Ecommerce

TABLE OF CONTENTS
E-commerce in Mexico

Table of Contents
02
03
04
05
06
07
08
01 Overview
Digital Market Outlook: retail e-commerce sales CAGR in selected markets 2019-2023
Latin America: e-commerce share of retail sales 2017-2022
Latin America: e-commerce market share 2017, by country
Latin America: e-commerce sales 2018-2022, by country
Mexico: e-commerce sales 2018-2022, by device
Mexico: retail e-commerce sales growth 2018-2023
Mexico: retail e-commerce sales 2017-2022
10
11
12
13
14
15
16
02 Leading online retailers
Mexico: leading e-retailers 2018
Mexico: e-retailers with the most unique visitors 2018
Mexico: MercadoLibre revenue 2015-2018
Mexico: Amazon sales revenue 2016-2017
Mexico: leading apparel e-retailers 2018
Mexico: leading online consumer electronics retailers 2018
Mexico: leading online travel retailers 2018

Table of Contents
18
19
20
21
22
23
03 Digital shoppers
Mexico: consumers making weekly online purchases 2017-2018
Mexico: internet users who purchased online 2018
Digital buyer penetration in Mexico 2017-2023
Online retail users in Mexico 2017-2023
Mexico: share of online shoppers 2017, by gender
Mexico: share of digital buyers 2018, by age
25
26
27
28
29
30
31
32
33
04 Shopping behavior
Mexico: online shopping frequency 2018
Mexico: share of online shoppers 2018, by categories
Mexico: most popular online shopping categories 2018
Mexico: most popular products bought online 2018
Mexico: payment methods used in online shopping 2018
Mexico: online ad effectiveness rate 2019
Mexico: share of domestic & cross-border e-commerce 2018
Mexico: devices used for cross-border shopping 2018
Mexico: main online shopping reasons 2018

Table of Contents
34Mexico: reasons for not buying online 2018
36
37
38
39
40
41
42
05 Mobile commerce
Mobile phone commerce reach in selected countries 2018
Latin America: m-commerce sales 2018-2022, by country
Mexico: m-commerce retail sales 2017-2022
Mexico: devices used for online shopping 2018, by age
Mexico: mobile phone usage for purchases 2015-2017
Mexico: mobile shopping activities 2017
Mexico: online transactions carried out on mobile devices 2017
44
45
46
47
48
49
50
51
06 Special shopping days
Mexico: main online shopping events 2018
Mexico: El Buen Fin online shopping sales 2016-2018
Mexico: share of digital buyers in El Buen Fin 2018, by age
Mexico: consumer participation in Black Friday 2017-2018
Mexico: Black Friday e-commerce growth 2016-2018
Mexico: Hot Sale key figures 2019
Mexico: leading online distribution channels to go Christmas shopping 2017
Mexico: Amazon Prime Day sales 2017

0.0% 2.0% 4.0% 6.0% 12.0% 14.0% 16.0% 18.0% 20.0%
India
Spain
China
Indonesia
Argentina
South Africa
Saudi Arabia
Global
Mexico
United States
France
Canada
Germany
Australia
United Kingdom
17.8%
11.1%
11%
10.3%
10.1%
9.9%
9.5%
8.9%
8.6%
7.8%
7.7%
6.8%
6.3%
6.2%
5.7%
Compound annual growth rate
8.0% 10.0%
2 Overview
Note: Worldwide; 2019
Further information regarding this statistic can be found on page53.
Source(s): Statista; Statista Digital Market Outlook; ID220177
Retail e-commerce sales CAGR forecast in selected countries from 2019 to 2023

Percentageofe-commercesales
2019*
3 Overview
2020 2021 2022
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
2.4%
2.7%
2.9%
3.1%
3.3%
4.0%
3.5%
2017 2018
Note: 2017 and 2018
Source(s): eMarketer; MercadoLibre; ID 445865
E-commerce share of total retail sales in Latin America from 2017 to 2022

0.0%
Source(s): BlackSip; CCCE; ID 256166
4 Overview
5.0% 10.0% 15.0% 25.0% 30.0% 35.0% 40.0% 45.0%
Brazil
Argentina
Mexico
Chile
Colombia
Ecuador
Venezuela
Dominican Republic
Peru
Guatemala
Puerto Rico
Costa Rica
Uruguay
Suriname
El Salvador
38.3%
22%
19.6%
4.7%
4.4%
2.3%
1.9%
1.5%
1.3%
1.1%
0.8%
0.6%
0.6%
0.4%
0.4%
Share of e-commerce market
20.0%
Note: 2017
Distribution of the e-commerce market in Latin America in 2017, by country

RevenueinbillionU.S.dollars
Colombia Argentina Mexico Brazil
5
0
10
15
20
25
30
35
40
6
11
18
28
8
19
28
39
2018* 2022**
45
Note: November 2018; Including desktop and mobile sales.
Source(s): Worldpay; ID 804022
05 Overview
E-commerce sales revenue in selected countries in Latin America in 2018 and 2022 (in billion U.S.
dollars)

