat Group / Price Date PAX Port Booking Details Booking Details RUFI Adobe InDesign EMaps CSQ EpiServer ???? Put all the parts in their own context and in the overall context System Development Information Architecture Agile introduction
- 23. Heatmap – What works well and not?
- 25. © 2015 IRM AB All rights reserved ProductPlanning SOURCING PRODUCTIFY CONTENT INVENTORY XX INVEN- TORY FIND/ BOOK LOAD INVENTORY LOCAL BOOK Coordinator Project Specific Milky Way: - Solution review meeting - Coordination - Architecuter by walking around The Milky way & Event project development 18517
- 26. © 2012 IRM AB All rights reserved 2012 2013 2014 2015 Drivna av sammanslagning Katalogen KundNavet Webben Kundresan Initiativ Kund Nyutveckling Proj X
- 27. 2015 Roadmap 2016 2017 Sales start in AtcomRes for summer 2017 GOAL to be AtcomRes enabled! TDA PLM NEW NN SITE @comNordic & Destimo MANDATORY (maintain book & search) OPTIONAL (added business value) GOL YIELD SUPPORT NN GUIDE SUPPORT INVOICE CONTROL OPTIONAL ( process eff & risk minimizing) NN ON Blue-websites 2015 As-Is 2017 To-Be
- 29. © 2012 IRM AB All rights reserved Compare Business Models
- 30. 2014 – use the Milky Way -from here & onwards Find, discuss and suggest Alternative solutions Alternatives System Ingeration based On Business Events Suggest ”better” team areas Road Maps Current situation Possible future situation and alternative routes to the wanted state based on the shared model of the business The global development focused on center of excellence Compare Business Models Suggestion for a new way to prioritize changes
- 31. 32
- 32. 33
- 33. Make the Business Capabilities and the Value Flow visible… …to better understand & support the co- operation between the Capabilities & the Products 3DPF – Project X
- 34. New product idea? Is it a good fit? Are we able to deliver? Pre Class Student Management Price Calculation Customer Contact Center Product Content Management Search & Browse Digital Booking Yield Management Campaing Management Staffing and HR Supplier Invoice Control Inventory Management Cost Calculation Customer Management Reservation Management Customer Payments Accounts Receivable Evaluation Management Store booking Customer Portal Marketing Business Education Inc Business Capabilities & The Milky Way LEGEND Capability Supplier Yield Intranet On Campus Student Service On site Operation (Backoffice) Supplier Commission Follow Up Plan ProductSet Capacity & Product mix Strategic Product Plan Product Development Productify Contract Managment Sourcing/Contracting Teacher Recruitments & Onboarding Central Accounting FinanceInvoice handeling/ Scanning Teacher interaction Sales & Cost Follow Up Claim Mgmt Social Media During Education Class/Workshop Delivery Dynamic Sourcing Supplier Gateway Social Media Pre Education Merchandising Lojalty Management Business & Customer Analysis & Reporting Social Media Post education What do we need to change? Pre Class Student Management Price Calculation Customer Contact Center Product Content Management Search & Browse Digital Booking Yield Management Campaing Management Staffing and HR Supplier Invoice Control Inventory Management Cost Calculation Customer Management Reservation Management Customer Payments Accounts Receivable Evaluation Management Store booking Customer Portal Marketing Business Education Inc Business Capabilities & The Milky Way LEGEND Capability Supplier Yield Intranet On Campus Student Service On site Operation (Backoffice) Supplier Commission Follow Up Plan ProductSet Capacity & Product mix Strategic Product Plan Product Development Productify Contract Managment Sourcing/Contracting Teacher Recruitments & Onboarding Central Accounting FinanceInvoice handeling/ Scanning Teacher interaction Sales & Cost Follow Up Claim Mgmt Social Media During Education Class/Workshop Delivery Dynamic Sourcing Supplier Gateway Social Media Pre Education Merchandising Lojalty Management Business & Customer Analysis & Reporting Social Media Post education Minor Changes Major Changes Now, what about the products. Is a new product idea good idea? What do we need to change to be able to produce, sell, deliver and invoice?
