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Skills, Reputation, and Search
Pete Skomoroch
Principal Data Scientist, LinkedIn
Vision: Create Economic Opportunity for Every Professional
2
Location
LinkedIn: The Professional Profile of Record
©2012 LinkedIn Corporation. All Rights Reserved. 3
200+MMembers 200M Member
Profiles
LinkedIn Search: Connecting Talent with Opportunity
4
Skills Correlated with the Job Title “Data Scientist”
5
Skills Related to “Big Data”
6
Information Retrieval
7
Soul Retrieval
8
9
Lucene on LinkedIn
10
Lucene Endorsement Graph
11
Solr on LinkedIn
12
Solr Endorsement Graph
13
Reputation: Building the Endorsement Graph
14
15
Viral Growth: 1 Billion Endorsements in 5 Months
How Did We Gather this Data?
16
1. Desire + Social Proof
2. Viral Loops + Network Effects
3. Data Foundation + Recommendation Algorithms
17
1) Desire & Social Proof
A
endorses
B
B
notified
B “accepts”
endorsement
B
endorses
C
B
endorses
D
Endorsement
recommendations
Email NotificationNews Feed
2) Viral Loops & Network Effects
3) Data Foundation: Skills & Suggested Skills
19
Data Foundation: LinkedIn Skills
20
Social Tagging Accelerates Adoption
Suggested
endorsements
Skill recommendations
Skill marketing
©2012 LinkedIn Cororation. All Rights Reserved.
Virality only
Outline
22
Skill discovery
Skill tagging
Skill recommendations
Suggested endorsements
Skill Discovery: Unsupervised Topics from Profiles
23
Extract
Topic Clustering & Phrase Sense Disambiguation
24
Deduplication Signals from Mechanical Turk
25
Sample Task for Mechanical Turk Workers
26
Skill Phrase Deduplication
27
Outline
28
Skill discovery
Skill tagging
Skill recommendations
Suggested endorsements
Lead designer and engineer for the implementation of a user-
centric, fully-configurable UI for data aggregation and reporting.
Developed over 20 SaaS custom applications using Python,
Javascript and RoR.
Tagging Skill Phrases
 Tagging: Extract potential skill phrases from text
 Standardize unambiguous phrase variants
29
JavaScript RoR SaaS Python
ror
rubyonrails
ruby on rails development
ruby rails
ruby on rail
Ruby on Rails
Document
(ex: Profile)
Tokenization
Skills Tagger
Phrases
(up to 6 words)
Skills Classifier
Skills
(unordered)
Skills
(ranked by relevance)
Outline
30
Skill discovery
Skill tagging
Skill recommendations
Suggested endorsements
Skill Inference
 How suggested/inferred skills work:
– The skill likelihood is a conditional model
– Probabilities are combined using a Naïve Bayes
Classifier
 If you are an engineer at Apple, you probably know
about iPhone Development.
31
Profile
Extract
attributes
- Company ID
- Title ID
- Groups ID
- Industry ID
- …
Skills Classifier
Skills
(ranked by likelihood)
Feature
Vectors
Skill Recommendations for Your LinkedIn Profile
37
49% Conversion
4% Conversion
Outline
38
Skill discovery
Skill tagging
Skill recommendations
Suggested endorsements
Social Tagging via Skill Endorsements
39
Social Tagging Accelerates Adoption
Skill endorsements
Skill recommendations
Skill marketing
©2012 LinkedIn Cororation. All Rights Reserved.
Data Amplifies Desire
41
1. Desire + Social Proof
2. Viral Loops + Network Effects
3. Data Catalyst + Recommendation Algorithms
Over 58 Million Profiles are now Tagged with Skills
42
All This Data Flows Back Into Our Lucene Index
43
Helping us Connect Talent & Opportunity
44
Location
Questions?
We’re hiring: data.linkedin.com
@peteskomoroch
©2012 LinkedIn Corporation. All Rights Reserved. 45
CONTACT
Pete Skomoroch
@peteskomoroch
http://data.linkedin.com

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