“The standard B2B operating model was designed to optimize vendor’s “push” of prepackaged products to customers via large, up-front deals. The goal was usually to get the maximum amount of product assets transferred from the vendor’s balance sheet to the customer’s balance sheet in one big order. But today the assumption that a customer can determine in advance exactly what it needs and then take on all the responsibility for the level of value that it gets from a complex business product is becoming less acceptable. Customers need their suppliers to step up and get into the outcome game. The old B2B model doesn’t make Sense in digitalization. “
[J.B. Wood]
The statement above forecasts that the whole operating model of companies like Ericsson, from marketing to product development, sales and customer support will change. Also many other industry reports argue that a combination Digital Distribution, Digital Products and Cloud Practices will have disruptive impacts on how we do business in the near future.
In this session, we will have an outside-in approach to Cloud technology and “cloud first” approaches for our future business success. We’ll focus on non-technical stakeholders.
“The standard B2B operating model was designed to optimize vendor’s “push” of prepackaged products to customers via large, up-front deals. The goal was usually to get the maximum amount of product assets transferred from the vendor’s balance sheet to the customer’s balance sheet in one big order. But today the assumption that a customer can determine in advance exactly what it needs and then take on all the responsibility for the level of value that it gets from a complex business product is becoming less acceptable. Customers need their suppliers to step up and get into the outcome game. The old B2B model doesn’t make Sense in digitalization. “
[J.B. Wood]
The statement above forecasts that the whole operating model of enterprises, from marketing to product development and customer support will change. Also many other industry reports argue that a combination Digital Distribution, Digital Products, Big Data Analytics along with Software Defined Infrastructure, DevOps and cloud practices will have disruptive impacts on how we do business in the near future.
In this seminar, we share our opinion why enterprises needs to have an aggressive digital transformation agenda and we must make “cloud first” the mantra for our future business success.
In the first part of this seminar, we’ll focus on non-technical stakeholders, and we’ll have an overview of impact of cloud technologies on B2B products and services. What are the best practices for on-demand, scalable, highly available, reliable software platforms? How does self-service, elasticity, resource pooling and automation impact the costs and revenues? How does access to ubiquitous cloud infrastructure and open source big data tools empower every individual?
In the second part of this seminar, we’ll go into some technical details and give architectural examples for realizing enterprise grade platforms that scale from 1 to 1M users on cloud, the way Instagram, Netflix or Uber have created their software. You’ll also have an understanding of the products and services that are used by entrepreneurs to bring an innovation from idea to execution using various cloud services in months. Examples are: Shopify (storefront), ZenDesk (Customer Support), Amazon (AWS) Cloud (API Gateway, Server-less Computing, Virtual servers, WebScale storage, Notification Service, O&M Fault and Performance Monitoring & Logging, Infrastructure as Code, DevOps, Image Processing)
Cloud Computing for Banking
What does the future of cloud computing for banking look like—both in the near and long terms? Accenture sees cloud computing as an important step in the continuing industrialization of IT and thus capable of ultimately playing a key role in enabling high performance.
What is Cloud Computing? A Complete GuideAlaina Carter
Cloud computing is the on-demand delivery of IT-enabled capabilities over the Internet to offer business agility and growth. It works on the pay-as-you-go pricing model, and it has turned out to be the foundation of a successful digital enterprise. Read this complete cloud computing guide to know more.
The future of cloud computing is rapidly entering the phygital world. The cloud has turned out to be the foundation of a successful digital enterprise. However, only a few organizations have been able to optimize this powerful tool, and others misunderstood and underutilized this. Here is a complete guide on Cloud Computing. https://www.netsolutions.com/insights/what-is-cloud-computing/
As banks adapt to market changes and new technology landscapes, cloud computing is playing a major role, providing alternative ways to access to core banking technology.
“The standard B2B operating model was designed to optimize vendor’s “push” of prepackaged products to customers via large, up-front deals. The goal was usually to get the maximum amount of product assets transferred from the vendor’s balance sheet to the customer’s balance sheet in one big order. But today the assumption that a customer can determine in advance exactly what it needs and then take on all the responsibility for the level of value that it gets from a complex business product is becoming less acceptable. Customers need their suppliers to step up and get into the outcome game. The old B2B model doesn’t make Sense in digitalization. “
[J.B. Wood]
The statement above forecasts that the whole operating model of enterprises, from marketing to product development and customer support will change. Also many other industry reports argue that a combination Digital Distribution, Digital Products, Big Data Analytics along with Software Defined Infrastructure, DevOps and cloud practices will have disruptive impacts on how we do business in the near future.
In this seminar, we share our opinion why enterprises needs to have an aggressive digital transformation agenda and we must make “cloud first” the mantra for our future business success.
In the first part of this seminar, we’ll focus on non-technical stakeholders, and we’ll have an overview of impact of cloud technologies on B2B products and services. What are the best practices for on-demand, scalable, highly available, reliable software platforms? How does self-service, elasticity, resource pooling and automation impact the costs and revenues? How does access to ubiquitous cloud infrastructure and open source big data tools empower every individual?
