SlideShare a Scribd company logo
My dream in 2010
Milestones Achieved
confidential : all rights reserved to favoroute©
Y O U R S O U L I S Y O U R
C O M P A S S
BUILD YOUR OWN TRAVEL GUIDEBOOK
Frederieke Wolter
8 oktober 2014, Almere
My dream in 2010
Milestones Achieved
confidential : all rights reserved to favoroute©
LEARNINGS
WHAT IS
FAVOROUTE?
NEXT STEPS
My dream in 2010
Milestones Achieved
confidential : all rights reserved to favoroute©
LEARNINGS
WHAT IS
FAVOROUTE?
NEXT STEPS
My dream in 2010
Milestones Achieved
confidential : all rights reserved to favoroute©
THE START OF A
JOURNEY
My dream in 2010
Milestones Achieved
confidential : all rights reserved to favoroute©
THE FIRST 2
YEARS
My dream in 2010
Milestones Achieved
confidential : all rights reserved to favoroute©
Lea r n i n g s e e r s t e 2 j a a r
MANY SOURCES
TO PLAN
Milestones Achieved
confidential : all rights reserved to favoroute©
TRENDS in TRAVEL
INDUSTRY
Milestones Achieved
confidential : all rights reserved to favoroute©
1. PUBLISHERS
UNDER PRESSURE
Milestones Achieved
confidential : all rights reserved to favoroute©
2. EXPLORER IS
FAVORITE
21%
15%
15%12%
8%
6%
5%
Ontdekkingsreiziger Freek in het Wild
VIP Smulpaap
Survivor Local Hero
Reisplanner Indiaan
Marco Polo Westerling
Chiller Citytripper
Easytarier Columbus
Explorer (21%) -
Individual freedom of choice
and explores the destination
preferably with his/her own
travel booklet.
Bron: Riksja Travel Reistest
My dream in 2010
Milestones Achieved
3. BLOGGERS THE
SOCIAL INFLUENCERS
My dream in 2010
Milestones Achieved
WE SURF ON THE
TRENDS
My dream in 2010
Milestones Achieved
confidential : all rights reserved to favoroute©
LEARNINGS
WHAT IS
FAVOROUTE?
NEXT STEPS
Milestones Achieved
confidential : all rights reserved to favoroute©
WRITE YOUR OWN
TRAVEL GUIDEBOOK
Milestones Achieved
confidential : all rights reserved to favoroute©
4 x NEW YORK
My dream in 2010
Milestones Achieved
confidential : all rights reserved to favoroute©
TRAVEL
DESIGNERS
16
Travel Designers -
specialisaties
City Trip Road Trip
Budget Singles
Luxury Backpack
With children By train
Arts & Culture Girls’ weekend
Local Stopover
Yoga & Surf 1 Day
TARGET GROUP
Milestones Achieved
confidential : all rights reserved to favoroute©
BALI
budget children singles local
My dream in 2010
Milestones Achieved
1. OFFLINE TRAVEL
GUIDEBOOKS
My dream in 2010
Milestones Achieved
1. OFFLINE TRAVEL
GUIDEBOOKS
My dream in 2010
Milestones Achieved
2. INTERACTIVE
MAPS
My dream in 2010
Milestones Achieved3. UP-TO-DATE
C
25
FIRST
MILESTONES
6 Team of ambitious heros
1.0 Web & Android app version 1.0
73 Travel Designers
239 Travel Guidebooks
2500 Visitors per Month
My dream in 2010
Milestones Achieved
confidential : all rights reserved to favoroute©
LEARNINGS
WHAT IS
FAVOROUTE?
NEXT STEPS
My dream in 2010
Milestones Achieved
confidential : all rights reserved to favoroute©
NEXT STEPS:
TRAVELERS
Focus on Traveler:
• Personal itinerary in Guidebook
• Build travel guidebooks
• Get printed guidebooks
Awareness with TV Program
Partnership with publishers
My dream in 2010
Milestones Achieved
confidential : all rights reserved to favoroute©
AMBITION 2015
My dream in 2010
Milestones Achieved
confidential : all rights reserved to favoroute©
MARKETING &
PRODUCT TOOL
AIRLINES can sell travel guidebooks after
ticketing
TRAVEL ORGANISATIONS can market their
tours and plan trips for customers
ZRA’s: can promote themselves & give cus
tomers personal travel tool while traveling
(with updates!!)
Hotels: extra bookings & give travelers travel
guidebooks
My dream in 2010
Milestones Achieved
confidential : all rights reserved to favoroute©
Download nOW!