- 35. New type of initative emerging - ”value flow scoped” Old initiatives – capability scoped
- 36. Product Lifecycle Pre Class Student Management Price Calculation Customer Contact Center Product Content Management Search & Browse Digital Booking Yield Management Campaing Management Staffing and HR Supplier Invoice Control Inventory Management Cost Calculation Customer Management Reservation Management Customer Payments Accounts Receivable Evaluation Management Store booking Customer Portal Marketing Business Education Inc Business Capabilities & The Milky Way LEGEND Capability Supplier Yield Intranet On Campus Student Service On site Operation (Backoffice) Supplier Commission Follow Up Plan ProductSet Capacity & Product mix Strategic Product Plan Product Development Productify Contract Managment Sourcing/Contracting Teacher Recruitments & Onboarding Central Accounting FinanceInvoice handeling/ Scanning Teacher interaction Sales & Cost Follow Up Claim Mgmt Social Media During Education Class/Workshop Delivery Dynamic Sourcing Supplier Gateway Social Media Pre Education Merchandising Lojalty Management Business & Customer Analysis & Reporting Social Media Post education Develop the product & make it possible to deliver Pre Class Student Management Price Calculation Customer Contact Center Product Content Management Search & Browse Digital Booking Yield Management Campaing Management Staffing and HR Supplier Invoice Control Inventory Management Cost Calculation Customer Management Reservation Management Customer Payments Accounts Receivable Evaluation Management Store booking Customer Portal Marketing Business Education Inc Business Capabilities & The Milky Way LEGEND Capability Supplier Yield Intranet On Campus Student Service On site Operation (Backoffice) Supplier Commission Follow Up Plan ProductSet Capacity & Product mix Strategic Product Plan Product Development Productify Contract Managment Sourcing/Contracting Teacher Recruitments & Onboarding Central Accounting FinanceInvoice handeling/ Scanning Teacher interaction Sales & Cost Follow Up Claim Mgmt Social Media During Education Class/Workshop Delivery Dynamic Sourcing Supplier Gateway Social Media Pre Education Merchandising Lojalty Management Business & Customer Analysis & Reporting Social Media Post education Develop the Customer relation Pre Class Student Management Price Calculation Customer Contact Center Product Content Management Search & Browse Digital Booking Yield Management Campaing Management Staffing and HR Supplier Invoice Control Inventory Management Cost Calculation Customer Management Reservation Management Customer Payments Accounts Receivable Evaluation Management Store booking Customer Portal Marketing Business Education Inc Business Capabilities & The Milky Way LEGEND Capability Supplier Yield Intranet On Campus Student Service On site Operation (Backoffice) Supplier Commission Follow Up Plan ProductSet Capacity & Product mix Strategic Product Plan Product Development Productify Contract Managment Sourcing/Contracting Teacher Recruitments & Onboarding Central Accounting FinanceInvoice handeling/ Scanning Teacher interaction Sales & Cost Follow Up Claim Mgmt Social Media During Education Class/Workshop Delivery Dynamic Sourcing Supplier Gateway Social Media Pre Education Merchandising Lojalty Management Business & Customer Analysis & Reporting Social Media Post education Internal efficency Where is the focus of the changes needed?
- 37. 2015 – very large projects, products & business models Large programs supporting a new Business modell through the entire value flow The new knowledge of the products and the customer journey requires a new way of working Product Owners owning ”customer products” Identifed. Creates a better position for the contunies improvement of the customer journey and not the IT-systems… Understanding the value flow & how the capabilities supports it Customer Journey Better understanding of the value flow and how we support it in the best way Shared understanding of how new products are delivered to the customers
- 38. 2015 – From the group & out Nordics UK & Irland Germany Benelux France Create a shared understanding of the business and how we can keep on developing the business… Group EA team Group Product Development Group Process Dev Group PMO & Local Nordic PMO Management CIO and the rest From the EA team to other central teams Pre Class Student Management Price Calculation Customer Contact Center Product Content Management Search & Browse Digital Booking Yield Management Campaing Management Staffing and HR Supplier Invoice Control Inventory Management Cost Calculation Customer Management Reservation Management Customer Payments Accounts Receivable Evaluation Management Store booking Customer Portal Marketing Business Education Inc Business Capabilities & The Milky Way LEGEND Capability Supplier Yield Intranet On Campus Student Service On site Operation (Backoffice) Supplier Commission Follow Up Plan ProductSet Capacity & Product mix Strategic Product Plan Product Development Productify Contract Managment Sourcing/Contracting Teacher Recruitments & Onboarding Central Accounting FinanceInvoice handeling/ Scanning Teacher interaction Sales & Cost Follow Up Claim Mgmt Social Media During Education Class/Workshop Delivery Dynamic Sourcing Supplier Gateway Social Media Pre Education Merchandising Lojalty Management Business & Customer Analysis & Reporting Social Media Post education Pre Class Student Management Price Calculation Customer Contact Center Product Content Management Search & Browse Digital Booking Yield Management Campaing Management Staffing and HR Supplier Invoice Control Inventory Management Cost Calculation Customer Management Reservation Management Customer Payments Accounts Receivable Evaluation Management Store booking Customer Portal Marketing Business Education Inc Business Capabilities & The Milky Way LEGEND Capability Supplier Yield Intranet On Campus Student Service On site Operation (Backoffice) Supplier Commission Follow Up Plan ProductSet Capacity & Product mix Strategic Product Plan Product Development Productify Contract Managment Sourcing/Contracting Teacher Recruitments & Onboarding Central Accounting FinanceInvoice handeling/ Scanning Teacher interaction Sales & Cost Follow Up Claim Mgmt Social Media During Education Class/Workshop Delivery Dynamic Sourcing Supplier Gateway Social Media Pre Education Merchandising Lojalty Management Business & Customer Analysis & Reporting Social Media Post education The strategies for the common, shared & local capabilities are unclear…
- 39. From where are we coming?…. In what direction are we going? ? Frameworks & Deliveribles Communication, learning & co-creation From As-Is to To-Be Our alternatives – Scenarios Traceability Support & develope the product life cycle & the value flow
- 40. Prova själva
- 41. Find the flow…
- 42. Find the pace, the heart beat…
- 43. Find the parts… Group all the parts into Business Capabilities! See them as autonomous parts of your Business with known dependencies to other parts.
- 44. Make the architecture tangible
- 45. Vill du lära dig mer? Nästa kursomgång Vår 2016 Mer information på: http://www.dfkompetens.se/utbildning/visualisera-verksamhetens-formagor/
- 46. • Dancing with systems – Donella Meadows • Intersection – Milan Guenther • The Fractal Organization- Hoverstadt • LEAN PRODUCT AND PROCESS DEVELOPMENT, 2ND EDITION – by Allen C. Ward and Durward K. Sobek II • Designing Delivery – Jeff Soussna • The Design Way – Stolterman & Nelson • The Connected Company – Dave Gray • The Design of Business – Roger Martin • Boken om IT-Arkitketur – Daniel Akennine m fl • A lot of EA sites, blogs & litterature Vill du lära dig mer?
- 47. Contact Daniel : daniel.lundgren@fritidsresor.se Annika : annika.klyver@irm .se
Editor's Notes
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