In the second part of this seminar, we’ll go into some technical details and give architectural examples for realizing enterprise grade platforms that scale from 1 to 1M users on cloud, the way Instagram, Netflix or Uber have created their software. You’ll also have an understanding of the products and services that are used by entrepreneurs to bring an innovation from idea to execution using various cloud services in months. Examples are: Shopify (storefront), ZenDesk (Customer Support), Amazon (AWS) Cloud (API Gateway, Server-less Computing, Virtual servers, WebScale storage, Notification Service, O&M Fault and Performance Monitoring & Logging, Infrastructure as Code, DevOps, Image Processing)
Cloud Computing for Banking
What does the future of cloud computing for banking look like—both in the near and long terms? Accenture sees cloud computing as an important step in the continuing industrialization of IT and thus capable of ultimately playing a key role in enabling high performance.
What is Cloud Computing? A Complete GuideAlaina Carter
Cloud computing is the on-demand delivery of IT-enabled capabilities over the Internet to offer business agility and growth. It works on the pay-as-you-go pricing model, and it has turned out to be the foundation of a successful digital enterprise. Read this complete cloud computing guide to know more.
The future of cloud computing is rapidly entering the phygital world. The cloud has turned out to be the foundation of a successful digital enterprise. However, only a few organizations have been able to optimize this powerful tool, and others misunderstood and underutilized this. Here is a complete guide on Cloud Computing. https://www.netsolutions.com/insights/what-is-cloud-computing/
As banks adapt to market changes and new technology landscapes, cloud computing is playing a major role, providing alternative ways to access to core banking technology.
Quantifying the Business Value of Amazon Web Services (by IDC)Mahta Emrani
This paper by IDC highlights the value of cloud services, particularly AWS, in helping enterprises meet new customer expectations in a digital age. The insights outlined here are based on interviews with ten organizations from a cross section of industries using AWS.
Cloud Computing In Banking And Finance IndustryTyrone Systems
Cloud computing allows organizations to get up and running on an outsourced IT infrastructure without the time or cost investment. It also allows financial firms to start modernizing their technology with minimal investments.
An innovative unification of technology, business requirements and economic factors raise the spark for Cloud. Cloud Computing is all the rage in the IT industry. Yet,everyone seems to have a different definition of cloud computing.
#bluemixdrone is at Southbank for the IBM Service Advisory ExchangeBrandon Jones
A rapid 30 minute brief and demonstration of how anything can be delivered as a service with IBM Cloud and Bluemix. The #bluemixdrone was hit by crowd-storms three times in 90 minutes, a new record!
Cloud computing technology has been a new buzzword in the IT industry and expecting a new horizon for coming world. It is a style of computing which is having dynamically scalable virtualized resources provided as a service over the Internet.
How an organisation can leverage the Cloud for delivering fast growth. The presentation covers various aspects of the Cloud ranging from BPaaS, SaaS, IaaS and PaaS and how an organisation can go about leveraging each of them for business growth. The presentation was part of Keynote presented at the IBM Cloud Innovation Forum India by Christian Klezl, Vice President, Cloud Solution Sales, IBM Corporation.
How You can Leverage Cloud Platforms to Transform Digital ExperienceAlaina Carter
Cloud computing is one of the valuable innovation in the IT industry. It is the best way to turn ideas into functional software. Read more to know how you can leverage cloud platforms to transform the digital experience.
Amazon Web Services (AWS) is a comprehensive, evolving cloud computing platform provided by Amazon. It provides a mix of infrastructure as a service (IaaS), platform as a service (PaaS) and packaged software as a service (SaaS) offerings.
Cloud computing adoption in sap technologiessveldanda
Cloud computing is emerging as an exciting trend in the ICT and with this presentation we tried to explore opportunities of adopting Cloud computing in SAP Technologies
Quantifying the Business Value of Amazon Web Services (by IDC)Mahta Emrani
This paper by IDC highlights the value of cloud services, particularly AWS, in helping enterprises meet new customer expectations in a digital age. The insights outlined here are based on interviews with ten organizations from a cross section of industries using AWS.
Cloud Computing In Banking And Finance IndustryTyrone Systems
Cloud computing allows organizations to get up and running on an outsourced IT infrastructure without the time or cost investment. It also allows financial firms to start modernizing their technology with minimal investments.
An innovative unification of technology, business requirements and economic factors raise the spark for Cloud. Cloud Computing is all the rage in the IT industry. Yet,everyone seems to have a different definition of cloud computing.
#bluemixdrone is at Southbank for the IBM Service Advisory ExchangeBrandon Jones
A rapid 30 minute brief and demonstration of how anything can be delivered as a service with IBM Cloud and Bluemix. The #bluemixdrone was hit by crowd-storms three times in 90 minutes, a new record!
Cloud computing technology has been a new buzzword in the IT industry and expecting a new horizon for coming world. It is a style of computing which is having dynamically scalable virtualized resources provided as a service over the Internet.
How an organisation can leverage the Cloud for delivering fast growth. The presentation covers various aspects of the Cloud ranging from BPaaS, SaaS, IaaS and PaaS and how an organisation can go about leveraging each of them for business growth. The presentation was part of Keynote presented at the IBM Cloud Innovation Forum India by Christian Klezl, Vice President, Cloud Solution Sales, IBM Corporation.
How You can Leverage Cloud Platforms to Transform Digital ExperienceAlaina Carter
Cloud computing is one of the valuable innovation in the IT industry. It is the best way to turn ideas into functional software. Read more to know how you can leverage cloud platforms to transform the digital experience.
Amazon Web Services (AWS) is a comprehensive, evolving cloud computing platform provided by Amazon. It provides a mix of infrastructure as a service (IaaS), platform as a service (PaaS) and packaged software as a service (SaaS) offerings.