Desktop Mobile
12
10
8
2018* 2022**
18
16
16
14
12
10
8
6
4
2
0
Note: Mexico; November 2018
06 Overview
E-commerce sales revenue in Mexico in 2018 and 2022, by device (in billion U.S. dollars)

Year-on-yeargrowthrate
2018
Source(s): Statista; Statista Digital Market Outlook; ID261368
07 Overview
2019* 2020* 2021* 2022* 2023*
0.0%
2.0%
14.0%
12.1%
12.0%
11.1%
10.5%
10.0%
8.4%
8.0%
7.1%
6.0%
4.1%
4.0%
Note: 2018
Annual retail e-commerce sales growth in Mexico from 2018 to 2023

SalesinbillionU.S.dollars
2017
Source(s): eMarketer; MercadoLibre; ID 1060403
08 Overview
2018 2019* 2020 2021 2022
4
3
2
1
0
5
6
7
8
9
4.38
5.05
5.67
6.34
7.04
7.78
Note: 2017 and 2018
Retail e-commerce sales in Mexico from 2017 to 2022 (in billion U.S. dollars)

LEADING ONLINE RETAILERS

Salesmarketshare
Amazon
MercadoLibre Walmart
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
40.0%
36.54%
35.26%
35.0%
15.38%
Note: Mexico; 2018
Source(s): Euromonitor; The Mazatlán Post; ID742821
Leading e-retailers in Mexico in 2018, by market share

Shareofuniquevisitors
Walmart
Liverpool Coppel Others
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
70.0%
63.7%
60.0%
14.2%
8%
4.8% 4.6% 4.8%
Mercado Libre Amazon
Note: North America, Mexico; March 2018
Source(s): MercadoLibre; SimilarWeb; ID 750195
Most popular e-retailers in Mexico in March 2018, by share of unique website visitors

RevenueinmillionU.S.dollars
2015
Source(s): MercadoLibre; ID 730547
2016 2017 2018
0
20
40
60
80
40.3
46.3
51.3
120
109.1
100
Note: Mexico; 2015 to 2018
Net revenue generated by MercadoLibre, Inc. in Mexico from 2015 to 2018 (in million U.S.
dollars)

SalesrevenueinmillionU.Sdollars
2016
Source(s): Expansión; Euromonitor; ID822193
2017*
0
100
200
300
400
500
243.9
600
505.2
Note: Mexico; 2016
Sales revenue generated by Amazon in Mexico in 2016 and 2017 (in million U.S. dollars)

0.0%
Source(s): Trendex North America; ID 739068
2.0% 4.0% 8.0% 10.0% 12.0%
Suburbia
Liverpool
Coppel
Zara
Sears
Walmart
C&A
Bershka
Pull & Bear
Soriana
10.4%
8.5%
8.3%
4.7%
3.4%
2.8%
2.4%
2.1%
1.6%
1.6%
Share of pesos sales
6.0%
Note: Central and South America, Mexico; 2018
Major apparel e-retailers in Mexico in 2018, by market share

0.0%
Note: April 27 to May 3, 2018; 18-55 years; 1,017 internet users; purchases made within the last 12 months.
Further information regarding this statistic can be found on page 65.
Source(s): The Cocktail; ID 730417
5.0% 10.0% 20.0% 25.0% 30.0% 35.0%
Mercado Libre
Amazon
Walmart
Best Buy
Ebay
Liverpool
Linio
Telcel
Coppel
AliExpress
33.3%
21.2%
12.6%
7.1%
7.1%
7.1%
7.1%
5.1%
3.5%
2.5%
Share of respondents
15.0%
Leading online consumer electronics retailers in Mexico in 2018

0.0%
Note: April 27 to May 3, 2018; 18-55 years; 1,017 internet users; purchases made within the last 12 months.
5.0% 15.0% 20.0% 25.0%
Volaris
Trivago
Viva
Booking.com
despegar.com
Interjet
AeroMexico
ADO
Hoteles.com
BestDay
20.6%
17.4%
14%
12.8%
10.3%
9.9%
8.3%
6.6%
6.6%
5.4%
10.0%
Leading online travel retailers in Mexico in 2018

DIGITAL SHOPPERS

Shareofrespondents
2017
18 Digital shoppers
2018
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
7%
38%
Note: Mexico; 2017 and 2018
Source(s): AMVO; El financiero; ID1063456
Share of consumers who made weekly online purchases in Mexico in 2017 and 2018

Shareofrespondentswho...
... purchased something online in the last 12 months
19 Digital shoppers
... did not purchase anything online in the last 12 months
10.0%
0.0%
20.0%
80.0%
70.0%
60.0%
50.0%
40.0%
30.0%
90.0%
85%
15%
Note: April 27 to May 3, 2018; 18-55 years; 1,017 internet users
Share of internet users who made purchases online in Mexico in 2018

