This document summarizes key insights from a presentation on digital trends in Latin America given by comScore. It finds that the online audience in Latin America grew 17% over the past year to 176 million unique visitors, who spent on average 21.7 hours online per month. The largest markets were Brazil, Mexico, and Argentina. Social media engagement increased 15% year-over-year, led by Facebook. Sports, retail, and news/information sites also saw increased audiences in the region.
Presentación anual con análisis y resultados del estado actual de Social Media en México para el 2014. Elaborado por ComScore de la mano de Ivan Marchant, Country Manager. ¡BAJE YA!
I have collected some of the ideas that seem to be growing fast and make real business sense. http://www.dreamgrow.com/22-social-media-marketing-trends-for-2010/
On behalf of the advertising agency Mediacom, my team and I have put together a programmatic advertising proposal for Anheuser-Busch In Bev's flagship beer brands - Elysian and Blue Point Brewery.
The PRCA’s Digital PR Report 2013, produced in partnership with The Holmes Report and YouGov, provides a benchmark of how the PR industry is performing with digital communications.
Data That You Can't Find in Analytics - Social Media Monitoring by Replise vi...Janos Palinkas
My presentation on Superweek 2013 conference. http://superweek.hu/
First, I introduce social media monitoring solutions in general, then focus on Replise technology. Finally, you can see a snapshot on the possibilities of Replise's social media monitoring and analyzing system via the Apple - Samsung trial case-study during the summer of 2012 in Hungarian social media space. The perception of the competing brands were different if we compare journalists to the social media users.
Presentación anual con análisis y resultados del estado actual de Social Media en México para el 2014. Elaborado por ComScore de la mano de Ivan Marchant, Country Manager. ¡BAJE YA!
I have collected some of the ideas that seem to be growing fast and make real business sense. http://www.dreamgrow.com/22-social-media-marketing-trends-for-2010/
On behalf of the advertising agency Mediacom, my team and I have put together a programmatic advertising proposal for Anheuser-Busch In Bev's flagship beer brands - Elysian and Blue Point Brewery.
The PRCA’s Digital PR Report 2013, produced in partnership with The Holmes Report and YouGov, provides a benchmark of how the PR industry is performing with digital communications.
Data That You Can't Find in Analytics - Social Media Monitoring by Replise vi...Janos Palinkas
My presentation on Superweek 2013 conference. http://superweek.hu/
First, I introduce social media monitoring solutions in general, then focus on Replise technology. Finally, you can see a snapshot on the possibilities of Replise's social media monitoring and analyzing system via the Apple - Samsung trial case-study during the summer of 2012 in Hungarian social media space. The perception of the competing brands were different if we compare journalists to the social media users.
MercadoLibre es la empresa líder de ecommerce en la región. Desde hace 3 años, la empresa creó una plataforma con APIs abiertas que permite a desarrolladores internos y externos producir soluciones y herramientas necesarias para competir en una industria incipiente y dinámica.
Construya las aplicaciones del futuro ¡hoy!GeneXus
Presentaremos cuáles son alguna de las principales características que debe tener una aplicación moderna, como ser una excelente experiencia de usuario, seguridad y adecuarse a los dispositivos desde el que se accede. Mostraremos ejemplos de aplicaciones web y SD.
Una vez más ComScore lanza su edición de "Futuro Digital" con foco en México para este 2015. Cifras y datos actualizados para el panorama de marketing digital y redes sociales.
Data analizada por #Comscore en temas de Regional Overview, Social Media, Sports, Retail, News/Information, Government, Digital Omnivores, Online Videos, US Hispanics, Highlights
El Estado del Social Media en Mexico 2014 by ComscoreJoe Rivas
Ante la creciente relevancia que han adquirido los sitios de social media a nivel mundial, indagamos un poco más para conocer el “Estado de Social Media en México” y obtuvimos algunas cifras interesantes que ubican a México en una posición de liderazgo a nivel mundial en esta categoría.
O Cenário Digital e as Métricas que realmente importambvieiracs
Durante os últimos anos, vimos uma enorme evolução e crescimento no cenário digital. A audiência das redes sociais se fortaleceram ainda mais nos últimos meses acompanhando o crescimento digital em geral. comScore, líder mundial em medição de audiência online e Shareablee, parceiro da comScore que mede Engajamento de Redes Sociais, mostrarão como marcas estão utilizando Branded Content nas redes sociais para ganhar novas audiências e fortalecer a relação com a audiência atual, além de revisar e entender métricas que realmente importam, além de likes e fãs.
Palestra apresentada durante o Digital Day, evento promovido pela Associação Nacional de Editores de Revistas (ANER) no dia 3 de junho de 2014, em São Paulo-SP.
Consumidores Digitais: Brazil Digital Future in Focus 2014 (ComScore)Consumidores Digitais
O estudo, elaborado pela ComScore, fornece uma revisão anual destacando as principais mudanças no comportamento online em diversos setores, incluindo mobile, redes sociais, vídeos online, publicidade e e-commerce. Além disso, mostra insights gerados a partir da análise de tendências e o que eles significam para o ano seguinte.
MercadoLibre es la empresa líder de ecommerce en la región. Desde hace 3 años, la empresa creó una plataforma con APIs abiertas que permite a desarrolladores internos y externos producir soluciones y herramientas necesarias para competir en una industria incipiente y dinámica.
Construya las aplicaciones del futuro ¡hoy!GeneXus
Presentaremos cuáles son alguna de las principales características que debe tener una aplicación moderna, como ser una excelente experiencia de usuario, seguridad y adecuarse a los dispositivos desde el que se accede. Mostraremos ejemplos de aplicaciones web y SD.
Una vez más ComScore lanza su edición de "Futuro Digital" con foco en México para este 2015. Cifras y datos actualizados para el panorama de marketing digital y redes sociales.
