This document discusses cloud computing trends based on interviews with 20 cloud computing experts. It finds that the main customer segments adopting cloud computing are small and medium businesses (SMBs), large enterprises selectively, the U.S. government, and emerging markets. Accessibility, changing perceptions of risk, and adapting cloud models are driving more customers to adopt cloud now. The document provides details on each of these customer segments and drivers.
This document provides a summary of insights from the 2011 Cloud Connect conference. Some key themes discussed include:
- The debate around public versus private/hybrid clouds, with arguments made for each approach depending on a company's needs and tolerance for risk.
- That the cloud may be a good fit depending more on a company's data characteristics rather than its size. Factors like data sensitivity and volatility would influence the choice of public or private cloud.
- Practical advice was offered on how to evaluate cloud deployment options and think about using cloud technologies like "cloudbursting" and load balancing.
The conference highlighted the excitement around cloud computing and provided insights into emerging trends and the future of the technology from
The future of cloud computing is rapidly entering the phygital world. The cloud has turned out to be the foundation of a successful digital enterprise. However, only a few organizations have been able to optimize this powerful tool, and others misunderstood and underutilized this. Here is a complete guide on Cloud Computing. https://www.netsolutions.com/insights/what-is-cloud-computing/
What is Cloud Computing? A Complete GuideAlaina Carter
Cloud computing has become essential for digital transformation. It provides on-demand access to computing resources and helps businesses lower costs and gain flexibility. The major types of cloud include public, private, and hybrid clouds. Common cloud services are SaaS, PaaS, and IaaS. Leading cloud platforms that offer these services are AWS, Azure, and Google Cloud. Migrating applications and workloads to the cloud requires careful planning and strategies like rehosting, refactoring, revising, rebuilding, and replacing to ensure success.
Cloud Computing Trends: at the Horizon\'s WatchJocelynDG
As follow up to our cloud primer, Cloud Computing: Fact versus Fog, Grail Research interviewed 20 cloud computing experts in order to offer cloud providers, investors and prospective customers a more detailed and consolidated understanding of who cloud customers are and what is driving them to move to cloud today. Experts interviewed for this study span a cross-section of the most progressive cloud thinkers, including industry analysts, senior executives at major cloud vendors, and founders of technology firms. This report summarizes the key themes about customers and adoption drivers that emerged from the research.
Cloud computing is transforming the IT industry and software development. It allows resources to be provided on demand via the internet. Major trends include social/mobile applications, big data analytics and cloud services from providers like Amazon, Google, and Microsoft. Cloud computing provides benefits like reduced costs, scalability, and accessibility. It impacts software development through new business models, application architectures and markets. Many companies are now using cloud services and public clouds are growing.
This document discusses the opportunities for software businesses in cloud computing. It outlines key cloud computing trends like the growth of smartphones, tablets, and cloud services. It also discusses major cloud players like Amazon, Google, and Microsoft and the different cloud service models. The document argues that cloud computing will transform the IT industry and change how software is developed and delivered. It positions Software Park Thailand to help Thai software companies understand and develop skills in mobile applications and cloud computing markets.
There are many misconceptions surrounding Cloud Computing and what it has to offer.
Tell apart the facts from the myths with Cloud Computing Myth Busters and develop a deeper understanding of the Cloud.
Download Myth Busters >>
Social Business in the Cloud: Achieving Measurable ResultsRawn Shah
As social technologies have evolved, they have increased in adoption across a wide spectrum of
businesses, industries, and geographies. Some organizations, usually with strong business and IT
alignment, are realizing that social technologies initiated for one business activity can spark innovative
uses in other areas. This insight creates motivation to widen the reach and adoption of these
investments. Unfortunately, this is not always the case; many organizations are still struggling with how
to justify social business investments in a way that reflects their actual business value. This inability to
quantify the business impact of social technology has become a key inhibitor to adoption.
This document provides a summary of insights from the 2011 Cloud Connect conference. Some key themes discussed include:
- The debate around public versus private/hybrid clouds, with arguments made for each approach depending on a company's needs and tolerance for risk.
- That the cloud may be a good fit depending more on a company's data characteristics rather than its size. Factors like data sensitivity and volatility would influence the choice of public or private cloud.
- Practical advice was offered on how to evaluate cloud deployment options and think about using cloud technologies like "cloudbursting" and load balancing.
The conference highlighted the excitement around cloud computing and provided insights into emerging trends and the future of the technology from
The future of cloud computing is rapidly entering the phygital world. The cloud has turned out to be the foundation of a successful digital enterprise. However, only a few organizations have been able to optimize this powerful tool, and others misunderstood and underutilized this. Here is a complete guide on Cloud Computing. https://www.netsolutions.com/insights/what-is-cloud-computing/
What is Cloud Computing? A Complete GuideAlaina Carter
Cloud computing has become essential for digital transformation. It provides on-demand access to computing resources and helps businesses lower costs and gain flexibility. The major types of cloud include public, private, and hybrid clouds. Common cloud services are SaaS, PaaS, and IaaS. Leading cloud platforms that offer these services are AWS, Azure, and Google Cloud. Migrating applications and workloads to the cloud requires careful planning and strategies like rehosting, refactoring, revising, rebuilding, and replacing to ensure success.
Cloud Computing Trends: at the Horizon\'s WatchJocelynDG
As follow up to our cloud primer, Cloud Computing: Fact versus Fog, Grail Research interviewed 20 cloud computing experts in order to offer cloud providers, investors and prospective customers a more detailed and consolidated understanding of who cloud customers are and what is driving them to move to cloud today. Experts interviewed for this study span a cross-section of the most progressive cloud thinkers, including industry analysts, senior executives at major cloud vendors, and founders of technology firms. This report summarizes the key themes about customers and adoption drivers that emerged from the research.
Cloud computing is transforming the IT industry and software development. It allows resources to be provided on demand via the internet. Major trends include social/mobile applications, big data analytics and cloud services from providers like Amazon, Google, and Microsoft. Cloud computing provides benefits like reduced costs, scalability, and accessibility. It impacts software development through new business models, application architectures and markets. Many companies are now using cloud services and public clouds are growing.
This document discusses the opportunities for software businesses in cloud computing. It outlines key cloud computing trends like the growth of smartphones, tablets, and cloud services. It also discusses major cloud players like Amazon, Google, and Microsoft and the different cloud service models. The document argues that cloud computing will transform the IT industry and change how software is developed and delivered. It positions Software Park Thailand to help Thai software companies understand and develop skills in mobile applications and cloud computing markets.
There are many misconceptions surrounding Cloud Computing and what it has to offer.
Tell apart the facts from the myths with Cloud Computing Myth Busters and develop a deeper understanding of the Cloud.
Download Myth Busters >>
Social Business in the Cloud: Achieving Measurable ResultsRawn Shah
As social technologies have evolved, they have increased in adoption across a wide spectrum of
businesses, industries, and geographies. Some organizations, usually with strong business and IT
alignment, are realizing that social technologies initiated for one business activity can spark innovative
uses in other areas. This insight creates motivation to widen the reach and adoption of these
investments. Unfortunately, this is not always the case; many organizations are still struggling with how
to justify social business investments in a way that reflects their actual business value. This inability to
quantify the business impact of social technology has become a key inhibitor to adoption.
