The document discusses how enterprise portals have evolved with the rise of Web 2.0. It describes how users now expect to generate and share their own content, provide feedback, and mashup data and components. It also outlines Oracle's enterprise 2.0 strategy to infuse Web 2.0 technologies into existing systems to transform how users work within companies by providing information in context and enabling participation. Key elements of Oracle's strategy include its WebCenter Suite, content management tools, and collaborative services to deliver a user-centric platform.

1. Enterprise Portals 2.0 Monte Kluemper Principal Sales Consultant - Enterprise 2.0 Oracle Spain

2. Remember what portals looked like before Web 2.0?

3. Most information was published to users by authorized content authors or technical Webmasters.

4. Integrating enterprise applications was essential both for achieving ROI on the portal and for increasing user productivity.

5. Portal administration often needed to be delegated to departmental owners

6. The underlying portal framework had to be scalable, secure and easy to manage.

7. OK. But Web 2.0 has changed all that, right?

8. Wrong! Enterprise Portals still need all these things: Processes for publishing content to users Integration with enterprise applications Delegated administration of portals Enterprise scalability, security, and control

9. Still, Web 2.0 has changed the expectations of users regarding how they interact with portals

10. Users expect to be able to generate and upload their own content Blogs Wikis Documents Media (Photos, Video) Web Articles

11. They also expect to be able to provide feedback for existing content Discussions Comments Ratings Rankings Tags Links

12. They want to be able to mashup data and components inside and outside the portal Composite Apps Hybrids Mashups Widgets RSS / Syndication

13. They want to be able to share and contrast information with people inside their social network Profiles / Friends Activity Tracking Presence / IM

14. And you better offer a sexy interface if you want users to use your portal as part of their daily routine and recommend it to others Partial Refresh Drag&Drop AJAX Updates Push OCC Smart Clients

15. So, what is Oracle doing?

16. Oracle’s Enterprise 2.0 Platform Strategy is User-Centric …

17. Social Networking Multimedia, Content & Docs Web Presence … infusing Web 2.0 technology and capabilities…

18. Enterprise Apps Enterprise Infrastructure … into Enterprise Information Systems and Applications …

19. Social Networking Multimedia, Content & Docs Enterprise Apps Enterprise Infrastructure Web Presence … to transform how we work within and across Enterprises

20. Enterprise 2.0 transforms business by providing information in CONTEXT … … and by enabling PARTICIPATION

21. CONTEXT is fundamental for ensuring that information can be found when needed

22. Context is best defined by the user

23. Documents need to be accessible from the desktop or any application

24. Users can get a quick view of recent activity in a particular community of interest… … or subscribe to changes via standard syndication formats

25. Once users find the information they need, they can easily tag it to ensure it becomes part of the context of a particular activity

26. USER PARTICIPATION is necessary to ensure that mission-critical information gets into the system

27. Blogs allow users to show off their knowledge of a particular area of the business or just express opinions

28. Wikis facilitate collaborative authoring and publishing

29. Discussion Forums facilitate conversations, enhancing community participation

30. Integrated Worklist and Email allow users to interact with business processes

31. Sounds like a great strategy…but is any of this real?

32. Oracle WebCenter Suite Portal and community frameworks Portable Web 2.0 components Oracle Universal Content Mgmt In-context web content management Conversion, transformation, and reuse Oracle Secure Enterprise Search Scalable, secure search engine Oracle Beehive Collaborative services for the enterprise Oracle Enterprise 2.0 Platform

33. WebCenter Suite 11g was released this summer to rave reviews…

34. … and subsequent analyst reports are validating Oracle’s Enterprise 2.0 strategy

35. WebCenter Suite is at the core of Oracle’s User Interaction strategy

36. Enterprise 2.0 is ORACLE A user-centric platform combining enterprise apps and data with Web 2.0 technologies and capabilities to TRANSFORM the way users work.