Cloud computing adoption in sap technologiessveldanda
Cloud computing is emerging as an exciting trend in the ICT and with this presentation we tried to explore opportunities of adopting Cloud computing in SAP Technologies
Webinar presented live on August 8, 2017
The CSCC has published version 2.0 of Cloud Customer Architecture for Big Data & Analytics – a reference architecture that describes elements and components needed to support big data and analytics solutions using cloud computing. Version 2.0 of the architecture includes support for new use cases and cognitive computing. Big data analytics (BDA) and cloud computing are a top priority for CIOs. As cloud computing and big data technologies converge, they offer a cost-effective delivery model for cloud-based analytics. Many companies are experimenting with different cloud configurations to understand and refine requirements for their big data analytics solutions.
This webinar will cover:
- Business reasons to adopt cloud computing for big data and analytics capabilities
- An architectural overview of a big data analytics solution in a cloud environment with a description of the capabilities offered by cloud providers
- Proven architecture patterns that have been deployed in successful enterprise BDA projects
The presentation draws from the CSCC's deliverable, Cloud Customer Architecture for Big Data and Analytics V2.0
http://www.cloud-council.org/deliverables/cloud-customer-architecture-for-big-data-and-analytics.htm
Download the presentation deck here:
http://www.cloud-council.org/webinars/cloud-customer-architecture-for-big-data-and-analytics-v2.htm
The Ultimate Guide to Cloud Migration - A Whitepaper by RapidValueRapidValue
Digital transformation based on cloud-first strategy is a marathon. Any transformation journey which is disruptive and requires changing the core foundation of the organization can be very challenging. It is bound to fail unless the journey is planned with specific goals in mind, right roles and resources allocated to it, ‘as-is’ to ‘to-be state’ is mapped and implementation engine is fine-tuned.
Based on the experience of implementing numerous transformation projects for our global clients, RapidValue has formulated a BRAVE framework for cloud-first digital transformation.
2011.11.22 - Cloud Infrastructure Provider - 8ème Forum du Club Cloud des Par...Club Cloud des Partenaires
p8ème Forum du Club Cloud des Partenaires [dans le cadre de Partner VIP - 22 novembre 2011]. Deck de slides qui accompagnent l'atelier "Hébergeurs, infogéreurs, comment différencier votre offre Cloud" [animé par Florence Marcel]
Webinar presentation March 9, 2017
IT environments are now fundamentally hybrid in nature – devices, systems, and people are spread across the globe, and at the same time virtualized. Achieving integration across this ever changing environment, and doing so at the pace of modern digital initiatives, is a significant challenge.
This presentation introduces a hybrid integration reference architecture published by the Cloud Standards Customer Council. Learn best practices from leading-edge enterprises that are starting to leverage a hybrid integration platform to take advantage of best of breed cloud-based and on-premises integration approaches.
This webinar draws from the CSCC's deliverable, Cloud Customer Architecture for Hybrid Integration. Read it here: http://www.cloud-council.org/deliverables/cloud-customer-architecture-for-hybrid-integration.htm
Reimagine Application Modernization with Serverless ArchitectureOpteamix LLC
Big Cloud service providers are investing millions of dollars and hours in developing Cloud-native and automation technologies to help their customers develop secure, smart, efficient, and scalable products and services with Serverless computing. Serverless architecture is being used to fast-track customer initiatives to support app modernization programs that accelerate the adoption of serverless technologies in legacy applications.
Best Practices for Cloud Migrations with Zero Disruption with AWS MarketplaceDenodo
Watch full webinar here: https://bit.ly/3GBajEt
Moving enterprise data to the Cloud, whether entirely or partially, is a priority for almost all organizations. The journey to the Cloud can be smooth and indeed will be accelerated when conforming to a clear and well-considered set of best practices that we have laid out. The advantage of following migration best practices are that downtimes and disruptions are virtually eliminated or, in the worst case, significantly minimized. Downtimes and disruptions cause significant damage in the form of lower customer responsiveness as well as expensive resource outlays.
In this session by Vaishali Ghiya, Head of Marketplace, Networking, Security, Data & Analytics, AI & ML, Storage at AWS, we will discuss what these best practices exactly are. We will also focus on how cloud migrations can be made seamless by the presence of a logical data fabric to securely connect all systems across on-premises and the cloud while giving business users easy access to all underlying data. You will learn how AWS and Denodo come together to help enterprises migrate their diverse workloads to the cloud without disruption or downtime.
2011.02. Ecosystème SaaS et Cloud 2011 - Enjeux et Perspectives - Point de Vu...Club Alliances
Collection de slides préparés à l'occasion du 6ème Forum SaaS et Cloud IBM co-organisé par les animateurs du Club Alliances [Loic Simon, Thierry Bayon...]. Les slides ont été exploités dans le cadre des sessions plénières et on trait à l'évolution des l'écosystème SaaS et Cloud et aux perspectives et enjeux auquel il fait face.
You’ve probably seen some cool data visualizations, and perhaps daydreamed of the day your organization’s data would be as easily computable. You’re not alone, many enterprises are falling behind the Big Data bandwagon and don’t all have clear direction to optimize their use of enterprise data as part of their cloud strategy.
Data is the “lifeblood of your business. It contains your organization’s history. And it’s trying to tell you something.” So, isn’t it time we pay attention?