Shareofpopulationinpercent
2017
Note: 2019
Source(s): Statista; ID 252405
20 Digital shoppers
2018 2019 2020 2021 2022 2023
40.0%
60.0%
65.0%
55.6%
55.0%
53.2%
50.7%
50.0%
48%
45.3%
45.0%
57.6%
59.3%
Digital buyer penetration in Mexico from 2017 to 2023

Numberofusersinmillions
2017
Note: 2019
Source(s): Statista; ID 251662
21 Digital shoppers
2018 2019 2020 2021 2022 2023
50
80
85
75.8
75
72.4
70 68.6
64.7
65
60.6
60
56.5
55
78.8
Number of e-commerce users in Mexico from 2017 to 2023 (in millions)

Share
Male
Source(s): Indra Sistemas ; ID 730327
22 Digital shoppers
Female
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
51.4%
48.6%
Note: Mexico; 2017; 18 years and older; among banked population
Distribution of online shoppers in Mexico in 2017, by gender

Share
15-24
Source(s): AMVO; Netrica; Elogia marketing 4 ecommerce; ID 730334
23 Digital shoppers
25-34 35-44 45-54 55-64 65-74
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
34%
30%
21%
10%
4%
1%
Note: Mexico; January to September 2018; 15-74 years; Includes all devices
Distribution of online shopping users in Mexico in 2018, by age group

SHOPPING BEHAVIOR

Shareofrespondents
Every 6 months
Once a year
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
38%
34%
16%
5%
7%
Weekly Monthly Every 2 to 5 months
Note: Mexico; 2018; 16-55 years; 1,021; Among internet users that purchased something in the last 12 months
Source(s): BlackSip; AMVO; Netquest; ID1063739
Frequency of online shopping in Mexico in 2018

0.0%
5.0% 10.0% 20.0% 25.0% 30.0%
Fashion 25%
Electronics/IT 23%
Culture 20%
Beauty 17%
Sports 12%
Supermarket 10%
Household 9%
Medicine 9%
Share of online shoppers
15.0%
Share of online shoppers buying products from selected categories online in Mexico in 2018

0.0% 10.0% 20.0% 40.0% 50.0% 60.0% 70.0%
Transportation
Music, movies & videos (online)
Event tickets
Digital downloads
Travel
Apparel & accessories
Fast food vía apps
Housing & accommodation
Books & magazines
Groceries
Music, movies & videos (physical format)
Computer software
Toys & hobbies
Computers / peripherals / PDAs
Consumer electronics
60%
49%
41%
39%
37%
35%
33%
32%
19%
18%
18%
17%
15%
12%
12%
30.0%
Source(s): AMIPCI; ID 732894
Note: Mexico; November 2018; 18 years and older; 1,873
Most popular online shopping categories in Mexico in 2018

0.0%
Source(s): INEGI; ID 732723
10.0% 20.0% 40.0% 50.0% 60.0% 70.0%
Goods for personal use*
Reservations and tickets
Mobile phones and accessories
Goods for the house
Eletronic devices
Software
Music and video
Books
Vehicles or spare parts
Food & beverage
Computers, laptops and tablets
Others
59.5%
35.5%
27.3%
25.9%
23.8%
21%
19.5%
15.1%
13.7%
12.4%
8.4%
3.7%
Share of internet users
30.0%
Note: Mexico; As of May 2018; Preliminary figures. Among internet users which have made purchases online
Most popular types of products bought online in Mexico in 2018

0.0%
Source(s): AMIPCI; comScore; ID 732965
10.0% 20.0% 40.0% 50.0% 60.0% 70.0%
Credit card
Debit card
e-wallet
Bank deposit
Cash on delivery
Oxxo
Payment in department store
Prepaid card
Payment in supermarket
Gift card
Referred bank payment
Payment code
Pharmacy
Others
65%
65%
33%
12%
8%
7%
6%
5%
5%
4%
3%
3%
1%
2%
30.0%
Note: Mexico; November 2018; 18 years and older; 1,873; Made a purchase via computer, smartphone or tablet in the previous 3 months
Payment methods used in online shopping in Mexico in 2018

Shareofrespondents
Bought
Source(s): AMIPCI; Uber; Waze; ID 717654
Did not buy
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
70.0%
61%
60.0%
39%
Note: Mexico; April 2019; 433*; Among respondents who see online ads
Share of internet users who have bought a product or a service online after seeing an online ad in Mexico
as of April 2019

Shareofrespondents
Shop domestically only
Source(s): PayPal; Ipsos; Cross-Border Magazine; ID1057729
Shop domestically & cross-border Shop cross-border only
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
34%
60.0%
56%
10%
Note: Mexico; March 13 to May 1, 2018; 18 years and older; 743 Respondents; Among online shoppers
Share of domestic and cross-border purchases among online shoppers in Mexico in 2018

