DYNAMIC FOCUS GROUPS ON THE INTERNET. Presentation of method

1. DYNAMIC FOCUS GROUPS
ON THE INTERNET

2. 2
Dynamic FG on the internet is a directed moderated research in social media
(social networks, forums, blogs, etc.).
Features:
Principle of method
1
Opportunity to
“write"
discussion’s
scenario
2 Opportunity to
research and
analyze in
dynamics, with
several
iterations,
separated by
small periods of
time, or
continousely
throughout a
certain period of
time, with
maximum
operativeness
3
Opportunity to
conduct
concealed from
customers
research,
actually – to
observe their
behavior and
reactions in a
natural setting
4
Possibility of a
detailed
segmentation of
a TA.

3. 3
It helps in such task solutions
and much more
analysis of consumers attitude to brand / product / company
analysis of consumer preferences of different groups in target audiences
determination of psychographic characteristics and lifestyle of TA
identification of arguments and barriers in purchasing the product
product testing
testing of communications and advertising concepts, ideas, messages
finding new trends and market niches

4. 4
The method is applicable to all audiences with access to the internet but especially
good for:
Target audience
research of teen audience
(products for teenagers)
research of children's
products (young parents)
projects with high-income
target audience (real estate,
cars, etc.)
professional audience (IT-
specialists, marketing
managers, financial directors,
top managers), etc.

5. 5
Cost includes:
-creation of scenario;
-selection of discussion forums/platforms;
-agreement with the owners / opinion leaders, other arrangements of access to an audience;
-moderation and modeling of discussions (carrying the FG itself);
-processing and interpretation of results;
-submission of the analytical report.
Terms of carrying the dynamic FG - from 1 weeks.
Quotation and terms (examples)
Audience/product Cost per 1 FG in USD,
taxes excluded
Audience with low income and / or basic products (cheap food,
beverages, cosmetics, etc.)
From 650
Middle priced products for the middle class (branded clothing, food
premium brands, furniture, tourism, etc.)
From 1150
Expensive goods, products for high-income audience, rare products
(cars, real estate, software, etc.)
From 2000

6. 6
We will provide more information at your request.
If you would like to get a specific quotation, please send us the following information:
1. The list of tasks you need solution for; hypothesis that should be checked.
2. Expected results.
3. Any other important information you feel we should know.
Project manager
Victoria Pasechnik
E-mail: vip@kpd100.com.ua
+38 067 401 42 31
www.kpd100.com.ua
www.baumarketing.com.ua
www.kppartners.com.ua
Contacts