Get Started Today with Cloud-Ready Contracts | AWS Public Sector Summit 2017Amazon Web Services
In this session, we provide an overview of existing cloud-ready contracts, such as cooperative, federal, and state directed contracts, and walk through steps on how to choose the right one for your procurement. We compare various cloud-ready contracts by identifying scope, end-user eligibility, and primary service offerings to help you make the right choice for your mission needs. Learn More: https://aws.amazon.com/government-education/
Value Journal, a monthly news journal from Redington Value Distribution, intends to update the channel on the latest vendor news and Redington Value’s Channel Initiatives.
Key stories from the November Edition:
•Commercial Bank of Dubai adopts the Microsoft Cloud to accelerate digitization
•The next frontier of value
•Abu Dhabi Municipality chooses Aruba for digital workplace transformation project
•Nutanix announces new IT automation for private clouds
•Fortinet ranked high by Gartner for SDWAN equipment market share by revenue
•Okta launches Okta SecurityInsights to protect global workforces
•Automation Anywhere launches AI-Powered RPA-as-a-Service platform
•New Mimecast report finds staggering increase in BEC Attacks
•Huawei stresses on key pillars for digital economy in the region
•DU chooses Oracle to accelerate uptake of UAE FEDNet programme
•VMware ranked 1st in cloud systems, service management
Speech deliverd on 20 June 2020 at TR.AI Meetup, Istanbul
TR.AI Türkiye Yapay Zeka İnisiyatifi
AI/ML PoweredPersonalized Recommendations in Gaming Industry
Amazon Web Services - AWS
This work is an effort of technologists from Ericsson and Microsoft who came together with the following goal:
Providing ITU Teknokent Ecosystem institutionalized and structured ways of improving the Startups by;
1-Advising startups assessing the role of IT in their business strategy
2-Highlighting key Silicon Valley expectations on IT assets of startups
3-Assessing the maturity of ITU GATE Software Startup IT assets
4-Using public cloud services from Microsoft (Azure), Amazon (AWS), Google (GCP) for web-scale service development and operations
Do you often tell your potential customer or investor things like “This is a PoC”, “It only works on a single host”, “We need time to install on another server”, “We need to redesign the code to handle ten thousand users” ?
You need to have solid answers to how your platform scales on growing demand if you aim for Silicon Valley.
In the first part of this seminar, we’ll focus on non-technical stakeholders like CEO and CMO co-founders, and we’ll have an overview of designing enterprise grade B2B, B2C or B2G Software as a Service (SaaS) platforms using cloud technologies. What are the best practices to scalable, highly available and reliable SaaS platforms and the store front, customer support channels? Why is an on-demand, elastic IT infrastructure setup necessary? What do scalability and automation have to do with the OPEX and the Business Case?
In the second part of this seminar, we’ll go into technical details for CTO co-founders and give examples for realizing platforms that scale from 1 to 1M User on cloud. You’ll also have an understanding of the products and services needed to realize this. You’ll also have an understanding of the products and services needed to realize this from Amazon (AWS) Cloud: Shopify (e-shop), Zendesk (Customer Support), AWS API Gateway, Lambda (Serverless Computing), EC2 (Virtual servers), ASG (Auto Scaling), SNS (Notification Service), CloudWatch (Fault and Performance Monitoring & Centralized Logging), CloudTrail (Compliance), CloudFormation (Infrastructure Automation).
Note: This session was presented in ITU Cekirdek, http://www.itucekirdek.com/en The University Startup Ecosystem in Istanbul, on December 13th 2016.
https://www.linkedin.com/pulse/creating-saas-startups-scale-millions-users-akirmak-msc-exec-mba
This was an internal program I ran for 1 year for spreading innovation culture to the company. We created a methodology, a process and reported findings. We put it here for inspiration by other enterprise cultural transformation projects.
Refer to the report I prepared for HR Management Course in Executive MBA: http://www.slideshare.net/hbamoba/organizational-change-innovation-culture-development-project-in-an-ict-company
Prepared for MGMT906 Business Strategy, Koc University Executive MBA Program, this report gives an extensive overview of the Electricity Industry in Turkey.
This report analyses the ECCO’s Competitive Advantage using Porter’s 5 Forces, depicts ECCO’s Global Value Chain, and describes the Inside-Out Strategy.
MGMT910 Term Paper Assignment, Koc University Graduate School of Business.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Discover the innovative and creative projects that highlight my journey throu...
Dynamics of Cloud and Its impact on Engagement - Delivery and Operations - CFO / Commercial Management Workshop
1. Dynamics of Cloud
and its 3 Impacts on SW Development, IT Operations & B2B Engagement
Hasan Basri AKIRMAK
Mentor at ITU Seed, Cloud Evangelist at Ericsson
https://tr.linkedin.com/in/hasanbasriakirmak
3. “The standard B2B operating model was designed to optimize vendor’s “push” of
prepackaged products to customers via large, up-front deals. The goal was usually to
get the maximum amount of product assets transferred from the vendor’s balance sheet
to the customer’s balance sheet in one big order. But today the assumption that a
customer can determine in advance exactly what it needs and then take on all the
responsibility for the level of value that it gets from a complex business product is
becoming less acceptable. Customers need their suppliers to step up and get into the
outcome game. The old B2B model doesn’t make Sense in digitalization. “
[J.B. Wood]
The statement above forecasts that the whole operating model of enterprises, from
marketing to product development and customer support will change. Also many other
industry reports argue that a combination Digital Distribution, Digital Products, Big Data
Analytics along with Software Defined Infrastructure, DevOps and cloud practices will
have disruptive impacts on how we do business in the near future.