The document discusses cloud computing, including its definition, deployment models (private, public, hybrid, community clouds), service models (IaaS, PaaS, SaaS), benefits (pay-as-you-go, flexibility, scalability, ease of use), and challenges (network reliability, security, vendor lock-in). It provides an overview of key topics within cloud computing.
This document provides an overview of cloud computing concepts including definitions, characteristics, service models, deployment models and examples. It defines cloud computing according to NIST as a model for enabling network access to configurable computing resources that can be provisioned with minimal management effort. The key characteristics are on-demand self-service, broad network access, resource pooling, rapid elasticity, and measured service. The common service models are SaaS, PaaS and IaaS. Deployment models include private, public and hybrid clouds. Examples of applications and potential benefits are also provided.
Cloud computing provides scalable IT resources and applications as an internet-based service. It has grown from concepts in the 1960s through companies like Amazon, Google, IBM, and Microsoft offering cloud services starting in the 2000s. There are three main types of cloud computing models - public cloud for general systems, private cloud for secure systems, and hybrid cloud combining public and private. Cloud services are delivered through software (SaaS), platform (PaaS), and infrastructure (IaaS) as a service models. Advantages include scalability, cost savings, and increased efficiency. Security threats include data breaches, loss, hijacking and vulnerabilities. The future of cloud computing includes growth of hybrid clouds, industrial internet applications,
This document discusses how cloud computing can provide enterprises with new levels of collaboration, agility, speed, and cost savings. It outlines four key actions every CIO should take to capitalize on cloud computing: 1) build on-premises cloud services, 2) consume off-premises cloud services securely, 3) manage and secure applications and cloud assets across delivery models, and 4) transform legacy infrastructure and applications. The document also summarizes HP's cloud services portfolio and solutions that can help enterprises implement a hybrid cloud delivery model.
An Essential Guide to Possibilities and Risks of Cloud Computing: A Pragmatic...Maria Spínola
This document provides an overview of cloud computing, including its benefits, risks, and implementation considerations. It defines cloud computing as transforming how IT is deployed and managed by reducing costs and complexity while increasing scalability, innovation, and speed. While cloud computing provides opportunities, there are also security, integration, and vendor lock-in risks to consider. The document recommends developing a cloud strategy and governance program, evaluating workloads for cloud suitability, asking providers key questions, and testing implementations to realize benefits while mitigating risks.
The document discusses the promises and realities of cloud computing. While the cloud promises cost savings, increased computing power, and automation, realities include security concerns, reliability issues, integration challenges, and costs for early adopters. As cloud technology evolves, both expectations and experiences of users are changing. The cloud remains a work in progress, with opportunities and risks that companies must navigate as adoption increases.
Cloud Computing for Banking
What does the future of cloud computing for banking look like—both in the near and long terms? Accenture sees cloud computing as an important step in the continuing industrialization of IT and thus capable of ultimately playing a key role in enabling high performance.
The document discusses emerging trends in cloud computing, including the introduction of cloud of clouds or intercloud models, increased adoption of OpenStack and platforms-as-a-service, and the growth of big data as a service. It also covers how cloud computing will play a bigger role in mobile/social applications, the internet of things, hybrid cloud models, and more software-defined infrastructure. Major tech companies like IBM, Microsoft, Amazon, and Google are expected to invest over $1 billion annually in their global cloud networks.
This document discusses the promises and realities of cloud computing. It outlines some of the key promises of cloud computing such as cost savings, increased computing power and automation, and infrastructure simplification. However, it also notes that while technology continues to evolve, users' experiences with the cloud vary and some organizations still question if the cloud can deliver on its promises. The document explores both the positive drivers for cloud adoption as well as areas like data control, performance, and security that are still works in progress.
Cloud Computing: Latest Buzzword or Glimpse of the Future?white paper
The document discusses cloud computing and its growing adoption. It provides differing definitions of cloud computing from various sources. While definitions vary, the key aspect is computing power accessed over the internet. Cloud computing offers benefits like lower costs, scalability, and flexibility compared to traditional on-premises IT models. However, some resistance to cloud computing may come from employees accustomed to familiar systems.
Cloud computing is a technology that is rapidly being adopted by companies but also presents significant risks if not properly managed. It involves hosting services and computing resources being provided over the internet on a flexible usage basis. While it offers numerous benefits like reduced costs, increased flexibility and scalability, security and data backups, it also transfers control of IT systems and data to external cloud providers. Risk managers must understand cloud computing and ensure comprehensive risk management plans are in place to address the risks of adopting cloud technologies and transferring control to external providers.
The document discusses trends in cloud computing for 2013. It predicts that consumer-oriented clouds will continue growing and be accepted. Large enterprises will continue using public clouds for small, non-critical projects while waiting for established software providers to develop cloud capabilities. There will also be a rise in industry-specific clouds, blurring between IaaS and PaaS, and more focus on cloud security and governance after initial adoption overlooked these areas.
1) IBM's SmartCloud for Social Business collaboration services allow organizations to become social businesses by integrating social collaboration tools like messaging, file sharing, and online meetings with business processes.
2) A social business deepens customer relationships, drives operational effectiveness, and optimizes workforces by enabling trusted networks where people can share ideas and expertise.
3) IBM's cloud-based social business platform reduces costs and complexity for organizations by providing integrated social collaboration and email services without requiring new infrastructure investments.
The personal cloud will gradually replace the PC as individuals store personal content and access services from any device. A personal cloud provides access to files, photos, notes and other content from multiple devices. It allows individuals to define what data they store and share, what apps they use, and who can access their data and apps. Personal clouds connect to networks and access services to share data and messages with other personal clouds. By 2014, the personal cloud will become the primary way individuals access their digital content and services, replacing the PC.
Cloud Computing in Practice discusses the trends, technologies, and business models related to cloud computing. Some key points include:
- Gartner identifies the top 10 strategic technologies including cloud computing.
- Cloud computing will transform the IT industry by changing business models and vertical industries.
- Public clouds will grow to 10% of the IT market as more large enterprises show interest in private clouds.
- Cloud computing provides resources, software, and data over the internet on demand, allowing users to pay only for what they use.
- Major cloud providers include Amazon, IBM, Microsoft and others who have built massive global infrastructures.
The document discusses the evolution of cloud computing strategies from early portrayals focusing on centralized cloud services to more hybrid models. It describes four emerging strategies - leveraging local devices, browsers, on-premise applications, and platforms. The author introduces TCS iON's strategy of "The Fourth Game", which represents the next evolution by offering IT-as-a-Service and commoditizing a wide range of IT capabilities and services to optimize local devices and deliver maximum benefits to SMB customers.