My dream in 2010
Milestones Achieved
confidential : all rights reserved to favoroute©
YOUR SOUL IS YOUR
COMPASS
Twitter: @favoroute
Facebook: @favoroute
Instagram: @favoroute

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Favoroute E-travel summit 2014

  • 1. My dream in 2010 Milestones Achieved confidential : all rights reserved to favoroute© Y O U R S O U L I S Y O U R C O M P A S S BUILD YOUR OWN TRAVEL GUIDEBOOK Frederieke Wolter 8 oktober 2014, Almere
  • 2. My dream in 2010 Milestones Achieved confidential : all rights reserved to favoroute© LEARNINGS WHAT IS FAVOROUTE? NEXT STEPS
  • 3. My dream in 2010 Milestones Achieved confidential : all rights reserved to favoroute© LEARNINGS WHAT IS FAVOROUTE? NEXT STEPS
  • 4. My dream in 2010 Milestones Achieved confidential : all rights reserved to favoroute© THE START OF A JOURNEY
  • 5. My dream in 2010 Milestones Achieved confidential : all rights reserved to favoroute© THE FIRST 2 YEARS
  • 6. My dream in 2010 Milestones Achieved confidential : all rights reserved to favoroute© Lea r n i n g s e e r s t e 2 j a a r MANY SOURCES TO PLAN
  • 7. Milestones Achieved confidential : all rights reserved to favoroute© TRENDS in TRAVEL INDUSTRY
  • 8. Milestones Achieved confidential : all rights reserved to favoroute© 1. PUBLISHERS UNDER PRESSURE
  • 9. Milestones Achieved confidential : all rights reserved to favoroute© 2. EXPLORER IS FAVORITE 21% 15% 15%12% 8% 6% 5% Ontdekkingsreiziger Freek in het Wild VIP Smulpaap Survivor Local Hero Reisplanner Indiaan Marco Polo Westerling Chiller Citytripper Easytarier Columbus Explorer (21%) - Individual freedom of choice and explores the destination preferably with his/her own travel booklet. Bron: Riksja Travel Reistest
  • 10. My dream in 2010 Milestones Achieved 3. BLOGGERS THE SOCIAL INFLUENCERS
  • 11. My dream in 2010 Milestones Achieved WE SURF ON THE TRENDS
  • 12. My dream in 2010 Milestones Achieved confidential : all rights reserved to favoroute© LEARNINGS WHAT IS FAVOROUTE? NEXT STEPS
  • 13. Milestones Achieved confidential : all rights reserved to favoroute© WRITE YOUR OWN TRAVEL GUIDEBOOK
  • 14. Milestones Achieved confidential : all rights reserved to favoroute© 4 x NEW YORK
  • 15. My dream in 2010 Milestones Achieved confidential : all rights reserved to favoroute© TRAVEL DESIGNERS
  • 16. 16 Travel Designers - specialisaties City Trip Road Trip Budget Singles Luxury Backpack With children By train Arts & Culture Girls’ weekend Local Stopover Yoga & Surf 1 Day TARGET GROUP
  • 17. Milestones Achieved confidential : all rights reserved to favoroute© BALI budget children singles local
  • 18. My dream in 2010 Milestones Achieved 1. OFFLINE TRAVEL GUIDEBOOKS
  • 19. My dream in 2010 Milestones Achieved 1. OFFLINE TRAVEL GUIDEBOOKS
  • 20.
  • 21.
  • 22.
  • 23. My dream in 2010 Milestones Achieved 2. INTERACTIVE MAPS
  • 24. My dream in 2010 Milestones Achieved3. UP-TO-DATE
  • 25. C 25 FIRST MILESTONES 6 Team of ambitious heros 1.0 Web & Android app version 1.0 73 Travel Designers 239 Travel Guidebooks 2500 Visitors per Month
  • 26. My dream in 2010 Milestones Achieved confidential : all rights reserved to favoroute© LEARNINGS WHAT IS FAVOROUTE? NEXT STEPS
  • 27. My dream in 2010 Milestones Achieved confidential : all rights reserved to favoroute© NEXT STEPS: TRAVELERS Focus on Traveler: • Personal itinerary in Guidebook • Build travel guidebooks • Get printed guidebooks Awareness with TV Program Partnership with publishers
  • 28. My dream in 2010 Milestones Achieved confidential : all rights reserved to favoroute© AMBITION 2015
  • 29. My dream in 2010 Milestones Achieved confidential : all rights reserved to favoroute© MARKETING & PRODUCT TOOL AIRLINES can sell travel guidebooks after ticketing TRAVEL ORGANISATIONS can market their tours and plan trips for customers ZRA’s: can promote themselves & give cus tomers personal travel tool while traveling (with updates!!) Hotels: extra bookings & give travelers travel guidebooks
  • 30. My dream in 2010 Milestones Achieved confidential : all rights reserved to favoroute© Download nOW!