In this seminar, we share our opinion why enterprises need to have an aggressive digital
transformation agenda and we must make “cloud first” the mantra for our future business
success.
In the first part of this seminar, we’ll focus on non-technical stakeholders, and we’ll have
an overview of impact of cloud technologies on B2B products and services. What are
the best practices for on-demand, scalable, highly available, reliable software platforms?
How does self-service, elasticity, resource pooling and automation impact the costs and
revenues? How does access to ubiquitous cloud infrastructure and open source big
data tools empower every individual?
In the second part of this seminar, we’ll go into some technical details and give
architectural examples for realizing enterprise grade platforms that scale from 1 to 1M
users on cloud, the way Instagram, Netflix or Uber have created their software. You’ll
also have an understanding of the products and services that are used by
entrepreneurs to bring an innovation from idea to execution using various cloud services
in months. Examples are: Shopify (storefront), ZenDesk (Customer Support), Amazon
(AWS) Cloud (API Gateway, Server-less Computing, Virtual servers, WebScale storage,
Notification Service, O&M Fault and Performance Monitoring & Logging, Infrastructure as
Code, DevOps, Image Processing)
Motivation
4. Dynamics of Cloud | Creative Commons CC0 - Attribution License | https://www.linkedin.com/in/hasanbasriakirmak | 2017-06-19 | Page 4
The opinions expressed here represent my
own and not those of my employer or any
other trademarks/companies mentioned
herein.
DISCLAIMER
Creative Commons License
Licensees may copy, distribute, display and
perform the work and make derivative works
and remixes based on it only if they give the
author or licensor the credits (attribution).
LICENSE
5. Dynamics of Cloud | Creative Commons CC0 - Attribution License | https://www.linkedin.com/in/hasanbasriakirmak | 2017-06-19 | Page 5
Credits
The arguments I built in this presentation is based on several thought provoking authors’ work. Here are the major ones from my library.
TechnicalBusiness
Versatile
6. Dynamics of Cloud | Creative Commons CC0 - Attribution License | https://www.linkedin.com/in/hasanbasriakirmak | 2017-06-19 | Page 6
Credits
The Best Practices explained here and used in the scalable SaaS platform implementation are based on several
advanced Cloud Seminars and whitepapers in Public Domain
AWS ReInvent 2015 Sessions available on YouTube
1. DVO315 Log Monitor Events with AWS CloudWatch, Lambda and Dashboards. Link
2. BDT317 Building a Data Lake on AWS. Link
3. WEB401 Optimizing your Web Server on AWS. Link
4. SEC313 Security by Design. Link
5. DEV203 AWS API Gateway and Lambda. Link
6. DVO303 Scaling Infrastructure Operations AWS Config and AWS CloudTrail. Link
7. ISM402 Cost Optimization at Scale. Link
8. ARC302 Running Lean Architectures: Optimizing for Cost Efficiency. Link
AWS ReInvent 2016 Sessions (Not available on YouTube yet)
1. ARC301 Architecting Next Generation SaaS
2. ENT308 Building a Solid Business Case for Cloud Migration
APN (AWS Partner Network) Webcasts (You need to be an AWS Partner to access this content)
1. SaaS Architecture
2. Amazon EC2 Masterclass Webcast
AWS Whitepapers
1. AWS Well Architected Framework. Link
2. Managing Infrastructure at Scale. Link
7. Dynamics of Cloud | Creative Commons CC0 - Attribution License | https://www.linkedin.com/in/hasanbasriakirmak | 2017-06-19 | Page 7
CloudNativeLandscape
Source: CNCF, github, CC A 4.0
8. Dynamics of Cloud | Creative Commons CC0 - Attribution License | https://www.linkedin.com/in/hasanbasriakirmak | 2017-06-19 | Page 8
What to expect from this session
› Part 1
–“From B2B to B4B” – Outcome Based Game & Digital Distribution
–“About Cloud Economics” – TCO Impact & Intangible Benefits
–“Twilio” – Cloud Native Beast
› Part 2
–“Democratizing Enterprise Grade”– An Experiment
–“Technology Primer” – Compute, Storage, Network & Monitoring
9. Dynamics of Cloud | Creative Commons CC0 - Attribution License | https://www.linkedin.com/in/hasanbasriakirmak | 2017-06-19 | Page 9
“From B2B to B4B”
Outcome Based Game & Digital Distribution
10. Dynamics of Cloud | Creative Commons CC0 - Attribution License | https://www.linkedin.com/in/hasanbasriakirmak | 2017-06-19 | Page 10
B4B: Business For Business
Outcome Game › Digital products and digital distribution impact:
› “The standard B2B operating model was designed to
optimize vendor’s “push” of prepackaged products to
customers via large, up-front deals. The goal was usually
to get the maximum amount of product assets
transferred from the vendor’s balance sheet to the
customer’s balance sheet in one big order. But today the
assumption that a customer can determine in advance
exactly what it needs and then take on all the
responsibility for the level of value that it gets from a
complex business product is becoming less acceptable.