Shareofrespondents
Desktop/laptop/notebook
Source(s): PayPal; Ipsos; Cross-Border Magazine; ID1058262
Smartphone Tablet Other device*
0.0%
10.0%
20.0%
30.0%
40.0%
60.0%
53%
50.0%
31%
9%
7%
Note: Mexico; March 13 to May 1, 2018; 18 years and older; 743 Respondents; Among cross-border shoppers only
Preferred devices for cross-border purchases among online shoppers in Mexico in 2018

0.0%
Source(s): AMVO; Netrica; Revista NEO; ID 1030095
10.0% 40.0% 50.0% 60.0% 70.0%
Home delivery
Time saving
More offers & discounts than in stores
Compare prices & product variety before purchase
Find products not available in stores
58%
53%
48%
47.4%
47%
20.0% 30.0%
Note: 2018; 16-55 years; 1,021; Among internet users that purchased something in the last 12 months / multiple answers possible
Leading reasons for shopping online in Mexico in 2018

0.0%
5.0% 10.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0%
I prefer seeing the products before buying them
I do not trust online payment
I am not used to it
I prefer makign use of offers/sales in physical stores
I am not sure I will actually receive the product
When I want something, I want it now
It seems complicated
I had a bad experience
I prefer the kind of help I get in the physical stores
I do not see any aditional advantage
Another reason
43.2%
42.6%
20.9%
20.3%
18.9%
13.5%
10.8%
10.1%
9%
5.4%
7.4%
15.0% 20.0%
Reasons for not buying online in Mexico in 2018
Mexico: reasons for not buying online 2018

MOBILE COMMERCE

0.0% 10.0% 20.0% 30.0% 50.0% 60.0% 70.0% 80.0%
Indonesia
China
Thailand
South Korea
Vietnam
India
Malaysia
Philippines
Taiwan
Worldwide
UAE
Singapore
Hong Kong
Saudi Arabia
Turkey
76%
74%
71%
63%
62%
60%
58%
57%
56%
55%
55%
54%
54%
51%
50%
Share of population
40.0%
36 Mobile commerce
Note: Worldwide; Q2 and Q3 2018; 16 to 64 years
Source(s): We Are Social; GlobalWebIndex; DataReportal; Hootsuite; ID 280134
Share of population who bought something online via phone in the past month as of 3rd quarter 2018, by
country

Colombia Argentina Mexico Brazil
2
0
4
8
6
10
2
3
8
9
4
8
2018* 2022**
20
18
18
16
16
14
12
Note: November 2018
37 Mobile commerce
M-commerce sales revenue in selected countries in Latin America in 2018 and 2022 (in billion U.S.
dollars)

SalesinbillionU.S.dollars
2017
Source(s): eMarketer; EPA Digital; ID 995270
38 Mobile commerce
2018* 2019 2020 2021 2022
0
0.5
1
1.5
2
2.5
3
3.5
1.43
1.76
2.03
2.33
2.63
2.95
Note: 2017
Mobile retail e-commerce sales in Mexico from 2017 to 2022 (in billion U.S. dollars)

Shareofonlineshoppers
18-24 25-35 36-45 46-55
10.0%
0.0%
20.0%
30.0%
60.0%
50.0%
40.0%
70.0%
80.0%
90.0%
64%
61% 62%
76%
80% 80%
77%
67%
13%
21% 22%
27%
Computer Smartphone Tablet
39 Mobile commerce
Devices used for online shopping in Mexico in 2018, by age

Shareofrespondents
2015
Source(s): comScore; UPS; ID 1055335
40 Mobile commerce
2017
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
39%
57%
Note: Mexico; January to September 2017; Only including purchases made using smartphones
Share of smartphone users who made a mobile purchase in Mexico in 2015 and 2017

0.0%
Note: Mexico; August 23 to 31, 2017; 18 years and older; 958 Respondents; Among mobile device owners.
41 Mobile commerce
10.0% 40.0% 50.0% 60.0% 70.0%
Compared prices before shopping
Researched product details
Found nearby stores
Searched for product reviews / recommendations
Compared prices while shopping
Accessed deal of the day apps
Shared product recommendations via social media
Scanned mobile barcode to compare
Shared product recommendations via email
65%
64%
56%
50%
44%
37%
36%
27%
20%
20.0% 30.0%
Online shopping activities carried out on mobile devices in Mexico in 2017

Shareofrespondents
Booked / paid for
transportation
Note: Mexico; August 23 to 31, 2017; 18 years and older; 958 Respondents; Among mobile device owners.
42 Mobile commerce
Purchased products Booked accomodation Purchased goods in
physical store
Booked grocery delivery Booked flight Paid for restaurant order
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
57%
46%
27%
26%
24%
21% 21%
Types of online transactions carried out on mobile devices in Mexico in 2017

SPECIAL SHOPPING DAYS

0.0%
5.0% 10.0% 15.0% 20.0% 30.0% 35.0% 40.0% 45.0% 50.0% 55.0%
Christmas
El Buen Fin
Black Friday
Hotsale
Hot days
Cyber Monday
49%
40%
39%
37%
35%
28%
25.0%
Note: Mexico; November 2018; 18 years and older; 1,873
Source(s): AMIPCI; ID 966799
Most relevant shopping events among online buyers in Mexico in 2018