The security measures discussed in this IBM Redpapers™ publication represent best practice implementations for cloud security. In this paper, we presented guidance on cloud computing security. We examined the major security challenges for cloud providers and their clients, and we discussed concrete guidelines for the implementation of cloud security
This document discusses cloud computing, including its foundations, obstacles to adoption, and future expectations. It defines cloud computing as a model for enabling on-demand access to configurable computing resources over the internet. The document outlines essential cloud characteristics like on-demand self-service and rapid elasticity. While cloud offers benefits like reduced costs, experts cite major security concerns that businesses should consider when evaluating cloud adoption and hybrid models. The future of cloud computing may include more innovative data protection methods to address security risks and enable greater private use of public cloud resources.
dlaczego konwersja do dokumentów, książek cyfrowych jest grzechem i co trzeba zrobić aby jej uniknąć.
W prezentacji zostały pokazane rozwiązania firmy Inpingo. Pokazujemy też na co zwrócić uwagę projektując ebooka w kontekście róznych kategorii książek.
The document discusses cloud computing, including its definition, deployment models (private, public, hybrid, community clouds), service models (IaaS, PaaS, SaaS), benefits (pay-as-you-go, flexibility, scalability, ease of use), and challenges (network reliability, security, vendor lock-in). It provides an overview of key topics within cloud computing.
This document provides an overview of cloud computing concepts including definitions, characteristics, service models, deployment models and examples. It defines cloud computing according to NIST as a model for enabling network access to configurable computing resources that can be provisioned with minimal management effort. The key characteristics are on-demand self-service, broad network access, resource pooling, rapid elasticity, and measured service. The common service models are SaaS, PaaS and IaaS. Deployment models include private, public and hybrid clouds. Examples of applications and potential benefits are also provided.
Cloud computing provides scalable IT resources and applications as an internet-based service. It has grown from concepts in the 1960s through companies like Amazon, Google, IBM, and Microsoft offering cloud services starting in the 2000s. There are three main types of cloud computing models - public cloud for general systems, private cloud for secure systems, and hybrid cloud combining public and private. Cloud services are delivered through software (SaaS), platform (PaaS), and infrastructure (IaaS) as a service models. Advantages include scalability, cost savings, and increased efficiency. Security threats include data breaches, loss, hijacking and vulnerabilities. The future of cloud computing includes growth of hybrid clouds, industrial internet applications,
This document discusses how cloud computing can provide enterprises with new levels of collaboration, agility, speed, and cost savings. It outlines four key actions every CIO should take to capitalize on cloud computing: 1) build on-premises cloud services, 2) consume off-premises cloud services securely, 3) manage and secure applications and cloud assets across delivery models, and 4) transform legacy infrastructure and applications. The document also summarizes HP's cloud services portfolio and solutions that can help enterprises implement a hybrid cloud delivery model.
An Essential Guide to Possibilities and Risks of Cloud Computing: A Pragmatic...Maria Spínola
This document provides an overview of cloud computing, including its benefits, risks, and implementation considerations. It defines cloud computing as transforming how IT is deployed and managed by reducing costs and complexity while increasing scalability, innovation, and speed. While cloud computing provides opportunities, there are also security, integration, and vendor lock-in risks to consider. The document recommends developing a cloud strategy and governance program, evaluating workloads for cloud suitability, asking providers key questions, and testing implementations to realize benefits while mitigating risks.
The document discusses the promises and realities of cloud computing. While the cloud promises cost savings, increased computing power, and automation, realities include security concerns, reliability issues, integration challenges, and costs for early adopters. As cloud technology evolves, both expectations and experiences of users are changing. The cloud remains a work in progress, with opportunities and risks that companies must navigate as adoption increases.
Cloud Computing for Banking
What does the future of cloud computing for banking look like—both in the near and long terms? Accenture sees cloud computing as an important step in the continuing industrialization of IT and thus capable of ultimately playing a key role in enabling high performance.
The document discusses emerging trends in cloud computing, including the introduction of cloud of clouds or intercloud models, increased adoption of OpenStack and platforms-as-a-service, and the growth of big data as a service. It also covers how cloud computing will play a bigger role in mobile/social applications, the internet of things, hybrid cloud models, and more software-defined infrastructure. Major tech companies like IBM, Microsoft, Amazon, and Google are expected to invest over $1 billion annually in their global cloud networks.
This document discusses the promises and realities of cloud computing. It outlines some of the key promises of cloud computing such as cost savings, increased computing power and automation, and infrastructure simplification. However, it also notes that while technology continues to evolve, users' experiences with the cloud vary and some organizations still question if the cloud can deliver on its promises. The document explores both the positive drivers for cloud adoption as well as areas like data control, performance, and security that are still works in progress.
Cloud Computing: Latest Buzzword or Glimpse of the Future?white paper
The document discusses cloud computing and its growing adoption. It provides differing definitions of cloud computing from various sources. While definitions vary, the key aspect is computing power accessed over the internet. Cloud computing offers benefits like lower costs, scalability, and flexibility compared to traditional on-premises IT models. However, some resistance to cloud computing may come from employees accustomed to familiar systems.
Cloud computing is a technology that is rapidly being adopted by companies but also presents significant risks if not properly managed. It involves hosting services and computing resources being provided over the internet on a flexible usage basis. While it offers numerous benefits like reduced costs, increased flexibility and scalability, security and data backups, it also transfers control of IT systems and data to external cloud providers. Risk managers must understand cloud computing and ensure comprehensive risk management plans are in place to address the risks of adopting cloud technologies and transferring control to external providers.
The document discusses trends in cloud computing for 2013. It predicts that consumer-oriented clouds will continue growing and be accepted. Large enterprises will continue using public clouds for small, non-critical projects while waiting for established software providers to develop cloud capabilities. There will also be a rise in industry-specific clouds, blurring between IaaS and PaaS, and more focus on cloud security and governance after initial adoption overlooked these areas.
1) IBM's SmartCloud for Social Business collaboration services allow organizations to become social businesses by integrating social collaboration tools like messaging, file sharing, and online meetings with business processes.
2) A social business deepens customer relationships, drives operational effectiveness, and optimizes workforces by enabling trusted networks where people can share ideas and expertise.
3) IBM's cloud-based social business platform reduces costs and complexity for organizations by providing integrated social collaboration and email services without requiring new infrastructure investments.
The personal cloud will gradually replace the PC as individuals store personal content and access services from any device. A personal cloud provides access to files, photos, notes and other content from multiple devices. It allows individuals to define what data they store and share, what apps they use, and who can access their data and apps. Personal clouds connect to networks and access services to share data and messages with other personal clouds. By 2014, the personal cloud will become the primary way individuals access their digital content and services, replacing the PC.
Cloud Computing in Practice discusses the trends, technologies, and business models related to cloud computing. Some key points include:
- Gartner identifies the top 10 strategic technologies including cloud computing.
- Cloud computing will transform the IT industry by changing business models and vertical industries.
- Public clouds will grow to 10% of the IT market as more large enterprises show interest in private clouds.
- Cloud computing provides resources, software, and data over the internet on demand, allowing users to pay only for what they use.
- Major cloud providers include Amazon, IBM, Microsoft and others who have built massive global infrastructures.