Customers need their suppliers to step up and get into
the outcome game. The old B2B model doesn’t make
Sense in digitalization “
› [J.B. Wood]
Source:
11. Dynamics of Cloud | Creative Commons CC0 - Attribution License | https://www.linkedin.com/in/hasanbasriakirmak | 2017-06-19 | Page 11
Digitalization & Cloud
Impacting Every Aspect of the Enterprise. Beyond IT …
Digital Distribution
Digital Products
DigitalizationofIT
Consumerization
ofIT
Ref: Porter’s Generic Value Chain
12. Dynamics of Cloud | Creative Commons CC0 - Attribution License | https://www.linkedin.com/in/hasanbasriakirmak | 2017-06-19 | Page 12
Where are we going?
Big IT Small IT
Small Cloud Big Cloud
13. Dynamics of Cloud | Creative Commons CC0 - Attribution License | https://www.linkedin.com/in/hasanbasriakirmak | 2017-06-19 | Page 13
Cloud
Product Development
Maintenance
Licensing/PricingIntegration / SI / Delivery
IT Outsourcing
Networking
Security
StorageCompute
Ripple Effect
Gartner 2016
Marketing & Sales
16. Cloud Economics : Efficiency at scale
Unable to
Serve
Customers
Infrastructure
Cost $
Time
Large
Capital
Expenditure
Opportunity
Cost
Predicted
Demand
Traditional
Hardware
Actual
Demand
Automated
Virtualization
Quantifying:
• Cost Efficiency
• TCO
• Optimisation
• Trade-offs
• Risk
• Reward
17. IT Labor Costs
TCO the way customers typically see it
Network Costs
Storage Costs
Server Costs Hardware – Server, (+Maintenance)
Software - OS, Virtualization Licenses
(+Maintenance)
Hardware – Storage Disks
Network Hardware – LAN Switches, Load Balancer
Bandwidth costs
Server Admin Virtualization Admin4
1
2
3
Source: AWS Value Argumentation https://www.slideshare.net/AmazonWebServices/cloud-economics-and-calculating-cto-awsome-day-zurich-112016
18. TCO the way it really is
Hardware – Server, Rack
Chassis PDUs, ToR
Switches (+Maintenance)
Software - OS,
Virtualization Licenses
(+Maintenance)
Facilities Cost
Hardware – Storage Disks,
SAN/FC Switches
Software - Backup
Network Hardware – LAN
Switches, Load Balancer
Bandwidth costs
Software – Network
Monitoring
Server Admin, Virtualization Admin, Storage Admin, Network Admin, Support Team
Diagram doesn’t include every cost item. E.g. software costs can include database, management, middle tier software costs. Facilities cost can include
costs associated with upgrades, maintenance, building security, taxes etc. IT labor costs can include security admin and application admin costs.
Space Power Cooling
Project planning, Advisors, Legal, Contractors, Managed Services, Real-Estate,
Training, Cost of capital
Less-tangibles:
Cost of delays
Risk premium
Competitive abilities
Governance
Etc.
IT Labor Costs
Network Costs
Storage Costs
Server Costs
4
1
2
3
Extras5
Facilities Cost
Space Power Cooling
Facilities Cost
Space Power Cooling
Source: AWS Value Argumentation https://www.slideshare.net/AmazonWebServices/cloud-economics-and-calculating-cto-awsome-day-zurich-112016
19. The four pillars of infrastructure cost optimisation
Right sizing Capacity
Commitments
Increase
elasticity
Measure,
monitor, and
improve
Source: AWS Value Argumentation https://www.slideshare.net/AmazonWebServices/cloud-economics-and-calculating-cto-awsome-day-zurich-112016
20. Elasticity (turn stuff off)
• Dev/Test (Non-Prod) instances
• Use simple instance start/stop, or tear down/build up altogether
Monday Friday End of Vacation Season
35% saved
Source: AWS Value Argumentation https://www.slideshare.net/AmazonWebServices/cloud-economics-and-calculating-cto-awsome-day-zurich-112016
21. The IDC analysis show 41% of
the value of moving to AWS is
in the business productivity
Efficiency Category Efficiency p/app % of Total
Business Productivity 181,669.00$ 41%
IT Staff Productivity 133,389.00$ 30%
IT Infrastructure Cost Reduction 131,073.00$ 29%
Total 446,131.00$ 100%
It is not all about cost…
»
Source: AWS Value Argumentation https://www.slideshare.net/AmazonWebServices/cloud-economics-and-calculating-cto-awsome-day-zurich-112016
22. Dynamics of Cloud | Creative Commons CC0 - Attribution License | https://www.linkedin.com/in/hasanbasriakirmak | 2017-06-19 | Page 22
› Compare your current on-premises environment to your FUTURE STATE, RE-
ARCHITECTED cloud environment. NOT a replica of what exists today.
Cloud is more than Lift & Shift of Traditional IT
Business Agility
› Rapid experimentation.
› Faster app development
› Faster business decisions
Source: ReInvent 2016
Workforce Productivity
› Self service culture
› Increased automation
› Attracting & retaining talent
Operational Resilience
› Improved Service Performance
› Less Downtime
› Less bugs
Other (In)tangible Benefits
23. Dynamics of Cloud | Creative Commons CC0 - Attribution License | https://www.linkedin.com/in/hasanbasriakirmak | 2017-06-19 | Page 25
“Twilio”
Cloud Native Beast
Please watch 8 Min Video of
Jeff LawsonTwilio Co-Founder & CEO
https://youtu.be/r0ejZ_rFoGg
25. Dynamics of Cloud | Creative Commons CC0 - Attribution License | https://www.linkedin.com/in/hasanbasriakirmak | 2017-06-19 | Page 27
Shopify Services
› eCommerce as a Service.
