OYO Rooms

2.  India’s largest network of branded hotels
 Inventory of 9000+ hotels in 230+ cities.
 Founded by Mr. Ritesh Agrawal
 OYO started with one city and one hotel in Gurgaon in January 2013.
 It also serves at Malaysia, Bhutan , Nepal , Thailand , Sri Lanka and Dubai.
INTRODUCTION OF OYO ROOMS

3. INTRODUCTION OF OYO ROOMS
 OYO Rooms USP is Budgeted hotels with:-
 Elegant bedrooms with spotless linen
 Hygienic bathrooms with toiletry kits
 Free WiFi
 24X7 room service
 24X7 customer support centre
 Complimentary breakfast

4. AREA OF BUSINESS OF OYO ROOMS:
OYO rooms carry out its business mainly in two modules or areas:
1. Business-To-Business (B2B) :-
Travel Agents –
Benefits to TA are-
 The travel agents can scale the prices offered by OYO up to 80 percent.
 The travel agents are offered a straight 10 percent commission on the
amount on which the booking is made.
 Single point of contact- A dedicated employee for OYO is being assigned to
the corporate, where he looks after all the requirements of the corporate
from booking rooms for its employee to arranging any corporate meetings.

5. AREA OF BUSINESS OF OYO ROOMS:
OYO rooms carry out its business mainly in two modules or areas:
1. Business-To-Business (B2B) :-
- Event Companies
Different events covered by OYO are-
 Birthday party
 Corporate day out’s
 Wedding events
 Conferences
 Interviews and Product launch

6. AREA OF BUSINESS OF OYO ROOMS:
2. Business –To-Customers (B2C) :-
Refers a commerce transaction between a business and an end consumer.
- Corporate
The various benefits which the corporate can derived from being a
partner with OYO are:-
 Single point of contact
 Discounted rates on booking-
 No Cancellation Charges
 Different level of product line for different level of employee:

7. COMPETITORS
1. Treebo Hotels
 Operates in the budget segment of the hospitality industry
 Operates 285+ hotels in 66 Indian cities
 Founded in June 2015
 Founders are Sidharth Gupta, Rahul Chaudhary, and KadamJeet Jain
 It is headquartered in Bengaluru, India.

8. COMPETITORS
2. Fab Hotels
 Operates with 300+ hotels in 25+ Indian cities
 Headquartered in Gurgaon, Haryana
 Vaibhav Aggarwal is the Co-Founder & CEO
 Founded in 2014

9. BUSINESS CONCEPT
 The business model of hotel aggregators is simple as
they simply connect the guest (customer) with the hotel
by listing hotels on their website and take a commission
as their revenue.
 Many a times they work out on a deal with the hotels
with a minimum order guarantee per month and hence
are able to provide discounted rates and deals on the
room rates compared to the rates provided by the hotels
directly to a normal guest. This makes them lucrative for
guests. OYO business model is different.
 It neither owns any hotels nor is a hotel aggregator.

10. BUSINESS CONCEPT
 OYO partners with non-standardized hotels and blocks
rooms by buying them out for a certain time duration.
 It then resells the room inventories with OYO branding
to guests.
 This business model of OYO Rooms naturally adds up a
lot of operational cost and requires huge working
capital to first block those rooms.
 The way OYO Rooms operates is different from OTAs
since they focus on co-branding.
 They are partner with zero to 2 star hotels and even
guest houses, ‘standardize’ them and bring them
customers through their site and apps.

11. REVENUE GENERATION MODEL
Books a part of
Hotel’s inventry
beforehand
Organize those
hotel rooms
under
their brand
name – Oyo
Rooms
These partner
hotels provide
standardized
service to
customers of
those rooms as
decided in
a contract with
Oyo
Bookings are
made through
the Oyo Rooms
website and
mobile
application.

12. BUSINESS PROCESS
Booking :-
OYO can be booked in various
ways including through –
 OYO app
 Website-
www.oyorooms.com
 Calling - 9313931393.
In addition, one can book
OYO through any of our
partner online travel agents.