The document discusses the evolution of cloud computing strategies from early portrayals focusing on centralized cloud services to more hybrid models. It describes four emerging strategies - leveraging local devices, browsers, on-premise applications, and platforms. The author introduces TCS iON's strategy of "The Fourth Game", which represents the next evolution by offering IT-as-a-Service and commoditizing a wide range of IT capabilities and services to optimize local devices and deliver maximum benefits to SMB customers.
The security measures discussed in this IBM Redpapers™ publication represent best practice implementations for cloud security. In this paper, we presented guidance on cloud computing security. We examined the major security challenges for cloud providers and their clients, and we discussed concrete guidelines for the implementation of cloud security
This document discusses cloud computing, including its foundations, obstacles to adoption, and future expectations. It defines cloud computing as a model for enabling on-demand access to configurable computing resources over the internet. The document outlines essential cloud characteristics like on-demand self-service and rapid elasticity. While cloud offers benefits like reduced costs, experts cite major security concerns that businesses should consider when evaluating cloud adoption and hybrid models. The future of cloud computing may include more innovative data protection methods to address security risks and enable greater private use of public cloud resources.
dlaczego konwersja do dokumentów, książek cyfrowych jest grzechem i co trzeba zrobić aby jej uniknąć.
W prezentacji zostały pokazane rozwiązania firmy Inpingo. Pokazujemy też na co zwrócić uwagę projektując ebooka w kontekście róznych kategorii książek.
This document provides a summary of insights from the 2011 Cloud Connect conference. Some key themes discussed include:
- The debate around public versus private/hybrid clouds, with arguments made for each approach depending on a company's needs and tolerance for risk.
- That the cloud is suitable for organizations of any size, depending more on characteristics of their data and applications.
- Practical advice for companies considering cloud deployment, such as how to evaluate options and leverage hybrid "cloudbursting" approaches.
- Emerging trends around security, software/architecture, and applications in the cloud from both customer and vendor perspectives.
This document summarizes the key findings of a survey on cloud adoption trends:
- Cloud adoption is growing significantly, with over 60% of businesses using public cloud, 71% using private cloud, and 55% using hybrid cloud. Adoption of all cloud models is expected to continue growing in the next 18 months.
- Businesses are moving more workloads to the cloud, with the average expected to increase from 29% currently to 54% in the next two years. Cloud budgets are also increasing as a percentage of IT budgets.
- Over half of businesses now consider cloud essential to their business. Successful cloud adopters rely heavily on third-party experts for developing and implementing cloud strategies.
- Line of business decision
The document discusses how cloud technology lends strength to data analytics. It notes that while cloud adoption faces challenges around security, privacy, and integration, cloud analytics are becoming mainstream. The cloud provides scale, elasticity and accessibility of data that supports analytics applications. Issues include complexity of data integration from diverse sources and managing risks of traditional long-term analytics projects. However, packaged cloud-based analytics applications accessed via SaaS can help businesses gain insights more quickly. While security remains a concern, cloud providers and in-house practices can help address issues.
Cloud Usage in Business Today and Tomorrowrftclouds
Reach for the Clouds, Inc. was formed to organizations migrate to the cloud with One Solution, One platform, one with your customer.
http://bit.ly/1wqmNX3
Cloud computing adoption is projected to transform businesses of all sizes over the next few years. While efficiency gains are being seen today, new capabilities are emerging. Cloud computing influences IT service delivery models and data center operations. Over the next three years, hybrid cloud computing, cloud services brokerages, and cloud-centric design will accelerate. More applications and increased innovation are expected to come from greater cloud adoption and development.
The document discusses cloud computing, including definitions of different types like SaaS, PaaS, and IaaS. It summarizes views on cloud computing being in early adoption phases and as a paradigm shift. The document also provides statistics from surveys on Canadian businesses' use and views of cloud computing, including the most promising cloud applications like SaaS and additional hardware on demand.
Calculating the true value of industry specific clouds linthicumDavid Linthicum
IDC sees a $65 billion market for industry-specific clouds in 2013, rising to $100 billion by 2016. Industry-specific clouds are PaaS, IaaS, and SaaS services tailored for specific industries that allow businesses within a vertical to connect to predefined applications, processes, and databases. The value is that businesses can leverage existing industry data and processes rather than defining everything within a generic cloud. The session will help determine whether industry-specific clouds make sense for a particular business by examining costs, value of agility, potential for process and service reuse, and how to calculate return on investment.
This document provides an overview of transforming an organization's IT infrastructure to a cloud model. It discusses key cloud computing principles like resource pooling, on-demand access, and elasticity. The document outlines common cloud service models like Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS). It also describes cloud deployment models such as private, public, hybrid and community clouds. The document proposes an architectural model for cloud computing with layers for services, orchestration, control, virtualization, and physical infrastructure. It discusses the need for service management, business continuity, and security across this architecture. Finally, the document introduces the concepts of an IT service catalog and reference
"How CenturyLink is Setting the standard for the Next Generation of Cloud Ser...Lillian Hiscox
The document discusses how CenturyLink is positioning itself for the next generation of cloud services through its acquisition and integration strategy and its flexible CenturyLink cloud platform. Key points:
- CenturyLink has made strategic acquisitions including Savvis, AppFog, Tier 3, DataGardens, and Cognilytics to build its cloud portfolio. It has integrated the services and adopted a DevOps approach.
- The CenturyLink cloud platform supports infrastructure provisioning, application management, workload orchestration through automated blueprints, vertical and horizontal auto-scaling, and developer-friendly capabilities.
- The platform is designed to meet the evolving needs of enterprises by providing integration, functionality, visibility and control across multiple
A model demonstrating why SaaS is the best option for banks when accessing technology. Credit Risk systems are key interface points for bankers and an ideal case study. Banks have long ago realised owning property is not a good use of capital, and the logic is more compelling for a fast depreciating asset like software.
The document provides a roadmap for successfully migrating applications to public cloud services. It outlines 6 key steps: 1) Assess applications and workloads for cloud readiness, 2) Build a business case, 3) Develop a technical approach, 4) Adopt a flexible integration model, 5) Address security and privacy requirements, and 6) Manage the migration. Each step provides guidance on important considerations and best practices for a strategic application migration to public cloud computing.
VMblog - 2020 IT Predictions from 26 Industry Expertsvmblog
The document provides predictions from various IT industry experts for trends in 2020. Key predictions include:
- Containers and hybrid cloud adoption will continue to grow.
- Ransomware attacks will remain a major issue, especially for managed service providers.
- Workplace technologies will transform how employees work, engage with technology, and the rise of augmented workers.
- Multi-cloud environments will drive the need for more diverse data protection capabilities.
- Automation and open source tools will fuel growth in network automation.
- Cloud adoption will continue but organizations need to carefully consider total costs and business needs.
- Desktops will increasingly move to the cloud through services like Windows Virtual Desktop.