SalesrevenueinbillionMexicanpesos
2016
2017 2018
0
1
2
3
4
5
6
7
8
1.73
2.48
6.9
Note: Mexico; 2016 to 2018
Source(s): El Universal; Secretaría de Economía (Mexico); ID821893
Sales revenue generated by online shopping on El Buen Fin in Mexico from 2016 to 2018 (in billion
Mexican pesos)

Shareofusers
15-24
Source(s): AMVO; Netrica; ID 973875
25-34 35-44 45-54 55-64 65-74
0.0%
5.0%
10.0%
20.0%
15.0%
25.0%
35.0%
30.0%
40.0%
45.0%
39.1%
24.7%
19.6%
11.8%
3.4%
1.4%
Note: Mexico; November 15 to 19, 2018; 15-74 years
Distribution of online shopping users during El Buen Fin in Mexico in 2018, by age group

Shareofrespondents
2017
Source(s): Picodi; ID 942550
2018*
26.27%
45.0%
40.82%
40.0%
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Note: 2017**; 12,000 respondents***
Level of participation in Black Friday among consumers in Mexico in 2017 and 2018

Growthrate
2016
Source(s): Picodi; ID 972693
2017 2018
0.0%
500.0%
1,000.0%
1,500.0%
2,000.0%
2,500.0%
3,000.0%
4,000.0%
3,479%
3,500.0%
179% 136%
Note: Mexico; 2016 to 2018; Based on number of transactions
Growth rate of Black Friday online transactions compared to any other day in Mexico from
2016 to 2018

Note: Mexico; May 27 to 31, 2019
Source(s): AMVO; ID 822032
Key figures of the Hot Sale in Mexico in 2019
Number of visits to participant websites in millions
data
263.3
Number of new buyers in millions 2
Number of products sold in millions 14.3
Sales revenue in billion Mexican pesos 11
Average ticket value in Mexican pesos 2,200

0.0%
Source(s): Deloitte; ID 737025
5.0% 10.0% 25.0% 30.0% 35.0% 40.0%
Electronics stores
Discount stores
Stores with cheap prices
Toy stores
Home furnishing stores
Outlets
Department stores
Sportswear stores
Furniture stores
Jewelry stores
Clothes shops (big chains)
Supermarkets
38%
34%
32%
28%
27%
24%
24%
24%
21%
20%
18%
14%
15.0% 20.0%
Note: Mexico; October and November 2017; 3,500*
Preferred online distribution channels to go Christmas shopping in Mexico in 2017, by type

Unitsalesinthousands
Phisical books
Source(s): El financiero; ID 726185
Clothing (includes shoes and bags) Kitchen equipment Products for gamers (consoles, games Action figures, collectibles and toys for
and accessories) children
4
2
0
6
8
10
12
16
14
18
17
11
10
7.5
4.5
Note: Central and South America, Mexico; July 10 and 11, 2017
Unit sales in selected categories during Amazon Prime Day in Mexico in 2017 (in thousands)

REFERENCES

Source(s) Statista; Statista Digital Market Outlook
Conducted by Statista Digital Market Outlook
Survey period 2019
Region(s) Worldwide
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Statista
Publication date May 2019
Original source Statista Digital Market Outlook
Website URL visit the website
53 References
Back to statistic
Source and methodology information Notes:
The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated
in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices
such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (see
instead: eServices), digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods
(reCommerce and C2C). The eCommerce market considers the following product categories: "Clothes & shoes", "Consumer
electronics & physical media", "Food, cosmetics & pharmaceuticals", "Furniture & home appliances" and "Special Interest".
Further information on methodology can be found here.
Retail e-commerce sales CAGR forecast in selected countries from 2019 to 2023

Source(s) eMarketer; MercadoLibre
Conducted by eMarketer
Survey period 2017 and 2018
Region(s) Central and South America, Mexico
Age group n.a.
Published by MercadoLibre
Publication date August 2019
Original source Business Overview MercadoLibre 2019, page 10
54 References
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* Starting from the indicated year, figures are forecasts. Includes products or services ordered using the internet via any device,
regardless of the method of payment or fulfillment; excludes travel and event tickets.
E-commerce share of total retail sales in Latin America from 2017 to 2022

Source(s) BlackSip; CCCE
Conducted by BlackSip
Survey period 2017
Region(s) Central and South America
Age group n.a.
Published by BlackSip
Publication date September 2018
Original source Reporte de Industria: El E-Commerce en Colombia 2018/2019, page 5
55 References
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n.a.
Distribution of the e-commerce market in Latin America in 2017, by country