  • 31. My dream in 2010 Milestones Achieved confidential : all rights reserved to favoroute© YOUR SOUL IS YOUR COMPASS Twitter: @favoroute Facebook: @favoroute Instagram: @favoroute

Editor's Notes

  1. bedanken dat iedereen er is - 3 jaar onderweg - team van 7 - 17 juli live gegaan - verhuisd - en nu de officiële opening met de app erbij In deze presentatie zal ik alle veranderingen van de afgelopen tijd laten zien en zullen we vertellen hoe het er in de toekomst uit zal komen te zien.
  2. bedanken dat iedereen er is - 3 jaar onderweg - team van 7 - 17 juli live gegaan - verhuisd - en nu de officiële opening met de app erbij In deze presentatie zal ik alle veranderingen van de afgelopen tijd laten zien en zullen we vertellen hoe het er in de toekomst uit zal komen te zien.
  3. bedanken dat iedereen er is - 3 jaar onderweg - team van 7 - 17 juli live gegaan - verhuisd - en nu de officiële opening met de app erbij In deze presentatie zal ik alle veranderingen van de afgelopen tijd laten zien en zullen we vertellen hoe het er in de toekomst uit zal komen te zien.
  4. Learnings eerste 2 jaar: - tips delen vrienden lastig; waarom delen we tips voor de ander of voor onszelf (Facebook speelt hier slim op in), zijn de tips relevant voor jou als je op reis gaat  - wat wij vooral niet willen zijn: spots database wat we vooral wel willen zijn: platform om het maken van je eigen reisgids makkelijker te maken. curated guides belangrijk voor kwalitatieve content  - schrijven is een vak - iedereen vindt het wiel steeds opnieuw uit
  5. maar je blijft elkaar nodig hebben…
  6. 5. Publishers reisbranche onder druk - minder gedrukte reisgidsen gedrukt - meer focus op top bestemmingen  - LP ontwikkelingen (gaat t goed / slecht met LP??) >> nog steeds koopt x % reisgids
  7. Publishers reisbranche onder druk - minder gedrukte reisgidsen gedrukt - meer focus op top bestemmingen  - LP ontwikkelingen (gaat t goed / slecht met LP??) >> nog steeds koopt x % reisgids
  8. Ontdekkingsreiziger favoriet onder Nederlanders. Door middel van de Riksja Travel Reistest onderzocht de online verre reizen specialist welke type reiziger verre reizigers zijn en welke bestemmingen het beste bij ze passen. Na ruim een half jaar tijd staat de teller op 14.000 deelnemers.
  9. bloggers krijgen meer invloed in het verstrekken van reisinformatie door het opbouwen van communities.
  10. Hoe passen wij ons op deze trends aan?
  11. bedanken dat iedereen er is - 3 jaar onderweg - team van 7 - 17 juli live gegaan - verhuisd - en nu de officiële opening met de app erbij In deze presentatie zal ik alle veranderingen van de afgelopen tijd laten zien en zullen we vertellen hoe het er in de toekomst uit zal komen te zien.
  12. Schrijf je eigen reisgids op basis van je eigen inspiratie - voeg een route, spots en accommodaties toe en maak je eigen itinerary.
  13. Je kan ook je inspiratie halen uit de gidsen van andere reizigers, of van de professionals.
  14. Zoals de Travel Designers (reisbloggers en reisjournalisten).
  15. Alle gidsen hebben hun eigen specialisaties. Van luxury tot backpacken. Van reizen met kinderen tot reizen voor senioren.
  16. Zo kan je voor jouw reis de ideale informatie vinden.
  17. Reizigers kunnen hun reisgids meenemen op de offline mobiele applicatie (alleen nog even in Android) of deze laten printen via custom print.
  18. Reizigers kunnen hun reisgids meenemen op de offline mobiele applicatie (alleen nog even in Android) of deze laten printen via custom print.
  19. De interactieve kaarten in de gidsen zijn interactief en werken met Google Maps en GPS.
  20. Je hoeft nooit meer voor een niet-meer bestaand restaurant te staan. De reisgidsen kunnen elk moment van de dag aangepast worden.
  21. groeien met NL TD’s uitbreiden naar Engeland en Duitsland
  22. bedanken dat iedereen er is - 3 jaar onderweg - team van 7 - 17 juli live gegaan - verhuisd - en nu de officiële opening met de app erbij In deze presentatie zal ik alle veranderingen van de afgelopen tijd laten zien en zullen we vertellen hoe het er in de toekomst uit zal komen te zien.