- Privacy and the
Cloud Adoption in Capital Markets: A PerspectiveCognizant
For the financial services industry, the adoption of cloud services has become a viable business directive. As firms work to recoup their losses from the recent financial crisis, pay-as-you-go cloud services allow them to focus more on strategic, innovative and revenue-generating endeavors and less on managing routine IT activities and the supporting infrastructure.
Laurel Group Thought Leaders Print 0213Davis Blair
Cloud services provide on-demand access to IT resources and applications over the Internet. There are three layers of cloud services: infrastructure (e.g. servers), platform (tools to build apps), and applications (SaaS). SaaS is growing rapidly among SMBs as it allows outsourcing functionality at lower costs. Infrastructure services provide flexibility but don't address scaling or management costs. Platform services abstract infrastructure, allow scaling, and significantly reduce development and operational costs. Concerns around data governance, availability, and security are impacting adoption, driving growth of private clouds which provide more control. Ultimately, both vendors and customers share accountability for security and data ownership.
The document discusses predictions for cloud computing trends in 2016. Key predictions include large companies increasingly adopting cloud infrastructure to cut costs and risks; the rise of cloud analytics to help IT monitor cloud deployment costs; hybrid cloud strategies becoming more common and supported by cloud vendors; and security becoming a priority as more sensitive data and applications move to the cloud. It also summarizes Amazon Web Services' (AWS) Well-Architected Framework for designing cloud architectures, which focuses on security, reliability, performance efficiency, and cost optimization.
The document discusses several new trends in cloud computing including cloud as an innovation platform for mobile, social, and big data applications. It also discusses the growth of Platform-as-a-Service (PaaS), software-defined hardware, big data analytics in the cloud, security in the cloud, and cloud-based collaboration across generations in the workplace. A survey found that cloud adoption is now strategic for many companies and SaaS adoption has grown significantly while IaaS and PaaS are reaching a tipping point. The amount of data residing in the cloud is also expected to grow significantly in the next two years.
The future is in the cloud, or at least it's migrating there. Offering scalability, flexibility and agility, the cloud is the obvious solution for businesses seeking to make sense of the deluge of data. Cloud services can also help companies meet sustainability goals and even cut costs. But cloud strategies need to be carefully crafted to avoid the risks of remote storage and realise the potential of cloud-enabled efficiencies.
Are you searching for a partner to help you navigate Microsoft Dynamics 365 for your financial and operational needs in the USA? Look no further! We offer expertise as a Microsoft Dynamics 365 Finance & Operations Partner, providing comprehensive solutions and implementation services.
Atelier SAP 2014 business transformation to the cloudIan Grant-Smith
This document discusses business transformation to the cloud. It argues that strategy, competitive advantage, and financial impact are key considerations for companies exploring this transition. The cloud can provide benefits beyond just technology, including opportunities to optimize processes, improve agility, and gain a competitive edge through lower costs and faster innovation. However, transforming to the cloud requires addressing people, processes, tools, and data in addition to technology. Done right, business transformation to the cloud can help companies adapt, remain competitive, and improve their financial performance over the long run.
This document discusses cloud computing, including its evolution and impact. It begins by defining cloud computing and identifying its three main service models. Next, it examines the growth of cloud computing and provides examples of companies using cloud services. It then explores the history of computing-as-a-service and how cloud computing emerged. The document also outlines the benefits cloud computing provides businesses, such as flexibility, security, and cost savings. Finally, it discusses how cloud computing is changing businesses and enabling innovation.
From CTAM Business Services Council: For small-and medium-sized U.S. businesses, moving computing operations out of the server closet and into what is broadly branded as "the cloud" is now a cornerstone IT strategy, offering cost, flexibility and speed advantages. Encompassing varying combinations of communications, infrastructure and software services that rely on remote computing systems connected over broadband networks, the business cloud computing movement has demonstrated tremendous marketplace momentum.
Similar to Grail research-horizons-watch-cloud-trends (20)
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
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Grail research-horizons-watch-cloud-trends
1. Cloud Computing Trends: At the Horizon’s Watch
Cloud Computing Trends:
At the Horizon’s Watch
By Jocelyn DeGance Graham
April 2011
2. Cloud Computing Trends: At the Horizon’s Watch
TABLE OF CONTENTS
Who is the Cloud Customer? ___________________________________________________ 1
SMBs and Micro-Businesses ................................................................................................1
Large Enterprises Selectively Adopting Cloud .....................................................................2
U.S. Government .................................................................................................................2
Emerging Markets ...............................................................................................................2
Other Characteristics of Adopting Customers .....................................................................3
What is Driving Customers to Adopt Now? ________________________________________ 4
Accessibility is Leading the Charge......................................................................................4
Perspectives About Cloud Risk are Changing ......................................................................4
Cloud Models are Adapting to Better Meet Customer Needs .............................................5
Vendor Lock-In Concerns Are Subsiding ..............................................................................7
Conclusion __________________________________________________________________ 7
List of Interviewed Experts _____________________________________________________ 8
Quoted Content Providers ...................................................................................................8
Supporting Contributors ......................................................................................................8
About the Author ____________________________________________________________ 9
About Grail Research _________________________________________________________ 9
3. Cloud Computing Trends: At the Horizon’s Watch 1
C
loud computing is transitioning from industry buzzword to business-critical solution;
recent technology forecasts name the migration to cloud as the biggest trend of 2011,
with Gartner anticipating that the spending on cloud computing applications will reach
$150 billion by 2013. To date, the perceived business opportunity associated with cloud has
driven start-up and established technology and services providers to make bets and stake out
territory throughout the emerging cloud landscape based on conjectures about how the space
might evolve. As customers begin to make substantial investments in cloud, it becomes critical for
providers and investors to have an informed view of customer needs and buying criteria.
As follow up to our cloud primer, Cloud Computing: Fact versus Fog, Grail Research interviewed
20 cloud computing experts in order to offer cloud providers, investors and prospective
customers a more detailed and consolidated understanding of who cloud customers are and what
is driving them to move to cloud today. Experts interviewed for this study span a cross-section of
the most progressive cloud thinkers, including industry analysts, senior executives at major cloud
vendors, and founders of technology firms. This report summarizes the key themes about
customers and adoption drivers that emerged from the research.
WHO IS THE CLOUD CUSTOMER?
Four broad customer segments have come to the forefront in adoption of the technology:
SMBs
Large enterprises (selective)
U.S. government
Emerging markets
In addition, experts see other organizations migrating to cloud that have one or more of the following
traits: complex supply chains, undergoing a significant reorganization, substantial rich digital content, and
lack of legacy systems. Organizations within these segments or sharing these traits seem to be at the
center of the most active adoption patterns for cloud.
SMBS AND MICRO-BUSINESSES
Debate over the most basic profiling of customer size seems to finally be subsiding, with the consensus
emerging that for the SMB and micro-business, the value proposition of cloud is compelling. As Kevin
Kelly, Founding Executive Editor of Wired Magazine states, “Access is better than ownership.”
