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E marketing ppt
- 1. PRESENTED TO: MS. QURATULAIN PRESENTEDBY: AMIR JAMIL AAMIR HANIF E-Marketing
- 2. Outlines E-marketing definition Six methodsof e-marketing E-marketing strategies E-marketing models
- 3. What is E-Marketing? Internetor Online Marketing Marketing a brand of the internet Distributing information Promoting an organization
- 4. E-Marketing Methods 1) Searchengine marketing 2) Display Advertising 3) E-mail marketing 4) Interactive marketing 5) Blog marketing 6) Viral marketing
- 5. E-Marketing Methods 1) Searchengine marketing
- 6. S e a r c h P r e f e r e n c e s E-Marketing Methods 2) DisplayAdvertising 33) E-mail marketing (ex. Health related emails) 4) Viral Marketing (ex. Word of mouth)
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- 9. E-Marketing Strategies Market research E-mailmarketing Direct sales
- 10. Business Models E-marketing E-Commerce: Selling goods Andservices online Publishing: Where you sell advertise Lead-Based- Sites: Banner sites online
- 11. Slogans for Coca-ColaFrom 1886 to 2006 1886 - Drink Coca-Cola 1904 - Delicious and Refreshing 1905 - Coca-Cola Revives and Sustains 1906 - The Great National Temperance Beverage 1917 - Three Million a Day 1922 - Thirst Knows No Season 1923 - Enjoy Thirst 1924 - Refresh Yourself 1925 - Six Million a Day 1926 - It Had to Be Good to Get Where It Is 1927 - Pure as Sunlight 1927 - Around the Corner from Everywhere 1929 - The Pause that Refreshes 1932 - Ice Cold Sunshine
- 12. 1938 - TheBest Friend Thirst Ever Had 1939 - Thirst Asks Nothing More 1939 - Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola 1942 - The Only Thing Like Coca-Cola is Coca- Cola Itself 1948 - Where There's Coke There's Hospitality 1949 - Along the Highway to Anywhere 1952 - What You Want is a Coke 1956 - Coca-Cola... Makes Good Things Taste Better 1957 - Sign of Good Taste 1958 - The Cold, Crisp Taste of Coke 1959 - Be Really Refreshed
- 13. 1963 - ThingsGo Better with Coke 1969 - It's the Real Thing 1971 - I'd Like to Buy the World a Coke (part of the "It's the Real Thing" campaign) 1975 - Look Up America 1976 - Coke Adds Life 1979 - Have a Coke and a Smile 1982 - Coke Is It! 1985 - We've Got a Taste for You (for both Coca- Cola & Coca-Cola classic) 1985 - America's Real Choice (for both Coca- Cola & Coca-Cola classic) 1986 - Red, White & You (for Coca-Cola classic) 1986 - Catch the Wave (for Coca-Cola)
- 14. 1986 - Catchthe Wave (for Coca- Cola) 1987 - When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling 1988 - You Can't Beat the Feeling 1989 - Official Soft Drink of Summer 1990 - You Can't Beat the Real Thing 1993 - Always Coca-Cola 2000 - Coca-Cola. Enjoy 2001 - Life Tastes Good 2003 - Coca-Cola... Real 2005 - Make It Real 2006 - The Coke Side of Life 2009 - Open Happiness
- 17. Market shares ofCoke and Pepsi
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- 23. Charity contribution byCoke and Pepsi
- 24. This grant willhelp enable approximately 800,000 people to access safe water by March 2016.and contribute 8MM dollars.
- 25. Strategic Grants Since 2005,PepsiCo, through its Foundation and divisions, has donated more than $800 million in cash and product to NGO’s. In 2012, PepsiCo and the PepsiCo Foundation provided more than $1.4 million for tornado polluted relief efforts.
- 26. Event Organizing byCoke And Pepsi
- 31. Conclusion Now a dayse-markiting is playing an important role to capture the market. Because mostly companies use the new e-markiting strategies to compete its competitors. For this purpose they promote and advertise its product on social media and other media channels according to the current event or occasion . And they provide online purchasing facilities to their customers.
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