Source(s) Worldpay
Conducted by Worldpay
Survey period November 2018
Age group n.a.
Special characteristics Including desktop and mobile sales.
Published by Worldpay
Publication date November 2018
Original source Global Payments Report, pages 33, 39, 45 & 65
56 References
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* Estimate. ** Forecast. Figures have been rounded.
E-commerce sales revenue in selected countries in Latin America in 2018 and 2022 (in billion U.S.
dollars)

Source(s) Worldpay
Region(s) Mexico
Age group n.a.
Original source Global Payments Report 2018, page 65
57 References
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E-commerce sales revenue in Mexico in 2018 and 2022, by device (in billion U.S. dollars)

Source(s) Statista; Statista Digital Market Outlook
Conducted by Statista Digital Market Outlook
Survey period 2018
Region(s) Mexico
Age group n.a.
Original source Statista Digital Market Outlook
58 References
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* Forecasts. The eCommerce market includes the sale of only physical goods via a digital channel (from all types of devices) to
a private end user (B2C). Cross-border purchases are attributed to the country of the buyer.The following are not included in the
eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streaming services (see
instead: Digital Media), online booking of plane and concert tickets, etc. B2B eCommerce and purchase or resale of goods
(reCommerce and C2C) are not included. All monetary figures refer to the B2C sales before the deduction of VAT and do not
factor in shipping costs.
Annual retail e-commerce sales growth in Mexico from 2018 to 2023

Source(s) eMarketer; MercadoLibre
Region(s) Mexico
Age group n.a.
59 References
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* Starting from the indicated year, figures are forecasts.
Retail e-commerce sales in Mexico from 2017 to 2022 (in billion U.S. dollars)

Source(s) Euromonitor; The Mazatlán Post
Conducted by Euromonitor
Survey period 2018
Region(s) Mexico
Age group n.a.
Published by The Mazatlán Post
Original source themazatlanpost.com
60 References
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n.a.
Leading e-retailers in Mexico in 2018, by market share

Source(s) MercadoLibre; SimilarWeb
Conducted by SimilarWeb
Survey period March2018
Region(s) North America, Mexico
Age group n.a.
61 References
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n.a.
Most popular e-retailers in Mexico in March 2018, by share of unique website visitors

Source(s) MercadoLibre
Conducted by MercadoLibre
Survey period 2015 to 2018
Region(s) Mexico
Age group n.a.
Publication date February 2019
Original source MercadoLibre, Inc. 10-K Form 2018, page 40
62 References
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Figures prior to 2016 come from previous reporting.
Net revenue generated by MercadoLibre, Inc. in Mexico from 2015 to 2018 (in million U.S.
dollars)

Source(s) Expansión; Euromonitor
Conducted by Euromonitor
Survey period 2016
Region(s) Mexico
Age group n.a.
Published by Expansión
Publication date December 2017
Original source expansion.mx
63 References
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* Forecast.
Sales revenue generated by Amazon in Mexico in 2016 and 2017 (in million U.S. dollars)

Source(s) Trendex NorthAmerica
Conducted by Trendex NorthAmerica
Survey period 2018
Age group n.a.
Published by Trendex North America
Publication date March 2019
Original source trendexna.com
64 References
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n.a.
Major apparel e-retailers in Mexico in 2018, by market share

Source(s) TheCocktail
Conducted by TheCocktail
Survey period April 27 to May 3, 2018
Region(s) Mexico
Number of respondents 1,017 internet users
Age group 18-55 years
Special characteristics purchases made within the last 12 months.
Published by The Cocktail
Publication date January 2019
Original source Retos del eCommerce México 2018, page 19
65 References
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n.a.
Leading online consumer electronics retailers in Mexico in 2018

Region(s) Mexico
Special characteristics purchases made within the last 12 months.
66 References
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n.a.
Leading online travel retailers in Mexico in 2018

Source(s) AMVO; El financiero
Conducted by AMVO
Region(s) Mexico
Age group n.a.
Published by El financiero
Publication date October 2019
Original source elfinanciero.com.mx
67 References
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n.a.
Share of consumers who made weekly online purchases in Mexico in 2017 and 2018

Region(s) Mexico
Original source Retos del eCommerce en México 2018, page 8
68 References
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n.a.
Share of internet users who made purchases online in Mexico in 2018

Source(s) Statista
Conducted by Statista
Survey period 2019
Region(s) n.a.
Age group n.a.
Original source Digital Market Outlook
69 References
Back to statistic
The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises
purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as
smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of
individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs. The exact
definition of the eCommerce market can be found here
Digital buyer penetration in Mexico from 2017 to 2023

Source(s) Statista
Conducted by Statista
Survey period 2019
Region(s) n.a.
Age group n.a.
Original source Digital Market Outlook
70 References
Back to statistic
The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises
purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as
smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of
individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs. The exact
definition of the eCommerce market can be found here
Number of e-commerce users in Mexico from 2017 to 2023 (in millions)

Source(s) IndraSistemas
Conducted by IndraSistemas
Survey period 2017
Region(s) Mexico
Age group 18 years and older
Special characteristics among banked population
Published by Indra Sistemas
Original source Tendencias en Medios de Pago 2017, page 125
71 References
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n.a.
Distribution of online shoppers in Mexico in 2017, by gender