Cloud is a competitive edge for these organizations due not only to cost savings but also to the pay-as-
you-go model that delivers an enterprise-class IT infrastructure to businesses that couldn’t otherwise
afford it. Another key benefit to these businesses is the ability to scale both up and down, rapidly
Grail Research: 2 Canal Park, Cambridge, MA 02141: www.grailresearch.com: an Integreon company
4. Cloud Computing Trends: At the Horizon’s Watch 2
retrenching in a soft economy and responding immediately as market demand increases. Cloud keeps
SMBs agile and viable.
LARGE ENTERPRISES SELECTIVELY ADOPTING CLOUD
While start-ups and SMBs will continue to be the primary adopters of cloud services, most experts believe
that large enterprises are opening up to the idea of transitioning to cloud and are starting to migrate
compartmentalized and discrete components of their business
operations and data. Most experts believe that it has now reached “Early adopters of SaaS
a stage where it is “not an over-hyped trend” and is helping were primarily SMBs and
customers actually achieve “tangible and measurable business while there are some large
results.” companies in the mix, the
Although in the short term, start-ups and SMBs will continue to be majority of users are mid-
the primary adopters of cloud services, some experts argue that sized organizations with
large enterprises have a “greater incentive for adopting cloud” due
larger enterprises only
to a more heterogeneous and geographically diverse operating
model. now starting to put their
toes in the water. In
Look for large enterprises to build on cloud adoption beyond the
well established software-as-a-service (SaaS) with strong interest in contrast, PaaS [platform-
managing IT assets via infrastructure-as-a-service (IaaS). Expect as-a-service] is being used
some of the greatest demand and the next wave of enterprise across the board.”
adoption to come from database-as-a-service (DbaaS) which would
include ubiquitous access to things like business intelligence (BI)
— John Howie, Senior Director
of Technical Security Services at
tools, whether online or off. Microsoft
U.S. GOVERNMENT
The U.S. government, under the direction of the Obama administration, is leading the way for
government entities to adopt cloud. The potential cost savings in IT infrastructure seems to be emerging
as the strongest incentive for governments in their battle against budget deficits. In 2009, the U.S.
government opened an office to facilitate the adoption of cloud across agencies and help in the
development of cloud computing standards. More recently, government organizations that included
technology expenditures in their 2011 budget proposals were required to demonstrate why the option
was selected over a comparable cloud solution.
And while the U.S. government has led the initial push to cloud, other countries are also looking to cloud
for answers. Mahesh Kumar, Director of Product Strategy and Marketing at Dell, provides the example of
the Australian government, which is “also looking to consume services on the Web” as it spends “about
$4.3 billion on IT” and has a target to “shave off a billion dollars” over the next 10 to 15 years.
EMERGING MARKETS
Gartner anticipates that the U.S. share of the world-wide cloud services market will be diluted from 60%
in 2009 to 50% by 2014. Developing nations, especially those in sub-Saharan Africa, are at the forefront of
cloud adoption. With increased focus on technology investments and lack of legacy systems in place, the
economic benefits of a cloud-based model for these nations are clear.
Grail Research: 2 Canal Park, Cambridge, MA 02141: www.grailresearch.com: an Integreon company
5. Cloud Computing Trends: At the Horizon’s Watch 3
Experts believe sub-Saharan Africa is especially poised to take advantage of cloud due to their increasing
investments in the IT landscape and a “strong push from government to get its services into the cloud
space.” Private-sector firms in the region are also displaying confidence and beginning to accept cloud
services as a solution for their business requirements. While South Africa is expected to be the harbinger
of this adoption, countries with no legacy systems, such as Rwanda, Nigeria, and Kenya, can also emerge
as key customers as they increasingly invest in technology.
Other emerging economies across the globe are also expected to migrate to cloud to improve the
productivity and efficiency of their businesses. IBM has set up cloud computing centers to serve local
markets in China, India, Vietnam, and Brazil. Their most recent emerging market investment was in a $38
million data center in Singapore. "The new Asia Pacific data centre will provide Indian organizations with
the best available set of cloud options to achieve their IT infrastructure ambitions in order to become
successful businesses," said Ashish Kumar, IBM Global Technology Services, India/ South General Manager
Asia. "In India, we see a great opportunity for the software development industry and other IT-driven
businesses to leverage the IBM enterprise cloud offering in order to divert their test and development
1
workload towards more productive use.”
Commercial support and desire for the success of these projects from multinationals like IBM
notwithstanding, there are still major challenges to overcome in emerging geographies’ move to cloud;
lack of ubiquitous access to Internet and electricity in developing countries is driving cloud providers to
ramp up offline functionality. This is especially an issue for BI and other multi-user, high-touch types of
databases. The need for increased mass awareness also remains a major challenge, which can adversely
impact the adoption of cloud in the short term.
OTHER CHARACTERISTICS OF ADOPTING CUSTOMERS
Among companies that have been the most receptive to cloud, there are various common traits that can
be observed: complex supply chains, significant reorganizations, rich digital content, and lack of legacy
systems.
First, demand for migration to cloud has substantial impetus from organizations with complexities in their
supply-chain management, particularly retail and logistics. Cloud can offer significant benefits to improve
efficiencies of supply-chain solutions, while simultaneously reducing costs.
Second, cloud is gaining traction among companies that are under pressure to reorganize and optimize
their business operations, including IT systems, to achieve cost efficiencies. In these organizations, the
drive to cloud is a “fight or flight” scenario in which they must adapt to a changing business landscape or
they will need to close their doors.
Third, firms that deal in data-heavy, extremely rich digital imagery are also adopting cloud. The most
obvious are online and social media firms that have “heavy” Web content, such as images and videos, and
interactive entertainment. Cloud will become increasingly attractive to these organizations because it
offers a scalable and efficient means for storing and delivering content.
1
“India to leverage IBM’s $38 mn investment in cloud computing centre,” Business Standard, March 31,
2011.
Grail Research: 2 Canal Park, Cambridge, MA 02141: www.grailresearch.com: an Integreon company
6. Cloud Computing Trends: At the Horizon’s Watch 4
Fourth, business setups/Web start-ups that do not have legacy systems are also moving towards cloud. In
fact, the Web 2.0 companies weave cloud into the fabric of their business. Experts see the fundamental
shift from ownership to access has already taken place, and is actually preferred. Organizations in this
category discuss and refer to “cloud” like the “Internet” was referenced three to five years ago – as an
implicit label that requires no other explanation: “I am using the cloud.”
While the picture of the cloud customer seems to finally be coming into focus with experts agreeing on
who should be interested in adoption, the market is still early. There is still a lot of uncertainty around
who customers are and what segments/traits will be the primary adopters over the longer term, so expect
disruptions and emerging customer segments that have yet to be considered. For now, however, there
seems to be some level of expert consensus around the first wave of what cloud customer profiles look
like, with the questions now being directed to the acceleration and tipping point of migration on a mass
scale.
WHAT IS DRIVING CUSTOMERS TO ADOPT NOW?