› Online stores for goods and
services
› Storefront
› Product catalogue
› Payment GW integration
› Track/Respond to Orders
Digital Distribution
And its implication: Consumerization of the Enterprise IT
Shopify in Numbers
› Shopify stores in 175 countries
in the world!
› 380K merchants (35-88% CAGR)
› 290M pproducts added in 2016
› 11K partners
› 100M shoppers (~90% CAGR)
› Peak transactions: $555K USD/minute
› 130Kmerchants used Shopify Mobile
› Over 30,000 merchants integrated
Facebook Messenger
Source: https://www.shopify.com/2016
26. Dynamics of Cloud | Creative Commons CC0 - Attribution License | https://www.linkedin.com/in/hasanbasriakirmak | 2017-06-19 | Page 28
Customer Support
Zendesk Services
› Web, Mail, Phone Channels
› Community Forum
› Knowledge Base, FAQs
› Services to measure and publish
the QoS / QoE (Customer
Satisfaction Review Score, Average
Response Time, Resolution Time)
Zendesk in Numbers
› Shopify customers in 135 countries
in the world!
› 15K customers
› 70M served customers
› 100M service interactions/year
› Example customers:
Source: https://s2.q4cdn.com/278771905/files/doc_presentations/June2015/ZEN-Investor-Presentation-060115_v001_x764zz.pdf
27. Dynamics of Cloud | Creative Commons CC0 - Attribution License | https://www.linkedin.com/in/hasanbasriakirmak | 2017-06-19 | Page 29
“Democratizing Enterprise Grade”
Architecting solutions with the four pillars of
security, reliability, performance efficiency, and cost
optimization.
28. Creating a software system is a lot like
constructing a building. If the foundation is
not solid there might be structural problems
that undermine the integrity and function of
the building.
When architecting technology solutions, do
not neglect the four pillars of security,
reliability, performance efficiency, and cost
optimization. Long Tail
• Automation
• On-demand
Elasticity/Scale
• Maintainability
• Self Service
• Hybrid
• Resource
Security
Availability
Performance
Cost Opt.
29. Dynamics of Cloud | Creative Commons CC0 - Attribution License | https://www.linkedin.com/in/hasanbasriakirmak | 2017-06-19 | Page 31
Carrier Grade is not exclusive to Telco
An Enterprise Grade Platform Implementation we did!
AWS API
(order fulfilment triggered by e-commerce platform)
AWS CloudFormation
Infrastructure as Code
AWS Lambda
Send login and web address information
to customer
per email using SES
AWS CloudWatch
Infra & Application layer
Fault & Performance Monitoring
AWS CloudTrail
Compliance reporting (Log of all requests
to AWS account and API)
AWS Config
Resource Configuration Management
keeping track of versions of every resource
AWS DynamoDB
Metadata repository (file name, size…)
AWS S3
Storage with 99.999999999% durability
Tenant isolation by buckets
AWS SNS
Email notifications to
Operations Team
about alarms
AWS EC2
Compute service for Open Source Sync Sw
Single tenant for tenant isolation
AWS EBS
NAS Storage service, for EC2 cache
AWS ASG
Replaces EC2 in case
of sys or health check errors
AWS Route 53
DNS Service
Shopify.com
SaaS E-Commerce Platform as sales channel
Zendesk.com
SaaS Customer Support Channel
:
A Marketplace for Partner
Products, Solutions or
SaaS running on AWS
AWS IAM
MFA & Cross Account
Access to Confounders
Bitnami.com
3PP Baseline AMIAWS CloudFront
CDN for Joomla Microsite
33. Dynamics of Cloud | Creative Commons CC0 - Attribution License | https://www.linkedin.com/in/hasanbasriakirmak | 2017-06-19 | Page 35
Basic Storage Concepts
› DAS: Ephemeral storage
› NAS: VM storage
› Snapshots, backups
› JBOD: Good for big data, DWH, log file
storage wo
› CDN: Cache Static Content
› Compute Instance Types optimized for
Storage:
– Sequential access good for log file, time based storage
– Random Access good for DB, HPC…
› Flash storage: High IOPS
› Spinning disks: Low cost
› IOPS: Key performance factor. Starts from 100
can go up to 20.000 and over with sharding
architectures
34. Dynamics of Cloud | Creative Commons CC0 - Attribution License | https://www.linkedin.com/in/hasanbasriakirmak | 2017-06-19 | Page 36
Storage Parameters, Storage Tiers
› Kind of access method Block, file, vs object Storage
› Patterns of access Random vs sequential Access
› Throughput required IOPS, SSD vs. HDD
› Frequency of access Online, offline vs archival Storage
› Frequency of update WORM, dynamic
› Availability and durability SLAs 99 vs. 99.999999999%
Basic Storage Concepts
The optimal storage solution for a particular system will vary based on parameters
35. Dynamics of Cloud | Creative Commons CC0 - Attribution License | https://www.linkedin.com/in/hasanbasriakirmak | 2017-06-19 | Page 37
› Share info
› Extract insight
› Recognize patterns
› Track performance
› Ultimately make better business,
technical and operational decisions.
Big Data: What Can You Do with all this
Data?