Source(s) AMVO; Netrica; Elogia marketing 4 ecommerce
Conducted by Netrica
Survey period January to September 2018
Region(s) Mexico
Special characteristics Includes all devices
Published by AMVO
Original source Estudio comercio electronico en moda 2018, page 38
72 References
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n.a.
Distribution of online shopping users in Mexico in 2018, by age group

Source(s) BlackSip; AMVO; Netquest
Conducted by AMVO; Netquest
Survey period 2018
Region(s) Mexico
Number of respondents 1,021
Special characteristics Among internet users that purchased something in the last 12 months
Published by BlackSip
Original source El eCommerce en México 2019-2020, page 33
73 References
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The source does not provide information about the type of survey used.
Frequency of online shopping in Mexico in 2018

Region(s) Mexico
74 References
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n.a.
Share of online shoppers buying products from selected categories online in Mexico in 2018

Source(s) AMIPCI
Conducted by AMIPCI
Region(s) Mexico
Published by AMIPCI
Original source Estudio Comercio Electrónico en México 2018, page 13
75 References
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n.a.
Most popular online shopping categories in Mexico in 2018

Source(s) INEGI
Conducted by INEGI
Survey period As of May 2018
Region(s) Mexico
Age group n.a.
Special characteristics Preliminary figures. Among internet users which have made purchases online
Published by INEGI
Publication date April 2019
Original source inegi.org.mx
76 References
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*Including clothing and accessories.
Most popular types of products bought online in Mexico in 2018

Source(s) AMIPCI; comScore
Conducted by comScore
Region(s) Mexico
Special characteristics Made a purchase via computer, smartphone or tablet in the previous 3 months
Published by AMIPCI
77 References
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n.a.
Payment methods used in online shopping in Mexico in 2018

Source(s) AMIPCI; Uber; Waze
Conducted by AMIPCI; Uber; Waze
Survey period April 2019
Region(s) Mexico
Number of respondents 433*
Age group n.a.
Special characteristics Among respondents who see online ads
Published by AMIPCI
Publication date July 2019
Original source 15° Estudio sobre los Hábitos de los Usuarios de Internet en México 2019, page 15
78 References
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* The report was updated in July 31st, 2018 adding a sample of another 470 people to the survey.
Share of internet users who have bought a product or a service online after seeing an online ad in Mexico
as of April 2019

Source(s) PayPal; Ipsos; Cross-Border Magazine
Conducted by Ipsos; PayPal
Survey period March 13 to May 1, 2018
Region(s) Mexico
Number of respondents 743
Special characteristics Among onlineshoppers
Published by Cross-BorderMagazine
Original source cross-border-magazine.com
79 References
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The question was phrased by the source as follows: "Thinking about shopping online, from which of the following country or
geographies` websites have you purchased in the past 12 months?".
Share of domestic and cross-border purchases among online shoppers in Mexico in 2018

Source(s) PayPal; Ipsos; Cross-Border Magazine
Conducted by Ipsos; PayPal
Survey period March 13 to May 1, 2018
Region(s) Mexico
Special characteristics Among cross-border shoppers only
Published by Cross-Border Magazine
Original source cross-border-magazine.com
80 References
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* Including smart TV, games console, feature phone, etc. The question was phrased by the source as follows: "Thinking only
about the purchases you make on websites in other countries, what proportion of your purchases in the last 12 months do you
think were made using each device?".
Preferred devices for cross-border purchases among online shoppers in Mexico in 2018

Source(s) AMVO; Netrica; Revista NEO
Conducted by AMVO; Netrica
Survey period 2018
Region(s) Mexico
81 References
Special characteristics Among internet users that purchased something in the last 12 months / multiple
answers possible
Published by Revista NEO
Original source revistaneo.com
Back to statistic
The question was phrased by the source as follows: "¿Cuáles son las razones por las que compras por Internet productos y
servicios?"
Leading reasons for shopping online in Mexico in 2018

Region(s) Mexico
82 References
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n.a.
Reasons for not buying online in Mexico in 2018
Mexico: reasons for not buying online 2018

Source(s) We Are Social; GlobalWebIndex; DataReportal; Hootsuite
Conducted by GlobalWebIndex; DataReportal
Survey period Q2 and Q3 2018
Region(s) Worldwide
Age group 16 to 64 years
Published by We Are Social; DataReportal; Hootsuite
Original source Digital 2019: Global digital overview, page 193
83 References
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Data has been re-based to show national penetration.
Share of population who bought something online via phone in the past month as of 3rd quarter 2018, by
country

Source(s) Worldpay
Age group n.a.
Original source Global Payments Report 2018, page 33, 39, 45 & 65
84 References
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M-commerce sales revenue in selected countries in Latin America in 2018 and 2022 (in billion U.S.
dollars)

