Out of home advertisings 101
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This presentation gives an overview of outdoor advertising. We cover what out of home media is, why you should be using it, and offer some OOH planning tips and tricks.
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The document discusses online advertising opportunities with WWLP-22News, an NBC affiliate television station. It provides details about various digital advertising options on WWLP.com like banner ads, videos, and email marketing. Metrics are given showing high traffic to WWLP.com, especially during severe weather. The timing of online and television usage is compared, and it is suggested that combining the two media can increase brand awareness and consumer engagement.
Similar to Out of home advertisings 101 (20)
Point roll webinar_your brand everywhere_december 2011_external
Point roll webinar_your brand everywhere_december 2011_external
OPA South Africa Workshops on Online Industry In SA Andrew Lanning - Head of ...
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Local Media Outdoor - Georgia - Why OOH is a core media buy
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Postion Promotional Products As a Preferred Advertising Medium
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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How AI changes the marketing gameGokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
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5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
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3. Latest Technology development vs Business promotions
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Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Out of home advertisings 101
- 5. • OOH is under priced attention. - Other than digital media, no other form of media has consistent growth like OOH & it’s set to outperform all media, including digital, in years to come • Average ROI of $6 to every $1 spent • Consumers spend more time with OOH than any other form of advertising media except TV • OOH forecasted to significantly outperform all traditional media in consumer time spent growth
- 6. • Click thru rates increase (50% - 150% higher!) • Highest online activation of any offline media • Compounded Brand Lift 0 + Total OOH Total OOH TV Live + Total OOH Internet + Total OOH Mobile App / Web + Total OOH Social Networking + Total OOH Radio 20 40 60 80 100 +18% +68% +316% +45% +212%
- 7. Shelter Poster Bulletin Netw ork Spot Search Sites Portal Sites General Content Business Content Spot TV - Early Eve. Netw ork TV - Prim e Spot TV - New s Spot TV - Prim e Netw ork Interconnect Zoned Spot New sw eeklies M en’s Interest W om en’s Fashion Business Daily Business $0 $10.00 $20.00 $30.00 $40.00 $50.00 OOH Radio Online Broadcast Cable Magazines Newspapers OOH is one of the lowest cost media choices OOH also reaches people when spending decisions are being made.
- 8. 9% 40% 35% 35% 21% 22% 52% 67% 57% 52% 36% 62% Print Out of Home Desktop Mobile Radio Television Highest Recall: OOH 0% 20% 40% 60% 80% 100% Highest Recall of all media
- 11. National Major Players The OOH industry is dominated by 5 major players, with limited national offices.
- 12. The Real Story: It’s a fragmented market With over 1000 OOH vendors nationwide, all with different types of inventory, the OOH industry is extremely fragmented.
- 14. Impressions: 217,327 Impressions: 163,300 Impressions: 274,856 Impressions: 343,570 Impressions: 141,834
- 15. - Anonymous location data from mobile and gps devices shows advertisers exactly who is driving by billboards
- 16. • Census Block Level Targeting • 6,500 Population and Behavioral variables • Seasonal audience variation
- 18. • Sacrifice speed for better locations and better rates - programmatic buying leads to poor locations and higher CPMs • Understand where to use static vs. digital; bulletins vs. posters; transit vs. traditional. • Understand how to exploit market inefficiencies. • Understand Seasonality and its effects on pricing, inventory, and traffic patterns. • Understand audience location data to for optimal message delivery
- 20. INTERSECTIONINTERSECTIONINTERSECTIONINTERSECTIONINTERSECTIONINTERSECTION MEDIA INNOVATION UPDATE
- 21. PLACED VISITATION: PLACED SURVEYS: Used to measure: Awareness Ad Recall In Store Behavior App Downloads Measure visitors to specific retailer locations after ad exposure Survey store visitors to understand attitudes and additional behaviors of the exposed audience Placed Audience Used to measure: Visitation to Retailers BETTER UNDERSTAND OOH MEDIA IMPACT
- 25. INTERSECTION