Generation
Collection & Storage
Analytics & computation
Collaboration & Sharing
36. Dynamics of Cloud | Creative Commons CC0 - Attribution License | https://www.linkedin.com/in/hasanbasriakirmak | 2017-06-19 | Page 38
› Service Selection based on
– Pattern & Structure (Cache, SQL vs NoSQL, Search)
– Performance (R/W, Latency, hot vs. cold)
– Scalability (Parallel R/W, Max Capacity)
– Availability (HA, Service Access: 99% till 99.999%)
– Durability (InMem Cache vs 99.999999999%)
– Cost and API
› E.g.
Relational DB, Big Data & Analytics
37. Dynamics of Cloud | Creative Commons CC0 - Attribution License | https://www.linkedin.com/in/hasanbasriakirmak | 2017-06-19 | Page 39
› e.g., Google starts 2 billion containers
per week)
› That is 3300 container launch/second,
and that statistic was from 2014 (Src:
CNCF)
Development
Agility and Resiliency
› e.g., Twilio did 8000 live deployments in
2016
› That is 21 deployments / day
“Software is a Mindset not a Skillset”
38. Dynamics of Cloud | Creative Commons CC0 - Attribution License | https://www.linkedin.com/in/hasanbasriakirmak | 2017-06-19 | Page 40
› Self Service culture
– Full visibility and transparency to tenants
› Automation:
– Implement “Infrastructure as Code” via Templates
– Manual Monitoring is not scalable
› Tracking KPIs, measuring SLAs
– Resource Level Monitoring: CPU load, disk IO, network
traffic
– Business level Monitoring: Response times, RTO and
RPO, Costs
› Implementing self healing
› Monitoring Example: Send an alarm when cache is
80%
› Security Example: Sense list of IP’s generating
unsuccessful SSH attempts and Block those IP’s
by adding them to firewall blacklist rules
automatically
Infrastructure Operations
Basic Concepts
Management Tools
39. Dynamics of Cloud | Creative Commons CC0 - Attribution License | https://www.linkedin.com/in/hasanbasriakirmak | 2017-06-19 | Page 41
TENANT ID ITEM ID
T1 230
T2 3434
SaaS, Multitenancy & Data Partitioning
Tenant 1 Tenant 2
Schema
Schema
Separate storage/DB
for each tenant
Single storage/DB,
multiple URI/schemas
Common DB, single
schema
40. Dynamics of Cloud | Creative Commons CC0 - Attribution License | https://www.linkedin.com/in/hasanbasriakirmak | 2017-06-19 | Page 42
› Revenue Drivers
– Consider upfront payments
– Contract Length & discounts
– Monthly Recurring Revenues
– Churn effect (Retention Rate > 100%)
› Best Practices
– CAC – Cost of Acquiring Customer
› Digital marketing to help you
– LTV – Customer’s Life Time Value
› Retaining the subscriber
› Add-on sales (new features, or
increase consumption) vs. increase
users
SaaS Business Case – Revenues
Source: http://www.forentrepreneurs.com/saas-sales-compensation-plan/
41. Dynamics of Cloud | Creative Commons CC0 - Attribution License | https://www.linkedin.com/in/hasanbasriakirmak | 2017-06-19 | Page 43
SaaS Business Case – Costs
› Cost Drivers: Everything as OPEX
– IT infrastructure components
- Server, Storage, Networking
- SW Development Costs: Reliability,
Availability, Security
- Operation Costs
– Support Costs
– Cost of Performance
› Risk Mitigation Costs
› RPO: How much Data can we afford to
lose?
› RTO: How much downtime can we
accept?
Diagram Source: AWSSource: http://www.forentrepreneurs.com/saas-sales-compensation-plan/
42. Dynamics of Cloud | Creative Commons CC0 - Attribution License | https://www.linkedin.com/in/hasanbasriakirmak | 2017-06-19 | Page 44
Godzilla will visit you one day
Image: IMDB
43. Dynamics of Cloud | Creative Commons CC0 - Attribution License | https://www.linkedin.com/in/hasanbasriakirmak | 2017-06-19 | Page 45
In the cloud, test how your system fails, and validate your recovery procedures.
For each workload and via software & automation,
consider:
› Backup
› HA (High Availability)
› Scalability
› DR (Disaster Recovery)
› Rightscaling
47. Dynamics of Cloud | Creative Commons CC0 - Attribution License | https://www.linkedin.com/in/hasanbasriakirmak | 2017-06-19 | Page 49
Cloud Democratizes Advanced Technologies.
Technologies that are difficult to implement can
become easier to consume by pushing that
knowledge and complexity into the cloud
vendor's domain.
For example, NoSQL databases, media
transcoding, and machine learning are all
technologies that require expertise that is not
evenly dispersed across the technical
community.
Every service –which once accessible to only
the Fortune 1000 CIO’s can be consumed by
anyone.
Epilogue
Link to article: https://www.linkedin.com/pulse/how-experiment-impact-democratizing-access-cloud-big-hasan-basri
48. Dynamics of Cloud | Creative Commons CC0 - Attribution License | https://www.linkedin.com/in/hasanbasriakirmak | 2017-06-19 | Page 50
If you found this session useful, please “endorse” me in LinkedIn for areas like:
Business Development, Business Planning, Go-To-Market Strategy, Consulting,
Product Management, Product Strategy, Cloud Computing, Entrepreneurship.
THANK YOU
Hasan Basri AKIRMAK
Differentiate in Information Technology