13. First Step: - Login/ Sign Up website

14. Second Step: - Select the city.
Third Step: - If you want to filter according to locality, budge, rating. Then
select the hotel for the stay

15. Step 4:- Set check in & check out date. Select number of rooms, Select number
of guest.

16. Step 5- Check amount with details, select payment option, you can pay at hotel
or pay during booking also.

17. Step 6 – If selected pay now then you can pay through Paytm, Credit
card, Debit card, Net banking, and Ola money.

18. BOOKING CONFIRMS

19. You immediately receive a message stating booking details and Oyo
captain who assists you in case of any problem.
Dear Chahat, your OYO Captain is looking forward to host you for
confirmed Booking FSLW3519 at OYO 2572 Vijay Nagar. Check-in: 12th
Apr, 12 pm onwards, Check-out: 13th Apr till 11 am, No. of rooms: 1
Classic (2X), Number of guests: 1 Adult
Hotel name: Hotel Galaxy Park, Address : 3rd Floor, Opposite Girdhar
Mahal, Meghdoot Tower, Vijay Nagar, Indore, Map link :
http://bit.ly/IND0030 Hotel reception: +914038416822 *T&C- Please
carry a valid govt. issued address ID proof (PAN Cards not valid).
BOOKING CONFIRMS

20. CANCEL BOOKING
If you cancel booking – No Cancellation Charge
Hi Chahat, Your booking at OYO 2572 Vijay Nagar has been
cancelled, as per your request. Booking ID: FSLW3519. OYO Guest
line +919313931393. Look forward to host you soon!

21. SERVICES PROVIDED BY OYO ROOMS-
The services included in OYO Rooms Business Model are –
1. Hotel Rooms
2. OYO Flagship
3. Studio Stays
4. Long stays
5. OYO Bazaar

22. MARKETING AND
PROMOTIONAL
STRATEGIES

23.  After booking first order on OYO rooms, customers receives email by
OYO rooms specifying all the facilities they will enjoy during their stay.

24. Dear Chahat,
A warm welcome to the OYO family.
Four years ago, I started OYO with a simple idea - to provide hassle-free quality stays at super affordable prices everywhere, every time. The journey since then has been extremely rewarding.
From a single 11-room property in Gurgaon, our efforts have borne us more than 8,500 hotels and 70,000+ rooms across India, Malaysia and Nepal. This wouldn’t have been possible without
support from one of our most important stakeholders - our customers.
Your constant support and enthusiasm has motivated us to innovate and expand our services. Today, we offer a range of rooms spanning across budget properties and early & mid-premium
categories. Further, each of these stays comes with a quality assurance - clean linen, hygienic washrooms, Air Conditioning, TV, Free-Wi-Fi and complimentary breakfast.
Our newly launched property, OYO Townhouse is tailor-made to excite the soulful traveler and new-age city dweller alike, serving an aesthetic community living experience. Our on-property
and off-property teams work tirelessly to ensure a comfortable stay for you.
A team of 2700+ employees is constantly listening, watching and working to solve your needs and ensure that you experience the same vibe and have a delightful stay no matter where you are
traveling.
I look forward to bumping into you at one of the OYO’s in the near future. Please do feel free to reach out to me with feedback, recommendations and concerns. This will enable us to
continuously innovate.
So go ahead and make your first booking. Check in to an OYO and enjoy a hassle-free experience.
BOOK NOW
Cheers,
Ritesh Agarwal
Founder and CEO
EMAIL MARKETING

25. SOCIAL MEDIA MARKETING
Strong Social Media
Presence
Facebook With Over
2.7 Lakh Fans
Twitter With over
8,000 followers.
OYO Rooms is organizing several campaigns on social media platforms such as:
 Dubsmash Contest
 #AurKyaChahiye videos on Youtube.
 Father’s Day Celebration campaign, and IPL Final Verbal Combat.
 Jai Hind was the most successful one that featured Bollywood actor Manoj Bajpai and
Raveena Tandon.

26. • For example.
• Few hours left! Book an OYO at 25% off + extra 20% off using Rs. 540 in your
OYO wallet! Only for you. View offer www.gs.im/s/?MRIkdO8JFTE STOP Call
7065444454. T&C Apply

27. SUGGESTION
 Should also advertise to target the
customers.
 Oyo should have at least one property
which can be catered to 4 Star – 5 Star
segment guest in every city.
 OYO Rooms Should focus on
awareness marketing.

28. LIMITATION
 The main mode of marketing is Digital Marketing, they do not
focus on other mode of marketing.
 Target audience is only the economic class.
 Unable to educate about offline booking.