Data analizada por #Comscore en temas de Regional Overview, Social Media, Sports, Retail, News/Information, Government, Digital Omnivores, Online Videos, US Hispanics, Highlights
El Estado del Social Media en Mexico 2014 by ComscoreJoe Rivas
Ante la creciente relevancia que han adquirido los sitios de social media a nivel mundial, indagamos un poco más para conocer el “Estado de Social Media en México” y obtuvimos algunas cifras interesantes que ubican a México en una posición de liderazgo a nivel mundial en esta categoría.
O Cenário Digital e as Métricas que realmente importambvieiracs
Durante os últimos anos, vimos uma enorme evolução e crescimento no cenário digital. A audiência das redes sociais se fortaleceram ainda mais nos últimos meses acompanhando o crescimento digital em geral. comScore, líder mundial em medição de audiência online e Shareablee, parceiro da comScore que mede Engajamento de Redes Sociais, mostrarão como marcas estão utilizando Branded Content nas redes sociais para ganhar novas audiências e fortalecer a relação com a audiência atual, além de revisar e entender métricas que realmente importam, além de likes e fãs.
Palestra apresentada durante o Digital Day, evento promovido pela Associação Nacional de Editores de Revistas (ANER) no dia 3 de junho de 2014, em São Paulo-SP.
Consumidores Digitais: Brazil Digital Future in Focus 2014 (ComScore)Consumidores Digitais
O estudo, elaborado pela ComScore, fornece uma revisão anual destacando as principais mudanças no comportamento online em diversos setores, incluindo mobile, redes sociais, vídeos online, publicidade e e-commerce. Além disso, mostra insights gerados a partir da análise de tendências e o que eles significam para o ano seguinte.
This annual landmark report explores how the prevailing trends in in web usage, multi-platform engagement, online video, and digital advertising are shaping the Canadian marketplace and what these trends mean for the year ahead.
Dados ComScore 2013 sobre o comportamento digital no BrasilIsrael Degasperi
Material da Comscore sobre o comportamento digital, com estudos sobre mobile, midias sociais e também de varejo dos brasileiros. Quem trabalha com comunicação DEVE ler e ter acesso fácil a este material :-)
Brazil Digital Future in Focus 2013, Comscore, Março 2013Renato Galisteu
Um panorama sobre o cenário digital brasileiro feito pela Comscore, avaliando o futuro do mercado, diversas oportunidades de negócios e tendências que direcionaram os próximos passos do mundo digital.
Consumidores Digitais: Brazil Digital Future in Focus 2013 (ComScore)Consumidores Digitais
Nesta apresentação, Alex Banks, Diretor da comScore Brasil e Vice-presidente da América Latina fornece uma visão abrangente das últimas tendências através do panorama digital brasileiro. Você receberá informações importantes sobre o nosso webinar que identificam o que está prevalecendo nas redes sociais, buscadores, vídeos online, publicidade digital, mobile e e-commerce e o que tudo isso significa para o mercado brasileiro.
The presentation provides an overview of the global web, accompanied by a thorough analysis of online usage in Argentina.
The presentation covers such topics as:
Internet Audience and growth: an overview by region and country.
How much and what type of content do Argentines consume, what brands capture traffic and audience engagement
What are the key applications used to communicate online
How consumers engage with search, social networking, and entertainment online
Specific insight into news, information and retail categories and subcategories.
You can download this presentation here: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2010/Estado_de_Internet_en_Argentina
The 50 Most Important Marketing Charts of 2016Percolate
The job of the marketer is never static: it changes in response to shifting patterns in consumer behavior, content consumption, and device usage. Every year, we compile the 50 most important trends for marketers across mobile, social, content marketing, and advertising. This year, we bring you a collection that includes newer trends that made a mark last year — including customer experience and ad blocking — and whose impact will continue to be felt.
Marketing in an Age of Social Mobility
While the consumer’s path to purchase has been disrupted by digital technology, there is still a prominent role for traditional media.
Mobile devices have exploded onto the scene but have not yet been integrated into consumers’ path to purchase in the same manner as traditional and other digital media.
But it’s just a matter of time!
E-Commerce growing 3X faster than all consumer spending and now accounts for $1 in every $10 of consumers’ discretionary spending.
Social networks have become mainstream and offer a myriad ways for marketers to reach consumers.
Mobile devices now account for a substantial portion of the time spent on social networking sites.
Advertising on Facebook has been proven to lift consumer buying
Keep a close eye on Pinterest!
Dados da comScore sobre o comportamento digital no Brasil.
Original em: http://www.comscore.com/por/Insights/Presentations_and_Whitepapers/2014/2014_Brazil_Digital_Future_in_Focus_Webinar?ns_campaign=SA_LATAM_BR_MAY2014_WBNR_BRAZIL%20DIGITAL%20FUTURE%20IN%20FOCUS%202014%20PORTUGUESE%20SESSION&ns_mchannel=email&ns_source=comscore_elq_SA_LATAM_BR_MAY2014_WBNR_BRAZIL%20DIGITAL%20FUTURE%20IN%20FOCUS%202014%20PORTUGUESE%20SESSION_SO&ns_linkname=text_general&ns_fee=0&elq=8ce897e5e4794df2877179d781b91025&elqCampaignId=331
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Discover the innovative and creative projects that highlight my journey throu...
Marketing Digital Latinoamerica
1. For info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/Patents
www.facebook.com/comscoreinc @comScoreLATAM #FuturoDigital2014 worldpress@comscore.com
Futuro Digital LATAM 2014
La Revisión Anual Sobre el Entorno Digital en América Latina
Alejandro Fosk, Senior Vice President Latin America
Septiembre, 2014