This document discusses social m-commerce. Social m-commerce utilizes social media and mobile technologies for e-commerce. It is projected to account for 8% of e-commerce sales by 2015. Mobile strategies are important for social m-commerce, with 91% of companies having a mobile strategy and many optimizing for iPhone, Android, and iPad apps. Social networks and location data play a key role in the social purchase journey, from browsing to sharing purchases.

1. SOCIAL M-COMMERCE
SOCIAL NERDS
#1 FULL SERVICE SOCIAL MEDIA BUREAU

2. SOCIAL M-COMMERCE
E-COMMERCE M-COMMERCE S-COMMERCE
ON DEMAND PERSONAL SAMEN SHOPPEN
GEMAK EVERYWHERE SOCIAL CONTENT
PRIJS MOBILE PAYMENT SEEDING EN ACTIVATIE
GEOLOCATIE SOCIAL ADS
CHECK-IN
CUSTOMER PROFILE
SOCIAL COUPONING

3. CIJFERS
$119 Mrd. in 2015
8% van e-commerce
Bron: ABI Research, Forrester, Google

4. CIJFERS
91% Mobile Strategy
48% geoptimaliseerd
30% iPhone app
15% Android app
10% iPad app
Bron: ABI Research, Forrester, Google

5. CIJFERS
4 op de 5 gebruiken de smartphone
om te helpen bij het shoppen
Bron: ABI Research, Forrester, Google

6. CIJFERS
54% locatie van een retailer
49% vergelijkt prijzen
34% voorraad van de winkel
44% reviews en productinfo
46% belt retailer
40% promoties en kortingen
28% coupon op de telefoon
Bron: ABI Research, Forrester, Google

7. CIJFERS
76% koopt in-store
59% koopt op de PC
35% koopt via de smartphone
27% koopt via de mobiele site
22% via een app
Bron: ABI Research, Forrester, Google

8. SEGMENTEN
RETAIL
SERVICE
INFO
TECH
ENTERTAINMENT SOCIAL

9. FOCUS
MOBILE SHOPPING
1 MOBILE BROWSING - (CHECKOUT)
2 MOBILE WEB - NATIVE APP
USING A CREATING A
3 SOCIAL NETWORK
- SOCIAL NETWORK

10. SOCIAL PURCHASE JOURNEY

11. SOCIAL PURCHASE JOURNEY
A
SOCIAL TRAFFIC
MULTICHANNEL
ALL POINTS OF THE PATH

12. SOCIAL PURCHASE JOURNEY
MOBILE
GROOTTE
B SNELHEID
FEEDBACK
FUNCTIES
A
SOCIAL TRAFFIC
MULTICHANNEL
ALL POINTS OF THE PATH

13. SOCIAL PURCHASE JOURNEY
MOBILE
GROOTTE
B SNELHEID
FEEDBACK
FUNCTIES
TRUSTBUILDING
PRODUCT REVIEWS
A C SERVICE REVIEWS
Q&A’s
SOCIAL
SOCIAL TRAFFIC RECOMMENDATIONS
MULTICHANNEL
ALL POINTS OF THE PATH

14. SOCIAL PURCHASE JOURNEY
MOBILE SOCIAL SHARE
GROOTTE
B SNELHEID D
FEEDBACK
FUNCTIES
TRUSTBUILDING
PRODUCT REVIEWS
A C SERVICE REVIEWS
Q&A’s
SOCIAL
SOCIAL TRAFFIC RECOMMENDATIONS
MULTICHANNEL
ALL POINTS OF THE PATH

15. SOCIAL PURCHASE JOURNEY
MOBILE SOCIAL SHARE
GROOTTE
B SNELHEID D
FEEDBACK
FUNCTIES
TRUSTBUILDING
PRODUCT REVIEWS
A C SERVICE REVIEWS E
Q&A’s
SOCIAL
SOCIAL TRAFFIC RECOMMENDATIONS LINK
MULTICHANNEL ONLINE/OFFLINE
ALL POINTS OF THE PATH

16. SOCIAL PURCHASE JOURNEY
MOBILE SOCIAL SHARE MEET &
GROOTTE PAS AAN
B SNELHEID D F
FEEDBACK
FUNCTIES
TRUSTBUILDING
PRODUCT REVIEWS
A C SERVICE REVIEWS E
Q&A’s
SOCIAL
SOCIAL TRAFFIC RECOMMENDATIONS LINK
MULTICHANNEL ONLINE/OFFLINE
ALL POINTS OF THE PATH

17. THE FANCY

18. THE FANCY

19. THE FANCY

20. THE FANCY

21. SOCIAL M-COMMERCE

22. SOCIAL NERDS
ANGRY NERDS
DESIGN NERDS

23. SOCIAL NERDS
#1 FULL SERVICE SOCIAL MEDIA BUREAU
START
SOCIAL MEDIA
STRATEGIE
OPTIMALISEREN UITVOEREN
SOCIAL MEDIA REVIEW BRAND CONTENT
CAMPAGNE OPTIMALISATIE COMMUNITY MANAGEMENT
ROI OPTIMALISATIE WEBCARE
SEO OPTIMALISATIE SOCIAL ADS
ONLINE PR
METEN BOUW
MONITORING MOBILE APPS
RAPPORTAGE FACEBOOK APPS
SOCIAL WEBSHOP

24. SOCIAL NERDS
#1 FULL SERVICE SOCIAL MEDIA BUREAU

25. SOCIAL NERDS
#1 FULL SERVICE SOCIAL MEDIA BUREAU
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