Source(s) eMarketer; EPA Digital
Survey period 2017
Region(s) Mexico
Age group n.a.
Published by EPADigital
Publication date March2019
Original source epa.digital
85 References
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* Starting from the indicated year, figures are forecasts. Includes products or services ordered using the internet via any device,
regardless of the method of payment or fulfillment; excludes travel and event tickets.
Mobile retail e-commerce sales in Mexico from 2017 to 2022 (in billion U.S. dollars)

86 References
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n.a.
Devices used for online shopping in Mexico in 2018, by age

Source(s) comScore; UPS
Survey period January to September 2017
Region(s) Mexico
Age group n.a.
Special characteristics Only including purchases made using smartphones
Published by UPS
Publication date March 2018
Original source Estudio UPS Pulso del Comprador en Línea 2018, page 8
87 References
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The survey included a total of 18,000 consumers from all over the world. The source does not provide information regarding the
age of respondents or type of survey used.
Share of smartphone users who made a mobile purchase in Mexico in 2015 and 2017

Survey period August 23 to 31, 2017
Region(s) Mexico
Special characteristics Among mobile device owners.
Published by AMIPCI
88 References
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Original questions: "Which of the following activities have you conducted on your mobile device?"
Online shopping activities carried out on mobile devices in Mexico in 2017

Survey period August 23 to 31, 2017
Region(s) Mexico
Special characteristics Among mobile device owners.
Published by AMIPCI
89 References
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Original questions: "Which of the following activities have you done using your mobile device?"
Types of online transactions carried out on mobile devices in Mexico in 2017

Source(s) AMIPCI
Conducted by AMIPCI
Region(s) Mexico
Published by AMIPCI
90 References
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n.a.
Most relevant shopping events among online buyers in Mexico in 2018

Source(s) El Universal; Secretaría de Economía (Mexico)
Conducted by Secretaría de Economía (Mexico)
Region(s) Mexico
Age group n.a.
Published by El Universal
Publication date May 2019
Original source eluniversal.com.mx
91 References
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El Buen Fin refers to an annual shopping event in Mexico that takes place in November during the weekend prior to the Mexican
Revolution holiday. Data represents sales revenue generated on the last Friday of November prior to the Mexican Revolution
holiday. Figures have been rounded.
Sales revenue generated by online shopping on El Buen Fin in Mexico from 2016 to 2018 (in billion
Mexican pesos)

Source(s) AMVO; Netrica
Conducted by AMVO; Netrica
Survey period November 15 to 19, 2018
Region(s) Mexico
Published by AMVO
Original source Reporte Buen Fin - Diciembre 2018, page 21
92 References
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El Buen Fin refers to an annual shopping event in Mexico that takes place in November during the weekend prior to the Mexican
Revolution holiday.
Distribution of online shopping users during El Buen Fin in Mexico in 2018, by age group

Source(s) Picodi
Conducted by Picodi
Survey period 2017**
Region(s) Mexico
Number of respondents 12,000 respondents***
Age group n.a.
Published by Picodi
Original source black-friday.global
93 References
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* Forecast. ** The survey date given is the year of publication. The source does not specify the date for data collection. ***
Across 55 countries. Black Friday usually takes place during the last week of November. In 2017, Black Friday was on
November 24, and it was scheduled for November 23, 2018.
Level of participation in Black Friday among consumers in Mexico in 2017 and 2018

Source(s) Picodi
Conducted by Picodi
Region(s) Mexico
Age group n.a.
Special characteristics Based on number of transactions
Published by Picodi
Original source black-friday.global
94 References
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The source does not specify the date of publication. The release date given is the date of access. Black Friday usually takes
place during the last week of November. In 2018, Black Friday was on November 23.
Growth rate of Black Friday online transactions compared to any other day in Mexico from
2016 to 2018

Source(s) AMVO
Conducted by AMVO
Survey period May 27 to 31, 2019
Region(s) Mexico
Age group n.a.
Published by AMVO
Publication date October2019
Original source amvo.org.mx
95 References
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The source does not specify the date of publication. The release date given is the date of access. Hot Sale is the largest online
retail event in Mexico.
Key figures of the Hot Sale in Mexico in 2019

Source(s) Deloitte
Conducted by Deloitte
Survey period October and November 2017
Region(s) Mexico
Number of respondents 3,500*
Age group n.a.
Published by Deloitte
Original source Compras de Navidad 2017, page 08
96 References
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* The survey sample was 3,500 consumers across Argentina, Chile, Colombia, Peru, Mexico and Brazil, out of which 500 were
Mexican consumers.
Preferred online distribution channels to go Christmas shopping in Mexico in 2017, by type

Source(s) Elfinanciero
Conducted by Elfinanciero
Survey period July 10 and 11, 2017
Age group n.a.
Published by El financiero
Publication date July 2017
Original source elfinanciero.com.mx
97 References
Back to statistic
n.a.
Unit sales in selected categories during Amazon Prime Day in Mexico in 2017 (in thousands)

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