Experts all have opinions about specific factors driving organizations to adopt cloud now. The drivers
around which there seemed to be some consensus were:
The need for 24/7 access to data and applications
Changes in perspective about cloud risk
Improving alignment between customer needs and vendor solutions
Decline in concerns about vendor lock-in
ACCESSIBILITY IS LEADING THE CHARGE
Accessibility is the number one driver our experts cited for cloud adoption. Most believe that
organizations and consumers will “trade-off” other concerns about cloud to gain 24/7 access. The
proliferation of compact and powerful mobile devices, cheap and ubiquitous bandwidth, and the
increasingly dynamic business environment are driving the demand for this “anytime, anywhere, and
anything availability” of data and applications. Experts believe that the desire for on-the-go access will
continue to grow, which will further drive cloud adoption “from the small business all the way up to the
big enterprise.”
PERSPECTIVES ABOUT CLOUD RISK ARE CHANGING
Security risk continues to be one of the most heated discussion topics around cloud. Experts are divided in
their opinion about whether cloud offers increased security or introduces greater security risk. However,
a significant number of experts cited changes in perspective taking place around security risk that are
driving an increase in the number of organizations adopting cloud.
Cloud Viewed as More Secure by Some Organizations
Security is still being debated as one of the significant “risks” for cloud customers. However, due to
increased attention by cloud vendors, it is no longer seen as an “insurmountable” challenge. According to
experts, a number of cloud customers agree that cloud vendors provide better security than their existing
in-house security infrastructure. As cloud vendors continue to provide evidence to support their claims,
more and more organizations will migrate to cloud. A senior leader at a Fortune 100 technology firm
Grail Research: 2 Canal Park, Cambridge, MA 02141: www.grailresearch.com: an Integreon company
7. Cloud Computing Trends: At the Horizon’s Watch 5
echoes this sentiment using the analogy of the early days of banking: just as people shifted from keeping
their savings at home to trusting a bank to manage assets for them, organizations will move their most
sensitive data to cloud – for the very purpose of keeping it safe.
Regulatory Compliance Cost Trumps Security Concerns
As more regulatory requirements are imposed by governing bodies
around the management of sensitive customer and employee data,
“People will turn to cloud,
cloud solutions allow organizations to outsource the complexity of
moving things like their
complying with these regulations. Cloud offers similar benefits to
other “outsourcing” models, as it alleviates the internal resources CRM systems... their HR
required to set standards, implement solutions, and monitor systems ... because they
compliance with existing and future regulatory guidelines. can’t keep up with all of
Organizations that choose to move sensitive data to cloud, thereby
the compliance rules.”
outsourcing the concerns and the pain of building in-house
expertise, will select providers who are expert in applying and — Jim Stikeleather, Chief
Innovation Officer at Dell
executing these extremely dynamic and complex requirements.
Providers who specialize will become sought after by companies for
the efficiencies gained.
Cloud Insurance Protects Against Losses
For those who want to take advantage of cloud but still see the risk as too high, there is now cloud
insurance. Although cyber risk policies have been available for a number of years, the first cloud insurance
is now available. Cloud customers who want to insure their data beyond the very limited liability that
most SLAs offer will now be able to purchase policies offering organizations that move to cloud protection
against the true costs and losses associated with adverse incidents such as downtime and security
breaches.
Drew Bartkiewicz, CEO of CyberRiskPartners, recently launched the first global cyber risk intelligence
platform to help CIOs analyze the operational and systemic risks. He is a staunch proponent of cloud, but
cautions that there must be strategy and critical evaluation in determining exactly which data is migrated.
He cautions, “not all clouds are created the same” and so the ability to access the different risk landscapes
emerging with the acceleration of adoption becomes paramount. Drew expects “an environment of more
shared risk – between cloud customer and cloud provider – which means much more innovation needs to
happen in the fields of cyber accounting, cloud law, and cyber risk transfer.”
CLOUD MODELS ARE ADAPTING TO BETTER MEET CUSTOMER NEEDS
Hybrid Models Come to Fruition
For organizations that desire some of the key benefits of cloud but believe the risk is still too high,
providers have moved to make the concept of the hybrid model a reality. The hybrid model allows
organizations to immediately move at least a portion of their data to cloud and reap the benefits of public
cloud while retaining some of their IT resources on-premise or in a private cloud.
Grail Research: 2 Canal Park, Cambridge, MA 02141: www.grailresearch.com: an Integreon company
8. Cloud Computing Trends: At the Horizon’s Watch 6
For organizations who are the most risk-averse and reticent about making a move to cloud, there is a very
simple, low risk, “entry level” solution. Jim Stikeleather, Chief Innovation Officer at Dell, points out that
companies should look to evaluate hybrid models that can provide an optimum combination of
operational and capital expenditure with “a private cloud that runs
almost constantly at 100% capacity and then bursts out into a “You’re going to have a
public cloud for variable capacity.” He sees this as a better way to subset of data that’s
drive business growth, as opposed to altogether avoiding capital always going to reside in
expenditure on IT infrastructure and relying on operational costs
your enterprise, and
associated with public clouds, which change depending on usage.
you’re going to have to
In November 2010, Rackspace launched its hybrid offering – Cloud
integrate that with that
Connect – which allows customers to combine dedicated hosting,
private cloud, and public cloud in multiple ways to achieve public face in the public
customized solutions. Amazon’s Virtual Private Cloud (VPC), cloud, and that is where
currently in the beta phase, is a hybrid offering that enables the hybrid model comes
organizations to securely connect their existing IT infrastructure to in.”
the Amazon Web Services (AWS) cloud through a virtual private
network (VPN) gateway. — Harold Moss, CTO for Cloud
Security Strategy at IBM
Initial Delivery Models Adapt and Consolidate
Over the past decade, cloud computing has evolved into three distinct delivery models: IaaS, PaaS, and
SaaS. However, as a result of shifting customer interest towards a combined offering under one umbrella,
cloud service providers are beginning to look to “have multiple entry points across the different models.”
Recent new offerings from vendors further substantiate this trend, as they try to extend their reach into
the realm of different delivery models. For example, Elastic Beanstalk from Amazon, currently in beta,
incorporates many PaaS features, while retaining the flexibility of AWS’s IaaS. Microsoft, too, has
extended the PaaS functionality of Azure into the IaaS domain.
Before the various cloud models can fully consolidate, experts see providers focusing on filling critical
gaps in cloud offerings. Databases are one area where there is still work to be done. Presently there are
limitations to moving complex database operations to cloud and experts expect DbaaS offerings will
emerge to address this. M.R. Rangaswami, co-founder of Sand Hill Group, is of the opinion that “so far
databases in cloud haven’t reached the maturity of other cloud offerings, and we think more and more
customers are going to want database solutions that are wrapped around a complete cloud stack and
other application services. We think there is a growing need and a demand for different types of data and
access methods including structured, non-structured, SQL and no-SQL databases in the cloud.”
As gaps are filled, experts ultimately expect to see consolidation of delivery models into a unified “stack-
as-a-service” offering and subsequent consolidation of cloud providers to realize economies of scale.
Alistair Croll, partner at technology firm Bitcurrent, believes that consolidation will be driven by
customers who will want to build and deploy applications on top of their data. He says, “Once you put all
of your data in one place, you’re going to want to chew on it and put it to work in many ways: let
employees access it via a SaaS application; run some custom applications that use it; let your business
partners access it; and so on. In other words, your data has a surface tension – it wants to stick together.
Grail Research: 2 Canal Park, Cambridge, MA 02141: www.grailresearch.com: an Integreon company
9. Cloud Computing Trends: At the Horizon’s Watch 7
This will inevitably lead to consolidation among a few very large providers who achieve economies of
scale in centralized data, and the services that use that data will follow."
VENDOR LOCK-IN CONCERNS ARE SUBSIDING
Vendor lock-in, which binds an organization to a vendor for the products and services, has always been an
area of concern for organizations. However, some experts believe that the issue is “overhyped” in the
case of cloud. They believe that it has been blown out of proportion by “governments, policy makers, or
standards bodies.” John Howie, Senior Director of Technical Security Services at Microsoft, who also co-
chairs the Cloud Security Alliance's Subject Matter Expert Working Group, says: “Vendor lock-in is
probably overhyped… there are some aspects of vendor lock-in but it’s not as big as people may imagine
or certainly as bad as pundits would want to make it out… Customers have not shown any desire in data
portability or service portability between service providers. They just want the best rate possible, and
their service up and running and they don't care that they can move it from Google to Microsoft to XYZ
Corp.”
CONCLUSION
As cloud moves to the next phase of adoption, experts are seeing viable and sustainable customer
segments emerge – including SMBs, enterprise, governments, and Web 2.0 startups – that further bolster
the push to migration. They expect developing geographies to lead the next wave of cloud adoption
where the sensitivity towards policies, standards, and privacy concerns are all but eliminated by the
promise that cloud holds for their economic growth.
Experts agree that the evolution of cloud marks a fundamental shift in our relationship with electronic
assets and our access to that data and information. Accessibility allowing for the “anywhere, anytime,
anything access” of information takes center stage. Apprehensions around vendor lock-in, and security
and privacy are fast subsiding, or in some cases, are acknowledged as “trade-offs” for the efficiencies
needed to remain competitive in this dynamic business environment. Also, the arrival of cloud insurance
and strategies for disaggregating risk will be used as competitive advantage by the most savvy and
aggressively minded organizations. Interesting models, as Jim Stikeleather of Dell suggests, will emerge
where companies move their most sensitive data to cloud, outsourcing the pain of managing regulatory
compliance. And from more conservative companies, expect simple hybrid solutions where private cloud
is used except in cases of extreme spikes.
The experts contributing to this paper conclude that if challenges to business adoption can be effectively
addressed, cloud’s impact has the potential to be of the same magnitude as the Internet – creating a
revolution for technology and society.
For more information on this report, contact Jocelyn DeGance Graham at jdgraham@grailresearch.com.
Follow Jocelyn on Twitter: JocelynDG.
Grail Research: 2 Canal Park, Cambridge, MA 02141: www.grailresearch.com: an Integreon company
10. Cloud Computing Trends: At the Horizon’s Watch 8
LIST OF INTERVIEWED EXPERTS
QUOTED CONTENT PROVIDERS
Alistair Croll: Partner at Bitcurrent; founding partner at Year One Labs, Inc.; associated with the
launch of conferences such as Techweb's Cloud Connect, Interop's Enterprise Cloud Summit, and
GigaOm's Structure
Drew Bartkiewicz: Founder and CEO at Cyber Risk Partners, LLC
Harold Moss: CTO, Cloud Security Strategy, at IBM Corporation.
Jim Stikeleather: CIO at Dell, Inc.
John Howie: Senior Director of Technical Security Services, Online Services Security and
Compliance (OSSC) at Microsoft; co-chair of Cloud Security Alliance's Subject Matter Expert
Working Group
Mahesh Kumar: Director of Product Strategy and Marketing, Best Value Solutions Group at Dell,
Inc.
M.R. Rangaswami: Co-founder of Sand Hill Group; featured in Forbes’ “Midas 100 List” as one of
the world’s foremost technology investors; host of the Cloud Industry Summit
SUPPORTING CONTRIBUTORS
Bernard Golden: CEO at HyperStratus; cloud computing advisor for CIO Magazine
Dana Gardner: President and Principal Analyst at Interarbor Solutions, LLC
David Lingenfelter: Information Security Officer at Fiberlink Communications Corp.
James Watters: Group Manager of vCloud Strategy and Market Development at VMware, Inc.
Jeffrey Kaplan: Founder and Managing Director at THINKstrategies, Inc.; founder of Cloud
Computing Showplace
Joel Allen: Founder and President at AllenPort Co.
Laurie McCabe: Partner at SMB Group, Inc.
Nick Keene: Partner Account Manager of Hosting and Cloud Solutions at Microsoft, South Africa
Oliver Friedrichs: SVP at Sourcefire, Inc.; founder of Immunet (acquired by Sourcefire)
Randolph Barr: CSO at Qualys, Inc.
Ranjith Kumaran: Founder of YouSendIt, Inc.
Tony Bishop: CEO at Adaptivity, Inc.; recipient of “40 under 40 – Most Innovative IT Leaders” and
“Premier 100 IT Leaders” as selected by ComputerWorld
Torsten George: VP of Worldwide Marketing at Agiliance, Inc.; member of advisory board at
MktgVirtue, LLC
Grail Research: 2 Canal Park, Cambridge, MA 02141: www.grailresearch.com: an Integreon company
11. Cloud Computing Trends: At the Horizon’s Watch 9
ABOUT THE AUTHOR
Named by United Business Media’s CRN as one of the 100 most influential women in IT, Jocelyn DeGance
Jocelyn has deep expertise in the areas of marketing, communications and research and has spent the
majority of her career advising Fortune 100 companies including Hewlett-Packard, Intuit, and Arthur
Andersen on strategic emerging technology decisions. Prior to joining Grail Research, Jocelyn directed the
marketing program for an award-winning cloud start-up which was recognized by Gartner as one of the
“Coolest Emerging Technologies” of 2010. She holds a Master’s degree in Industrial/Organizational
Psychology and a Bachelor's degree from University of California, Santa Barbara.
ABOUT GRAIL RESEARCH
Grail Research is a global research and decision support firm that provides organizations with accurate,
succinct answers to their most important business questions. In today’s rapidly changing environment,
global corporations rely on Grail Research to deliver the critical market intelligence required to make fact-
based strategic decisions that support business growth. These include topics such as entering new
markets, launching and enhancing products, making acquisitions or strategic investments, unseating
competitors, and more. Based in Cambridge, Mass., Grail Research is a division of Integreon, the largest
and highest-impact provider of integrated research, legal and business solutions to corporations and law
firms. For more information, visit www.grailresearch.com. For more about cloud computing from Grail
Research, see:
Cloud Computing: Fact versus Fog
Cloud – from Buzz to Business Critical
Navigating the Cloud: Insights and Guidance from Cloud Connect 2011
Grail Research: 2 Canal Park, Cambridge, MA 02141: www.grailresearch.com: an Integreon company